What Ticket does

Ticket is a privately held Nordic travel agency chain headquartered in Nacka, Sweden, operating since 1989 under owner Braganza (Ticket Leisure Travel Group AB; primary entity Ticket Privatresor AB). The company self-describes as the Nordic region's largest private travel agency chain and serves individual leisure travelers across Sweden, Norway, Denmark, and Finland, plus broader Europe via the AirnGo online flight brand in 10 countries. Its core offering is one-stop travel intermediation, providing flights, hotels, package holidays, charter trips, last-minute deals, cruises, group travel, car rentals, and round-trip tours sourced from over 400 airlines, charter companies, tour operators, shipping companies, hotels, and car rental suppliers. Distribution is omnichannel in Sweden and Norway through 67 physical stores, telephone sales, and online platforms (ticket.se), while Denmark and Finland plus AirnGo operate as pure online travel agencies and Charter.se/Charter.no function as price comparison sites.

Ticket monetizes primarily through supplier commissions on bookings and a layered set of add-on services: Ticketkort (interest-free installment payments), TicketGaranti (cancellation guarantee), Ticketbonus (loyalty club), Airhelp+ (flight delay/cancellation compensation via AirHelp partnership), baggage insurance, and rebookable ticket/trip upgrades. The technology backbone is a microservices architecture deployed on cloud infrastructure with containers, CI/CD pipelines, and reactive programming, operated by a ~30-person development department alongside IT, online, retail sales, marketing, HR, and finance functions supporting approximately 270 employees across the Nordics. Marketing is conducted through email newsletters, Facebook and Instagram organic social, travel content and inspiration guides, and PR emphasizing Swedish customer satisfaction leadership. The customer base is concentrated in individual consumers booking leisure travel, with a secondary segment in group and conference travel.

Name

Ticket

Legal name

Ticket Privatresor AB

Website

https://ticket.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Ticket is the Nordic region's largest private travel agency chain, offering flights, hotels, packages, and ancillary services to individual leisure travelers across Sweden, Norway, Denmark, Finland, and broader Europe via its Ticket, AirnGo, and Charter brands through 67 stores and online channels.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Group Air, Ticketing & Travel Operations (Manifests, Rebooking, 24/7 Support) (THAHANAF)

Keywords

• Travel agency
• Flight booking
• Package holidays
• Charter travel
• Hotel booking

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commission: Earns commissions from over 400 airlines, charter companies, tour operators, shipping companies, hotels and car rental companies for booking travel packages
2. Ticketkort Installment Payments: Interest-free installment payment option for customers to pay for travel over time
3. Rebookable Travel Add-on: Additional fee for rebookable travel options providing flexibility
4. Airhelp+ Compensation Service: Service for compensation claims for flight delays or cancellations - customers can receive compensation when flights are delayed or cancelled
5. Baggage Insurance: Insurance product covering theft, loss and late baggage

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ticket is a Nordic retail and private travel agency chain that sells flights, hotels, package holidays, charter trips, cruises, car rentals and related travel services sourced from over 400 airlines, tour operators and suppliers. It operates through an omnichannel model of 67 physical stores plus telephone and online booking in Sweden and Norway, and pure online agencies in other markets.

Product overview

Ticket is a Nordic travel agency operating as a multi-brand platform with three main brands: Ticket (omnichannel travel agency in Sweden and Norway with 67 physical stores, telephone, and online), AirnGo (pure online travel agency serving 10 countries), and Charter.se/Charter.no (price comparison sites). The core offering centers on package holidays combining flights and hotels, supplemented by individual flight and hotel bookings, charter packages, last-minute deals, cruises, group travel, car rentals, weekend trips, wedding trips, and round tours. The product portfolio also includes add-on services such as Ticketkortet (installment payment), TicketGaranti (cancellation protection), Ticketbonus loyalty program, Airhelp+ (flight compensation), baggage insurance, rebookable ticket options, online check-in assistance, event bookings, weather forecasts, and travel inspiration guides. The company integrates offerings from over 400 airlines, charter operators, tour operators, shipping companies, hotels, and car rental providers.

Differentiator

Problem solved

Functional benefit

Brands

• Ticketkortet: Payment card for installment payments on travel bookings
• TicketGaranti
• Ticketbonus

Products and services

• Ticket (Main Brand) Omnichannel travel agency offering flights, hotels, charter packages and travel services through 67 physical stores in Sweden and Norway, telephone, and online platforms for individual leisure travelers.
• AirnGo Pure online travel agency for flights operating in Sweden, Norway, Denmark, Finland, Germany, Austria, Netherlands, Portugal, Italy, and France.
• Charter.se / Charter.no Price comparison websites for charter and package holidays, helping customers find and compare travel deals.
• Flights (Flyg) Flight booking service offering access to over 400 airlines, charter companies and tour operators.
• Hotels (Hotell) Hotel accommodation booking service with access to approximately 1,000,000 properties worldwide.
• Flight + Hotel Packages (Flyg + Hotell) Package holiday bookings combining flights and hotel accommodations.
• Charter Holidays Charter vacation packages with access to various charter operators.
• Last Minute (Sista minuten) Last-minute travel deals and spontaneous trip bookings.
• All Inclusive All-inclusive vacation packages where meals and drinks are included.
• Cruises (Kryssningar) Cruise booking service with access to major shipping companies.
• Group Travel (Gruppresor) Group travel and conference trip booking services for groups and corporate bookings.
• Car Rental (Hyrbil) Car rental booking service for travel destinations.
• Weekend Trips (Weekendresor) Short break and weekend getaway packages.
• Wedding/Honeymoon Trips (Bröllopsresor) Wedding and honeymoon travel packages.
• Round Trips (Rundresor) Multi-destination tour and round trip packages.
• Gift Cards (Presentkort) Gift vouchers for travel experiences.
• Ticketkortet Payment card allowing interest-free installment payments for travel bookings.
• TicketGaranti Travel cancellation guarantee providing full refund if unexpected events occur before or during travel.
• Ticketbonus Customer loyalty club offering bonus points on all travel bookings.
• Airhelp+ Service providing compensation for flight delays or cancelled departures through partnership with AirHelp.
• Baggage Insurance (Bagageförsäkring) Insurance coverage for theft, loss and delayed baggage.
• Rebookable Flight Ticket (Ombokningsbar flygbiljett) Flexible flight ticket allowing date changes without fees.
• Rebookable Trip (Ombokningsbar resa) Flexible travel package allowing date modifications.
• Event Booking (Evenemang) Booking service for events, guided tours and excursions at travel destinations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Over 400 Travel SupplierscoreOthersPartnership with over 400 airlines, charter companies, tour operators, shipping companies, hotels and car rental companies to provide comprehensive travel offerings
• TicketGaranti (Insurance Partner)minorOthersTravel guarantee product allowing customers to cancel trips if unexpected events occur with money back protection
• AirHelpminorOthersPartner for flight delay and cancellation compensation claims, enabling customers to receive compensation for flight disruptions

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Others

• AirHelp: AirHelp is a flight-compensation partner integrated into Ticket as the Airhelp+ add-on. It is adjacent/partner rather than direct competitor, monetizing flight disruptions for travel customers.
• Norwegian Airlines / SAS-owned online channels: Major Nordic carriers' direct websites are supplier-side channel alternatives that bypass Ticket's commission-based flight booking. Important to Ticket's flight distribution economics rather than a direct retail travel agency competitor.

Direct peers

• Apollo Resor: Apollo is a Swedish/Nordic package-holiday and charter operator offering flights, hotels, cruises, last-minute and group travel. Closely comparable to Ticket's core product portfolio and Nordic customer segments.
• TUI Nordic (Fritidsresor, Star Tour): TUI's Nordic brands (TUI.se, Fritidsresor, Star Tour) operate package holidays, charter flights and cruise offerings in Sweden, Norway, Denmark and Finland — overlapping with Ticket's charter, package and cruise categories.
• Resia: Resia is a Swedish travel agency chain offering flights, hotels, packages, group and corporate travel, directly competing with Ticket's stores in Sweden for the same leisure and corporate customers.
• Vingresor / Ving (Nordic): Ving is one of the largest Nordic charter and package-holiday operators, with deep overlap with Ticket in flights-plus-hotel packages, all-inclusive charter vacations and Nordic leisure travelers. Directly competing for the same customer base in Sweden and Norway.
• Solresor: Solresor is a Nordic package-holiday and charter operator; comparable product mix (flights, hotels, all-inclusive charter) and overlap with Ticket's charter, package and last-minute offerings.

Broad incumbents

• Momondo / KAYAK: Momondo (part of Booking Holdings) and KAYAK are meta-search and price-comparison platforms with strong Nordic consumer awareness, directly competing with Ticket's price-comparison Charter.se/Charter.no sites and online booking flow.
• Booking.com: Booking.com is a global OTA with dominant accommodation inventory that competes for hotel and package bookings on the demand side, and supplies inventory to Nordic agencies such as Ticket. It is a broad incumbent, not a niche specialist like Ticket.
• Expedia Group: Expedia operates major consumer OTA brands (Expedia, Hotels.com, Vrbo) competing across flights, hotels and packages globally, including Nordics. Broader portfolio than Ticket, which is a focused Nordic retail/online agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ticketresor
• Facebookfacebook.com/ticketresor
• Instagraminstagram.com/ticketresor

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket