WHIZ Media Group Southeastern Ohio Broadcasting Company

Local Broadcast Mediawhiznews.com

Company typePrivate
Founded1953
HeadquartersZanesville, United States
Headcount101–250
GTM typeB2C
OfferingServices

WHIZ Media Group Southeastern Ohio Broadcasting Company firmographics

Firmographics

Name: WHIZ Media Group Southeastern Ohio Broadcasting Company
Legal name: WHIZ Media Group
Website: https://whiznews.com
Company type: Private
Founded year: 1953
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

WHIZ Media Group Southeastern Ohio Broadcasting Company industry classification

Industry

Product category: Local Broadcast Media
NAICS: Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611)
SIC: Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
akta.pro primary industry: Regional/Sub-National Broadcast Networks (MPABAAAM)
akta.pro secondary industries: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

Local broadcasting
Television advertising
Radio programming
Local news media
Weather forecasting

Where WHIZ Media Group Southeastern Ohio Broadcasting Company is headquartered

Location

Headquarters

HQ city: Zanesville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WHIZ Media Group Southeastern Ohio Broadcasting Company business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Broadcast Advertising: Local television and radio advertising including spots during local news, sports coverage, weather segments, and programming. Revenue from businesses in Zanesville, Muskingum County, and surrounding southeastern Ohio communities.
Digital Advertising: Online advertising through whiznews.com website including display ads, sponsored content, and digital marketing services for local businesses

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

WHIZ Media Group Southeastern Ohio Broadcasting Company product offering

Product offering

Core offering

WHIZ Media Group operates a regional multi-platform broadcast media business in southeastern Ohio, anchored by WHIZ-TV (Fox 5 affiliate), three radio stations (AM 1240, Highway 103.7 FM, Z92 FM), and the whiznews.com digital news site. The company produces and distributes hyperlocal news, weather, sports, and community content to viewers, listeners, and online readers in Zanesville, Muskingum County, and surrounding counties. Revenue is generated primarily through local and digital advertising sold to businesses seeking access to this regional audience.

Product overview

WHIZ Media Group, operating as WHIZ - Fox 5 / Marquee Broadcasting, is a regional broadcast media company offering a multi-platform portfolio of local media services. The company operates five core products: WHIZ-TV (Fox 5) - the flagship television station broadcasting network programming with local news, weather, and sports coverage; three radio stations (AM 1240, Highway 103.7 FM, and Z92 FM) serving the southeastern Ohio region with news, talk, and music formats; and whiznews.com - a comprehensive digital news website aggregating local content including news, weather, sports, community events, and obituaries. The products share the WHIZ brand identity and serve the Zanesville, Ohio metropolitan area and surrounding communities.

Differentiator

Problem solved

Functional benefit

Brands

AM 1240: Radio station operated by WHIZ Media Group
Highway 103.7
Z92

Products and services

WHIZ-TV (Fox 5) Local television station broadcasting Fox 5 network programming along with local news, weather forecasts, severe weather alerts, sports coverage, and community content to viewers in Zanesville, Ohio and surrounding southeastern Ohio counties.
WHIZ AM 1240 AM radio station serving the Zanesville area with news, talk, and community programming for southeastern Ohio listeners.
Highway 103.7 FM FM radio station providing music, local content, and community information to listeners across the southeastern Ohio region.
Z92 FM FM radio station serving the Zanesville area with music and entertainment programming.
whiznews.com Digital news website providing local news, weather updates, sports coverage, obituaries, community calendar, and multimedia content for the Zanesville region and southeastern Ohio.

Companies that use WHIZ Media Group Southeastern Ohio Broadcasting Company

Customer profile

Segments2 records

Ideal customer profiles2 records

WHIZ Media Group Southeastern Ohio Broadcasting Company technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

WHIZ Media Group Southeastern Ohio Broadcasting Company partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

NBC SportscoreChannel Partner/ Reseller/ DistributorNBC Sports content partnership providing national sports programming and coverage through WHIZ-TV including NFL, NBA, NHL, and Olympic coverage integrated into local broadcast schedule
Fox 5 NetworkcoreChannel Partner/ Reseller/ DistributorFox 5 affiliated network providing national programming, entertainment, and sports content to WHIZ-TV broadcast audience in southeastern Ohio
Ohio State University AthleticsminorChannel Partner/ Reseller/ DistributorCoverage partnership for Ohio State Buckeyes basketball and football programming including schedules and sports news updates
MLB Columbus Blue Claws / Cincinnati RedsminorChannel Partner/ Reseller/ DistributorRegional baseball coverage including schedule broadcasts and sports updates for Cincinnati Reds and Columbus Blue Claws
Southeastern Ohio Broadcasting (Terms of Service Reference)coreStrategic or Co-development PartnerParent company ownership structure referenced in terms of service documentation indicating operational partnership for www.whiznews.com services

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

WHIZ Media Group Southeastern Ohio Broadcasting Company competitors and assessment

Company assessment

Broad incumbents

Gray Television: Multi-market local TV broadcast group with Ohio presence; a comparable mid-sized broadcast operator that pursues a similar small- and mid-market local-news strategy.
Sinclair Broadcast Group: Large multi-station broadcast group operating numerous local TV affiliates across Ohio and the U.S.; a structural incumbent that shapes affiliation economics and competitive dynamics for small-market operators like WHIZ.
WBNS-10TV: CBS-affiliated station in the much larger Columbus market, overlapping with WHIZ's regional footprint and representing a step-up incumbent competitor for advertising and audience attention.
Townsquare Media: Mid-sized local broadcast and digital media company focused on small and mid-sized U.S. markets, providing a directly comparable operating model (radio stations + local digital) to WHIZ.
Cumulus Media: Large U.S. radio operator with multiple AM/FM properties; competes for ad budgets and audience share in Ohio regional markets against WHIZ's radio portfolio.
WHIO-TV: CBS-affiliated station serving the Dayton market, another larger Ohio broadcaster whose signal overlaps parts of WHIZ's coverage area and competes for regional ad spend.
Nexstar Media Group: Largest U.S. television broadcaster, with stations and acquisitions across Ohio markets; its scale and consolidation activity directly affect the competitive and M&A environment for groups like WHIZ.
iHeartMedia: National radio broadcaster with stations across Ohio, competing for both listeners and local ad dollars in WHIZ's footprint through its AM/FM portfolio.

Direct peers

WTAP News: CBS/Fox-affiliated local TV station serving the adjacent Parkersburg-Marietta-Vienna market along the Ohio-West Virginia border, competing with WHIZ for southeastern Ohio audience and ad budgets.
Marquee Broadcasting: Named in WHIZ's own operating identity ('WHIZ - Fox 5 / Marquee Broadcasting'), Marquee is a small-market broadcast group operating Ohio stations—effectively a sibling/parent entity and direct comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WHIZ Media Group Southeastern Ohio Broadcasting Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WHIZ Media Group Southeastern Ohio Broadcasting Company leadership team

Management profile

Number of profiles

Profiles3 records

WHIZ Media Group Southeastern Ohio Broadcasting Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WHIZ Media Group Southeastern Ohio Broadcasting Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHIZ Media Group Southeastern Ohio Broadcasting Company

What does WHIZ Media Group Southeastern Ohio Broadcasting Company do?

Is WHIZ Media Group Southeastern Ohio Broadcasting Company a public or private company?

WHIZ Media Group Southeastern Ohio Broadcasting Company is a private company. It is classified as unknown and is currently operating.

When was WHIZ Media Group Southeastern Ohio Broadcasting Company founded?

WHIZ Media Group Southeastern Ohio Broadcasting Company was founded in 1953. It employs 101 to 250 people.

Where is WHIZ Media Group Southeastern Ohio Broadcasting Company based?

WHIZ Media Group Southeastern Ohio Broadcasting Company is headquartered in Zanesville, United States, in the North America region.

How does WHIZ Media Group Southeastern Ohio Broadcasting Company make money?

Two revenue lines are on record. Broadcast Advertising is the primary driver. The others are digital Advertising.

Who are WHIZ Media Group Southeastern Ohio Broadcasting Company's main competitors?

Broad incumbents on record are Gray Television, Sinclair Broadcast Group, WBNS-10TV, Townsquare Media, Cumulus Media, WHIO-TV, Nexstar Media Group and iHeartMedia. Direct peers are WTAP News and Marquee Broadcasting.

Does WHIZ Media Group Southeastern Ohio Broadcasting Company have an API?

No public API is recorded for WHIZ Media Group Southeastern Ohio Broadcasting Company.

What industry is WHIZ Media Group Southeastern Ohio Broadcasting Company in?

WHIZ Media Group Southeastern Ohio Broadcasting Company's product category is Local Broadcast Media. Its primary akta.pro industry code is MPABAAAM, Regional/Sub-National Broadcast Networks, with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 5161 and its SIC code is 4833.