Eastern Healthcare Group

What Eastern Healthcare Group does

Eastern Healthcare Group is a regional healthcare services operator with 17 rehabilitation and nursing facilities across Virginia and Tennessee and an assisted-living offering. It serves patients and residents recovering from surgery, illness, injury, or stroke; people needing ongoing 24/7 skilled nursing or daily-living support; individuals with dementia or Alzheimer's disease; terminally ill patients; and caregivers seeking temporary respite. Its care model spans short-term rehabilitation and long-term residence.\n\nService delivery combines on-site 24/7 clinical nursing and certified nursing assistants, physical, occupational, and speech therapy, medical-director and area-physician coverage, registered-dietitian-supervised nutrition plans, social activities, secure memory-care environments, and interdisciplinary palliative care. Advanced medical equipment and nurse call systems support resident safety and response, while onsite inpatient and outpatient dialysis is listed as coming soon to Birchwood Park Rehabilitation and Nursing. The relevant technology is primarily clinical and facilities infrastructure rather than a disclosed digital product.\n\nRevenue comes from Medicare, Medicaid, private insurance, private pay, and long-term care insurance. The company uses direct facility admissions, with patients and families also referred by hospital discharge planners, insurance case managers, and physicians, and it accepts virtual-tour and website inquiries. Specific prices are not publicly disclosed; skilled-nursing pricing varies by facility, level of care, length of stay, and coverage.

Name

Eastern Healthcare Group

Legal name

Eastern Healthcare Group

Website

https://ehg.care

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eastern Healthcare Group operates 17 rehabilitation and nursing facilities across Virginia and Tennessee, providing 24/7 skilled nursing, rehabilitation, memory, hospice, palliative, respite, and assisted-living care to patients, residents, and families.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

Keywords

• Skilled nursing care
• Rehabilitation services
• Memory care
• Hospice care
• Assisted living

Headquarters

HQ city

Montvale

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Skilled Nursing and Rehabilitation Services: 24-hour nursing care and specialty services for individuals recovering from illness, injury, or post-surgery. Revenue generated through Medicare, Medicaid, private insurance, and private pay arrangements.
2. Assisted Living: Long-term residential care services including memory care, daily living assistance, and social activities. Revenue from private pay and long-term care insurance.
3. Hospice and Palliative Care: End-of-life care services focusing on comfort and quality of life for terminally ill patients. Reimbursed through Medicare hospice benefit and private insurance.
4. Respite Care: Short-term care for caregivers needing temporary relief, providing 24-hour care and specialized attention for their loved ones. Private pay basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Eastern Healthcare Group operates a network of 17 rehabilitation and nursing facilities across Virginia and Tennessee, plus one assisted living community, delivering 24/7 skilled nursing care, post-surgery and post-illness rehabilitation, memory care, hospice and palliative care, respite care, and onsite dialysis services. The company provides a continuum of care covering short-term rehabilitation recovery and long-term residential care with licensed nurses, certified nursing assistants, on-site medical directors, and registered dietitian-supervised nutrition plans. Services are reimbursed through Medicare, Medicaid, private insurance, and private pay arrangements.

Product overview

Eastern Healthcare Group is a healthcare services provider operating a network of 17 rehabilitation and nursing facilities across Virginia and Tennessee, plus one assisted living community. The company's continuum of care model includes six core service offerings: Skilled Nursing (with specialty services including IV therapy, stroke recovery, wound care, and diabetes management), Rehabilitative Care (physical, occupational, and speech therapy), Respite Care, Memory Care (available at select facilities), Hospice Care, and Palliative Care. The organization also offers onsite inpatient and outpatient dialysis services at select locations. Facilities operate under various sub-brands including Bay Pointe, Thalia Gardens, Birchwood Park, Nassawadox, Cypress Point, Norview Heights, Northern Cardinal, Old Dominion, Blue Ridge, Deer Meadows, Greene Acres, Mountain Laurel, Old Southwest, Star City, River Edge, Seven Hills, Twin Lakes, and Nans Pointe Assisted Living.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing
• Rehabilitative Care
• Respite Care
• Memory Care
• Hospice Care
• Palliative Care
• Onsite Inpatient and Outpatient Dialysis
• Assisted Living (Nans Pointe Assisted Living)

Quantifiable outcome

• 96% of residents and patients would recommend Eastern Healthcare Group to a friend
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Dialyze DirectcoreTechnology or Integration · 1 January 2025Dialyze Direct partners with Eastern Healthcare Group's Birchwood Park Rehabilitation and Nursing to provide innovative onsite dialysis services. This partnership helps improve quality of life for long-term care residents requiring dialysis treatment by reducing hospitalizations and improving clinical outcomes through coordinated care.
• Sentara FoundationflagshipStrategic or Co-development Partner · 1 January 2025Eastern Healthcare Group hosted the 2025 Night of Heart Gala to support the Sentara Foundation's Cardiac Research Institute Fund. Virginia Beach Mayor Bobby Dyer attended, along with David Proffitt and Dr. Deepak Talreja. Theric Brown served as MC and Masha Parker played a key role in event planning. The partnership demonstrates commitment to cardiac care advancement and community health.
• First Care at Home HospiceminorGTM or Marketing PartnerBrook Love from First Care at Home Hospice supported CNA Week 2025 celebrations by providing refreshments and appreciation baskets for CNAs at Eastern Healthcare Group facilities.
• Access Home HealthminorGTM or Marketing PartnerAshley O'Dell from Access Home Health contributed to CNA Week recognition activities at Eastern Healthcare Group facilities.
• Caris HospiceminorGTM or Marketing PartnerCasey Hines with Caris Hospice supported CNA Week celebrations through appreciation baskets and warm visits to Eastern Healthcare Group facilities.
• Bedrock Church RoanokeminorStrategic or Co-development PartnerBedrock Church Roanoke collaborated with Star City Rehabilitation and Nursing for the Family Fall Festival event, bringing together community members, residents, and families for seasonal celebration.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sava Senior Care: Private skilled nursing and rehabilitation operator serving seniors across multiple states, directly comparable to EHG's SNF-led care model and resident demographic.
• The Ensign Group: Public operator of skilled nursing and post-acute care facilities across multiple states, with a continuum-of-care model that closely mirrors EHG's skilled nursing, rehabilitation, and assisted living mix.
• PACS Group: Operator of skilled nursing and assisted living facilities with a regional roll-up model, comparable to EHG's17-facility multi-jurisdiction footprint in Virginia and Tennessee.
• National HealthCare Corporation: Public operator of skilled nursing facilities, assisted living, and home health, offering a comparable continuum-of-care service mix to EHG across the Southeast U.S.
• Genesis Healthcare: One of the largest U.S. skilled nursing and rehabilitation operators, with overlapping service lines in short-term rehab, long-term care, and memory care similar to EHG.
• Saber Healthcare Group: Private skilled nursing and rehabilitation operator with a multi-state footprint, directly comparable to EHG in size and regional roll-up strategy.

Broad incumbents

• The Pennant Group: Operates home health, hospice, and senior living services — overlapping with EHG's hospice, palliative, and assisted living lines, though delivered in home and community-based settings rather than SNFs.
• Brookdale Senior Living: Largest U.S. senior living operator focused on assisted living and memory care; comparable to EHG's Nans Pointe Assisted Living and memory care offerings though operating at national scale.
• Encompass Health: National inpatient rehabilitation and home health operator, overlapping with EHG's rehabilitative care and post-acute positioning but focused on IRFs rather than SNF delivery.

Others

• ProMedica: Integrated health system with a significant skilled nursing and senior care footprint; relevant adjacency for understanding EHG's referral and discharge-planner dynamics though operating as a non-profit system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/easternhealthcaregroup
• LinkedInlinkedin.com/company/eastern-healthcare-group
• Instagraminstagram.com/easternhealthcaregroup/?fbclid=IwAR20A1rxskrv8MNNgAeneqoMVL0XPQ3thBNVXRB_osgCjQpuFBO8YW6OitM

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Healthcare Group