Marine Connection
Marine Connection is a multi-brand boat dealership operating 7-9 showrooms across South Florida, selling new and pre-owned boats from $50K to $1.4M+ alongside in-house financing, certified service, and the MC Yachts luxury sub-brand, serving recreational boaters and serious anglers.
- Company typePrivate
- Founded1987
- HeadquartersWest Palm Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Marine Connection does
Marine Connection is a multi-brand boat dealership group operating across South Florida, founded in 1987 by Mark in West Palm Beach and acquired by Super Boats & Yachts in 2010 under the leadership of Danny Goldenberg and John Kutuk. The company sells new boats from a portfolio of manufacturers including Sea Hunt, Cobia, Pathfinder, Hurricane, Quarken, De Antonio Yachts, Hewes, Maverick, Avid, and Blackfin, alongside pre-owned inventory from brands such as Andros, Cobalt, Everglades, Formula, Key West, NauticStar, Robalo, and Yamaha, with unit prices ranging from approximately $50,000 for entry-level deck boats to over $1.4 million for luxury yachts such as the De Antonio D50 Coupe.
The business is vertically integrated across the boat ownership lifecycle. In-house financing teams work with marine lenders to provide competitive rates and terms up to 20 years, while state-of-the-art service centers staffed by Five Star Yamaha and Mercury Marine certified technicians handle maintenance, repair, electronics installation, and fiberglass/gelcoat work. The company also operates a dedicated luxury yacht sub-brand, MC Yachts, through a separate domain (mc-yachts.com). Distribution combines 7-9 physical showrooms spanning West Palm Beach to the Florida Keys with a full e-commerce website for inventory browsing, financing pre-approval, and service scheduling.
Go-to-market is primarily direct-to-consumer via the showroom network, supported by an early-mover online sales capability (Marine Connection was among the first dealerships to sell boats online), participation in boat shows including the Fort Lauderdale International Boat Show, and brand-specific demo days. Revenue mechanics are anchored in one-time unit sales supplemented by financing transaction fees and professional service revenue, serving two primary segments — recreational Boating Enthusiasts and Serious Anglers — across South Florida's high-income coastal corridor. Following the January 2022 acquisition of an 80% stake in Boaters Exchange, the network expanded to nine locations, reinforcing its position as the dominant South Florida marine dealership platform.
Marine Connection firmographics
Firmographics- Name
- Marine Connection
- Legal name
- Marine Connection
- Website
- https://marineconnection.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marine Connection is a multi-brand boat dealership operating 7-9 showrooms across South Florida, selling new and pre-owned boats from $50K to $1.4M+ alongside in-house financing, certified service, and the MC Yachts luxury sub-brand, serving recreational boaters and serious anglers.
- Ownership category
- akta.pro rank
Marine Connection industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Marine Outfitting & Interior Refurbishment (TLAKAKAL), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
Keywords
Where Marine Connection is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Marine Connection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Boat Sales: Marine Connection generates revenue primarily through the sale of new and pre-owned boats. The company offers boats across multiple price points from approximately $50,000 to over $1.4 million, representing various brands including Sea Hunt, Cobia, Pathfinder, Hurricane, Quarken, De Antonio Yachts, Hewes, Maverick, Avid, and Blackfin.
- Financing Services: The company provides in-house financing solutions working with industry marine lenders to offer competitive rates and flexible financing options for boat purchases, including up to 20-year terms.
- Service and Repair: Marine Connection operates state-of-the-art service centers offering maintenance, repair, electronics installation, and fiberglass/gelcoat repair services. Technicians are certified by Five Star Yamaha and Mercury Marine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level boats under $100,000 |
| Unit Pricing | Pay-as-you-go | Mid-range boats $100,000-$300,000 |
| Unit Pricing | Pay-as-you-go | Premium boats $300,000-$750,000 |
| Unit Pricing | Pay-as-you-go | Luxury yachts $750,000+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Marine Connection product offering
Product offeringCore offering
Marine Connection is a multi-brand boat dealership operating 7-9 showroom locations across South Florida that sells new and pre-owned boats from brands such as Sea Hunt, Cobia, Pathfinder, Hurricane, Quarken, and De Antonio Yachts. The company is vertically integrated with in-house boat financing through marine lenders (terms up to 20 years), manufacturer-certified service centers, trade-in and appraisal services, and titling/registration handling for individual boat buyers.
Product overview
Marine Connection is a boat dealership operating as a single unified offering across seven South Florida locations (West Palm Beach, Vero Beach, Stuart, Fort Lauderdale, Aventura, Miami, and Florida Keys). The company sells new boats from multiple manufacturers including Sea Hunt, Cobia, Pathfinder, Hurricane, Quarken, De Antonio Yachts, Hewes, Maverick, Avid, and Blackfin, as well as pre-owned boats. The business is vertically integrated with in-house financing services and certified service centers for maintenance, repair, and electronics installation. No software platform or API product exists.
Differentiator
Problem solved
Functional benefit
Brands
- MC Yachts: Yacht sales division of Marine Connection, operating at https://www.mc-yachts.com
Products and services
- New Boat Sales Sale of brand-new boats from multiple manufacturers spanning center console, dual console, bay boat, deck boat, and cruiser hull types, aimed at recreational boaters, anglers, and families in South Florida.
- Pre-Owned Boat Sales Sale of used and certified pre-owned boats from various manufacturers, typically 2-10 years old, offered to buyers seeking value-priced alternatives to new boats.
- Boat Financing In-house financing solutions working with industry marine lenders to provide competitive rates, flexible terms up to 20 years, quick credit approvals, and extended service contract options for boat purchases.
- Boat Service & Maintenance State-of-the-art service centers offering scheduled maintenance, repair, electronics installation, and fiberglass and gelcoat repair, staffed by Five Star Yamaha and Mercury Marine certified technicians.
- MC Yachts (Yacht Sales Division) Yacht sales division of Marine Connection representing premium and luxury yacht brands including De Antonio Yachts D36, D42, and D50 models, targeting higher-end buyers seeking vessels from $735,453 to over $1.4 million.
Companies that use Marine Connection
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Marine Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marine Connection partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Marine Connection competitors and assessment
Company assessmentDirect peers
- MarineMax: Largest publicly traded recreational boat dealer in the U.S. with multi-state footprint. Directly comparable to Marine Connection as a multi-brand, multi-location marine retailer offering new/used sales, financing, and service — though at substantially greater scale.
- OneWater Marine: Public multi-brand boat dealer group with locations across the Southeast U.S. Highly comparable business model of new/used boat sales plus finance and service, directly competing for the same premium manufacturer brands (e.g., Sea Hunt, Cobia).
- Galati Yacht Sales: Long-standing Florida-based yacht and sport fishing boat dealer with multiple locations along the Gulf Coast. Directly comparable as a regional multi-brand marine dealer serving similar HNW boating customers in the Florida market.
- HMY Yacht Sales: Florida-based yacht dealer network operating multiple locations including Fort Lauderdale and Palm Beach. Directly comparable to Marine Connection in product mix (premium and luxury boats) and Florida coastal market overlap.
- Nautical Ventures: South Florida boat dealer with multiple locations carrying premium sport fishing and yacht brands. Direct competitor in Marine Connection's core South Florida geography with overlapping brand portfolio (e.g., center console fishing boats).
- Atlantic Marine: Multi-location Florida boat dealer group selling new and pre-owned boats. Comparable as a regional South/Southeast Florida competitor with similar vertical model of sales plus service.
- Denison Yachting: Yacht sales and charter brokerage with significant South Florida presence. Comparable as a premium/luxury boat retailer competing for the same HNW customers in the Fort Lauderdale-Miami corridor.
Regional players
- Sail & Ski Center: Texas-based multi-brand boat dealer with locations across Austin/San Antonio. Comparable business model (multi-brand new/used sales, service, financing) but operates in a different regional geography from Marine Connection's Florida focus.
Broad incumbents
- West Marine: Largest U.S. retailer of boating supplies, parts, and accessories with national footprint. Comparable as a marine retail brand serving recreational boaters, though focused on parts/accessories rather than whole-boat sales.
Others
- Boat Trader: Leading online marketplace for new and used boat listings. Indirectly comparable as a sales channel and competitor for consumer attention, though not a direct dealer. Marine Connection actively uses online channels for sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marine Connection social profiles
Digital presenceMarine Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marine Connection leadership team
Management profileNumber of profiles
Profiles3 records
Marine Connection subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marine Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marine Connection M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marine Connection
What does Marine Connection do?
Marine Connection is a multi-brand boat dealership operating 7-9 showroom locations across South Florida that sells new and pre-owned boats from brands such as Sea Hunt, Cobia, Pathfinder, Hurricane, Quarken, and De Antonio Yachts. The company is vertically integrated with in-house boat financing through marine lenders (terms up to 20 years), manufacturer-certified service centers, trade-in and appraisal services, and titling/registration handling for individual boat buyers.
Is Marine Connection a public or private company?
Marine Connection is a private company. It is classified as corporate owned and is currently operating.
When was Marine Connection founded?
Marine Connection was founded in 1987. It employs 101 to 250 people.
Where is Marine Connection based?
Marine Connection is headquartered in West Palm Beach, United States, in the North America region.
How does Marine Connection make money?
Three revenue lines are on record. Boat Sales are the primary driver. The others are financing Services and service and Repair.
Who are Marine Connection's main competitors?
Direct peers on record are MarineMax, OneWater Marine, Galati Yacht Sales, HMY Yacht Sales, Nautical Ventures, Atlantic Marine and Denison Yachting. Sail & Ski Center is listed as a regional player. West Marine is listed as a broad incumbent. Boat Trader is listed as an others.
Does Marine Connection have an API?
No public API is recorded for Marine Connection.
What industry is Marine Connection in?
Marine Connection's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of TLAKAKAL, Marine Outfitting & Interior Refurbishment. Its NAICS code is 441222 and its SIC code is 3730.