What Solresor does

Solresor is a privately held Swedish tour operator headquartered in Gothenburg that sells package holidays combining charter and regular flights with hotel accommodation to sunny international destinations. Founded in 1989 under the tagline 'Låååång sommar sedan 1989', the company has operated continuously for over 35 years and serves leisure travelers primarily in Sweden and Denmark, with departures from Stockholm-Arlanda, Gothenburg-Landvetter, Malmö, and Copenhagen-Kastrup airports. Its destination portfolio spans roughly 60 locations across Southern Europe (Greece, Spain, Cyprus, Portugal, Italy, Malta), Turkey, North Africa (Morocco, Egypt), Southeastern Europe (Bulgaria, Albania, Montenegro, Croatia), the Middle East (UAE), South and Southeast Asia (Thailand, Maldives), Central America (Mexico), and Cape Verde. Hotels are organized into curated categories — Family, Paradise for Two, Exclusive, Water Paradise, All-Inclusive, and Nightlife — and the company targets families, couples, students, all-inclusive travelers, and groups.

The company's core technology is a direct-to-consumer digital booking platform consisting of the solresor.se website with destination search and filtering, a dedicated iOS/Android mobile application, a phone-based customer service center, and a 'Min resa' self-service booking management portal. The product mix is built around core package holidays and standalone hotel bookings, supplemented by ancillary offerings: travel insurance, gift cards, airport parking, last-minute deals, group-travel services, and a dedicated student-travel campaign. The business model is transactional: revenue is generated through margins on each package sold, with optional recurring revenue from travel insurance attach. Pricing is per-person unit-based, ranging from approximately SEK 2,935 to SEK 14,768 depending on destination, season, and departure airport, with a 'pay at departure' option and seasonal discount campaigns (SEK 1,000 off late summer, SEK 500 off winter). Distribution is direct: website, mobile app, phone sales, and a dedicated group-booking desk, with no visible reliance on third-party OTAs or travel agent intermediaries.

Name

Solresor

Legal name

Solresor

Website

https://solresor.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Solresor is a privately held Swedish tour operator selling charter and regular-flight package holidays with hotel accommodation to sunny destinations for leisure travelers in Sweden and Denmark, departing from four Scandinavian airports.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package holidays
• Charter flights
• Hotel bookings
• Group travel
• Travel insurance

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Package Holidays (Charter & Regular Flights): Solresor generates revenue by selling complete package holidays that combine flights and hotel accommodations to sunny destinations. The company acts as a tour operator, bundling charter and regular airline tickets with hotel bookings into inclusive travel packages.
2. Travel Insurance: Additional revenue stream from travel insurance products offered as part of the booking process

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Solresor is a Swedish tour operator that sells package holidays combining charter and regular airline tickets with handpicked hotel accommodations at sunny destinations worldwide. Packages depart from Stockholm, Gothenburg, Copenhagen, and Malmö airports and span more than 60 destinations across the Mediterranean, Caribbean, Asia, and other warm-weather regions. The company supplements core packages with optional add-on services such as group travel bookings, travel insurance, gift cards, and airport parking, all sold directly through its own website, mobile app, and phone customer service center.

Product overview

Solresor is a Swedish travel company offering package holidays with charter and regular flights to sunny destinations worldwide. The core product consists of package holidays combining flights and hotels, supported by a comprehensive hotel booking platform featuring handpicked accommodations across diverse global destinations. Additional offerings include a mobile app for booking management, seasonal campaigns (summer, winter, student travel), last-minute deals, group travel services, gift cards, travel insurance, and airport parking. Hotels are organized into curated categories including Family, Paradise for Two, Exclusive, Water Paradise, All-Inclusive, and Nightlife to suit different traveler preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays (Charter and Regular Flights) Solresor's primary standalone offering: bundled package holidays that combine charter and/or regular airline tickets with accommodations at handpicked hotels across more than 60 sunny destinations worldwide, departing from Stockholm (ARN), Gothenburg (GOT), Copenhagen (CPH), and Malmö (MMX) airports. Designed for individual travelers, families, couples, and groups in Sweden and Denmark seeking all-in-one beach holidays.
• Group Travel Specialized booking service for organizing group trips including family reunions, clubs, and organizations. Provides dedicated arrangements for multiple travelers through a dedicated group-bookings channel.
• Travel Insurance

Quantifiable outcome

• Over 35 years in the Swedish travel market since 1989

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Sembo: Swedish online travel agency selling package holidays with charter and scheduled flights. Pairs with Solresor in the Nordic charter package market, with similar destination coverage and customer demographics.
• Ticket (Resia/Sembo group): Swedish travel agency chain part of the same group as Resia and Sembo, offering package holidays and travel booking services. Competitor in the Swedish travel market with broader service offerings than Solresor.
• Resia: Swedish travel agency and tour operator offering both tailor-made and package holidays. Overlaps with Solresor on sun destination packages but with a stronger custom-travel focus, competing in the broader Swedish travel market.

Emerging players

• Detur: Swedish travel agency offering package holidays primarily to Turkish and Mediterranean destinations. Niche overlap with Solresor in the budget-friendly sun holiday segment, particularly Turkey-focused packages.

Direct peers

• TUI Nordic: Major global tour operator with strong Nordic presence under the TUI brand, offering charter package holidays to similar destinations as Solresor. Competes directly across the same family, couples, and all-inclusive segments in Sweden and Denmark.
• Fritidsresor: Swedish tour operator (part of TUI) specializing in charter package holidays to sunny destinations. Direct competitor selling very similar flight+hotel bundles with overlapping departure airports and similar price points.
• Star Tour: Swedish tour operator (part of Vinggruppen) offering package holidays to sunny destinations with similar charter flight and hotel bundling model. Competes in the same Nordic charter travel category as Solresor.
• Apollo (Nordic): Nordic tour operator selling package holidays with charter flights to Mediterranean, Canary Islands, and Asian destinations. Overlaps with Solresor on flight+hotel bundles, family-friendly resorts, and all-inclusive offerings.
• Ving (Vingresor): Sweden's largest Nordic charter tour operator, selling package holidays combining flights and hotels to sunny Mediterranean and long-haul destinations. Direct competitor to Solresor in the Swedish charter package market, with overlapping customer base and similar product offerings.

Broad incumbents

• Booking.com: Global online travel agency that competes with Solresor for Nordic traveler bookings, particularly on hotels and flight+hotel bundles. While broader in scope, it represents a competitive alternative to Solresor's D2C platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bySolresor
• Facebookfacebook.com/Solresor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solresor