WERTGARANTIE Management GmbH

What WERTGARANTIE Management GmbH does

WERTGARANTIE Management GmbH is the management vehicle of the WERTGARANTIE group, a Hannover-based specialist insurer founded in 1960/1963 that underwrites subscription-based protection plans for consumer electronics, household appliances, bicycles and e-bikes (marketed under the linexo sub-brand since 2024), hearing aids, and watches. The company serves approximately 8.4 million customers across Germany and broader Europe, distributing policies through both a direct-to-consumer digital path (wertgarantie.de website, Kundenportal, and TechManager App on iOS and Android) and a B2B2C channel network of more than 7,200 electronics, bike, and repair-shop partners plus 6,500+ specialist hearing aid dealers. Pricing is structured as recurring monthly, quarterly, semi-annual, or annual premiums, with entry tiers starting at €3.50/month for tablet coverage and €5.50/month for smartphone coverage, and a Premium option that adds theft and cyber protection with no deductible.

The technology stack is built around a cloud-based insurance platform supporting online enrollment, device management, and digital claims submission via the customer portal and TechManager App, with omnichannel service delivered through Userlike live chat, WhatsApp Business, and Facebook Messenger. AI capabilities are layered on through Microsoft Azure OpenAI (hosted in Europe, used with human-in-the-loop review for customer inquiry responses) and the VAARHAFT Fraud Scanner for image and document authenticity checks during claims processing. Underwriting product features include Komplettschutz (complete protection) bundles, a 3-for-2 multi-device pricing option, and a Neukaufbeteiligung replacement-device contribution that scales with claim-free years. The group is structured around parent WERTGARANTIE SE, a European stock corporation, with wholly-owned subsidiary WERTGARANTIE Beteiligungen GmbH operating the Reparatur-Marktplatz (repair marketplace) and digital services; ownership is private with no external PE/VC shareholders disclosed. The executive board is led by CEO Patrick Döring alongside Deputy CEO Udo Buermeyer and board members Susann Richter and Konrad Lehmann, with Thomas Schröder chairing the supervisory board.

Name

WERTGARANTIE Management GmbH

Legal name

WERTGARANTIE SE

Website

https://wertgarantie.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

WERTGARANTIE is a German specialist insurer offering subscription-based protection plans for consumer electronics, e-bikes, hearing aids, and watches, serving 8.4 million customers through direct digital channels and a 7,200+ dealer partner network across Germany and Europe.

Ownership category

akta.pro rank

Product category

Specialty Device Protection Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

akta.pro secondary industries

Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

Keywords

• Device protection insurance
• Consumer electronics insurance
• Bicycle insurance
• Hearing aid insurance
• Specialty insurance products

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Device Insurance Premiums (Subscription): WERTGARANTIE generates recurring subscription revenue through monthly and annual insurance premiums charged to policyholders. Premiums are calculated based on device type, device value, and device age. Billing cadence options include monthly, quarterly, semi-annual, and annual payment. Multi-year prepayment discounts are available for most device categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

WERTGARANTIE is a German specialist insurer that sells subscription-based protection policies for consumer electronics (smartphones, tablets, laptops, TVs, household appliances), bicycles and e-bikes (under the linexo brand), hearing aids, and watches. Coverage includes accidental damage, water damage, technical defects, wear and tear, and optional theft and cyber protection, with claims handled through Europe's largest dealer and repair shop network of over 7,200 partners.

Differentiator

Problem solved

Functional benefit

Brands

• linexo: A bike brand launched by WERTGARANTIE in 2024, serving as the company's dedicated brand for bicycle and e-bike insurance and mobility protection. Previously, bike products were offered directly under the WERTGARANTIE name.

Products and services

• Smartphone Insurance Subscription-based insurance for smartphones starting at €5.50/month, covering display damage, water damage, technical defects, with optional premium tier adding theft and cyber protection with no deductible. For individual consumers who own smartphones.
• Tablet Insurance Subscription-based insurance for tablets starting at €3.50/month, protecting against display damage, water damage, and technical defects up to €10,000 in repair costs. Premium option adds theft protection. For individual consumers.
• Laptop/Notebook Insurance Insurance coverage for laptops and notebooks, including battery damage protection. For individual consumers.
• E-Bike/Pedelec Insurance Insurance for e-bikes and pedelecs covering accident damage, improper handling, wear and tear, with included theft protection and pickup service. For individual consumers who own e-bikes and pedelecs.
• Bicycle Insurance (linexo) Insurance for bicycles covering accident damage, improper handling, wear and tear, and theft. Distributed under the linexo sub-brand for individual consumers owning new and used bicycles.
• Hearing Aid Insurance Insurance for hearing aids protecting against defects, water damage, electronic damage, and fall damage, with optional theft protection. Covers repair costs up to €10,000. For individual hearing aid users, with no age restriction on devices.
• Watch Insurance

Quantifiable outcome

• TÜV Rheinland customer satisfaction rating of 1.48 (scale 1–6, 1 being best) for speed, reliability, competence, and friendliness
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Bosch Hausgeräte (BSH)minorImplementation/ SI/ Consulting PartnerBSH Hausgeräte GmbH (manufacturing Bosch, Siemens, Constructa, Neff, Gaggenau brands) is referenced as a manufacturer service partner. For BSH appliances, WERTGARANTIE directs customers to contact the manufacturer's own factory service hotline for repair, as the manufacturer handles warranty and service work directly.
• MieleminorImplementation/ SI/ Consulting PartnerMiele is referenced as a manufacturer service partner for WERTGARANTIE insurance claims. For Miele appliances, customers are directed to Miele's own factory service hotline (0800/2244666), which handles repairs on behalf of WERTGARANTIE under the insurance coverage.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationWERTGARANTIE uses Microsoft Azure OpenAI (a service of Microsoft Ireland Operations Limited) as its AI platform for customer inquiry analysis and response support. Data is processed exclusively in WERTGARANTIE's European Azure instance, not transmitted outside the EU, and not used for AI model training. Microsoft acts as a data processor under Art. 28 GDPR with no access to data for its own purposes.
• VAARHAFT GmbHcoreTechnology or IntegrationVAARHAFT GmbH provides AI-powered fraud detection software (VAARHAFT Fraud Scanner) used by WERTGARANTIE during claims processing. The service automatically analyzes images and documents submitted with claims to detect manipulation, deepfakes, or duplicates, preventing insurance fraud and ensuring media authenticity.
• Userlike UGcoreTechnology or IntegrationUserlike UG provides the live chat, WhatsApp Business API integration, and Facebook Messenger channel for WERTGARANTIE's omnichannel customer service platform. The WhatsApp Business connection uses Meta's Cloud API via 360dialog, configured by Userlike to route through EU-hosted servers. Userlike is the primary technology layer enabling real-time customer engagement.
• Trustpilot A/SminorGTM or Marketing PartnerTrustpilot provides a customer review widget and verified review collection service. WERTGARANTIE sends review invitations to customers who have filed claims, and Trustpilot displays ratings on the WERTGARANTIE website. Reviews are authenticated by Trustpilot using customer data transmitted by WERTGARANTIE.
• whiteboxx – Marktforschung und KommunikationsberatungminorImplementation/ SI/ Consulting Partnerwhiteboxx conducts customer satisfaction surveys on behalf of WERTGARANTIE as a commissioned data processor under Art. 28 GDPR. They receive customer data (name, email, contract details) to send survey invitations and manage the feedback collection process.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SquareTrade: SquareTrade, an Allianz subsidiary, is one of the largest device protection providers globally, offering extended warranties for smartphones, tablets, laptops, and appliances — directly comparable to WERTGARANTIE's core Komplettschutz product line.
• Domestic & General: UK-headquartered specialist in appliance and electronics protection plans, with a similar B2B2C distribution model through retailers and utility partners. Closely aligned with WERTGARANTIE's consumer electronics protection business model.
• Loveit Coverit: UK mobile and gadget insurance specialist offering monthly subscription device protection. Operates a comparable subscription-based device insurance model targeting similar consumer segments to WERTGARANTIE's smartphone insurance product.
• TapTap Bike: UK-based bike insurance specialist offering protection for bicycles and e-bikes. Directly comparable to WERTGARANTIE's linexo sub-brand and represents the same European bike insurance category with similar coverage scope.
• Bikmo: UK specialist bicycle and e-bike insurance provider with a focus on cycling community distribution. Competes with linexo in the European bike insurance market using a similar B2B2C model through bike retailers.

Broad incumbents

• Asurion: Largest US device protection and tech support provider, serving wireless carriers and retailers. Asurion operates at significantly larger scale and broader product set, but competes in the same device insurance category as WERTGARANTIE.
• Allianz: Global insurance incumbent with significant German retail insurance operations and ownership of SquareTrade. Competes with WERTGARANTIE on consumer electronics add-on protection through bank and retailer partnerships across Europe.
• Generali: Global insurance group with strong German operations through Generali Deutschland. Provides household and personal property insurance that overlaps with WERTGARANTIE's electronics and appliance protection offerings in the DACH market.

Regional players

• ARAG: Major German insurance group (Düsseldorf-headquartered) offering legal, health, and property/casualty insurance. Competes with WERTGARANTIE in the German insurance market and offers overlapping device and household coverage.

Emerging players

• Simplesurance: Berlin-based embedded insurance technology platform offering cross-category product protection (electronics, travel, bikes). Overlaps with WERTGARANTIE's product lines but competes via a tech/platform model rather than direct underwriting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wertgarantie
• Facebookfacebook.com/WERTGARANTIE
• Instagraminstagram.com/wertgarantie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERTGARANTIE Management GmbH