Meals on Wheels of Norman

What Meals on Wheels of Norman does

Meals on Wheels of Norman, Inc. is a 501(c)(3) nonprofit organization incorporated in Oklahoma and headquartered at 921 N Lahoma Ave, Norman, OK 73069. Founded January 21, 1972 as the Norman Mobile Meals Council and renamed in 1986, the organization provides home-delivered nutritious meals, daily volunteer wellness checks, and companionship to homebound seniors (aged 62+) and disabled or ill adult residents within the Norman city limits. Core service eligibility requires residency in Norman plus either age 62+ or a physician-verified medical need; clients enroll via phone questionnaire on a sliding fee scale based on income and monthly expenses. Meals are prepared centrally by Norman Regional Health System, with menus designed by licensed dietitians to accommodate specialized dietary needs (e.g., low sodium, low fat) and confirmed against each client's physician. Delivery is performed Monday–Friday between 10:45 a.m. and 12:30 p.m. by unpaid volunteer drivers (aged 16+).

The organization operates a multi-stream revenue model: client sliding-scale meal payments, individual and recurring donations (including the Adopt-a-Senior program at $25/month tiered up to $1,200/year), special-event fundraising (notably the Golf Scramble 2026 at The Trails Golf Club on July 13, 2026 with sponsorship tiers of $250–$1,500, plus Family GameNight and a Poinsettia Sale), and grants/community funding (including a partnership with United Way). Annual operating budget is approximately $1 million, managed by an active Board of Directors. Staff is lean — three full-time and one part-time employee plus University of Oklahoma Work-Study interns. Technology footprint is modest: a WordPress/WooCommerce storefront for ticketing and donations, email newsletter signup, and Facebook/X social channels; no proprietary software, mobile app, or API integrations are disclosed. The service area is deliberately hard-capped at Norman city limits. A significant leadership transition is underway, with Executive Director Summer McGuire stepping down effective July 17, 2026 and Board Chair Jennifer Harter leading the executive search.

Name

Meals on Wheels of Norman

Legal name

Meals on Wheels of Norman, Inc.

Website

https://mealsonwheelsnorman.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Meals on Wheels of Norman is a 501(c)(3) nonprofit, founded 1972, delivering nutritious meals, daily volunteer wellness checks, and companionship to homebound seniors (62+) and disabled or ill residents within Norman, Oklahoma city limits on a sliding fee scale.

Ownership category

akta.pro rank

Product category

Senior Nutrition and Home Meal Delivery Services

NAICS

Community Food Services (62421)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

akta.pro secondary industries

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC), Eating & Feeding Assistance (HSABABAE)

Keywords

• Home meal delivery
• Senior nutrition services
• Community wellness visits
• Volunteer meal program
• Nonprofit fundraising events

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Client Meal Payments: Sliding scale fee payments from clients based on income. Clients pay for delivered meals with costs determined by a sliding fee scale that considers total monthly income, medical expenses, rent/mortgage, utilities, groceries, and insurance expenses.
2. Donations: Tax-deductible donations from individuals and organizations supporting the mission. Adopt-a-Senior program at $25/month. One-time and recurring donation options available.
3. Special Events Fundraising: Annual fundraising events including Golf Scramble 2026, Family GameNight, and Poinsettia Sale. Golf tournament sponsorships range from $250-$1,450 with various recognition levels.
4. Grants and Community Funding: Grant funding and community support. Annual budget approximately $1 million managed under Board oversight with financial reporting and auditor coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Meals on Wheels of Norman provides home-delivered nutritious meals to ill, disabled, and senior residents (62+) within Norman, Oklahoma city limits, accompanied by friendly volunteer visits that include wellness checks. Meals are prepared by Norman Regional Health System with input from licensed dietitians to accommodate special dietary needs such as low sodium and low fat. Service operates on a sliding-scale fee based on the client's income and expenses, supported by donations, grants, sponsorships, and community fundraising events.

Product overview

Meals on Wheels of Norman is a 501(c)(3) nonprofit organization providing meal delivery services to homebound seniors and disabled residents in Norman, Oklahoma since 1972. The core offering is the meal delivery service with friendly volunteer visits and wellness checks. The organization operates supplementary programs including an Adopt a Senior monthly giving program, the annual Golf Scramble 2026 fundraising event (presented by Bare Property Management, scheduled for July 13, 2026 at The Trails Golf Club) with various sponsorship tiers, and Family GameNight community events. The online shop, powered by WooCommerce, facilitates purchase of event tickets, sponsorship packages, and donation-based giving across these programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Meal Delivery Service Daily home-delivered nutritious meals to homebound seniors (62+) and disabled or ill residents (with doctor's verification) within Norman, Oklahoma city limits, prepared by Norman Regional Health System and accompanied by volunteer wellness-check visits Monday-Friday.
• Adopt-a-Senior Monthly Giving Program Tax-deductible recurring donation program enabling supporters to directly fund meals for a specific homebound senior client at $25 per month (with structured equivalence tiers such as $50 for two weeks or $1,200 for one year).
• Golf Scramble 2026 Fundraising Tournament and Sponsorships Annual golf tournament fundraiser offering corporate and individual sponsorship packages (ranging $250 to $1,500+ across hole, prize, drink, cart, mulligan, parking, cooling station, wristband, snack, drink station, score card, raffle, appreciation gift, and hospitality table sponsorships) and Super Foursome team registration, supporting Meals on Wheels of Norman's meal-delivery mission.
• Family GameNight Fundraising Event and Tickets Community family bingo-night fundraising event offering adult tickets ($20), child tickets ($10), additional bingo cards ($5), a Family Max package, and a Family Feud grand-prize drawing entry to raise funds for the organization's meal-delivery mission.

Quantifiable outcome

• Volunteers develop relationships and look forward to visiting clients each day, providing companionship beyond just nutrition
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Norman Regional Health SystemcoreStrategic or Co-development PartnerNorman Regional Health System prepares all meals for Meals on Wheels of Norman clients. Licensed dietitians determine necessary meals to accommodate clients' specialized dietary needs with confirmation from clients' doctors. This is the primary meal preparation partnership essential to service delivery.
• University of OklahomaminorOthersOriginally provided food delivery services before meals were handled by Senior Citizen's Center. Currently provides Work Study student interns each semester to assist with office responsibilities. Historical partnership for meal delivery evolved into current student intern program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BrightSpring Health Services: Diversified home and community health services platform with home health, hospice, and personal care. Comparable in serving complex, low-income, and aging populations with in-home support that often includes nutrition and daily living assistance.
• Help at Home: Large personal care services organization serving Medicaid-eligible seniors and disabled individuals in their homes. Comparable because its caregivers provide meal preparation, feeding assistance, and companionship — overlapping directly with Meals on Wheels of Norman's value proposition.
• Addus HomeCare: Public home and community-based services provider offering personal care and hospice. Comparable in delivering in-home personal care (including meal-related support) to dual-eligible and low-income seniors, often through Medicaid waivers — a similar mission-aligned population to Norman's clients.
• Meals on Wheels America: National umbrella organization for the Meals on Wheels network. Directly comparable because Meals on Wheels of Norman is a member affiliate listed on its Find A Program directory; it provides brand credibility, federation resources, and donor reach that small affiliates leverage.

Direct peers

• Mom's Meals: A national provider of home-delivered, medically tailored meals to seniors and individuals with chronic conditions. Highly comparable in core offering (nutritious, condition-specific meals delivered to homebound clients) but operates as a national for-profit versus Norman's nonprofit, single-city model.
• Home Instead: Large in-home senior care franchise offering personal care services including meal preparation, feeding assistance, and companionship. Comparable target customer (homebound seniors) and overlapping service mix; like Meals on Wheels of Norman, it is delivered through a local franchise/affiliate model.
• Visiting Angels: National senior home care franchise providing non-medical personal care including meal preparation and companionship. Comparable because it targets the same homebound senior population with overlapping services such as meal prep, feeding assistance, and wellness/socialization check-ins.
• Comfort Keepers: National in-home care provider offering personal care, meal preparation, and companionship for seniors. Comparable in serving the same homebound senior demographic with non-medical daily living support including nutrition and social interaction.

Regional players

• Meals on Wheels of Tulsa: Sister Meals on Wheels affiliate serving the Tulsa, Oklahoma area. Comparable in mission, model (volunteer-delivered meals with wellness checks), and target population, but operates in a separate Oklahoma geography from the Norman site.
• Senior Nutrition Program (Areawide Aging Agency): Oklahoma area-agency on aging administering federally funded congregate and home-delivered meal programs for seniors statewide. Comparable in offering home-delivered senior nutrition services in Oklahoma, but at a regional/state scale and via Older Americans Act funding rather than the local-donor model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meals-on-wheels-of-norman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meals on Wheels of Norman