Crayon Consulting
Crayon Consulting is a Denmark-based software and cloud optimization consulting firm delivering software asset management, licensing, and cloud environment optimization services to enterprise clients, currently transitioning its brand to SoftwareOne.
- Company typePrivate
- Founded2002
- HeadquartersSøborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crayon Consulting does
Crayon Consulting is a Denmark-based software and cloud optimization consulting firm, headquartered in Søborg and founded in 2002. Per available firmographic data the entity operates with a small team of 1-10 employees. Its stated offering is consulting services covering software asset management, cloud environment optimization, and software licensing, targeted at improving enterprise clients' return on software and cloud investments. The company appears to sit within a broader international Crayon software licensing ecosystem, though only its Danish operating footprint is documented in the source material.
The firm's core capability centers on optimizing clients' software and cloud environments rather than building or selling proprietary software products. Underlying technology is described in general terms as 'software and cloud optimization technologies,' with no proprietary product modules, patents, certifications, or detailed technical architecture disclosed. The company's own website at crayon.com/dk/ explicitly states 'Crayon is becoming SoftwareOne,' indicating an in-progress brand and corporate transition toward Switzerland-based SoftwareOne, a global software and cloud licensing specialist — implying that, rather than an organic scaling story, Crayon Consulting's medium-term trajectory is integration into a larger acquirer.
The business model is services-led: revenue is generated through consulting engagements around software asset management, cloud optimization, and licensing advisory. Specific pricing models, contract structures, customer segment mix, and revenue mechanics are not publicly disclosed. The company operates horizontally across enterprise clients, with no formal customer segmentation, named logos, channel structure, or marketing footprint documented in the available data.
Crayon Consulting firmographics
Firmographics- Name
- Crayon Consulting
- Website
- https://crayon.dk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crayon Consulting is a Denmark-based software and cloud optimization consulting firm delivering software asset management, licensing, and cloud environment optimization services to enterprise clients, currently transitioning its brand to SoftwareOne.
- Ownership category
- akta.pro rank
Crayon Consulting industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where Crayon Consulting is headquartered
LocationHeadquarters
- HQ city
- Søborg
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Crayon Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Crayon Consulting product offering
Product offeringCore offering
Crayon Consulting is a software and cloud optimization company that renders consulting services including software asset management, cloud environment optimization, and software licensing to help clients maximize ROI on their technology investments. The company is in the process of transitioning to the SoftwareOne brand.
Product overview
Crayon is a software and cloud optimization company. The source indicates that Crayon is in the process of becoming SoftwareOne. No specific product portfolio details are available from the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Asset Management Consulting Consulting service that helps enterprise clients manage, track, and optimize their software assets to reduce waste and ensure compliance.
- Cloud Environment Optimization Consulting service focused on optimizing clients' cloud environments to improve performance, reduce costs, and maximize return on cloud investments.
- Software Licensing Consulting Consulting service that assists clients with software licensing strategy, compliance, and cost optimization to augment ROI.
Companies that use Crayon Consulting
Customer profileIdeal customer profiles1 record
Crayon Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crayon Consulting partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Crayon Consulting competitors and assessment
Company assessmentBroad incumbents
- Computacenter: Enterprise IT infrastructure and services provider with software licensing advisory and cloud optimization capabilities overlapping Crayon's niche.
- SoftwareOne: Global software and cloud licensing specialist that has acquired the broader Crayon Group and is now absorbing Crayon Consulting's brand; directly comparable business model and offering.
- CDW: Large-scale IT solutions and services company with a software asset management practice overlapping Crayon's optimization focus.
Direct peers
- Bytes Technology: Software licensing specialist providing enterprise software asset management and cloud advisory across European markets, comparable to Crayon's services.
- SHI International: Large IT solutions and software licensing reseller offering cloud and software asset management advisory similar to Crayon's core optimization services.
- Bechtle: European-headquartered IT provider combining hardware, software licensing, and cloud services with a comparable enterprise-focused business model.
- Insight Enterprises: Global IT solutions provider with a dedicated software and cloud optimization practice closely resembling Crayon's value proposition.
Regional players
- Westcoast: UK-focused IT distribution and licensing services provider offering similar cloud and software advisory with overlap on Microsoft licensing practice.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Crayon Consulting social profiles
Digital presenceCrayon Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crayon Consulting leadership team
Management profileNumber of profiles
Crayon Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crayon Consulting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crayon Consulting
What does Crayon Consulting do?
Crayon Consulting is a software and cloud optimization company that renders consulting services including software asset management, cloud environment optimization, and software licensing to help clients maximize ROI on their technology investments. The company is in the process of transitioning to the SoftwareOne brand.
When was Crayon Consulting founded?
Crayon Consulting was founded in 2002. It employs 1 to 10 people.
Where is Crayon Consulting based?
Crayon Consulting is headquartered in Søborg, Denmark, in the Europe region.
Who are Crayon Consulting's main competitors?
Broad incumbents on record are Computacenter, SoftwareOne and CDW. Direct peers are Bytes Technology, SHI International, Bechtle and Insight Enterprises. Westcoast is listed as a regional player.
Does Crayon Consulting have an API?
No public API is recorded for Crayon Consulting.
What industry is Crayon Consulting in?
Crayon Consulting's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 54161 and its SIC code is 8742.