Tom George Yacht Group

What Tom George Yacht Group does

Tom George Yacht Group is a privately held marine dealership founded in 2009 and headquartered in Clearwater, Florida, with a multi-location footprint spanning the Florida Gulf Coast. The company sells new and pre-owned boats from premium brands including Axopar, Cobalt, Everglades, Invincible, Beneteau, and Edgewater, with inventory pricing reaching approximately $1.49M per vessel. It operates showrooms in Clearwater, Naples, and Cape Coral, and is anchored by Marker 1 Marina in Dunedin, which provides over 150 wet slips, dry storage up to 50 feet, a fuel dock, concierge dock services, and a catamaran cradle accommodating power catamarans up to 46 feet.

The business model combines one-time high-ticket boat sales with a portfolio of recurring and ancillary revenue streams: subscription service memberships (Silver at $15/ft and Gold at $20/ft monthly), factory-certified maintenance and repower services for Yamaha, Mercury, and Volvo Penta engines, marina slip and storage rentals, a multi-million-dollar parts and accessories operation, financing arrangement through third-party lenders, marine insurance referrals, extended service contracts, and trade-in/boat-selling services. Distribution is direct-to-consumer through physical showrooms, an online boat search platform with filtering by make, model, condition, length, year, and price, phone sales, and on-site marina offices. Marketing spans SEO-optimized website, a boating blog, email newsletter, social media, customer reviews, and community events such as safe-boating seminars and regional boat shows.

The customer base targets recreational boaters, anglers and fishing enthusiasts, marina slip tenants, and engine-repower customers across the Florida Gulf Coast, with service coverage extending from Marco Island to Cedar Key. Factory certifications with the three major marine engine OEMs and a strategic partnership network for regional service support are key operational differentiators. The company remains privately held, employs 11-50 staff, has not disclosed funding, M&A, or revenue figures, and shows no disclosed AI/ML capabilities.

Name

Tom George Yacht Group

Website

https://tgyg.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tom George Yacht Group is a privately held Florida Gulf Coast marine dealership selling new and pre-owned boats from premium brands (Axopar, Cobalt, Everglades, Invincible) and offering factory-certified service, marina storage, parts, financing, and insurance across showrooms in Clearwater, Naples, and Cape Coral.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunedin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Sale of new and pre-owned boats including center consoles, bowriders, yachts, and catamarans from brands such as Axopar, Cobalt, Everglades, and Invincible
2. Marina Storage and Slip Rentals: Wet slip rentals (over 150 slips), dry storage up to 50 feet, and seasonal boat storage at Marker 1 Marina in Dunedin
3. Service and Maintenance: Factory-certified maintenance and repairs for Yamaha, Mercury, Volvo Penta engines, with Silver and Gold service membership packages
4. Parts and Accessories Sales: Multi-million-dollar inventory of boat parts, accessories, water toys, and marine supplies
5. Trade-In Services: Boat trade-in evaluation and purchase, allowing customers to sell or trade existing vessels
6. Outboard Motor Repower: Sale and installation of Yamaha and Mercury outboard motors with certified technicians
7. Financing Services: Arrangement of boat financing through third-party lenders, bundling boats, engines, electronics, and insurance
8. Marine Insurance Referrals: Referral services for marine insurance and extended service contracts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tom George Yacht Group is a full-service marine dealership selling new and pre-owned boats from premium brands (Axopar, Cobalt, Everglades, Invincible, Beneteau, Edgewater) alongside factory-certified maintenance, marina storage at Marker 1 Marina (over 150 wet slips and dry storage up to 50 feet), outboard motor repower (Yamaha and Mercury), parts and accessories, trade-in services, and arranged boat financing, marine insurance, and extended service contracts.

Product overview

Tom George Yacht Group is a premier marine dealership offering a curated selection of new and pre-owned boats from top-tier brands (Axopar, Cobalt, Everglades, Invincible, Beneteau, Edgewater), paired with comprehensive marine services including factory-certified maintenance and repairs, marina storage with over 150 wet slips and dry storage up to 50 feet, outboard motor repower (Yamaha, Mercury), parts and accessories, financing, insurance, and extended service contracts. The company operates from Marker 1 Marina in Dunedin, FL, providing a full-service boating lifestyle experience.

Differentiator

Problem solved

Functional benefit

Brands

• WakeShop: WakeShop at Tom George - A curated selection of wakeboarding, watersports gear, and accessories including boards, ropes, vests, surf gear, and expert guidance for water sports enthusiasts.

Products and services

• New Boats for Sale Curated selection of new boats from premium brands including Axopar, Cobalt, Everglades, and Invincible, ranging from 25-45 feet in styles such as center console, bowrider, cruiser, yacht, and catamaran, for individual recreational boaters and anglers on the Florida Gulf Coast.
• Pre-Owned Boats for Sale Selection of certified pre-owned boats including brands such as Beneteau, Edgewater, Everglades, and Axopar at various price points, for individual buyers seeking value in the recreational boat market.
• Boat Service & Repairs Factory-certified service center providing maintenance, repairs, and diagnostics covering engine service, generators, electronics installation, mobile service, HVAC systems, detail services, and diagnostic analysis for the west coast of Florida from Marco Island to Cedar Key.
• Marina Storage at Marker 1 Marina Full-service marina in Dunedin, FL with over 150 wet slips, dry storage up to 50 feet, fuel dock, ship store, concierge-style dock services, and a catamaran cradle accommodating power catamarans up to 46 feet.
• Parts & Accessories Fully stocked parts department offering genuine parts and accessories including cleaning supplies, docking/anchoring equipment, safety supplies, and trailering products, plus WakeShop for wakeboarding and watersports gear.
• Mercury Outboard Repower Sales and installation of Mercury outboard motors, offering models from Verado (250-600HP), SeaPro, Pro XS, FourStroke, Jet, and Avator electric series with factory-certified technicians.
• Yamaha Outboard Repower Sales and installation of Yamaha outboard motors, offering models across Midrange, Inline Four, V6, Small Portable, Mid-Power Portable, High-Power Portable, High Thrust, and XTO Offshore series with factory-certified technicians.
• Service Membership Programs Recurring service membership plans: Silver Membership at $15/ft monthly (wash and dry, monthly system check, battery testing) and Gold Membership at $20/ft monthly (complete vessel inspection with report and cabin cleaning), with custom packages available.
• Boat Financing Arrangement of flexible boat financing through third-party lenders, with pre-qualification available and options that bundle boats, engines, electronics, and insurance.
• Marine Insurance Referral services for boat and marine insurance to protect vessel investments, offered alongside financing.
• Extended Service Contracts Extended warranty and service contract options sold alongside boat purchases to provide ongoing coverage beyond manufacturer warranty.
• Boat Trade and Sell

Quantifiable outcome

• Service coverage from Marco Island to Cedar Key and beyond
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• YamahacoreTechnology or IntegrationFactory-certified service provider for Yamaha outboard motors. Technicians expertly trained and certified to service Yamaha engines. Partnership includes repower services for Yamaha outboard motors with comprehensive range from Midrange to XTO Offshore models.
• MercurycoreTechnology or IntegrationFactory-certified service provider for Mercury outboard motors. Technicians trained and certified to service Mercury engines including Verado, SeaPro, Pro XS, and Avator electric models. Partnership includes repower services for Mercury outboard motors.
• Volvo PentacoreTechnology or IntegrationFactory-certified service provider for Volvo Penta engines. Technicians trained and certified to service Volvo Penta propulsion systems.
• WakeShopminorChannel Partner/ Reseller/ DistributorWakeShop at Tom George offers curated selection of wakeboarding and watersports gear, boards, safety gear, ropes, apparel, and accessories. Located at marina/showroom locations for customer convenience.
• Strategic Service Providers NetworkcoreStrategic or Co-development PartnerTGYG leverages strategic partnerships with trusted service providers across key boating regions, ensuring rapid, expert support and minimal downtime for yachts whether close to home or on adventures in the Caribbean, Great Loop, or Northeast.
• Marker 1 MarinacoreStrategic or Co-development PartnerFlagship marina location serving as Tom George Yacht Group's home base with over 150 wet slips, dry storage up to 50 feet, fuel dock, ship store, concierge-style dock services, and catamaran cradle. Marina provides quick Gulf access and integrates yacht sales, service, and storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Boats Group: Operator of leading online boat marketplaces including Boat Trader and YachtWorld. Not a direct competitor but a key enabling channel that shapes pricing transparency and buyer discovery for dealers like Tom George, and a structural pressure on dealer margins and trade-in spreads.

Broad incumbents

• MarineMax: The largest U.S. recreational marine retailer, operating more than 130 retail locations across the country including Florida. Comparable to Tom George as a multi-brand boat dealer with integrated service, financing, and storage, but at substantially greater scale and with public-company capital access.

Direct peers

• Galati Yacht Sales: Long-established Florida Gulf Coast yacht and boat dealer with multiple locations from Naples to Destin. Directly comparable to Tom George on geography, premium-brand focus, brokerage, and service operations.
• Denison Yachting: Large yacht brokerage and dealer with offices across Florida and the U.S. Overlaps with Tom George on new/pre-owned yacht sales, brokerage, and Florida Gulf Coast customer base, though Denison leans more heavily toward larger yachts.
• HMY Yacht Sales: Multi-location U.S. yacht and boat dealership with strong Florida presence. Competes directly on premium-brand sales, brokerage, and service capabilities similar to Tom George's full-service offering.
• InterMarine: Florida-based boat dealer representing premium brands such as Hinckley, Jupiter, and Princess. Directly comparable as a multi-brand Florida marine retailer with service and brokerage operations.

Regional players

• Marine Connection: Florida-based boat dealer with multiple locations, focused on sportfishing and center console brands. Comparable to Tom George on Florida geography, center console / fishing segment, and dealer-service model, though without an integrated marina of equivalent scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tgyachtgroup
• LinkedInlinkedin.com/company/tom-george-yacht-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom George Yacht Group