TEAM 7

What TEAM 7 does

TEAM 7 Natürlich Wohnen GmbH is an Austrian manufacturer of bespoke solid wood furniture, founded in 1959 and headquartered in Ried im Innkreis, Upper Austria. The company designs and produces made-to-order kitchens, dining tables and chairs, living room shelving and sideboards, bedroom beds and wardrobes, and home office furniture, using European hardwoods (oak, beech, walnut, alder, cherry, Scots pine) finished exclusively with natural oil. Production is vertically integrated within Upper Austria through an in-house sawmill, a panel factory, and two furniture factories, giving the company end-to-end control from raw timber to finished piece.

The product portfolio is built around a small set of modular design lines (nya, core, filigno, tak, magnum, echt.zeit, yps, lui, float, times, riletto, nox, pisa) covering every major room in the home, with millimeter-precise customization by wood type, dimensions, finish, and hardware. Technical differentiators include 3-layer solid wood panel construction, natural-oil surface treatment, and a patented 2soft mechanism that cushions extension movements on tables. The company holds the Austrian Environmental Label, Austria Quality Mark, ISO certifications, and EMAS validation, and has accumulated 60 international design prizes.

TEAM 7 sells exclusively through authorized independent dealers and branded TEAM 7 Stores, with no direct e-commerce to end consumers. The distribution network covers eight European countries (Austria, Germany, Switzerland, Italy, France, Belgium, Luxembourg, and the Netherlands). Pricing is quote-based and varies with configuration, wood species, and complexity. The customer base is dominated by private end consumers, with a smaller commercial and hospitality segment. Marketing relies on showroom experiences, online configurators, dealer referral, and newsletter communications, with a dealer iFrame tool that lets partners embed TEAM 7 content on their own websites.

Name

TEAM 7

Legal name

TEAM 7 Natürlich Wohnen GmbH

Website

https://team7-home.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TEAM 7 Natürlich Wohnen GmbH is an Austrian bespoke solid wood furniture manufacturer producing made-to-order kitchens, dining, living, bedroom, and home office pieces, distributed exclusively through authorized dealers and branded stores across eight European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Ried Im Innkreis

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Solid Wood Furniture Sales: TEAM 7 generates revenue through the sale of made-to-order solid wood furniture. Each piece is individually manufactured based on customer specifications including wood type, dimensions, colors, and configurations. As a premium manufacturer, pricing varies by product complexity and material selection.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TEAM 7 manufactures bespoke solid wood furniture for kitchens, dining rooms, living rooms, bedrooms, home offices, hallways, and children's rooms. Each piece is made-to-order using European hardwoods (oak, beech, walnut, alder, cherry, Scots pine) sourced from sustainably managed forests, with surfaces finished exclusively using natural oils. The company operates its own sawmill and panel factory in Upper Austria, enabling nearly complete vertical integration from timber to finished product.

Product overview

TEAM 7 is a bespoke solid wood furniture manufacturer founded in 1959, producing Naturholzmöbel (natural wood furniture) for all living areas. The product portfolio includes custom-made kitchens (nya), dining room furniture (tables: nya, tak, magnum, echt.zeit, yps, nox; chairs: nya, lui, lui léger, magnum, flor), living room solutions (filigno shelving, core sideboards/highboards, sidekick and clip side tables, elliot lounge chair), home office furniture (pisa adjustable desk, sol secretary desk), and bedroom collections (times, float, riletto, nox beds). The Essentials line offers configurable core products, while wardrobe systems feature three front programs: soft, lunetto, and valore with coloured glass and various handles. All furniture is made in Austria using European hardwoods (oak, beech, walnut, alder, cherry, Scots pine) finished exclusively with natural oil, emphasizing craftsmanship, sustainability, and individual customization.

Differentiator

Problem solved

Functional benefit

Brands

• TEAM 7: Main brand for solid wood furniture manufacturing

Products and services

• nya Kitchen Bespoke solid wood kitchen line with optional vertical echt.zeit milling in smoked oak, designed by Sebastian Desch. Configurable with various wood types, metal frames, and MDi surfaces for private homeowners.
• nya Dining Table Dining table in solid smoked oak with metal frame, designed by Stephanie Jasny. Available with Glory fabric upholstery chairs and continuous grain option.
• nya Dining Chair Dining chair with Glory fabric upholstery and metal frame, designed by Stephanie Jasny. Part of the nya collection for coordinated dining room aesthetics.
• core Furniture Collection Modular furniture collection including sideboards and highboards in solid oak natural oil with MDi top panels. Designed by Sebastian Desch with doors and drawers.
• filigno Shelving Unit Solid wood shelving unit with doors and back panels in coloured glass, designed by Dominik Tesseraux. Features natural oiled oak with greige coloured glass.
• tak Extendable Dining Table Extendable dining table in oak with metal frame in black matt finish, designed by Jacob Strobel. Configurable product with up to 100cm extension capability.
• magnum Extendable Dining Table Extendable solid oak dining table designed by Martin Ballendat. A configurable product in the Essentials line featuring the patented 2soft mechanism.
• magnum Cantilever Chair Cantilever chair made of stricktex with black matt base frame. Comfortable design chair in the Essentials line.
• echt.zeit Dining Table
• yps Extendable Dining Table Extendable oak dining table in the Essentials line. A configurable solid wood dining solution.
• lui Dining Chair Elegant dining chair with leather upholstery and solid oak wooden legs. Also available with wire frame in black matt finish.
• lui léger Swivel Chair Swivel chair in leather without castors, featuring a black matt swivel frame and armrests. A lighter version of the lui chair design.
• sidekick Side Table Practical solid wood side table in wild oak, designed by Stefan Radinger. Can be positioned standing or lying for versatile use.
• sol Secretary Desk Extendable secretary desk in oak with leather-covered table surface. A configurable product combining wood craftsmanship with leather detailing.
• times Bed Solid wood bed in wild oak from the Essentials line. Features solid free-standing plate design with console options.
• float Bed Solid wood bed with leather headboard and matching float bedside cabinet in natural oak oil. Elegant bedroom design.
• riletto Bed Solid walnut bed with wooden headboard, leather frame, and wooden console bedside table. Designed by Kai Stania.
• nox Bed Natural solid wood bed in wild oak white oil with leather headboard. Also available as extendable table in the collection.
• pisa Height-Adjustable Desk Electric height-adjustable solid wood desk combined with lui desk chair in natural leather brandy. Modern home office solution.
• Wardrobe Front Programs (valore, lunetto, soft) Premium hinged door wardrobe front programs: valore (wood bands in relief and coloured glass fronts), lunetto (timeless with coloured glass elements), and soft (beech core body). Part of TEAM 7's bedroom wardrobe systems.

Quantifiable outcome

• Each piece is a unique, handmade item - no two pieces are identical due to the natural wood grain

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Independent Authorized DealerscoreChannel Partner/ Reseller/ Distributor · 1 January 1959TEAM 7 operates exclusively through a network of independent authorized dealers who sell, consult, and coordinate custom orders. Dealers receive access to a dedicated dealer portal with marketing materials, price lists, product information, and an iFrame code generator for integrating TEAM 7 content on their websites.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ethnicraft: Ethnicraft is a Belgian solid wood furniture brand with broad European distribution and a focus on timeless, sustainably produced wood pieces. It targets a similar premium-wood consumer and competes in many of the same dining, living, and bedroom categories as TEAM 7.
• Pianca: Pianca is an Italian premium furniture manufacturer with strong design credentials across bedroom, living, and dining categories. It is comparable to TEAM 7 on premium European positioning, design-award pedigree, and made-in-Italy craftsmanship narrative.
• BoConcept: BoConcept is a Danish global furniture retailer/franchise offering customizable premium furniture for living, dining, and bedroom spaces. It overlaps with TEAM 7 in bespoke configuration, premium positioning, and multi-country European dealer/franchise-led distribution.
• E15: E15 is a German premium furniture manufacturer specializing in solid wood design furniture for living and dining spaces. It is the closest direct peer to TEAM 7 in terms of material focus (solid wood), bespoke positioning, and Central European design-led brand identity.
• Thonet: Thonet is a German heritage furniture manufacturer (founded 1819) known for wood and bentwood furniture with strong design credentials. It is comparable to TEAM 7 in long brand heritage, design-award recognition, and European premium-wood positioning.
• Walter Knoll: Walter Knoll is a German premium furniture manufacturer producing high-end seating and living room pieces with strong design heritage. It competes in the same premium European residential and project (hospitality/contract) market segments as TEAM 7.
• Hülsta: Hülsta is a German premium furniture manufacturer with a strong dealer network across Europe producing dining, living, and bedroom furniture. It overlaps with TEAM 7 on premium positioning, German-speaking market strength, and made-in-Germany craftsmanship narrative.

Broad incumbents

• Ligne Roset: Ligne Roset is a French premium furniture manufacturer with a broad contemporary portfolio distributed globally through owned showrooms and dealers. It competes with TEAM 7 in premium European residential furniture, particularly living and dining categories.
• Vitra: Vitra is a Swiss design company with a broad portfolio spanning residential furniture, office systems, and accessories, distributed across Europe and globally. It is a broader incumbent in the premium European design-furniture space, overlapping with TEAM 7 on design-led residential offerings but with much wider scope.

Others

• Team by Wellis: Wellis is a Hungarian furniture/retail group with branded showroom concepts. It is included as an adjacent European furniture and home-furnishings ecosystem participant relevant to TEAM 7's dealer and store distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/team7

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAM 7