JustPizza

What JustPizza does

Just Pizza & Wing Co. operates a full-service pizzeria chain founded in 1992 and headquartered in Buffalo, New York, with 10+ corporate locations concentrated in the Western New York metro. The company's core products are traditional and specialty pizzas (over 75 varieties) and Buffalo-style chicken wings with over 25 in-house developed sauce recipes, supported by subs, salads, tacos, chicken fingers, and appetizers. The proprietary sauce program — anchored by the 2015 Buffalo Wing Festival-winning Blackberry BBQ sauce under the BBQ Char Pit sub-brand — is a key point of differentiation versus typical regional pizzerias.

The business operates a multi-channel model: dine-in, carryout, and delivery across company-owned locations; a seasonal food truck and concessions trailer; full-service catering for events; and a growing direct-to-consumer retail line (sauces, dough mix, Pizza Night Kit, branded apparel) sold through its own e-commerce site, Amazon, and regional grocery chains such as Tops Friendly Markets. A franchise program extends the model across 37 continental US states, charging a $25,000 initial fee and a 4% weekly royalty, with average unit revenue of $1.5 million cited in franchise marketing materials.

Ownership is family-held under President & CEO Rudolph Alloy Jr. with no external private equity or venture capital involvement, and operations are managed by a small corporate team. The company is registered as Just Pizza Franchise Systems, Inc. in New York. There is no proprietary technology platform or app; customer touchpoints are a website, an active Facebook page, and traditional phone/in-store ordering. The combined offering positions the firm as a regionally dominant, brand-anchored pizzeria and emerging franchise system rather than a technology-enabled restaurant business.

Name

JustPizza

Legal name

Just Pizza Franchise Systems, Inc.

Website

https://justpizzausa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Just Pizza & Wing Co. is a family-owned pizzeria chain founded in 1992 in Buffalo, NY, operating 10+ locations in Western New York serving pizza (75+ varieties) and chicken wings (25+ sauces), with catering, food truck, retail products, and a US-wide franchise system.

Ownership category

akta.pro rank

Product category

Pizzeria / Casual Dining Restaurant

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Chicken wing sauces
• Pizzeria catering
• Food franchise
• Retail food products

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Sales: Primary revenue from 10+ pizzeria locations offering dine-in, carryout, and delivery. Over 75 pizza varieties and chicken wings drive customer traffic. Full menu includes subs, salads, appetizers, and specialty items.
2. Catering Services: Corporate and private event catering for baptisms, birthday parties, family reunions, office parties, and other occasions. Catering menu available with combo pricing.
3. Food Truck: Mobile food truck service operating April through October for business lunches, special events, and concert series. Also operates a concessions trailer serving pizza and beverages.
4. Retail Products: Direct-to-consumer sales of branded products including pizza dough mix, jarred sauce, Pizza Night Kit, Blackberry BBQ sauce, and branded merchandise (hats, hoodies, t-shirts). Products also available through Amazon, Tops Friendly Markets, Dash's Market, and other retailers.
5. Franchise Fees: Initial franchise fee of $25,000 with ongoing 4% weekly royalty on gross sales. Franchisees must have 3+ years restaurant management experience, minimum net worth of $225,000, and $225,000 liquid assets per location.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Just Pizza & Wing Co. operates a full-service pizzeria restaurant chain based in Western New York with 10+ brick-and-mortar locations offering dine-in, carryout, and delivery of traditional and specialty pizzas (over 75 varieties) and chicken wings (over 25 in-house developed sauce varieties). The company supplements restaurant operations with catering services, a seasonal food truck, retail products (sauces, dough mix, kits), branded merchandise, and a franchise program for geographic expansion across the continental United States.

Product overview

Just Pizza & Wing Co. is a full-service pizzeria restaurant chain based in Buffalo, NY, operating since 1992 with 11 locations in Western New York. The core product offering consists of traditional and specialty pizzas (over 75 varieties) and chicken wings (over 25 sauce varieties) including Buffalo Style and BBQ Char Pit offerings. Additional food products include chicken fingers, hot and cold subs, salads, tacos, and appetizers. The company also offers catering services and a food truck for events. Retail operations include sauces (Blackberry BBQ Sauce, Jarred Sauce), Dough Mix, and Pizza Night Kits sold through the company shop and Amazon. Apparel merchandise includes T-Shirts, Hoodies, and Hats. The company also offers franchise opportunities across the continental US with a proven $1.5M average unit revenue model.

Differentiator

Problem solved

Functional benefit

Brands

• BBQ Char Pit: Specialty chicken wing sauce line featuring over 25 different wing sauces including Bourbon Honey Mustard, Chipotle BBQ, Blackberry BBQ (award-winning), and many more.

Products and services

• Traditional Pizza Classic pizza offerings including 14" Medium, 16" Large, and 24"x18" Jumbo sizes with New York Style options. All pizzas are cut in party squares with slices available upon request. Served at all restaurant locations for dine-in, carryout, and delivery.
• Specialty Pizza Over 75 varieties of specialty pizzas including Laura's Old Fashioned Pizza, Old Italian Sauce Pie, Veggie Pizza, Hawaiian Pizza, The Hollywood Pizza, 3 Cheese Steak Pizza, and many more red sauce and white pizza varieties.
• Chicken Wings (BBQ Char Pit) Chicken wings with over 25 in-house developed sauce varieties including Buffalo Style (Mild, Medium, Hot, Lethal Hot), BBQ Char Pit sauces (Chipotle BBQ, Sweet Barbecue, Bourbon Honey Mustard, Blackberry BBQ which won 2015 Buffalo Wing Fest 1st Place), and Grilled sauces. Available in Single (10 wings), Double (20), Triple (30), Bucket (50), and Mega Bucket (100).
• Chicken Fingers

Quantifiable outcome

• Established in 1992 with 30+ years of operational experience and 10+ locations
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as a marketplace channel for Just Pizza's retail products, specifically their pizza dough premix, enabling nationwide distribution to customers beyond the Western New York footprint.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justpizzaweb
• LinkedInlinkedin.com/company/just-pizza-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustPizza