CardioTech

What CardioTech does

CardioTech, operated by Tread Ezy Pty Ltd (ACN 676 685 402), is an Australian direct-to-consumer retailer and manufacturer of premium home fitness equipment founded in 1994 and headquartered in Brisbane/Strathpine, Queensland. The company sells treadmills, whole-body vibration machines, and massage chairs primarily through its e-commerce storefront (cardiotech.com.au) and phone-based inside sales, with Australia-wide delivery and a SpeedTech in-home technician service network covering approximately 100 locations.

The product portfolio centers on proprietary mechanical and ergonomic engineering: the exclusive Air Flex™ Dual Cushioning System uses a network of high-density rubber cushions for low-impact operation; the Alpha Engineered™ precision-machined high-tensile steel frame is lifetime-guaranteed; and Dynamic Stability Control™ pairs with anti-static belts and stainless steel ball race bearings. Core SKUs include the BreakFree treadmill (2HP motor, 35 programs, Heart Rate Control, 15% auto incline, Bluetooth, 130kg user weight limit, priced at $1,485), the Helios treadmill under the Tread Ezy sub-brand (140kg capacity, 18km/h, 10.1-inch touchscreen), the VT-20 whole-body vibration machine ($1,946, with Magic Mat and curved rails), the Zero Gravity massage chair with 3D body mapping, and the X9 AC treadmill. CardioTech maintains over $1M in spare parts inventory at the Brendale warehouse to support 10-15 year product lifespans.

Revenue is generated through one-time hardware sales complemented by in-home service fees ($150 metro / $250 regional call-out) and partner-enabled Buy Now Pay Later financing via Humm, Zip, and Afterpay starting at $10/month. Distribution is Australia-only, with marketing driven by a content-led blog, Facebook and Instagram presence, expert-authored articles, and SEO-optimized category pages. The company positions against international competitors on Australian ownership, lifetime motor/frame warranties, and in-house (versus subcontractor) service, serving a horizontal consumer base of home fitness users, families, pregnant women, and wellness seekers across over 70,000 cumulative customers.

Name

CardioTech

Legal name

Tread Ezy Pty Ltd

Website

https://cardiotech.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CardioTech, operated by Tread Ezy Pty Ltd, is an Australian direct-to-consumer retailer and manufacturer of premium home fitness equipment — treadmills, vibration machines, and massage chairs — sold via its e-commerce site with national in-home service across approximately 100 Australian locations.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

akta.pro secondary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Home fitness equipment
• Treadmills retail
• Vibration machines
• Massage chairs
• Fitness equipment manufacturer

Headquarters

HQ city

Strathpine

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Sales: One-time purchase of fitness equipment including treadmills, vibration machines, and massage chairs. Primary revenue stream with products priced from $1,485 to $1,946 for main products.
2. Financing Services: Partnership with financing providers (Humm, Zip, Afterpay) offering payment plans starting from $10/month, enabling customers to purchase through installment options.
3. In-Home Service: Charges for in-home technician service including $150 call-out for metro areas and $250 for regional areas. Parts and labour provided under warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CardioTech designs, manufactures, and retails home fitness equipment—primarily treadmills, whole body vibration machines, and massage chairs—directly to Australian consumers through its e-commerce website, phone sales, and in-home delivery. Products feature proprietary technologies such as Air Flex Dual Cushioning and Alpha Engineered frames, backed by lifetime motor and frame warranties and a national in-home technician service network.

Product overview

CardioTech offers a focused portfolio of three core fitness product categories: treadmills (BreakFree and Helios models), whole body vibration machines (VT-20), and massage chairs (Zero Gravity model). The products are designed for home fitness use, emphasizing durability for Australian conditions, joint protection through cushioning technology, and in-home warranty support. The company also offers an associated X9 AC Treadmill model with health club-quality motor for premium home gym experience.

Differentiator

Problem solved

Functional benefit

Brands

• Tread Ezy Treadmills: A sub-brand featuring treadmills with built-in entertainment options including Netflix, Facebook, and YouTube.

Products and services

• BreakFree Treadmill Flagship home fitness treadmill with Air Flex Dual Cushioning, 2HP motor, 35 programs, Heart Rate Control, Bluetooth connectivity, 15% auto incline, lifetime motor warranty, and 130kg user weight limit. Designed for Australian home use for walking, jogging, and running.
• VT-20 Vibration Machine Whole body vibration machine for weight loss, toning, and strength training, with custom curved rails, Magic Mat supportive platform, and power for maximum weight loss. Includes lifetime support and in-home warranty.
• Zero Gravity Massage Chair Massage chair with 3D body mapping technology, zero gravity positioning, carbon fiber heat therapy with three-stage temperature control, and multiple massage techniques including kneading, shiatsu, knocking, and tapping.
• Helios Treadmill Premium treadmill with 140kg max weight, up to 18km/h speed, 15% incline, 10.1 inch touchscreen display, and lifetime frame and motor warranty. Marketed as a higher-end option in the CardioTech/Tread Ezy portfolio.
• X9 AC Treadmill High-end home gym treadmill with health club quality motor, larger luxury deck, Bluetooth compatibility, 18 exercise programs, and 3 Heart Rate Control programs. Designed for premium home gym experience.

Quantifiable outcome

• Treadmill lifespan of 10-15 years with normal home use
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered parent company, minor and core.

• Tread Ezy Pty Ltdparent companyOthersCardioTech is a registered brand of Tread Ezy Pty Ltd (ACN 676 685 402). Tread Ezy is the legal owner of the CardioTech brand and trademarks, operating the CardioTech business as part of their fitness equipment portfolio which also includes Tread Ezy Treadmills.
• HummminorChannel Partner/ Reseller/ DistributorFinancing partner enabling customers to purchase fitness equipment through payment plans. Customers utilizing Humm must call 1300 135 596 to process orders over the phone.
• ZipminorChannel Partner/ Reseller/ DistributorBuy Now Pay Later partner allowing installment payments for fitness equipment purchases through Zip's payment platform.
• AfterpayminorChannel Partner/ Reseller/ DistributorBuy Now Pay Later partner enabling customers to pay for fitness equipment in four interest-free installments.
• Tread Ezy TreadmillscoreStrategic or Co-development PartnerRelated brand under same parent company. CardioTech promotes Tread Ezy Helios treadmill on their website as a premium option with frame & motor lifetime warranty. Both brands share engineering expertise and Australian manufacturing heritage.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cardiotech
• Instagraminstagram.com/cardiotechfitness
• Xx.com/cardio_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CardioTech