What Marquee Broadcasting does

Marquee Broadcasting, Inc. is a privately held, family-owned broadcast media company founded in 2013 by Patricia and Brian Lane. The company owns and operates more than 15 full-power and low-power television stations as well as AM and FM radio stations across at least 11 U.S. states, including Maryland, Georgia, Idaho, Kentucky, Ohio, Washington, Tennessee, Wyoming, Nebraska, and pending additions in California and Oregon. Its station portfolio is affiliated with all four major U.S. broadcast networks (ABC, CBS, FOX, NBC) plus secondary networks (The CW, MyNetworkTV, MeTV). Marquee focuses on smaller markets where, in management's framing, local news and community involvement can have outsized impact; locally produced news operations are concentrated in Salisbury, MD; Bowling Green, KY; Albany, GA; and Zanesville, OH.

Name

Marquee Broadcasting

Legal name

Marquee Broadcasting Inc.

Website

https://marqueemedia.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Marquee Broadcasting is a privately held, family-owned U.S. broadcast group operating 15+ TV stations and radio stations across 11+ states, affiliated with ABC, CBS, FOX, NBC, CW, MyNetworkTV, and MeTV, and serving smaller local markets with news, weather, and entertainment content funded by local advertising.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Local television broadcasting
• Radio station operations
• Network affiliate stations
• Local news production
• Broadcast advertising sales

Headquarters

HQ city

Brookeville

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: Traditional broadcast advertising model where local businesses purchase airtime for commercials on television and radio stations. Revenue is generated through spot advertising, sponsorships, and potentially digital advertising on station websites.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Marquee Broadcasting owns and operates a portfolio of full-power and low-power television stations and AM/FM radio stations across smaller U.S. markets. The stations are affiliated with major broadcast networks (ABC, CBS, FOX, NBC) and secondary networks (CW, MyNetworkTV, MeTV), delivering local news, weather, sports, and entertainment programming to communities in states including Maryland, Georgia, Idaho, Kentucky, Ohio, Washington, Tennessee, Wyoming, Nebraska, California, and Oregon.

Product overview

Marquee Broadcasting is a family-owned, woman-led broadcast media company operating a portfolio of television and radio stations across the United States. The company operates as a collection of independent station affiliates rather than a unified platform with modules. Stations are affiliated with major networks including ABC, CBS, FOX, NBC, CW, MyNetworkTV, and MeTV. The portfolio includes full-power television stations, low-power stations, AM and FM radio stations across multiple states including Maryland, Georgia, Idaho, Kentucky, Ohio, Washington, Tennessee, Wyoming, Nebraska, and California. The company's core offering is local broadcast content including news, weather, and entertainment programming delivered to smaller markets.

Differentiator

Problem solved

Functional benefit

Products and services

• WMDT/WGDV-LD (Salisbury, MD) Television station serving Salisbury, Maryland, affiliated with ABC, CW, and MeTV networks, producing local news, weather, and entertainment content for the Mid-Atlantic market.
• WGTA (Atlanta, GA) Television station based in Atlanta, Georgia, affiliated with MeTV network, providing classic television programming to the Atlanta market.
• KNIN (Boise, ID) FOX-affiliated television station serving Boise, Idaho, delivering FOX network programming with local content.
• WNKY (Bowling Green, KY) Television station serving Bowling Green, Kentucky, affiliated with NBC, CBS, and MeTV networks, producing award-winning local news.
• CBS 44/WSST/WSWG (South Georgia) Television station group serving South Georgia (Albany area), affiliated with CBS, MyNetworkTV, and MeTV networks, producing award-winning local news.
• WHIZ (Zanesville, OH) Television station serving Zanesville, Ohio, affiliated with NBC and FOX networks, producing award-winning local news.
• WHIZ-AM/WHIZ-FM/WZVL-FM (Zanesville, OH) AM and FM radio stations based in Zanesville, Ohio, including WHIZ-AM, WHIZ-FM, and WZVL-FM, providing local radio programming.
• WLMA (Lima, OH) Television station based in Lima, Ohio, providing broadcast content to the local market.
• KWAL-CP (Walla Walla, WA) Low-power television station based in Walla Walla, Washington, providing local broadcast content.
• WNSH-LD (Nashville, TN) Low-power television station based in Nashville, Tennessee, providing broadcast content to the local market.
• KGWN (Cheyenne, WY) Television station serving Cheyenne, Wyoming, affiliated with CBS, NBC, and CW networks.
• KCWY (Casper, WY) Television station serving Casper, Wyoming, affiliated with NBC and CW networks.
• KSTF (Scottsbluff, NE) Television station based in Scottsbluff, Nebraska, providing broadcast content to the local market.
• KNEP (Sidney, NE) Television station based in Sidney, Nebraska, providing broadcast content to the local market.
• KIEM/KVIQ-LD (Eureka, CA) Television stations based in Eureka, California, serving the local market; acquisition subject to transfer and FCC approval.
• KMVU/KFBI-LD (Medford, OR) Television stations based in Medford, Oregon, serving the local market; acquisition subject to transfer and FCC approval.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and secondary.

• ABC NetworkcoreChannel Partner/ Reseller/ DistributorABC is one of the major network affiliations for Marquee Broadcasting stations, including WMDT in Salisbury, MD (ABC/CW/MeTV). This affiliation provides access to ABC programming and network content for local viewers.
• CBS NetworkcoreChannel Partner/ Reseller/ DistributorCBS is a major network affiliation for Marquee Broadcasting stations, including WSWG/WSST in Albany, GA (CBS/MyNet/MeTV), WNKY in Bowling Green, KY (NBC/CBS/MeTV), and KGWN in Cheyenne, WY (CBS/NBC/CW).
• FOX NetworkcoreChannel Partner/ Reseller/ DistributorFOX is a major network affiliation for Marquee Broadcasting stations, including KNIN in Boise, ID (FOX) and WHIZ in Zanesville, OH (NBC/FOX).
• NBC NetworkcoreChannel Partner/ Reseller/ DistributorNBC is a major network affiliation for Marquee Broadcasting stations, including WNKY in Bowling Green, KY (NBC/CBS/MeTV), WHIZ in Zanesville, OH (NBC/FOX), KGWN in Cheyenne, WY (CBS/NBC/CW), and KCWY in Casper, WY (NBC/CW).
• The CWsecondaryChannel Partner/ Reseller/ DistributorThe CW network affiliation for Marquee stations including WMDT in Salisbury, MD (ABC/CW/MeTV), KCWY in Casper, WY (NBC/CW), and KGWN in Cheyenne, WY (CBS/NBC/CW).
• MyNetworkTVsecondaryChannel Partner/ Reseller/ DistributorMyNetworkTV affiliation for WSWG/WSST in Albany, GA (CBS/MyNet/MeTV).
• MeTV (Memorial Entertainment)secondaryChannel Partner/ Reseller/ DistributorMeTV classic television network affiliation across multiple Marquee stations including WMDT in Salisbury, MD, WGTA in Atlanta, GA, WNKY in Bowling Green, KY, and WSWG/WSST in Albany, GA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinclair Broadcast Group: Largest US local TV broadcaster with hundreds of stations across most major and mid-sized markets. Direct operating peer to Marquee in local broadcast TV, though at vastly greater scale and with public-company capital structure.
• Nexstar Media Group: Second-largest US local TV broadcaster and a serial acquirer of station groups. Operates the same network-affiliate model as Marquee and competes for the same small-to-mid market consolidation opportunities.
• TEGNA Inc. Owns a sizable portfolio of local TV stations affiliated with major networks, with strong local news production. Comparable business model but generally larger-market skew than Marquee.
• E.W. Scripps Company: Diversified local media operator with broadcast TV stations and digital/local news properties. Operates the same network-affiliate broadcast model and competes for local ad budgets.
• Cox Media Group: Privately held operator of TV and radio stations across multiple US markets. Comparable multi-station broadcast operator with overlapping small/mid-market footprint.

Direct peers

• Gray Television: Operates a portfolio of local TV stations predominantly in small and mid-sized markets with affiliations to ABC, CBS, FOX, and NBC. Closest peer to Marquee in market-size focus and network-affiliation strategy.
• Hearst Television: Privately held subsidiary of Hearst Corporation operating local TV stations affiliated with ABC, CBS, NBC, and FOX. Closely comparable private, multi-station operator with strong local news focus.
• Hubbard Broadcasting: Family-owned, privately held operator of local TV and radio stations. Highly comparable to Marquee in being a multi-generation family-controlled broadcaster focused on local news.
• Lockwood Broadcast Group: Privately held owner of local TV stations in small-to-mid markets. Closely comparable in size and structure to Marquee as an independent, smaller-scale station group.
• Ramar Communications: Family-owned, privately held operator of TV and radio stations in smaller US markets including Lubbock TX. Comparable to Marquee in family-owned structure, small-market focus, and mixed TV/radio portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquee Broadcasting