United Way of Norman

What United Way of Norman does

United Way of Norman is an independent, locally governed 501(c)(3) charitable organization (EIN 73-0668684) headquartered at 570 24th Ave NW, Suite 110 in Norman, Oklahoma. Operating as a member of United Way Worldwide, the organization channels community donations into social services across Norman, southern Cleveland County, Garvin County, and McClain County. Its primary function is intermediary fundraising and grant allocation: it convenes community leaders to assess needs, invites local nonprofits to apply, and funds programs through a volunteer-led allocation process. The organization operates through community-led engagement rather than commercial sales, and does not develop proprietary technology products.

Service delivery is structured around four impact areas — Youth Opportunity (mentoring, school supplies, youth leadership), Financial Security (VITA free tax preparation, financial education), Healthy Community (health services, disaster recovery, prescription discounts), and Community Resiliency (ALICE household awareness and disaster planning). The organization's core products include a 24-agency funded-partner network, the 211 referral helpline, the Stuff the Bus school supply program serving roughly 1,000 students annually, Student United Way LEAD and Engage youth leadership programs, in-person VITA tax sites plus MyFreeTaxes.com online filing, SingleCare prescription discount cards (averaging 30%+ cost reduction), and a portfolio of annual events including Day of Caring, Celebrity Sing, Celebrate United, and a golf tournament.

Revenue is generated through annual workplace-giving campaigns, individual donations across tiered leadership giving levels ($500 to $10,000+), and tiered corporate sponsorships (Gold, Silver, Bronze), with 89 cents of every dollar directed to programs and reported overhead of 12.42%. In its most recent reported year, the organization helped nearly 87,000 community members. Leadership comprises five named executives under President & CEO Daren Wilson (since August 2017); the broader headcount falls in the 11-50 range. The organization holds a Candid Platinum Transparency Seal, a Charity Navigator 4-Star rating, and is in good standing with United Way Worldwide.

Name

United Way of Norman

Legal name

United Way of Norman

Website

https://unitedwaynorman.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Norman is an independent 501(c)(3) nonprofit that funds 24 partner agencies across Cleveland, Garvin, and McClain counties in Oklahoma, running youth, financial security, health, and community resiliency programs and the 211 helpline serving roughly 87,000 residents annually.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising
• Nonprofit charitable services
• Social services coordination
• Volunteer mobilization
• Workplace giving campaigns

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Campaign Fundraising: Annual workplace giving campaigns and individual donations raised from the community. The organization runs annual fundraising campaigns where individuals and organizations pledge donations, often through workplace giving programs. Donation incentives include first-time donor rewards, 110% Club recognition for increased gifts, and sponsorship-funded prizes.
2. Corporate Sponsorships: Corporate sponsors help offset costs of advertising and events throughout the year, ensuring donations go toward programs and services. Multiple sponsorship levels with varying benefits are available.
3. Event Fundraising: Revenue generated through events including Day of Caring, Celebrity Sing, Celebrate United, Stuff the Bus, and golf tournaments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

United Way of Norman is a community-impact 501(c)(3) nonprofit that raises charitable donations through workplace giving campaigns, corporate sponsorships, and special events, then allocates those funds to 24 partner nonprofit agencies and direct community programs addressing Youth Opportunity, Financial Security, and Healthy Community in Norman, Cleveland County, Garvin County, and McClain County in Oklahoma.

Product overview

United Way of Norman is a nonprofit community impact organization that operates as a unified platform connecting individuals and families to essential health and human services. The organization structures its work around four impact areas: Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency. Core offerings include funding and coordinating 24 partner agency programs, administering community initiatives such as the Stuff the Bus school supply distribution (serving ~1,000 students annually), Student United Way leadership programs (LEAD and Engage), the 211 helpline referral service, free tax assistance through VITA sites, and the SingleCare prescription discount card program. The organization mobilizes community resources through fundraising campaigns, volunteer programs, and strategic partnerships to address local needs across Cleveland, Garvin, and McClain counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Opportunity Programs Initiatives focused on improving academic achievement and success of at-risk children from early learning through graduation, including mentoring (Big Brothers Big Sisters), student essential needs (Bridges), family services, and youth emergency shelter.
• Financial Security Programs Initiatives promoting financial stability among low-income households, including free tax assistance through VITA sites, financial education, and partner agency services addressing housing, food, and basic needs.
• Healthy Community Programs Initiatives ensuring children and adults are mentally and physically healthy in a safe environment, including the SingleCare prescription discount card program, long-term disaster recovery coordination, and the disABILITY Coalition.
• Stuff the Bus School Supply Program Distributes free school supplies to income-eligible Pre-K through 12th-grade students in southern Cleveland County, Garvin County, and McClain County, serving approximately 1,000 students annually.
• Volunteer Income Tax Assistance (VITA) Free tax preparation help for households earning less than $69,000 per year, offered online via MyFreeTaxes.com and in-person at VITA sites in Norman, with taxpayers saving an average of $200 in fees.
• 211 Helpline Referral Service 24-hour referral and information helpline connecting community members to essential health and human services, available by dialing 211 or texting ZIP code to 898-211.
• SingleCare Prescription Discount Card Free prescription drug discount cards available to anyone in the community, reducing medication costs by an average of 30% or more at participating pharmacies with no registration required.
• Student United Way LEAD Leadership, Exploration, and Development program for incoming high school sophomores, juniors, and seniors engaging in service projects, fundraising, and leadership experiences addressing community needs.
• Student United Way Engage Multi-week program where students learn about United Way of Norman's work, explore community needs, develop leadership skills, and serve through hands-on projects.
• ALICE Awareness Program Education and awareness initiative about ALICE (Asset Limited, Income Constrained, Employed) households, mobilizing community action to support working families unable to afford basic necessities.

Quantifiable outcome

• 89% of every dollar goes directly to helping people in the community
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gold Sponsors (Armstrong Bank, Arvest Bank, BancFirst, Bosch, Buzz Consulting, First Fidelity Bank, First United Bank, Julia Chew State Farm, KREF, Krittenbrink Architecture, Landers Auto Group, Mitchells' Jewelry, Moore Norman Technology Center, Norman Regional Health Sys., OEC | OEC Fiber, OG&E, Vision Bank, 1NB Financial Center)coreGTM or Marketing PartnerGold level corporate sponsors support United Way events and advertising, helping keep campaign costs down so donations go toward programs. These sponsors receive visibility and recognition benefits through event sponsorship and marketing materials.
• Silver Sponsors (Eide Bailly, ONG, Paxus CPA, RCB Bank, Scissortail Roofing | Windstone Construction)minorGTM or Marketing PartnerSilver level sponsors provide support for events and campaigns with moderate visibility and recognition benefits.
• Bronze Sponsors (Bank of Oklahoma, Gigi's Gourmet Goodies, McClain Bank, Valliance Bank)minorGTM or Marketing PartnerBronze level sponsors provide entry-level event and campaign support.
• Pacesetter Companies (ABLE, Among Friends, Bethesda, Big Brothers Big Sisters, Bridges of Norman, Catholic Charities, Center for Children and Families, Chickasaw Nation Industries, City of Norman, Crossroads Youth & Family, Dillard's, Food and Shelter, Fostering Futures, Full Circle Adult Day Care, Gray Blodgett & Co., Hitachi, Home Creations, Ideal Homes, Kaleidoscope Grief Support, Legal Aid Services, Mary Abbott Children's House, Meals on Wheels of Norman, Norman Chamber of Commerce, Norman Econ. Dev. Coalition, Norman Regional Health System, Oklahoma Copier Solutions, Oklahoma Electric Cooperative | OEC Fiber, Rieger Law Group, South Central CASA, The McKinney Partnership, The Salvation Army, The Virtue Center, Thunderbird Clubhouse, Transition House, United Way of Norman, University of Oklahoma, Variety Care, Visit Norman, Women's Resource Center)coreGTM or Marketing PartnerHigh-performance businesses that jump-start the annual campaign by locking in increased donations during summer months. Pacesetters set the standard for leadership and community support, inspiring other organizations to follow their lead.
• SingleCarecoreStrategic or Co-development PartnerPartnership to provide community members with access to affordable prescription medications through FREE prescription drug discount cards. Cards can reduce medication costs by average of 30% or more at participating pharmacies, ensuring greater health and financial stability.
• VITA Collaborative Partners (AARP, Aging Services Division, CSBI, Financial Alliance of Norman, IRS, University of Oklahoma College of Law, Pioneer Library Systems)coreStrategic or Co-development PartnerCollaboration enabling free tax preparation services for households earning less than $62,000-$69,000 annually. United Way serves as site sponsor for Volunteer Income Tax Assistance (VITA) locations, with partners providing IRS-certified volunteers, legal expertise, and community resources.
• Funded Partner Agencies (24 agencies including Big Brothers Big Sisters, Bridges, Center for Children and Families, Catholic Charities, Food and Shelter, Legal Aid, Meals on Wheels, Salvation Army, Variety Care, etc.)coreChannel Partner/ Reseller/ Distributor24 nonprofit partner agencies receive funding and distribute vital services to community members in Youth Opportunity, Financial Security, and Healthy Community impact areas. Agencies include Big Brothers Big Sisters (7104), Bridges (7137), Center for Children and Families (7113), Crossroads Youth & Family Services (7169), Loveworks Leadership (7105), ABLE (7101), Catholic Charities (7106), Food and Shelter (7122), Legal Aid (7109), Salvation Army (7117), Thunderbird Clubhouse (7136), Among Friends (7138), Bethesda (7103), Fostering Futures (7168), Full Circle (7133), Kaleidoscope (7167), Mary Abbott Children's House (7134), Meals on Wheels (7114), Samaritans of Pauls Valley (7171), South Central CASA (7121), Transition House (7118), Variety Care (7108), The Virtue Center (7111), Women's Resource Center (7120).
• Student United Way Sponsors (Class 101)minorGTM or Marketing PartnerClass 101 sponsors Student United Way LEAD and Engage programs, providing support for youth leadership development initiatives.
• Julia Chew State FarmminorGTM or Marketing PartnerFirst-time donor campaign prize sponsor, providing $300 gift card incentive for first-time donors to United Way campaign.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Community Foundation of Norman: Local community foundation serving the same Norman geography. Directly comparable as a community-based grantmaking organization funding local nonprofits, though with a different asset/grant model.
• United Way of Central Oklahoma: Largest United Way affiliate in Oklahoma, serving the Oklahoma City metro. Directly comparable as a regional community foundation raising funds through workplace campaigns and distributing to partner agencies — but operating at much larger scale.
• Big Brothers Big Sisters of Oklahoma: Funded UW Norman partner agency (designation code 7104) running the One-to-One Mentoring program. Comparable youth-services nonprofit model with donor funding and volunteer mentors.
• Catholic Charities of Oklahoma City: Faith-affiliated human services nonprofit funded through United Way of Norman (designation code 7106). Comparable service delivery model across financial security and healthy community impact areas.
• Salvation Army Central Oklahoma Area Command: Funded UW Norman partner agency (designation code 7117) providing emergency services, disaster recovery, and youth programs. Comparable nonprofit fundraising and volunteer-driven service model.

Emerging players

• Meals on Wheels of Norman: Funded UW Norman partner agency (designation code 7114) serving senior, disabled, and ill residents. Comparable donor-supported, volunteer-driven direct-service nonprofit model.
• Regional Food Bank of Oklahoma: Oklahoma-based hunger-relief nonprofit that partners with UW Norman's funded agency network. Comparable as a regional nonprofit using donor funds to deliver measurable community impact across overlapping service counties.
• Oklahoma Center for Nonprofits: Statewide nonprofit support and capacity-building organization serving Oklahoma's nonprofit ecosystem, including UW Norman's peer affiliates. Comparable as a nonprofit operating in the same donor and volunteer networks.

Broad incumbents

• United Way Worldwide: Global umbrella network of which UW Norman is a member. Sets brand standards, training, and shared infrastructure (211, ALICE framework) that UW Norman leverages; comparable as the network parent for similar operating-model metrics.

Regional players

• United Way of Greater Kansas City: Mid-sized regional United Way affiliate operating in a different metro area. Comparable as a community foundation-style United Way running workplace campaigns and partner agency funding, but at larger scale and in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/uwnorman
• Xx.com/unitedwaynorman
• Facebookfacebook.com/unitedwaynorman
• LinkedInlinkedin.com/company/united-way-of-norman

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Norman