Ceronix
Ceronix Inc. is a California-based manufacturer of custom LCD replacement monitors and circuit boards, supplying drop-in aftermarket displays primarily to the gaming industry, with OEM-specific compatibility across IGT, Aristocrat, Scientific Games, Konami, and others, sold direct-to-consumer via e-commerce.
- Company typePrivate
- Founded1990
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ceronix does
Ceronix Inc. is a US-based, privately held manufacturer of custom color LCD monitor assemblies and circuit boards, headquartered in Auburn, California in a 63,000+ square foot manufacturing facility that operates on 100% solar power. Founded by Don Whitaker circa 1990 (the firmographics data states 1985), the company was bootstrapped from a home kitchen-table operation and has grown over three decades into a leading aftermarket supplier of drop-in LCD replacement monitors for the gaming industry. Its core product is form-, fit-, and function-compatible LCD monitors that replace aging CRT and legacy LCD displays in slot machines, video lottery terminals, amusement devices, and point-of-sale systems, with screens ranging from 15" to 35" curved in glass or touch-screen variants.
The company's product portfolio centers on OEM-specific replacement monitors compatible with the major gaming machine manufacturers (IGT, Aristocrat, Scientific Games/Bally/WMS, Konami, Ainsworth, Novomatic, Aruze Gaming, Everi, and others), complemented by a comprehensive spare-parts catalog (connectors, wire harnesses, LCD electronics, mechanical parts, touchscreens and controllers, packing supplies, tapes), and an out-of-warranty repair service priced at $65 per assembly plus parts. Proprietary features include Automatic Color Adjustment, a high-efficiency switching-mode power supply, six-year standard warranty (with optional extension to eight years), and an average back-lamp lifespan of eight years.
Ceronix operates a direct-to-consumer go-to-market model via its e-commerce website and phone-based sales and technical support (with named contacts in Sales and Customer Service), targeting operators, technicians, and gaming OEMs in North America; export pricing is available upon direct contact. The company is founder/family-owned, has no external institutional investors or funding rounds, and competes primarily on durability, drop-in ease of installation, warranty, and same-day service. Revenue is split across hardware sales (monitors and replacement parts) and a smaller services stream (repairs), with the gaming vertical representing the primary end market alongside lottery, amusement, and point-of-sale adjacencies.
Ceronix firmographics
Firmographics- Name
- Ceronix
- Legal name
- Ceronix Inc.
- Website
- https://ceronix.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ceronix Inc. is a California-based manufacturer of custom LCD replacement monitors and circuit boards, supplying drop-in aftermarket displays primarily to the gaming industry, with OEM-specific compatibility across IGT, Aristocrat, Scientific Games, Konami, and others, sold direct-to-consumer via e-commerce.
- Ownership category
- akta.pro rank
Ceronix industry classification
Industry- Product category
- Gaming Display Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Electronic Components, Nec (3679), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Gaming Displays & Video (Monitors, TVs, Capture Cards) (MPAFAGAE)
- akta.pro secondary industries
- Gaming Monitors (High Refresh/Low Latency) (HDACADAC), Monitors & Displays Retail (CRACABAF), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
Keywords
Where Ceronix is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ceronix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LCD Monitor Sales: Sale of custom color LCD monitor assemblies as drop-in replacements for gaming machines, lotteries, amusement equipment, and point-of-sale displays; monitors range from 15-inch to 35-inch displays with glass or touch screen options
- Spare Parts: Sale of individual components including connectors and wire harnesses, LCD electronics, mechanical parts, packing supplies, tapes, and touchscreens and controllers
- Repair Services: Out-of-warranty repair services at $65 per assembly plus parts; repairs exclude physical/mechanical damage to LCD panel and touch screen
- Custom Circuit Boards: Custom circuit board assemblies designed for gaming and video monitoring applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard viewing angle monitors |
| Unit Pricing | Pay-as-you-go | Wide viewing angle monitors |
| Unit Pricing | Pay-as-you-go | Touchscreen sensors and controllers |
| Unit Pricing | Pay-as-you-go | Out-of-warranty repair service |
| Unit Pricing | Pay-as-you-go | Connectors and wire harnesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ceronix product offering
Product offeringCore offering
Ceronix manufactures and sells custom color LCD replacement monitors as drop-in upgrades for gaming machines, slot machines, lottery systems, amusement equipment, and point-of-sale displays. The company also produces spare parts including connectors, wire harnesses, LCD electronics, touchscreens, and controllers, and offers custom circuit board assemblies.
Product overview
Ceronix Inc. is a manufacturer of LCD replacement monitors for the gaming industry, offering a comprehensive portfolio centered around its core LCD Monitor Assemblies product line. The company provides both generic monitors across standard screen sizes (15" to 35") and manufacturer-specific replacements compatible with gaming machines from IGT, Aristocrat, Konami, Scientific Games/Bally/WMS, Ainsworth, Aruze Gaming, Everi, Novomatic, and other major gaming equipment brands. These monitors are designed as drop-in replacements for CRT and legacy LCD displays, available in glass and touch screen variants with standard or wide viewing angles. The portfolio includes outdoor display monitors and is complemented by a full spare parts catalog covering touchscreens, controllers, circuit boards, connectors, wire harnesses, power supplies, inverters, and mechanical components (bezels, brackets, frames). The LCD Upgrade Kit offering bundles the touch screen display with an injection molded flat bezel for simplified installation.
Differentiator
Problem solved
Functional benefit
Products and services
- LCD Monitor Assemblies Drop-in LCD replacement monitors for gaming machines, available in glass and touch screen variants with standard or wide viewing angles. Compatible with upright, slant top, and drop-in bar configurations. Targeted at gaming equipment manufacturers and casino operators replacing aging CRT monitors.
- Ceronix Generic Monitors Standard LCD monitor assemblies available in multiple sizes (15", 17", 19", 20", 21.5", 22", 23", 26", 27", 32", 35" curved) with glass or touch screen options for general gaming and commercial display use.
- Manufacturer-Specific LCD Replacements LCD replacement monitors engineered for specific gaming machine manufacturers including IGT, Aristocrat, Konami, Scientific Games/Bally/WMS, Ainsworth, Aruze Gaming, Everi, Novomatic, and others, providing drop-in compatibility with proprietary gaming equipment lines.
- Outdoor Display Monitors Outdoor-rated LCD display monitors designed for gaming environments requiring outdoor installation, providing weather-resistant display solutions.
- Spare Parts Complete range of replacement components including connectors, wire harnesses, LCD electronics (power supplies, inverters, controller boards), mechanical parts (bezels, brackets, frames), touchscreens, and touch controllers for gaming monitors.
- LCD Upgrade Kit Complete upgrade package including LCD touch screen display and injection molded flat bezel for CRT replacement installations, allowing five-minute installation requiring only a few screws.
- Custom Circuit Board Assemblies Custom circuit board assemblies designed for gaming and video monitoring applications, supporting OEM and replacement monitor requirements.
- Out-of-Warranty Repair Services Repair services for out-of-warranty LCD monitor assemblies at $65 per assembly plus parts, excluding physical/mechanical damage to LCD panel and touch screen.
Quantifiable outcome
- Back lamps lasting average 8 years before needing replacement
- +2 more outcomes
Companies that use Ceronix
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Ceronix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ceronix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- IGT (International Game Technology)coreCeronix supplies LCD replacement monitors compatible with IGT gaming equipment including Game King, S3000, AVP, Trimline, GL20, G20 Bartop, E20 Lottery, Bartops, and various slot machine models across their product lines
- AristocratcoreExtensive product line of LCD replacement monitors for Aristocrat equipment including Viridian, Helix, Vii, MKVI, MAV500, MAV540, MKV, Xcite, Crown, and Verve series displays
- Scientific Games / Bally / WMScoreComprehensive LCD replacement offerings for Scientific Games brands including Bally LCD replacements, Alpha Elite, Alpha Pro Series, GameMaker, WMS Bluebirds, Blade, and various slot machine series
- AinsworthcoreLCD replacement monitors for Ainsworth gaming equipment including A560 series, A600 displays, and various slot machine configurations
- KonamicoreLCD replacement monitors compatible with Konami equipment including Podium, Concerto, Monument, K2V, Advantage 5, and Gaminator series displays
- NovomaticcoreLCD replacement monitors for Novomatic gaming equipment including FV680 Gaminator, FV623, Novo Vision, FV626, and Novostar SL1 series displays
- EvericoreLCD replacement monitors for Everi gaming equipment including Multimedia Games, Western Money/GCA, and Everi branded displays with various touch and glass configurations
- Aruze GamingcoreLCD replacement monitors for Aruze Gaming equipment including Gen X, G-Series, G-Enex, G-Link, Innovator, and Cube-X series displays
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ceronix competitors and assessment
Company assessmentDirect peers
- Trans-Lux Corporation: Long-established US maker of LED display systems and scoreboards for casinos, sports venues, banks, and transportation. Like Ceronix, Trans-Lux serves the gaming industry with specialized, retrofit-friendly display hardware rather than consumer-grade panels, and competes for the same casino-floor display budgets.
- Elo Touch Solutions: Specialist in commercial-grade touch displays and touch computers for POS, gaming, retail, and industrial customers. Elo's touch-screen monitors for gaming and POS environments directly overlap with Ceronix's touchscreen + controller product line, including serial/USB/Netplex-style interfaces.
- 3M Touch Systems: Legacy supplier of projected capacitive and surface capacitive touch sensors and controllers used in gaming, kiosk, and industrial displays. Overlaps with Ceronix's touchscreen and controller offerings (Netplex/serial/USB controllers, ATO touch sensors) for casino and amusement equipment.
Broad incumbents
- NEC Display Solutions: Large commercial display manufacturer offering professional monitors and large-format displays across signage, enterprise, healthcare, and gaming-adjacent use cases. Competes with Ceronix for any operator considering a non-specialized commercial monitor for slot floors, lottery terminals, or signage.
- Sharp NEC Display Solutions: Joint venture combining Sharp and NEC's commercial display portfolios, covering professional monitors, large-format displays, and integrated signage solutions. Relevant as a broader incumbent alternative for gaming operators evaluating standardized commercial displays versus Ceronix's drop-in OEM-specific kits.
- LG Electronics (Commercial Displays): Global display panel and monitor manufacturer with a large commercial-display business covering digital signage, gaming monitors, and outdoor screens. Competes for any refresh decision where a casino or OEM considers a mainstream commercial monitor instead of a Ceronix drop-in replacement.
- Samsung Display Solutions: Samsung's commercial display arm offers large-format signage, QLED monitors, and outdoor-rated screens widely used in retail, gaming-adjacent venues, and quick-service environments. A plausible alternative to Ceronix when an operator or integrator standardizes on a single display vendor.
- AU Optronics (AUO): Major Taiwanese display panel manufacturer supplying commercial and gaming-grade LCD panels globally. Relevant as an upstream/adjacent supplier whose gaming-panel offerings and aftermarket modules can compete with Ceronix's drop-in LCD replacement assemblies.
- Innolux Corporation: Large Taiwanese TFT-LCD panel maker serving monitor, TV, industrial, and gaming applications. Competes indirectly through OEMs and integrators that source panels for slot-machine and lottery displays, where Ceronix currently operates.
Emerging players
- Daktronics: US manufacturer of large LED video displays, scoreboards, and digital signage for sports venues, casinos, and transportation. While focused on large-format LED rather than LCD, Daktronics is increasingly relevant for gaming operators weighing LED signage retrofits alongside LCD monitor refreshes at properties served by Ceronix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ceronix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceronix leadership team
Management profileNumber of profiles
Profiles1 record
Ceronix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceronix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceronix
What does Ceronix do?
Ceronix manufactures and sells custom color LCD replacement monitors as drop-in upgrades for gaming machines, slot machines, lottery systems, amusement equipment, and point-of-sale displays. The company also produces spare parts including connectors, wire harnesses, LCD electronics, touchscreens, and controllers, and offers custom circuit board assemblies.
Is Ceronix a public or private company?
Ceronix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ceronix founded?
Ceronix was founded in 1990. It employs 11 to 50 people.
Where is Ceronix based?
Ceronix is headquartered in Auburn, United States, in the North America region.
How does Ceronix make money?
Four revenue lines are on record. LCD Monitor Sales are the primary driver. The others are spare Parts, repair Services and custom Circuit Boards.
Who are Ceronix's main competitors?
Direct peers on record are Trans-Lux Corporation, Elo Touch Solutions and 3M Touch Systems. Broad incumbents are NEC Display Solutions, Sharp NEC Display Solutions, LG Electronics (Commercial Displays), Samsung Display Solutions, AU Optronics (AUO) and Innolux Corporation. Daktronics is listed as an emerging player.
Does Ceronix have an API?
No public API is recorded for Ceronix.
What industry is Ceronix in?
Ceronix's product category is Gaming Display Hardware. Its primary akta.pro industry code is MPAFAGAE, Gaming Displays & Video (Monitors, TVs, Capture Cards), with a secondary code of HDACADAC, Gaming Monitors (High Refresh/Low Latency). Its NAICS code is 334118 and its SIC code is 3679.