BokaBord Sverige AB

What BokaBord Sverige AB does

BokaBord Sverige AB operates BokaBord, a Swedish restaurant table-booking and discovery platform accessible via web (bokabord.se) and a companion mobile app. The platform allows diners to search restaurants across 23 Swedish cities, filter by cuisine (Italian, Asian, Swedish, French, etc.), restaurant amenities (outdoor seating, dog-friendly, chambre séparée, cocktail bar), and menu offerings (brunch, lunch, pizza, sushi, vegetarian), and reserve tables in real time. Beyond booking, the site functions as an editorial dining guide, hosting curated city guides (Stockholm, Göteborg, Malmö), Michelin coverage, themed lists (brunch, dog-friendly, outdoor dining), and articles covering new openings and restaurant news.

The business operates a two-sided B2B2C marketplace. Diners use the platform free of charge; restaurants are onboarded via a dedicated 'För krögare' (For restaurateurs) channel at /bokningssystem-for-restauranger, which provides a booking system and management tools. Revenue derives from restaurant-side listing fees, subscriptions, or booking commissions, though the specific pricing model is not publicly disclosed. The operating entity is BokaBord Nordic AB, headquartered at Styckjunkargatan 1, 114 35 Stockholm, Sweden.

The platform is privately held, was founded in 2015, and operates with a headcount of 1–10. There is no disclosed venture capital or private equity funding, and the company does not appear to be listed on any public exchange. Geographic reach is entirely domestic — Sweden — and the platform competes in a market that also includes international players (TheFork, OpenTable) alongside direct restaurant-led booking. Distribution is product-led: organic SEO via city-specific pages and editorial guides drives top-of-funnel discovery, while last-minute 'Erbjudanden' (offers) and gift-card purchases drive bottom-of-funnel conversion.

Name

BokaBord Sverige AB

Legal name

BokaBord Nordic AB

Website

https://bokabord.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BokaBord is a privately held Swedish restaurant reservation and discovery platform serving diners and restaurants across 23 Swedish cities via website and mobile app. It monetizes through restaurant-side subscription and booking commission on a two-sided marketplace model.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Restaurant listing and booking commission / subscription: BokaBord generates revenue by enabling restaurants to list on the platform and receive bookings through it. Restaurants can manage their availability and accept reservations. The platform offers a 'För krögare' (For restaurateurs) booking system page, indicating a B2B service where restaurants pay for access to the platform's reservation infrastructure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BokaBord operates an online restaurant table booking and discovery platform covering 23 Swedish cities, allowing diners to search, filter by cuisine, amenities, and menu, and reserve tables in real time. Restaurants manage availability and accept reservations through a dedicated B2B partner portal, while diners access the service for free via the website and native mobile apps. The platform also layers editorial content such as city guides, curated restaurant lists, gift cards, and event listings.

Product overview

BokaBord is a unified restaurant table booking and discovery platform operating across 22 Swedish cities. The core product enables diners to search for restaurants, browse available tables, filter by cuisine type (Italian, Asian, Swedish, French, etc.), amenities (outdoor seating, dog-friendly, private rooms, cocktail bars, etc.), and menu features (brunch, lunch, pizza, sushi, vegetarian, etc.), then book tables directly. The platform also features curated guides, articles, event listings, and special offers including last-minute deals with discounts. A companion mobile app provides additional booking functionality. The parent company is BokaBord Nordic AB, headquartered at Styckjunkargatan 1, 114 35 Stockholm.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Yelp: Yelp has historically offered restaurant reservations and remains a broad dining discovery platform. While limited in Sweden, it represents the kind of broad incumbent with overlapping discovery and reservation functionality that competes for diner attention in the dining category.
• OpenTable: OpenTable is the largest global restaurant reservation platform with operations in many countries. While it has limited Sweden presence, it is a broad incumbent whose product, brand, and restaurant-network capabilities set the category standard and pose competitive pressure on BokaBord.
• Tripadvisor: Tripadvisor owns TheFork and integrates restaurant booking and reviews at global scale. It is a broad incumbent in dining discovery and competes indirectly with BokaBord for diner mindshare, especially among travelers researching restaurants in Sweden.

Direct peers

• Quandoo: Quandoo is a European restaurant reservation marketplace active in multiple markets. It is a direct peer to BokaBord in the restaurant booking/discovery category, with comparable B2B2C model and similar value proposition for diners and restaurants.
• SevenRooms: SevenRooms is a restaurant CRM, marketing, and reservation platform serving hospitality operators globally. It overlaps with BokaBord's restaurant-facing booking system and competes for the same restaurant partner wallet share, though with a more enterprise focus.
• Resy: Resy (owned by American Express) is a restaurant reservation and discovery platform primarily in the US. It is a direct peer in the consumer reservation experience category and represents the kind of well-capitalized competitor BokaBord could face if it expanded internationally.
• Zenchef: Zenchef is a European restaurant engagement and reservation platform. It is a direct peer offering table booking along with CRM and marketing tools to restaurants, competing for the same B2B restaurant accounts BokaBord serves.
• TheFork: TheFork (owned by Tripadvisor) is a leading European restaurant reservation platform operating across multiple countries including Sweden. It directly competes with BokaBord for both diner bookings and restaurant partnerships, offering similar table booking, promotions, and discovery features.

Emerging players

• CoverManager: CoverManager is a restaurant management software platform with reservation and booking capabilities, primarily in Spain and expanding in Europe. It is an emerging player whose restaurant management/booking software overlaps with BokaBord's B2B offering.

Others

• Google Maps: Google Maps is an indirect competitor and potential disintermediator in restaurant discovery. It increasingly surfaces reservation links and restaurant information, competing with BokaBord for organic diner discovery traffic in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BokaBord Sverige AB