Sunrise House Treatment Center

What Sunrise House Treatment Center does

Sunrise House Treatment Center operates as AdCare, a regional addiction treatment brand within the American Addiction Centers network, providing a continuum of care for adults with alcohol, drug, and co-occurring mental health disorders across Rhode Island and Massachusetts. Core clinical offerings include 24/7 medically supervised detox, residential inpatient treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient aftercare, and family services, supplemented by a Veterans addiction program, a DMV-approved Rhode Island DUI program, and a three-protocol Enhanced Methadone MAT program alongside buprenorphine and naltrexone. Physical infrastructure comprises a 59-bed inpatient facility on 30 wooded acres in Rhode Island and a 114-bed medical detox hospital in Worcester, MA, with four additional outpatient locations; door-to-door transportation extends reach across New England.

The underlying technology stack is conventional rather than differentiated: a HIPAA-compliant website instrumented with Heap Analytics, Google Analytics, AB Tasty, CallRail call tracking, Cloudflare, and OptinMonster for intake conversion and admissions attribution, with no proprietary AI/ML, no documented API surface, no mobile application, and no third-party integrations beyond marketing and consent tooling. Clinical delivery is in-person and telehealth-supported; no AI clinical decision support, predictive modeling, or data flywheel is described.

Revenue is generated almost entirely from treatment services billed through a broad in-network insurance roster spanning BCBS, Cigna, Aetna, Optum/UnitedHealthcare, Tufts, Humana, Kaiser, Magellan, TRICARE East, VA Healthcare, and Massachusetts Medicaid and Medicare, with private pay and payment plans as secondary streams. Go-to-market is direct-to-consumer and inside-sales driven: 24/7 phone and text admissions (e.g., 1-800-ALCOHOL, 325-231-4022), online insurance verification, and online intake forms, supplemented by healthcare provider referrals, an alumni/community recovery channel, and government program contracts (VA, court-referred DUI). Founded in 1974 and integrated into American Addiction Centers in November 2023, the company has operated for over 50 years.

Name

Sunrise House Treatment Center

Legal name

AdCare

Website

https://sunrisehouse.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Sunrise House Treatment Center (operating as AdCare) provides residential, outpatient, and medication-assisted addiction treatment for adults in Rhode Island and Massachusetts, operating 173 inpatient beds, four outpatient programs, and specialty Veterans and DUI services within the American Addiction Centers network.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)

Keywords

• Addiction treatment services
• Substance abuse rehabilitation
• Medical detoxification programs
• Medication-assisted treatment
• Behavioral health services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Treatment Services Revenue: Revenue from providing addiction treatment services including medical detox, inpatient, outpatient, partial hospitalization, and intensive outpatient programs. Services are primarily billed through insurance, Medicare, Medicaid, and VA healthcare benefits. Treatment duration options range from 7+ days (detox) to 60+ days (long-term residential).
2. Specialized Program Fees: Additional revenue from specialized treatment programs including Veterans addiction treatment, DUI outpatient program, Enhanced Methadone MAT, and family services.
3. Aftercare and Alumni Services: Post-treatment support services including aftercare planning and alumni program that maintain patient relationships and potential re-engagement.
4. Transportation Services: Door-to-door transportation throughout New England, including help with luggage and rides home for discharged patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sunrise House Treatment Center provides research-based addiction treatment programs for adults struggling with drug and alcohol addiction, delivering a continuum of care that includes medical detoxification, residential inpatient treatment, partial hospitalization, intensive outpatient, standard outpatient, and medication-assisted treatment (MAT). Specialty tracks serve Veterans and first responders, DUI/DWI offenders, and families, with aftercare planning and alumni services supporting long-term recovery.

Product overview

AdCare is a unified addiction treatment platform offering a continuum of care across Rhode Island and Massachusetts. The core offerings include Medical Detox (24/7 supervision), Inpatient Treatment (residential care), and Outpatient Rehab (aftercare support). These are supplemented by specialized programs including the Enhanced Methadone MAT Program for opioid use disorder, a Veterans Addiction Treatment program, and a DUI/DWI Program. Family Services, the Alumni Program, and Aftercare provide additional support layers. Treatment durations range from 7+ days (short-term) to 60+ days (long-term recovery programs).

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox 24/7 medically supervised detoxification program to ensure patient safety during withdrawal management. Offered to adults with substance use disorders at the Rhode Island and Worcester, MA inpatient facilities.
• Inpatient Treatment Residential inpatient addiction treatment program providing comprehensive care including therapy, withdrawal management, and customized aftercare planning. Available at the 59-bed Rhode Island facility and 114-bed Worcester, MA hospital.
• Outpatient Rehab Aftercare support and recovery community programs offering ongoing therapeutic services for individuals transitioning from inpatient care.
• Partial Hospitalization Program (PHP) Structured daytime treatment program providing intensive therapy and support while allowing patients to return home in the evenings.
• Intensive Outpatient Program (IOP) More frequent and structured outpatient therapy sessions compared to standard outpatient care, supporting recovery while patients maintain daily responsibilities.
• Enhanced Methadone MAT Program Three separate enhanced methadone protocols for opioid use disorder offered in addition to conventional MAT protocols involving naltrexone (Vivitrol) or buprenorphine (Suboxone).
• Family Services Family counseling and support programs that allow family members and friends to participate in treatment and receive guidance for themselves.
• Veterans Addiction Treatment Specialized addiction and co-occurring disorder treatment for Veterans and first responders, offered as an authorized VA community care provider.
• DUI/DWI Program DMV-approved outpatient treatment program for first- and second-time DUI/Refusal offenders in Rhode Island with evening scheduling, 90-minute weekly group sessions, and individualized clinical support.
• Alumni Program Post-treatment support program connecting former patients with recovery community resources and ongoing peer support.
• Aftercare Continued support services following primary treatment to help maintain long-term recovery and prevent relapse.

Quantifiable outcome

• Reduced rates of overdose, fewer emergency room visits, minimized hospitalizations, stable employment, and decreased subsequent arrests
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• American Addiction Centers (AAC)coreStrategic or Co-development PartnerAdCare is part of the American Addiction Centers nationwide treatment provider network. AAC operates multiple facilities across the United States offering varying programs and amenities. The relationship allows for shared resources, best practices, and referral capabilities across the network.
• Blue Cross Blue Shield (BCBS)flagshipChannel Partner/ Reseller/ DistributorIn-network provider and Blue Distinction Center Facility designation for AdCare Hospital in Worcester, MA. Recognized for expertise in delivering specialty care for substance use disorders.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network provider for Cigna insurance plans covering addiction treatment services.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network provider for Aetna insurance plans covering addiction treatment services.
• Optum/United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network provider for Optum and United Healthcare insurance plans covering addiction treatment services.
• Tufts Health PlancoreChannel Partner/ Reseller/ DistributorIn-network provider for Tufts insurance plans covering addiction treatment services.
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network provider for Humana insurance plans covering addiction treatment services.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorIn-network provider for Kaiser insurance plans covering addiction treatment services.
• Magellan HealthcoreChannel Partner/ Reseller/ DistributorIn-network provider for Magellan Health insurance plans covering addiction treatment services.
• TRICARE EastcoreChannel Partner/ Reseller/ DistributorIn-network provider for TRICARE East military health insurance covering addiction treatment for service members and families.
• VA HealthcareflagshipChannel Partner/ Reseller/ DistributorAuthorized community care provider offering effective, evidence-based substance use treatment for Veterans. Accepts VA Healthcare benefits.
• Massachusetts MedicaidcoreChannel Partner/ Reseller/ DistributorIn Massachusetts, accepts Medicaid for addiction treatment services.
• Medicare (Massachusetts)coreChannel Partner/ Reseller/ DistributorIn Massachusetts, accepts Medicare for addiction treatment services.
• The Joint CommissioncoreOthersHealthcare accreditation organization that has awarded AdCare the Gold Seal of Approval, demonstrating compliance with rigorous healthcare quality and safety standards.
• LegitScriptcoreOthersHealthcare certification organization that has certified AdCare for online transparency and legitimacy in healthcare services.
• National Association of Addiction Treatment Providers (NAATP)coreOthersIndustry association for addiction treatment providers. AdCare is listed in the NAATP Addiction Industry Directory.
• Massachusetts Department of Public HealthminorStrategic or Co-development PartnerCollaboration on public health initiatives including heat safety reminders and awareness campaigns for communities served by AdCare facilities in Massachusetts.
• Narcotics Anonymous (NA) / Alcoholics Anonymous (AA)minorStrategic or Co-development PartnerNA and AA meetings are held on-site at AdCare Hospital in Worcester, MA as part of the recovery community integration in treatment programs.
• CDCminorOthersReference source for HIV testing guidelines shared with AdCare community on National HIV Testing Day.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caron Treatment Centers: Nonprofit residential and outpatient SUD treatment provider in Pennsylvania with geographic reach across the Northeast. Comparable continuum of care (detox, inpatient, outpatient, family programming) and similar high-acuity patient mix.
• Banyan Treatment Center: Multi-location residential and outpatient SUD treatment operator with sites across the Northeast and Midwest. Directly comparable continuum of care (detox, inpatient, PHP, IOP) and similar private-insurance payor mix.
• Recovery Centers of America: Multi-site SUD treatment provider headquartered in King of Prussia, PA with strong Northeast/Mid-Atlantic footprint including Massachusetts locations. Directly competes with AdCare's inpatient and outpatient model in the same New England geography, with similar insurance mix and Joint Commission-accredited facilities.
• CleanSlate Outpatient Addiction Care: Outpatient addiction medicine provider specializing in MAT across multiple states including Massachusetts. Comparable business model focused on medication-assisted treatment for opioid and alcohol use disorder in ambulatory settings.

Broad incumbents

• BayMark Health Services: Large national provider of opioid treatment programs, MAT, and office-based addiction treatment. Comparable in MAT delivery and outpatient SUD services, with overlapping payor relationships and similar regulatory credentialing.
• Hazelden Betty Ford Foundation: One of the largest nonprofit SUD treatment operators with residential, outpatient, and recovery services nationally. Comparable because both deliver evidence-based residential SUD treatment with strong brand reputation and accreditations, though Hazelden Betty Ford is significantly larger and mission-driven.
• American Addiction Centers: Parent organization operating a nationwide network of residential and outpatient SUD treatment facilities. Directly comparable because AdCare operates as a brand within AAC, sharing protocols, referral channels, and corporate functions.

Regional players

• Spectrum Health Systems: Massachusetts-based SUD treatment provider offering detox, residential, outpatient, and MAT across New England. Directly competes with AdCare in the same Massachusetts market with comparable MAT programs and public-payor contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/102097373184483
• LinkedInlinkedin.com/company/sunrise-house-foundation
• Xx.com/sunrisehouse_nj

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise House Treatment Center