Obvi Use AB
Obviuse is a four-person Stockholm web agency specializing in Umbraco CMS-based design, development, and ongoing maintenance for Swedish mid-to-large enterprises — including ERA Sverige, Unlimited Travel Group, Volvo Car Retail, and Bro Hof Slott — and the educational non-profit Mattecentrum, with a proprietary cookie-consent product called CookieTractor.
- Company typePrivate
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Obvi Use AB does
Obvi Use AB (trading as Obviuse) is a Stockholm-based web agency founded in 2012 that plans, designs, develops, and maintains websites built primarily on the Umbraco CMS platform. The firm operates with a four-person team (Palle Derkert in UI/UX design and three developers — Anders Brohäll, Markus Johansson, and Kim Bardach) and serves a portfolio of Swedish mid-to-large enterprises and one large non-profit, including ERA Sverige (real estate), Unlimited Travel Group (nine travel-brand sites), Volvo Car Retail, Bro Hof Slott (golf/hospitality), Carnegie Fonder, and the educational non-profit Mattecentrum (Matteboken.se and Pluggakuten.se).
Technically, Obviuse's delivery stack centers on Umbraco CMS with complementary integrations such as headless Shopify for e-commerce, AngularJS, LaTeX/MathJax for mathematical content rendering, and a REM-based responsive CSS methodology. The firm has developed one standalone proprietary product, CookieTractor — a GDPR cookie-consent dialog — and holds deep, credentialed Umbraco expertise: two of its four staff members (Markus Johansson for three consecutive years and Anders Brohäll in 2025) hold Umbraco MVP status, and Obviuse co-organizes the annual Umbracokalaset conference and monthly Stockholm Umbraco meetups.
The revenue model is a blend of project-based professional services for new builds and recurring maintenance/development retainers on existing client sites; pricing is custom and not publicly disclosed. Distribution is sales-led and direct, with no resellers, supported by community-driven lead generation through the Umbraco ecosystem and a Bisnode AAA credit rating that signals strong financial stability despite the absence of disclosed external funding or revenue figures.
Obvi Use AB firmographics
Firmographics- Name
- Obvi Use AB
- Legal name
- Obvi Use AB
- Website
- https://obviuse.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Obviuse is a four-person Stockholm web agency specializing in Umbraco CMS-based design, development, and ongoing maintenance for Swedish mid-to-large enterprises — including ERA Sverige, Unlimited Travel Group, Volvo Car Retail, and Bro Hof Slott — and the educational non-profit Mattecentrum, with a proprietary cookie-consent product called CookieTractor.
- Ownership category
- akta.pro rank
Where Obvi Use AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Obvi Use AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Development Services: Custom web design, development, and maintenance services for businesses. Project-based work including planning, design, production and ongoing management of websites.
- Website Management: Ongoing website maintenance and development services after initial launch. Continuous improvement of communication and technology.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Obvi Use AB product offering
Product offeringCore offering
Obviuse is a Stockholm-based web agency that plans, designs, produces, and maintains websites for businesses, with deep specialization in the Umbraco CMS platform. The firm delivers end-to-end web solutions including UX/UI design, custom development, e-commerce integrations (Shopify), API integrations with inventory and identity systems, and ongoing website management. Beyond client projects, Obviuse has developed proprietary products including the CookieTractor cookie consent solution and educational platforms Matteboken and Pluggakuten built for the non-profit Mattecentrum.
Product overview
Obviuse is a Stockholm-based web agency specializing in Umbraco CMS, offering end-to-end web development services including planning, design, production, and maintenance. Their portfolio includes proprietary products—CookieTractor (a cookie consent management tool) and educational platforms Matteboken and Pluggakuten developed for the non-profit Mattecentrum—alongside client website projects spanning sectors such as automotive (Volvo Car Retail), real estate (ERA), golf (Bro Hof Slott), travel (Unlimited Travel Group), and education (Mattecentrum). The company is recognized for its expertise in Umbraco, with multiple MVP-certified engineers and active community involvement.
Differentiator
Problem solved
Functional benefit
Brands
- CookieTractor: A cookie consent dialog solution developed by Obviuse for websites needing better cookie management than existing market offerings.
Products and services
- Custom Web Development Services End-to-end web development including planning, UX/UI design, custom Umbraco CMS implementation, and production of business websites. Targeted at mid-to-large Swedish businesses across real estate, automotive, travel, hospitality, finance, and education sectors.
- Website Maintenance and Management Recurring website maintenance, content updates, technology upgrades, and continuous improvement services delivered on a long-term basis. Targeted at existing clients requiring ongoing website evolution post-launch.
- CookieTractor GDPR-compliant cookie consent dialog solution providing improved user experience for cookie management on websites. Developed and sold as a standalone product by Obviuse for businesses needing cookie consent management.
- Matteboken Free comprehensive math education platform with interactive exercises, instructional videos, and LaTeX-rendered content covering mathematics from primary school through upper secondary (year 3 to Matte 5). Built for Mattecentrum and serves 30,000+ visitors daily.
- Pluggakuten Sweden's largest homework help forum where students can ask questions and receive answers from peers and volunteers. Rebuilt with modern responsive design and LaTeX formula support. Developed for Mattecentrum and helps 350,000+ youth monthly.
Quantifiable outcome
- Publishing Prize Usability Award (2014, 2017) and IDG Topp100 recognition multiple years for educational platforms
- +1 more outcomes
Companies that use Obvi Use AB
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Obvi Use AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Obvi Use AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- UmbracocoreDeep partnership with Umbraco as their primary CMS platform. Two team members (Markus Johansson and Anders Brohäll) have been awarded Umbraco MVP status. Obviuse organizes Umbraco meetups and the annual Umbracokalaset conference. They have been instrumental in building the Swedish Umbraco community.
- Toxic Interactive SolutionsminorCo-organized the first Umbracokalaset event together with Toxic Interactive Solutions, a fellow Umbraco-focused agency.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Obvi Use AB competitors and assessment
Company assessmentBroad incumbents
- Vaimo: Nordic-headquartered digital commerce agency with similar e-commerce platform implementation focus. Operates at a much larger scale across multiple CMS/commerce stacks.
- Bouvet: Nordic IT and digital services consultancy with web development and CMS practices. Serves similar enterprise segments across Sweden and Norway, with broader service portfolio.
- Knowit: Large Nordic digital and tech consultancy with web and platform development practices. Operates in the same enterprise segment at significantly greater scale.
Regional players
- Iteam: Stockholm-based digital agency focused on custom web development and product design. Comparable in size, location, and service offering, though broader in technology stack.
- Netlight: Nordic management and technology consultancy with a strong digital and web development practice. Operates in the same Stockholm talent market and serves similar enterprise clients.
- 27 Solutions: Denmark-based Umbraco Gold Partner agency. Comparable in CMS specialization and project-based delivery, serving the broader Nordic enterprise market.
- Curamando: Stockholm-based digital growth agency offering web development, e-commerce, and CRO services. Targets mid-market and enterprise clients with comparable budgets.
- Umain: Stockholm-based e-commerce and digital experience agency. Comparable in serving enterprise clients with integrated web and commerce platforms, though with stronger e-commerce focus.
Direct peers
- Toxic Interactive Solutions: Sweden-based Umbraco-focused digital agency that co-organizes Umbracokalaset with Obviuse. Directly comparable in size, technology stack, and target market.
- Cogworks: UK-based Umbraco Gold Partner agency offering similar CMS-led web development and platform services. Comparable business model and CMS specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Obvi Use AB social profiles
Digital presenceObvi Use AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obvi Use AB leadership team
Management profileNumber of profiles
Profiles4 records
Obvi Use AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obvi Use AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obvi Use AB
What does Obvi Use AB do?
Obviuse is a Stockholm-based web agency that plans, designs, produces, and maintains websites for businesses, with deep specialization in the Umbraco CMS platform. The firm delivers end-to-end web solutions including UX/UI design, custom development, e-commerce integrations (Shopify), API integrations with inventory and identity systems, and ongoing website management. Beyond client projects, Obviuse has developed proprietary products including the CookieTractor cookie consent solution and educational platforms Matteboken and Pluggakuten built for the non-profit Mattecentrum.
Is Obvi Use AB a public or private company?
Obvi Use AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Obvi Use AB founded?
Obvi Use AB was founded in 2012. It employs 1 to 10 people.
Where is Obvi Use AB based?
Obvi Use AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Obvi Use AB make money?
Two revenue lines are on record. Web Development Services are the primary driver. The others are website Management.
Who are Obvi Use AB's main competitors?
Broad incumbents on record are Vaimo, Bouvet and Knowit. Regional players are Iteam, Netlight, 27 Solutions, Curamando and Umain. Direct peers are Toxic Interactive Solutions and Cogworks.
Does Obvi Use AB have an API?
No public API is recorded for Obvi Use AB.