HTG Trading

What HTG Trading does

HTG Trading Ltd is a privately held UK foodservice equipment distributor operating as the umbrella organisation for five divisions: Hubbard Systems (Scotsman ice machines, SKOPE refrigeration, Eloma combination ovens, 3M water filtration), Taylor UK (Taylor, Icetro, Frigomat, ISA, TurboChef, Perfect Fry, Eloma), Barista Tech (La Marzocco, Conti, La Cimbali, Rancilio, Bluewater), HTG Service (reactive engineer visits, preventative maintenance, OEM spare parts), and HTG Extras (e-commerce spare parts and consumables). The company has more than 50 years of experience as a UK catering equipment distributor and holds long-tenure exclusive distribution agreements with Taylor Company (50+ years) and Scotsman Ice Systems (60+ years), augmented by a growing portfolio of international OEM brands including SKOPE, Eloma, ISA, Frigomat, Icetro, TurboChef, Bluewater and others.

The business generates revenue through three principal streams: one-time B2B equipment sales (quote-based pricing per order), recurring preventative maintenance contracts and reactive service through HTG Service, and e-commerce sales of self-fit spare parts, consumables and small equipment through HTG Extras. Go-to-market combines a field sales team with proprietary database-driven lead generation and direct sales for Taylor UK, an extensive dealer and reseller network for Hubbard Systems, and e-commerce for HTG Extras. The company serves UK foodservice operators ranging from independent traders to national groups, including QSR brands, pub and restaurant operators, hotels, cafes and institutional caterers, supported by 30+ factory-trained field technicians providing nationwide coverage 364 days per year. Leadership is held by Simon Aspin (Chief Executive and Managing Director) and Pete Gray (Managing Director, Equipment Sales), both promoted internally in 2017-2018 following Martin Wood's retirement. The company is FCA-registered, FEA-accredited for service, and holds UKCA conformity certificates as UK importer for 14 international brands.

Name

HTG Trading

Legal name

HTG Trading Ltd

Website

https://htgtrading.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

HTG Trading Ltd is a privately held UK foodservice equipment distributor operating through five divisions (Hubbard Systems, Taylor UK, Barista Tech, HTG Service, HTG Extras), holding exclusive UK distribution rights for premium brands including Taylor and Scotsman, and serving UK operators from independents to national groups via direct sales, dealer networks and service.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Refrigeration & Cold-Chain Equipment Service (IMAIABAE)

Keywords

• Foodservice equipment distribution
• Commercial kitchen equipment
• Refrigeration equipment distribution
• Soft serve equipment supply
• OEM exclusive distribution

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of premium foodservice equipment brands including Taylor soft serve and frozen beverage machines, Scotsman ice makers, SKOPE premium refrigeration, Eloma combination ovens, ISA refrigerated displays, Frigomat artisan ice cream equipment, Icetro, TurboChef rapid cook ovens, and other foodservice equipment. HTG Trading is the exclusive UK distributor for multiple OEM partners.
2. After-Sales Service & Maintenance: Reactive onsite engineer visits, preventative maintenance contracts, and OEM spare parts supplied through HTG Service division. Covers Taylor equipment, Scotsman ice makers, ISA refrigeration, coffee equipment and more.
3. E-commerce Spare Parts & Consumables: HTG Extras operates an online e-commerce platform selling self-fit spare parts, consumables, small equipment, ingredients, and cleaning supplies to operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HTG Trading Ltd is a specialist UK foodservice equipment distributor operating through five divisions: Hubbard Systems distributes Scotsman ice machines, SKOPE premium refrigeration, Eloma combination ovens, and 3M water filtration through a dealer network; Taylor UK sells Taylor soft serve and frozen beverage equipment, Icetro, Frigomat, ISA refrigerated displays, TurboChef rapid cook ovens, Eloma, and Perfect Fry direct to end users; Barista Tech supplies coffee equipment from La Marzocco, Conti, La Cimbali, and Rancilio Group; HTG Service delivers reactive and preventative maintenance with 30+ field engineers; HTG Extras provides spare parts and consumables via e-commerce.

Product overview

HTG Trading Ltd operates as an umbrella organization encompassing five divisions: Hubbard Systems, Taylor UK, Barista Tech, HTG Service, and HTG Extras. The company is a specialist UK distributor of foodservice equipment with over 50 years of experience. Hubbard Systems distributes Scotsman ice machines, SKOPE premium refrigeration, Eloma combination ovens, and 3M water filtration through dealers. Taylor UK markets and sells Taylor soft serve, Icetro, Frigomat ice cream, ISA refrigerated displays, TurboChef ovens, and Perfect Fry fryers direct to end users. Barista Tech provides coffee solutions including espresso machines and bean-to-cup equipment from brands like La Marzocco and Conti. HTG Service offers technical support with 30 field engineers providing reactive service and maintenance contracts. HTG Extras operates an ecommerce platform for spare parts, consumables, and small equipment. The company has quadrupled its equipment portfolio since 2015, now distributing over 20 major international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubbard Systems Equipment Distribution UK dealer-channel distribution of Scotsman commercial and industrial ice making equipment, SKOPE premium refrigeration (front and back of house), Eloma combination ovens, and 3M Water Filtration Products, aimed at UK foodservice operators via an extensive dealer network.
• Taylor UK Equipment Sales Direct-to-end-user sale of Taylor soft serve and frozen beverage equipment, Icetro soft serve machines, Frigomat artisan ice cream equipment, ISA refrigerated displays, TurboChef rapid cook ovens, Eloma combination ovens, Perfect Fry ventless fryers, Flavor Burst systems, and RAM frozen food dispensers to UK foodservice and hospitality operators using proactive lead generation and field sales.
• Barista Tech Coffee Equipment Solutions Coffee equipment sales and solutions for UK foodservice operators, including traditional espresso machines, fully automatic bean-to-cup machines, and the latest espresso technology from La Marzocco, Conti, La Cimbali, Rancilio Group, and Bluewater water equipment.
• HTG Service Maintenance and After-Sales Support Reactive onsite engineer service visits, preventative maintenance contracts, and supply of OEM spare parts for all HTG distributed brands (Taylor, Scotsman, ISA, coffee equipment, etc.) delivered by 30+ field-based, fully trained refrigeration and coffee technicians operating nationwide 364 days a year as an FEA Accredited Service Provider.
• HTG Extras Spare Parts and Consumables E-commerce Online e-commerce store supplying self-fit spare parts, consumables, cleaning accessories, ingredients, and complementary small equipment (including Bras drinks dispensers) to UK foodservice operators working alongside HTG's core equipment lines.
• Scotsman Ice Machines Range Full Scotsman commercial and industrial ice making equipment range (over 400 models and accessories) for hospitality, retail, food processing, and fishing industries, exclusively distributed in the UK by HTG Trading via Hubbard Systems.
• SKOPE Premium Refrigeration Premium refrigeration equipment for front and back of house foodservice applications, engineered for reliability, efficiency, and everyday practicality, distributed exclusively in the UK by HTG Trading through Hubbard Systems and its dealer and reseller network from 2026.
• Taylor Soft Serve and Frozen Beverage Equipment Premium Taylor soft serve, frozen yogurt, milkshake, and frozen beverage machines distributed exclusively in the UK for over 50 years by HTG Trading's Taylor UK division.
• Eloma Combination Ovens Combination ovens for commercial foodservice cooking, distributed in the UK through both the Hubbard Systems and Taylor UK divisions of HTG Trading.
• ISA Refrigerated Displays Refrigerated display cases for foodservice and retail environments, distributed in the UK by HTG Trading's Taylor UK division and supported by the HTG Service division.
• Frigomat Artisan Ice Cream Equipment Artisan ice cream and gelato making equipment for premium frozen dessert production, distributed in the UK by HTG Trading's Taylor UK division.
• Icetro Soft Serve Machines Soft serve ice cream machines distributed in the UK by HTG Trading's Taylor UK division for commercial foodservice operators.
• TurboChef Rapid Cook Ovens Rapid cook commercial ovens that accelerate cooking times while preserving food quality, distributed by HTG Trading's Taylor UK division and supported by PSSR-certified HTG Service engineers.
• Perfect Fry Ventless Fryers Ventless deep-frying systems designed for commercial foodservice environments without the need for traditional overhead extraction, distributed in the UK by HTG Trading's Taylor UK division.
• 3M Water Filtration Products Water filtration products for foodservice equipment applications, distributed in the UK by HTG Trading's Hubbard Systems division to complement Scotsman ice machines and SKOPE refrigeration lines.
• Barista Tech Coffee Equipment Brands (La Marzocco, Conti, La Cimbali, Rancilio Group, Bluewater) Premium coffee equipment range comprising La Marzocco traditional espresso machines, Conti and La Cimbali espresso equipment, Rancilio Group machines, and Bluewater water filtration and brewing solutions, distributed to UK coffee operators through HTG Trading's Barista Tech division.
• Flavor Burst Flavor Injection Systems Flavor injection and filling systems designed to add variegates and flavors to soft serve products, distributed in the UK by HTG Trading's Taylor UK division.
• RAM Frozen Food Dispensers Frozen food dispensing equipment for quick service restaurant foodservice applications, distributed in the UK by HTG Trading's Taylor UK division.

Quantifiable outcome

• 86% sales increase over 5-year period
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• SKOPE (SKOPE Industries)coreChannel Partner/ Reseller/ DistributorHTG Trading, through Hubbard Systems, has been appointed as the exclusive UK distributor for SKOPE premium refrigeration — a globally respected manufacturer known for designing refrigeration that works as hard as the kitchens it supports. SKOPE products will be distributed throughout the UK by Hubbard Systems and its network of dealers and resellers. Announced as a new exclusive distribution partnership for 2026.
• Taylor CompanycoreChannel Partner/ Reseller/ DistributorHTG Trading (Taylor UK) has been the exclusive UK distributor for Taylor equipment for over 50 years. Taylor UK is the only European 'A' graded Taylor distributor and has held Taylor's European Distributor of the Year Award for 16 consecutive years, ranking 3rd globally in Taylor sales volume.
• Scotsman Ice SystemscoreChannel Partner/ Reseller/ DistributorHubbard Systems has been the exclusive Scotsman distributor in the UK for over 60 years, offering over 400 Scotsman icemaker models and accessories across hospitality, retail, food processing and fishing industries. Scotsman is one of HTG Trading's two core founding brands.
• ElomacoreChannel Partner/ Reseller/ DistributorEloma is an international foodservice equipment brand whose combination ovens are distributed in the UK by HTG Trading through both Hubbard Systems and Taylor UK divisions. Eloma is one of the recent additions to HTG's brand portfolio, attracted by HTG's heritage with core brands.
• ISAcoreChannel Partner/ Reseller/ DistributorISA refrigerated displays are distributed in the UK by HTG Trading through Taylor UK. ISA is part of Taylor UK's expanded multi-product portfolio and is supported by HTG's service division.
• FrigomatcoreChannel Partner/ Reseller/ DistributorFrigomat artisan ice cream equipment is distributed in the UK by HTG Trading through Taylor UK. Frigomat represents Taylor UK's expansion into artisan gelato equipment, complementing its soft serve and frozen beverage product range.
• IcetrocoreChannel Partner/ Reseller/ DistributorIcetro soft serve and frozen beverage equipment is distributed in the UK by HTG Trading through Taylor UK. Icetro is part of Taylor UK's expanded multi-brand portfolio.
• TurboChefcoreChannel Partner/ Reseller/ DistributorTurboChef rapid cook ovens are distributed in the UK by HTG Trading through Taylor UK. TurboChef products are supported by HTG Service's technical engineers with PSSR certification.
• BluewaterminorChannel Partner/ Reseller/ DistributorBluewater water purification and brewing equipment is distributed through HTG Trading's Barista Tech division. Bluewater products complement the coffee equipment range offered by Barista Tech.
• La MarzoccominorChannel Partner/ Reseller/ DistributorLa Marzocco traditional espresso machines are offered through Barista Tech by Taylor UK. La Marzocco is one of the premium coffee equipment brands partnered with Barista Tech to solve coffee equipment needs for UK operators.
• Conti, La Cimbali, Rancilio GroupminorChannel Partner/ Reseller/ DistributorThese premium espresso equipment brands (Conti, La Cimbali, Rancilio Group) are partnered with Barista Tech by Taylor UK alongside La Marzocco to provide a comprehensive range of traditional espresso machines and bean-to-cup equipment for UK foodservice operators.
• Lakeland DairiesminorChannel Partner/ Reseller/ DistributorTaylor UK purchases of Taylor soft serve and frozen beverage equipment include a complimentary initial starter pack of Comelle Soft Serve or Thick Shake mix from Lakeland Dairies. Business contact details are shared with Lakeland Dairies to arrange ongoing product supply for Taylor machine operators.
• 3M Water Filtration ProductsminorChannel Partner/ Reseller/ Distributor3M Water Filtration Products are distributed in the UK by HTG Trading through Hubbard Systems, complementing the Scotsman ice machine and SKOPE refrigeration product ranges.
• Foodservice Equipment Association (FEA)minorOthersHTG Service is an FEA Accredited Service Provider, assessed against tough criteria determined by the Foodservice Equipment Association, the UK's leading foodservice equipment industry trade body.
• Flavor Burst, RAM, Varimixer, Pratica Technicook, Orved, Friulinox, Bras, Loelsberg, FolletminorChannel Partner/ Reseller/ DistributorThese additional brands (Flavor Burst, RAM, Varimixer, Pratica Technicook, Orved, Friulinox, Bras, Loelsberg, Follet) are distributed in the UK by HTG Trading as part of its expanded brand portfolio. UKCA conformity certificates are held for these brands as UK importer.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ali Group: Global Italian-owned foodservice equipment conglomerate whose portfolio includes Scotsman ice machines, Hoshizaki competitors, and many of the brands HTG's OEM partners compete with. Operates as a broad incumbent shaping competitive dynamics in the UK foodservice equipment market.
• Middleby Corporation: US-listed global manufacturer and acquirer of premium commercial foodservice equipment brands (Celfrost, TurboChef parent, Waring, Blodgett). Functions as a broad incumbent — overlapping with several of HTG's distributed brand categories (ovens, cooking, refrigeration) and operating with global scale HTG lacks.
• Welbilt (Ali Group brand portfolio): Major global foodservice equipment manufacturer (now part of Ali Group) producing cooking, refrigeration, and beverage equipment under multiple brands (Manitowoc Ice, Scotsman parent in some markets). Broad incumbent with direct overlap in the ice, refrigeration, and cooking categories HTG distributes.
• Hoshizaki: Japanese manufacturer of commercial ice machines, refrigeration, and beverage equipment, and parent/competitor to Scotsman Ice Systems which HTG distributes. Directly comparable manufacturer-side counterpart in the categories HTG sells.

Others

• SKOPE Industries: New Zealand-based premium refrigeration manufacturer now partnered with HTG as exclusive UK distributor (2026). Indirect commercial relationship and overlapping refrigeration product category make SKOPE an adjacent ecosystem participant, not a competitor.

Direct peers

• Lockhart Catering Equipment: UK supplier of commercial catering equipment, refrigeration and warewashing products to hospitality operators — directly comparable as a UK broadline foodservice equipment distributor with a multi-category product range and dealer network.
• Nisbets: One of the largest UK foodservice equipment suppliers, offering an extensive multi-brand catalogue across cooking, refrigeration, and warewashing to a similar operator customer base as HTG Trading. Directly comparable as a UK-focused broad-line foodservice equipment distributor with similar customer segments.
• Jestic Foodservice Solutions: UK specialist distributor of premium foodservice equipment brands (Henny Penny, Merrychef, Frymaster, Blodgett, Hoshizaki, Gram) with direct sales and dealer networks. Closely mirrors HTG's exclusive-distribution business model and customer segments in the UK foodservice channel.
• RH Hall (Clim8): Long-established UK foodservice equipment distributor serving operators and dealers across refrigeration, cooking, and warewashing categories. Directly comparable specialist distributor with a similar multi-brand, multi-category model to HTG Trading.

Emerging players

• Frost-Trol: European manufacturer of refrigerated display cases and commercial refrigeration equipment. Partial overlap with HTG's ISA refrigerated display product range; relevant as a European peer manufacturer/distributor rather than a direct UK distributor head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTG Trading