SECU Family House

What SECU Family House does

SECU Family House at UNC Hospital is a 501(c)(3) nonprofit organization that provides affordable lodging, meals, transportation, and supportive programs to adult patients at UNC Hospitals and their families and caregivers who travel from outside the immediate area for life-saving procedures and serious illness treatment. Founded in 2008 and located at 123 Old Mason Farm Road in Chapel Hill, North Carolina, the organization serves families from all 100 North Carolina counties and reports serving 6,000+ guests in a typical year, with a documented average savings of $10,620+ per stem cell transplant patient compared with alternative lodging. There is no underlying technology platform; the offering is an integrated hospitality service delivered at one physical facility and supported by a volunteer and donor ecosystem, including structured meal programs (Meals from the Heart, WOW Meal Team) and recurring fundraising events. The business model is donation-driven: revenue is generated through individual and corporate charitable contributions, foundation grants, and event-based fundraising (annual SECU Family House Gala, inaugural Chapel Hill Biscuit Festival). Go-to-market is community-led and referral-based — guests enter through UNC Hospitals medical provider referrals, admissions are prioritized by patient medical need rather than ability to pay, and donor acquisition is driven by newsletter, news stories, and signature events. The organization employs 1–10 staff, is governed by a Board of Directors, holds Gold Transparency 2025 status from GuideStar/Candid (Tax ID 91-2108125), and operates as an independent entity with no parent company or subsidiaries.

Name

SECU Family House

Legal name

SECU Family House at UNC Hospital

Website

https://secufamilyhouse.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

SECU Family House is a 501(c)(3) nonprofit that provides affordable lodging, meals, transportation, and supportive programs to adult patients at UNC Hospitals and their families traveling for serious medical treatment across all 100 North Carolina counties.

Ownership category

akta.pro rank

Product category

Nonprofit Patient & Family Lodging Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Public Health & Health Equity Organizations (BPAGACAL)

Keywords

• Nonprofit lodging services
• Patient family housing
• Medical hospitality services
• Charity lodging program
• Hospital guest accommodations

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The organization relies on charitable donations from individuals, corporations, and foundations to fund operations. Donations are solicited through the website and at events.
2. Event-based Fundraising: Annual events including the Gala and Chapel Hill Biscuit Festival generate fundraising revenue while building community awareness and donor relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SECU Family House is a nonprofit organization that provides charitable lodging, meals, transportation, and supportive programs to families of patients receiving medical care at UNC Hospitals. As the only North Carolina nonprofit serving families from all 100 NC counties, it operates a donation-funded hospitality model that supplies subsidized guest accommodations along with wraparound support services during a family's medical crisis.

Product overview

SECU Family House at UNC Hospitals is a nonprofit organization offering a unified set of hospitality and support services for families of patients at UNC Hospitals. The core offering is the lodging program, which provides affordable accommodations, meals, transportation, and supportive programs to families from all 100 North Carolina counties. Additional services include volunteer opportunities, meal programs (Meals from the Heart, WOW Meal Team), and community fundraising events including the annual SECU Family House Gala and the inaugural Chapel Hill Biscuit Festival. The organization operates as a single integrated service model rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• SECU Family House Gala Annual fundraising gala hosted by SECU Family House to support its mission of providing lodging and supportive programs to families of UNC Hospitals patients.
• Chapel Hill Biscuit Festival Annual fundraising festival hosted by SECU Family House to support its nonprofit mission of providing lodging to families of UNC Hospitals patients.
• Complimentary Newsletter Subscription Free email newsletter subscription offered by SECU Family House to keep supporters and community members informed about the organization's charitable mission and impact.

Quantifiable outcome

• Families save an average of $10,620+ on lodging costs when staying at SECU Family House during stem cell transplant treatment
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UNC HospitalscoreStrategic or Co-development PartnerSECU Family House is located at UNC Hospitals and serves adult patients at UNC Hospitals, their family members, and caregivers. Guests are referred by medical providers, creating a core operational partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fisher House Foundation: Nonprofit that builds and operates comfort homes where military and veterans' families can stay at no cost while a loved one is receiving medical treatment. Closely matches SECU Family House's model of co-located, referral-based lodging for medical families.
• Joe's House: Nonprofit that maintains a directory of lodging options near cancer treatment centers and partners with hospitality houses nationwide. Comparable as a referral-driven resource helping medical families find affordable accommodations during treatment.
• Ronald McDonald House Charities: Global nonprofit network providing lodging and support for families of pediatric medical patients. Directly comparable as a hospitality-house nonprofit operating on a referral model with hospital partners, although it focuses on children rather than adult patients.
• American Cancer Society Hope Lodge: Network of free lodging facilities for adult cancer patients and caregivers traveling for treatment. Comparable in target demographic (adult patients), referral-based access, and bundled support services at hospital-adjacent locations.

Others

• CaringBridge: Nonprofit providing free personal websites connecting families during health journeys. Comparable as a mission-aligned nonprofit serving families navigating serious medical treatment, though its service is digital rather than lodging.
• National Health Council: Umbrella nonprofit representing health-related patient advocacy organizations. Comparable as a sector-level organization in the patient-support nonprofit space, useful for policy and partnership networking.

Regional players

• Hospitality Homes (Boston): Boston-based nonprofit providing free or low-cost short-term housing in volunteer host homes and apartments for families of patients receiving medical care. Comparable model of nonprofit family lodging for medical travelers, focused on a different metro.
• Family House (San Francisco): Nonprofit in San Francisco providing temporary housing and support for families of children with cancer and other serious illnesses. Comparable hospitality-house operating model in a different metro market, with strong hospital referral pipeline.

Emerging players

• Compass Housing Alliance: Nonprofit providing housing and supportive services to people in need, including those with medical and behavioral health needs. Comparable in combining housing with wraparound support services for vulnerable populations.

Broad incumbents

• Healthcare Hospitality Network: Industry association representing hospital hospitality house programs across the U.S. Comparable as a peer and ecosystem convener in the medical-family lodging space, providing shared standards and visibility for member houses like SECU Family House.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SECUFamilyHouse
• Facebookfacebook.com/FamilyHouseChapelHill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECU Family House