Mitchell's Homemade
Mitchell's Homemade is a Cleveland, Ohio-based artisanal ice cream company founded in 1999 by brothers Pete and Mike Mitchell, operating nine retail shops, grocery wholesale distribution across regional chains, and catering and private event services in Northeast Ohio.
- Company typePrivate
- Founded1999
- HeadquartersCleveland, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mitchell's Homemade does
Mitchell's Homemade is a Cleveland, Ohio-based artisanal ice cream company founded in 1999 by brothers Pete and Mike Mitchell. The company manufactures handcrafted small-batch ice cream, sorbets, frozen yogurts, and seasonal flavors at its Ohio City Kitchen on West 25th Street, using local dairy and fresh seasonal ingredients sourced from more than 200 named suppliers including Ohio farms (Greenfield Farms, Quarry Hill Orchards, Mulberry Creek Herb Farm, Stutzman Farms, McDonald Family Farm) and international fair-trade partners. Its product line spans regular and vegan ice cream, year-round and seasonal flavors, plus ice cream cakes and pies, and is sold across three primary channels.
First, direct-to-consumer retail operates through nine physical shop locations across the Cleveland metropolitan area (Ohio City flagship, Rocky River, Avon, Beachwood, Solon, Strongsville, Van Aken/Shaker Heights, Westlake, and Uptown), with unit pricing of $4.25 for a junior scoop, $5.25 for a single scoop, $7.25 for a double, $7.75 per pint, and $14.50 per quart. Second, wholesale distribution places pints and quarts at regional grocery chains including Giant Eagle, Giant Eagle Market District, Heinen's (17 Ohio locations), Dave's Supermarkets, Constantinos, Lucky's Market, Mustard Seed, and Shaker Market Place. Third, event and venue services include off-site catering (within a 60-mile radius of the Rocky River shop, minimum two weeks' notice, with 2.5-gallon tubs at $120 each) and private event hosting in the Rialto Room at the Ohio City flagship at $300 for a three-hour minimum.
The company is privately held and bootstrapped, with no disclosed outside funding, parent company, or institutional investors, and ownership rests with the founding brothers. Digital infrastructure is intentionally lightweight: a Squarespace website, online ordering via Square, e-gift cards, and a Shopify merchandise storefront, supported by organic social media marketing. The company employs 51-100 people, has no app, no public API, no patents, and no disclosed AI or advanced technology capabilities. There is no evidence of M&A, restructuring, or leadership change activity in the available source material.
Mitchell's Homemade firmographics
Firmographics- Name
- Mitchell's Homemade
- Legal name
- Mitchell's Homemade
- Website
- https://mitchellshomemade.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mitchell's Homemade is a Cleveland, Ohio-based artisanal ice cream company founded in 1999 by brothers Pete and Mike Mitchell, operating nine retail shops, grocery wholesale distribution across regional chains, and catering and private event services in Northeast Ohio.
- Ownership category
- akta.pro rank
Mitchell's Homemade industry classification
Industry- Product category
- Artisanal Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Gelato Shops (THAFAGAA), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Frozen Yogurt Manufacturing (AFAHAEAC)
Keywords
Where Mitchell's Homemade is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Mitchell's Homemade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Ice Cream Sales: Direct-to-consumer ice cream sales at nine physical shop locations across Ohio. Customers purchase scoops, sundaes, and specialty items in-store.
- Grocery/Wholesale Distribution: Wholesale distribution of pints and quarts through regional grocery store partners including Giant Eagle, Heinen's, Dave's Supermarkets, and others.
- Catering Services: Off-site delivery or pickup catering orders including pre-scooped ice cream, 2.5 gallon tubs, pints, and quarts. Minimum two weeks advance notice required.
- Private Events Venue Rental: Rialto Room private event venue rental at Ohio City flagship location for birthday parties, showers, and business meetings. Includes room rental fee plus per-guest ice cream charges.
- Cakes and Pies: Ice cream cakes and pies available for order by phone from local shops. Nine-inch round cakes serve 8-12 people.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-Scooped Ice Cream for catering/events |
| Unit Pricing | Pay-as-you-go | 2.5 Gallon Tubs for catering |
| Unit Pricing | Pay-as-you-go | Pints and Quarts retail |
| Unit Pricing | Pay-as-you-go | Private Event Room Rental |
| Unit Pricing | Pay-as-you-go | Private Event Ice Cream Add-Ons |
| Unit Pricing | Pay-as-you-go | Free Scoop Certificates |
| Unit Pricing | Pay-as-you-go | Cups, Spoons, and Napkins |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels2 records
Mitchell's Homemade product offering
Product offeringCore offering
Mitchell's Homemade manufactures and sells handcrafted small-batch ice cream, sorbets, frozen yogurts, seasonal flavors, and ice cream cakes and pies, produced at its Ohio City Kitchen in Cleveland using local dairy and fresh seasonal ingredients. The company distributes products through nine retail shop locations across the Cleveland metro area, wholesale pint/quart distribution to regional grocery partners, off-site catering, and private event venue rental at the Ohio City flagship.
Product overview
Mitchell's Homemade is an artisanal ice cream company founded by brothers, operating as a single unified brand offering handcrafted small-batch ice cream. The core product line consists of regular and vegan ice creams, sorbets, frozen yogurts, and seasonal specialty flavors, complemented by ice cream cakes and pies. The company operates multiple retail shop locations across the Cleveland, Ohio area and supplies products through grocery retailers. Additional offerings include catering services for off-site events, private event venue rental at the Ohio City flagship location, online ordering, e-gift cards, and branded merchandise. The company manufactures all ice cream in their Ohio City Kitchen using local dairy and fresh ingredients from regional farms.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Ice Cream Small-batch artisanal ice cream made from local dairy and fresh seasonal ingredients, available in regular and vegan varieties; sold at Mitchell's nine Cleveland-area shops and through grocery wholesale.
- Sorbets Fruit-based frozen desserts including Mango Sorbet made with Indian Alphonso mangoes and Raspberry Sorbet made with Oregon red raspberries.
- Frozen Yogurts Tart yogurt-based frozen desserts with various flavor mix-ins such as Lemon Black Raspberry Yogurt and Peanut Butter Chocolate Pretzel Yogurt.
- Seasonal Flavors Limited-time ice cream flavors featuring seasonal ingredients such as Campfire S'mores, Lavender Honey, Strawberry Jalapeño, and Coconut.
- Ice Cream Cakes 9-inch round ice cream cakes serving 10-12 guests, featuring layers of chocolate cake topped with ice cream, fudge, and whipped cream; available in Vanilla Bean, Black Raspberry Chocolate Chunk, Fresh Mint Chocolate Chunk, Cookies & Cream, and Chocolate Peanut Butter Cup flavors; orderable by phone from local shops.
- Ice Cream Pies 9-inch round pies serving 8-10 guests with chocolate graham crust, available in Turtle, Fresh Mint Chocolate Chunk, Cookies & Cream, and Chocolate Peanut Butter Cup; orderable by phone from local shops.
- Catering Services Off-site delivery or pick-up catering service for events, offering pre-scooped ice cream in various sizes, 2.5 gallon tubs, pints, and quarts with dry ice options; available within a 60-mile radius of Rocky River Shop with minimum two weeks advance notice.
- Private Event Hosting Private event venue rental at Ohio City Kitchen & Shop featuring the Rialto Room with views of the ice cream kitchen, for birthdays, showers, and business meetings; includes room rental fee plus per-guest ice cream charges.
- Online Ordering Digital ordering platform for customers to order ice cream and related products for pickup at any Mitchell's shop location.
- E-Gift Cards Digital gift cards available for purchase through Square for giving as gifts or storing value for future purchases; redeemable at any Mitchell's location.
- Merchandise Shop Branded merchandise including apparel and other items available through the Mitchell's Ice Cream Shopify store.
Companies that use Mitchell's Homemade
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Mitchell's Homemade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mitchell's Homemade partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Greenfield FarmscoreOhio-based organic farm supplying strawberries, blueberries, rhubarb, honey, and organic free-range eggs. Key local ingredient partner supporting the company's farm-fresh sourcing philosophy.
- Quarry Hill OrchardscoreOhio orchard supplying peaches for seasonal ice cream flavors. Located in Berlin Heights, Ohio.
- Mulberry Creek Herb FarmcoreOhio-based organic herb farm supplying fresh peppermint, lavender, and other herbs. Located in Huron, Ohio. Key ingredient for Fresh Mint Chocolate Chunk flavor.
- Stutzman FarmscoreOhio-based organic farm supplying wheat flour and oats for ice cream ingredients including crumble and cookie dough. Located in Millersburg, Ohio.
- McDonald Family FarmcoreOhio-based farm supplying maple syrup for ice cream production. Located in Munson Township, Ohio.
- Hillson Nut Co.coreCleveland-based supplier of roasted pecans, almonds, and peanuts for ice cream ingredients.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mitchell's Homemade competitors and assessment
Company assessmentDirect peers
- Graeter's Ice Cream: Cincinnati, OH-based craft ice cream maker operating scoop shops and grocery pint distribution across the Midwest. Same product category, similar premium positioning, and another fellow Ohio-based brand competing for the same regional grocery shelf space as Mitchell's.
- Jeni's Splendid Ice Creams: Ohio-based premium scoop shop and pint brand with national wholesale and own-retail footprint. Closest direct competitor to Mitchell's — same state, same premium positioning, same local-ingredient narrative, overlapping grocery customers (e.g., Whole Foods, regional banners).
- Salt & Straw Ice Cream: Portland-origin premium scoop shop and pint brand with multi-city retail and grocery wholesale. Direct comparison on small-batch artisan positioning, novel flavor development, and premium price points; the leading VC-backed scale-up in the same niche.
- Van Leeuwen Ice Cream: Premium scoop shop and pint brand with national grocery distribution and own-retail expansion. Comparable on small-batch production, premium pricing, and modern brand-led positioning; well-capitalized and a direct threat on shelf and in adjacent metros.
Broad incumbents
- Blue Bunny: Wells Enterprises-owned mainstream ice cream brand. Competes with Mitchell's primarily on grocery pints shelves at lower price points; relevant as the mass-market alternative that defines the lower bound of the category.
- Talenti Gelato: Unilever-owned premium gelato/sorbet pint brand. Direct overlap with Mitchell's on premium pints in grocery and on the gelato/sorbet sub-categories; broader distribution and brand recognition.
- Häagen-Dazs: Global premium ice cream brand owned by Nestlé. Competes with Mitchell's in grocery pints and in scoop-shop settings; represents the established premium incumbent that defines category expectations for quality and price.
- Ben & Jerry's Homemade: Unilever-owned national premium ice cream brand. Overlaps with Mitchell's in flavor innovation, pint format, and grocery presence, but at massively greater scale, distribution, and marketing budget; competes for the same premium-grocery shelf slot.
Regional players
- Magnolia Ice Cream: Long-running family-run ice cream parlor with multiple own-retail locations and grocery distribution. Comparable to Mitchell's as a multi-location family-founded scoop shop brand with regional density; primarily a different geography.
Emerging players
- Coolhaus Ice Cream: Premium scoop shop and pint brand with national grocery distribution. Similar in size and stage to Mitchell's, with comparable product innovation, sandwich/novelty formats, and own-retail-plus-wholesale model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mitchell's Homemade social profiles
Digital presenceMitchell's Homemade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mitchell's Homemade leadership team
Management profileNumber of profiles
Profiles2 records
Mitchell's Homemade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mitchell's Homemade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mitchell's Homemade
What does Mitchell's Homemade do?
Mitchell's Homemade manufactures and sells handcrafted small-batch ice cream, sorbets, frozen yogurts, seasonal flavors, and ice cream cakes and pies, produced at its Ohio City Kitchen in Cleveland using local dairy and fresh seasonal ingredients. The company distributes products through nine retail shop locations across the Cleveland metro area, wholesale pint/quart distribution to regional grocery partners, off-site catering, and private event venue rental at the Ohio City flagship.
Is Mitchell's Homemade a public or private company?
Mitchell's Homemade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mitchell's Homemade founded?
Mitchell's Homemade was founded in 1999. It employs 51 to 100 people.
Where is Mitchell's Homemade based?
Mitchell's Homemade is headquartered in Cleveland, United States, in the North America region.
How does Mitchell's Homemade make money?
Five revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are grocery/Wholesale Distribution, catering Services, private Events Venue Rental and cakes and Pies.
Who are Mitchell's Homemade's main competitors?
Direct peers on record are Graeter's Ice Cream, Jeni's Splendid Ice Creams, Salt & Straw Ice Cream and Van Leeuwen Ice Cream. Broad incumbents are Blue Bunny, Talenti Gelato, Häagen-Dazs and Ben & Jerry's Homemade. Magnolia Ice Cream is listed as a regional player. Coolhaus Ice Cream is listed as an emerging player.
Does Mitchell's Homemade have an API?
No public API is recorded for Mitchell's Homemade.
What industry is Mitchell's Homemade in?
Mitchell's Homemade's product category is Artisanal Ice Cream. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of THAFAGAA, Ice Cream & Gelato Shops. Its NAICS code is 311520 and its SIC code is 2024.