O|X Studio

What O|X Studio does

O|X Studio is a private architecture, interiors, and planning firm headquartered in Ann Arbor, Michigan, with an additional Detroit presence. The firm employs approximately 20 professionals — architects, interior designers, and planners — and serves clients across hospitality, religious/institutional, nonprofit, and high-end residential segments. Project-based fees are the primary revenue mechanic, with the firm operating under a 'Hive' collaborative structure where principals (Robert A. Hoida, Robb Burroughs) and a Director of Operations (Jon Botorowicz) share delivery responsibility. No public revenue, funding, M&A, or external investor activity is disclosed.

The firm's core technical platform is built on full-firm adoption of Building Information Modeling (BIM) since 2005, supplemented by 3D modeling and laser scanning capabilities (staffed by a dedicated BIM Specialist, Bana Alradi). This early BIM adoption — occurring when roughly 84% of U.S. architecture firms had not yet implemented BIM — provides a digital-delivery backbone. The firm holds architectural licensure in 15+ U.S. states, including Michigan, Florida, Nevada, Tennessee, Illinois, Ohio, and Georgia, enabling multi-jurisdictional project delivery without subcontracting.

Commercially, O|X Studio pursues a project-based, fee-for-service business model with no disclosed recurring revenue, SaaS component, or subscription pricing. Customer acquisition appears relationship-driven and referral-based, with named engagements spanning TC Restaurant Group and Sur La Table (hospitality retail), Vegas Country Restaurant (Las Vegas hospitality), Grace Bible Church (religious/institutional), SAY Detroit (nonprofit), and the FGL House and Florida Residence (residential). Recent 2025 project activity in Michigan, Las Vegas, and Florida signals modest geographic broadening beyond the historical Ann Arbor / Detroit metro base, executed through the firm's pre-existing multi-state licensure rather than new office openings.

Name

O|X Studio

Legal name

O|X Studio Inc.

Website

https://oxstudioinc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

O|X Studio is a private, ~20-person architecture, interiors, and planning firm based in Ann Arbor, Michigan, serving hospitality, religious, nonprofit, and residential clients across 15+ U.S. states via a BIM-first, project-based fee model.

Ownership category

akta.pro rank

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture and Design Services: Professional services revenue from architecture, interior design, and planning engagements. Projects range from small residential to large commercial/hospitality developments, generating one-time project fees with potential for repeat client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

O|X Studio is an architecture, interior design, and urban planning firm that delivers integrated design services across hospitality, mixed-use, workplace, residential, retail, education, healthcare, and heritage projects. The firm combines architecture, interiors, and planning under a single practice, employing Building Information Modeling (BIM), 3D modeling, and laser scanning to deliver projects from visioning and feasibility through construction administration. Projects are contracted individually as custom engagements spanning small residential renovations to large commercial and hospitality developments.

Product overview

O|X Studio is an architecture, interiors, and planning firm that operates as a single integrated design services practice rather than a software or product company. The firm offers three core service lines: Architecture Services, Interiors Services, and Planning Services, each encompassing a comprehensive range of project capabilities from visioning through construction administration. Their portfolio showcases completed projects across sectors including education, healthcare, heritage, mixed-use, residential, restaurant, retail, and workplace. The firm's differentiated approach emphasizes the integration of architecture, interior design, and urban planning delivered through a collaborative 'hive mindset' methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architecture services including project visioning, master planning, stakeholder participation, programming, feasibility studies, renderings and animations, code analysis, cost analysis, laser scanning, Building Information Modeling (BIM), building forensics, building assessment reports, historic structure reports, historic tax credit applications, historic restoration, adaptive reuse, construction feasibility, construction documents, and construction administration, delivered to enterprise, hospitality, workplace, education, nonprofit, healthcare, residential, and retail clients.
• Interiors Services Interior architecture and design services including finish selection, material boards, custom furniture and millwork design, interior space planning, furniture, fixture and equipment planning, lighting design, environmental graphics, signage and wayfinding, leasehold management, and leasehold space calculations, for hospitality, workplace, retail, education, and residential clients.
• Planning Services Urban planning and design services including placemaking, urban design, streetscape design, site selection, site analysis, site design, zoning assessment, and feasibility studies, for mixed-use, adaptive reuse, and real estate development clients.

Quantifiable outcome

• Using BIM on 100% of active projects since 2005 when only 16% of U.S. firms had acquired the software

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SmithGroup: Large, Detroit-origin integrated design firm with national and international practice across architecture, interiors, and planning. Competes with O|X Studio on workplace, education, healthcare, and heritage work but at materially greater scale and brand reach.
• Perkins&Will: Global architecture practice with integrated interiors and planning capabilities serving healthcare, education, workplace, and civic clients. Comparable on integrated service model; significantly larger and competes for institutional-scale work O|X Studio may aspire to.
• CannonDesign: National integrated design practice with deep healthcare, education, and workplace portfolios. Comparable integrated architecture/interiors/planning model but at significantly larger scale, providing a benchmark for what scaled integration can capture.
• SHoP Architects: Innovative, technology-forward architecture firm known for integrated design across hospitality, mixed-use, and large-scale developments. Shares O|X Studio's integrated-services DNA and BIM-forward delivery approach at a much larger scale.

Direct peers

• TMP Architecture: Michigan-based architecture and engineering firm of comparable size serving education, healthcare, municipal, and commercial clients. Closely aligned with O|X Studio on regional Midwestern footprint, mixed-sector practice, and integrated design services.
• Integrated Architecture: Michigan-headquartered firm offering architecture, interiors, and planning with a similar multi-sector portfolio including hospitality, education, and workplace. Direct comparable on geography, scale, and integrated service offering.
• Quinn Evans Architects: Mid-sized, integrated architecture firm with strong heritage and adaptive-reuse practices and offices across the Midwest and Mid-Atlantic. Comparable to O|X Studio in scale, integration of architecture/interiors/planning, and emphasis on historic preservation and community-focused projects.
• Eppstein Uhen Architects (EUA): Mid-sized Midwest architecture and planning firm serving workplace, education, healthcare, and community sectors with an integrated design approach. Direct comparable on scale, geography, and the integration of architecture and planning disciplines.
• Hobbs+Black Associates: Ann Arbor-headquartered architecture firm delivering integrated design across higher education, healthcare, workplace, and community sectors. Direct competitor in the same Michigan market with overlapping service lines and similar firm size.
• Neumann Monson Architects: Iowa-based integrated architecture, interiors, and planning firm of comparable size, with practices across workplace, education, healthcare, and civic markets. Mirrors O|X Studio's hive-mind collaboration model and integrated service-line structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oxstudioinc
• LinkedInlinkedin.com/company/ox-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O|X Studio