What Coast Seafood does

Coast Seafood AS is a privately held Norwegian seafood group founded in 1994 in Måløy and led by co-founder Sverre Søraa (CEO), with co-founder Martin Øvrebø serving as Deputy CEO and Jan Fjellkårstad as CFO. The company exports approximately 100,000 tonnes of seafood per year to 400 customers across 80 global markets, with its portfolio centered on Atlantic salmon and trout (including organic production in Flakstadvåg certified under Debio, KRAV, and EU Organic), complemented by whitefish (cod, haddock, pollock) and pelagic species (mackerel, herring). Operations span the value chain from buying at farm and quayside, through processing at wholly owned plants in Norway (Sotra Fiskeindustri, Måløy Seafood, Coast Tromsø) and the EU (Vega Salmon's Kolding and Handewitt facilities), to international export via owned sales offices in the US (Boston), UAE (Dubai), Italy, Denmark, and Germany.

The company's underlying asset base is physical rather than digital: state-of-the-art cold-storage at Oslo Gardermoen Airport (the "Cooling Hotel"), a fleet of processing facilities capable of producing fresh, frozen, smoked, marinated, and value-added salmon, and seafood-specific certifications (MSC, ASC, Global GAP, Debio, KRAV, EU Organic, and HACCP achieved by Måløy Seafood in 2025) that gate access to retailer and food-service channels. Distribution is organized by sales team into four segments — Europe, Overseas Markets, Frozen Products, and VAP — and uses dedicated logistics through the wholly owned Agile Logistics AS.

The business model is a B2B merchant-export and processing operation earning transaction-based margin on seafood volume sold to retailers, wholesalers, food-service operators, and food manufacturers. Pricing is commodity-driven and not publicly disclosed. Revenue is reported at approximately NOK 8.3 billion in 2024 (up from NOK 5.2 billion in 2019 and NOK 5.4 billion in 2020), with growth supported by the 2021 full acquisition of Sotra Fiskeindustri and the 2023 acquisition of Vega Salmon from Maj Invest Equity. The group expanded its mandate in 2018 from "export company" to "seafood company," adding logistics, processing, whitefish, and retail (Coast Retail AS) operations alongside its historical export core.

Name

Coast Seafood

Legal name

Coast Seafood AS

Website

https://coast.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Coast Seafood AS is a Norwegian seafood export group that sells approximately 100,000 tonnes of salmon, trout, whitefish, and pelagic fish annually to 400 B2B customers across 80 global markets, operating vertically integrated processing and cold-chain logistics across Norway and the EU.

Ownership category

akta.pro rank

Product category

Seafood Export and Processing

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

Keywords

• Norwegian seafood exports
• Salmon processing
• Cold chain logistics
• Seafood distribution
• Value-added seafood

Headquarters

HQ city

Måløy

HQ country

Norway

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Seafood Export and Sales: Export and sale of Norwegian seafood including salmon, trout, cod, haddock, pollock, mackerel, and herring. Major volume product is fresh salmon. Also includes Value Added Products (VAP), processed salmon products, and pelagic fish. Operates across 80 global markets with 400 customers.
2. Processing Services: Fish processing operations including fresh and frozen seafood, cold smoked, hot smoked, marinated salmon, and value-added products. Factories in both EU and Norway provide flexibility in product offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coast Seafood is a Norwegian seafood export company that procures, processes, and distributes fresh, frozen, and value-added seafood (primarily Atlantic salmon and trout, plus whitefish such as cod, haddock, pollock, and pelagic species such as mackerel and herring) to approximately 400 B2B customers across 80 global markets, exporting 100,000 tonnes annually. The company operates processing facilities in Norway and the EU (Denmark, Germany, Italy) and manages an integrated cold chain anchored by a dedicated cooling facility at Oslo Gardermoen Airport.

Product overview

Coast Seafood is a Norwegian seafood export company offering a diversified portfolio of fresh, frozen, and processed seafood products. The company exports 100,000 tonnes of seafood annually to 80 markets worldwide. Its core product is fresh Atlantic salmon, with salmon and trout sourced from farms along the Norwegian coastline (from Vestland to Troms og Finnmark). The product portfolio includes whitefish species (cod, haddock, pollock) and pelagic fish (mackerel, herring, approximately 10,000 tonnes per year). Organic salmon is produced in Flakstadvåg on the island of Senja. The company also supplies Value Added Products (VAP), including fresh and frozen salmon, cold smoked and hot smoked salmon, and marinated salmon products. Processing and manufacturing operations span facilities in Norway and the EU (Denmark, Germany, Italy), with Måløy serving as the primary hub for pelagic fish production.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlantic Salmon Fresh Atlantic salmon sourced from Norwegian fish farms along the coastline from Vestland to Troms og Finnmark; Coast Seafood's major volume product exported to 80 global markets.
• Organic Salmon Organic Atlantic salmon certified to EU Organics standards through Debio and KRAV, produced in Flakstadvåg on the island of Senja.
• Trout Fresh and frozen trout produced along the Norwegian coastline, sold alongside salmon products.
• Cod Atlantic cod fished in the seas off the entire Norwegian coast.
• Haddock Haddock sourced from Norwegian coastal waters.
• Pollock Pollock sourced from Norwegian coastal waters.
• Mackerel Mackerel produced at Coast's own factory in Måløy. Part of approximately 10,000 tonnes of pelagic fish sold annually.
• Herring Herring produced at Coast's own factory in Måløy. Part of approximately 10,000 tonnes of pelagic fish sold annually.
• Value Added Products (VAP) Processed seafood products including cold smoked salmon, hot smoked salmon, marinated salmon, and other processed salmon products, including fresh and frozen VAP offerings. Produced at facilities in Norway and via the Vega Salmon subsidiary in Denmark and Germany.

Quantifiable outcome

• Export 100,000 tonnes of seafood per year to 80 markets
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Vestland PharmaminorStrategic or Co-development Partner · 27 November 2024Vestland Pharma is a biotech company developing environmentally friendly, natural medicines for aquaculture, specifically for sea lice treatment. Coast and Sarsia co-invested 12 million NOK to help bring the treatment to market quickly, addressing a critical problem for the seafood industry costing approximately 18 billion NOK annually.
• FramtidsfylketminorOthersFramtidsfylket is a regional trainee program that Coast partners with for annual recruitment of recent graduates. Coast has participated in this program for many years as part of their strategy to attract young talent to the seafood industry.
• NCE Seafood InnovationsminorOthersNCE Seafood Innovations runs the Seafood Trainee program which recruits recent graduates specifically for the seafood industry. Coast began their trainee recruitment collaboration in 2017.
• Fjordane FriluftsrådminorStrategic or Co-development PartnerCoast partners with Fjordane Friluftsråd (outdoor council) for beach cleanup activities during the national beach cleanup week. The partnership involves coastal cleanup sailing trips and environmental awareness activities.
• Vega SalmoncoreOthersVega Salmon is a Danish salmon processing company acquired by Coast in January 2023. Located in Kolding, Denmark with processing facility in Handewitt, Germany. Has 400-600 employees and annual revenues of DKK 1.3 billion. Produces fresh and frozen salmon, cold and hot smoked, marinated salmon and value-added products. Now operates as subsidiary within Coast group.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coastseafoodno
• LinkedInlinkedin.com/company/coast-seafood-as

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Seafood