Metris Global
Metris Global is a Service-Disabled Veteran Owned Small Business that delivers Human Performance Technology and training services — anchored by its U.S. Coast Guard TASS contract — to federal agencies across DHS, DoD, and the Department of State.
- Company typePrivate
- Founded2011
- HeadquartersQueen Creek, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Metris Global does
Metris Global is a Service-Disabled Veteran Owned Small Business founded in 2011 by Thomas Heckens, a former Special Forces non-commissioned officer, that delivers human performance technology (HPT) and training services to U.S. federal agencies, primarily within the Department of Homeland Security and the Department of Defense. The firm's core capability is a methodology branded as "Advanced Agile Performance Improvement," which combines Human Performance Technology with the ADDIE and PADDIE+M instructional design models enhanced by agile principles. Service modules include performance and organizational assessment, instructional systems design, curriculum development, technical writing, program management using an Agile Team Management approach, and on-site, virtual, and on-demand instruction delivery.
The company's flagship engagement is the U.S. Coast Guard Training and Analysis Support Services (TASS) contract, an incumbent relationship since 2016 that was re-awarded for a five-year term from 2024 through 2029 at a value of more than $100 million — the first time TASS has been re-awarded to an incumbent. Metris has reported more than 1,000 curriculum and job-aid projects completed for the USCG with exceptional CPARS ratings. Beyond the Coast Guard, Metris holds past performance with the U.S. Army (SFAB Advisor courses), U.S. Marine Corps (1st Reconnaissance Battalion Military Free Fall), U.S. Air Force (Rescue Squadron exercises), and the U.S. Navy (Ready Relevant Learning AI Challenge), plus engagements for the Department of State on border security seminars. The firm also holds the SeaPort Next Generation (NxG) IDIQ contract vehicle and participates in GSA eBuy, giving it multi-channel access to federal procurement.
Commercially, Metris monetizes exclusively through government services contracting: fixed-price, cost-plus, and IDIQ task orders against vehicles like SeaPort NxG and direct agency contracts such as USCG TASS. Revenue is not publicly disclosed and there is no known institutional funding; the firm is privately held and founder-controlled. Pricing is determined through federal procurement processes rather than market quotation, and contract values (e.g., the $100M+ TASS ceiling) are disclosed on major awards. The company relocated its global headquarters to Orlando, Florida in 2022 and operates with a workforce of nearly 150 employees, of which more than 70% are Veterans; it has been building out its leadership with senior DHS, USCG, and CBP alumni (COO Tony L. Barker, Director of HPT Timothy L. Haws, EVP Client Relationship Management Hope Hunter) and an AI partnership with Kore.ai centered on Navy instructional design.
Metris Global firmographics
Firmographics- Name
- Metris Global
- Legal name
- Metris Global LLC
- Website
- https://metrisglobal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Metris Global is a Service-Disabled Veteran Owned Small Business that delivers Human Performance Technology and training services — anchored by its U.S. Coast Guard TASS contract — to federal agencies across DHS, DoD, and the Department of State.
- Ownership category
- akta.pro rank
Metris Global industry classification
Industry- Product category
- Government Training & Human Performance Technology Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
- akta.pro secondary industry
- Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK)
Keywords
Where Metris Global is headquartered
LocationHeadquarters
- HQ city
- Queen Creek
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Metris Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Government Contracts - Training & Analysis Services: Five-year contract with US Coast Guard for Training and Analysis Support Services (TASS) valued at more than $100 million (2024-2029). Services include instructional design, training delivery, and training analysis for active duty, reserve, and civilian workforce.
- SeaPort Next Generation (NxG): IDIQ contract vehicle for Navy systems commands allowing warranted contracting officers to place orders for training and performance improvement services. Contract types include Firm Fixed Price, Cost Plus Fixed Fee, Cost Plus Incentive Fee, and Cost Plus Award Fee.
- Department of Defense Training Contracts: Past performance includes US Army SFAB Advisor courses, US Air Force Rescue Squadron exercises, US Marine Corps Military Free Fall training. Revenue generated through task orders and direct contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Government contract services - value-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Metris Global product offering
Product offeringCore offering
Metris Global provides human performance technology (HPT) and training solutions to U.S. federal government agencies, anchored by its enhanced ADDIE / PADDIE+M-based Agile Performance Improvement methodology. Primary commercial offerings include the USCG Training and Analysis Support Services (TASS) contract (2024–2029, $100M+), the AI-powered USN RRL ISDAdvisor bot developed with Kore.ai, access via the SeaPort NxG IDIQ contract vehicle, and modular services in instructional systems design, program management, technical writing, evaluation, and on-site/virtual/on-demand instruction delivery.
Product overview
Metris Global provides human performance technology solutions built on a foundation of Agile Performance Improvement methodologies enhanced with Human Performance Technology (HPT) approaches using ADDIE and PADDIE+M models. The company's primary offering is the Training and Analysis Support Services (TASS) contract for the U.S. Coast Guard, a five-year agreement valued at over $100 million (2024-2029). Supporting this core contract are specialized capabilities including the USN RRL ISDAdvisor AI-powered instructional design tool developed with Kore.ai, the SeaPort Next Generation contract vehicle, and a full suite of service modules including Instructional Systems Design, Organizational Assessment and Evaluation, Technical Writing, Program Management, and On-site/Virtual/On-demand Instruction Delivery. Together, these products enable Metris to deliver customized, scalable performance improvement solutions to Department of Defense and Department of Homeland Security clients since 2011.
Differentiator
Problem solved
Functional benefit
Products and services
- Training and Analysis Support Services (TASS) Five-year U.S. Coast Guard contract providing instructional design and development, training delivery, and training analysis services across active duty, reserve, and civilian workforce, covering boat and aircraft operations, maritime law, and emergency and disaster management.
- USN RRL ISDAdvisor AI-powered virtual assistant bot (built with Kore.ai) that uses large language model AI to automate instructional systems design (ISD) analysis and requirements development for the U.S. Navy's Ready Relevant Learning program across waterfront, flight line, and afloat units.
- SeaPort Next Generation (NxG) Contract Vehicle Indefinite Delivery Indefinite Quantity (IDIQ) contract vehicle offering Firm Fixed Price, Cost Plus Fixed Fee, Cost Plus Incentive Fee, and Cost Plus Award Fee contract types to Navy systems commands for training and performance improvement services.
- Human Performance Technology (HPT) Services Methodology and consulting practice combining psychology, technology, and data to analyze and improve the performance of people and organizations through holistic analysis and intervention design.
- Agile Performance Improvement Services Methodology pairing agile principles with the proven ADDIE and PADDIE+M instructional design models to deliver customizable, scalable intervention and delivery solutions for improved work performance and outcomes.
- Instructional Systems Design (ISD) Services Professional services that convert identified skill and knowledge gaps into appropriate instructional interventions, with curriculum solutions fully implemented across the workforce for classroom, computer-based, multimedia, or blended delivery.
- Program Management Services Comprehensive program management supporting all contract elements from contract award through execution using an Agile Team Management approach across complex training and analysis requirements.
- On-Site, Virtual, and On-Demand Instruction Delivery Flexible instruction delivery methods including on-site instruction, virtual training, on-demand training, and multimedia video-based performance support across strategic, schoolhouse, and field/tactical levels.
Quantifiable outcome
- 80-85% of human performance problems stem from organizational issues beyond individual control (only 10-15% require training-focused solutions)
- +2 more outcomes
Companies that use Metris Global
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Metris Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Metris Global partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kore.aicoreMetris Global partnered with Kore.ai for the U.S. Navy's Ready Relevant Learning (RRL) AI Challenge. Together they developed the 'USN RRL ISDAdvisor' - an AI-powered virtual assistant bot to expedite instructional systems design analysis processes. The team was one of four semi-finalists selected from 14 entries. Kore.ai provides advanced AI technology while Metris contributes human performance technology expertise.
- UCF Business Incubator ProgramminorMetris Global became a Soft Landing client of the UCF Business Incubator at Research Park upon relocating headquarters to Orlando, Florida. The program helps growing businesses in Central Florida and specializes in helping businesses expand or relocate to the region.
- Team OrlandominorMetris Global joined the Team Orlando community as part of its relocation to Orlando. Team Orlando is a collaborative community of businesses focused on providing modeling, simulation and training services to military and other customers.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Metris Global competitors and assessment
Company assessmentDirect peers
- Aptima, Inc. Aptima applies human performance, AI, and learning science to design training, decision-support, and analytics tools for DoD and DHS — directly comparable to Metris' HPT + instructional systems design offering.
- SIMIS Group / Dignitas Technologies: Modeling, simulation, and training technology firm focused on DoD customers, including USCG/USN work — directly comparable to Metris' instructional delivery and training capability stack.
- GP Strategies Corporation (Learning Technologies Group): GP Strategies is a dedicated training, performance improvement, and instructional design firm serving government and commercial clients — the closest direct commercial analogue to Metris' core TASS delivery model.
Broad incumbents
- SAIC: Large federal services integrator with learning, training, and human capital practices serving DoD and DHS — overlapping set of customers and contract vehicles with Metris.
- ManTech International: Government services firm focused on defense, intelligence, and federal civilian customers with training and human capital capabilities — overlaps Metris on DoD and DHS task orders.
- CACI International: Federal services prime with a dedicated training and mission support practice serving Army, Navy, and DHS customers — competes for IDIQ task orders across the same agencies as Metris.
- Leidos: Major federal services prime with dedicated training and mission solutions serving all DoD branches and DHS agencies — overlaps with Metris in SeaPort NxG and DHS training opportunities.
- Booz Allen Hamilton: Largest U.S. government services prime with deep DHS/DoD training, human capital, and analytics practices; competes for the same TASS-style recompetes and IDIQ task orders that Metris pursues.
- CAE (Defense & Security): Global leader in simulation-based training for defense and security, including aviation, maritime, and mission training — comparable in mission-training scope to Metris' USCG work.
Emerging players
- Design Interactive: Emerging human performance and adaptive training technology firm serving DoD customers with AI/AR/VR instructional tools — comparable emerging player with similar HPT orientation to Metris.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metris Global social profiles
Digital presenceMetris Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metris Global leadership team
Management profileNumber of profiles
Profiles7 records
Metris Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metris Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metris Global
What does Metris Global do?
Metris Global provides human performance technology (HPT) and training solutions to U.S. federal government agencies, anchored by its enhanced ADDIE / PADDIE+M-based Agile Performance Improvement methodology. Primary commercial offerings include the USCG Training and Analysis Support Services (TASS) contract (2024–2029, $100M+), the AI-powered USN RRL ISDAdvisor bot developed with Kore.ai, access via the SeaPort NxG IDIQ contract vehicle, and modular services in instructional systems design, program management, technical writing, evaluation, and on-site/virtual/on-demand instruction delivery.
Is Metris Global a public or private company?
Metris Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metris Global founded?
Metris Global was founded in 2011. It employs 51 to 100 people.
Where is Metris Global based?
Metris Global is headquartered in Queen Creek, United States, in the North America region.
How does Metris Global make money?
Three revenue lines are on record. Government Contracts - Training & Analysis Services are the primary driver. The others are seaPort Next Generation (NxG) and department of Defense Training Contracts.
Who are Metris Global's main competitors?
Direct peers on record are Aptima, Inc., SIMIS Group / Dignitas Technologies and GP Strategies Corporation (Learning Technologies Group). Broad incumbents are SAIC, ManTech International, CACI International, Leidos, Booz Allen Hamilton and CAE (Defense & Security). Design Interactive is listed as an emerging player.
Does Metris Global have an API?
No public API is recorded for Metris Global.
What industry is Metris Global in?
Metris Global's product category is Government Training & Human Performance Technology Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions), with a secondary code of BPAEANAK, Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms). Its NAICS code is 611420 and its SIC code is 8200.