Ethnicraft
Ethnicraft is a Belgium-based, founder-led furniture brand founded in 1995 that designs and distributes sustainable indoor and outdoor wood furniture through wholesale and design-trade channels.
- Company typePrivate
- Founded1995
- HeadquartersBoom, Belgium
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Ethnicraft firmographics
Firmographics- Name
- Ethnicraft
- Website
- https://ethnicraft.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ethnicraft is a Belgium-based, founder-led furniture brand founded in 1995 that designs and distributes sustainable indoor and outdoor wood furniture through wholesale and design-trade channels.
- Ownership category
- akta.pro rank
Ethnicraft industry classification
Industry- Product category
- Home Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture Manufacturing (33712), Home Furnishings Retailers (44912)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industry
- Accent & Occasional Furniture Retail (Accent Chairs, Ottomans, Nesting Tables, Room Dividers) (CRAIAAAG)
Keywords
Where Ethnicraft is headquartered
LocationHeadquarters
- HQ city
- Boom
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Ethnicraft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Ethnicraft product offering
Product offeringCore offering
Ethnicraft is a Belgium-based furniture retailer and manufacturer (founded 1995, headquartered in Boom) that designs and sells its own branded wood furniture for indoor living and outdoor environments. The portfolio centers on the core Ethnicraft collection of modern, sustainably sourced wood furniture, complemented by the Ethnicraft Outdoor line of sustainable outdoor furniture.
Differentiator
Problem solved
Functional benefit
Brands
- Ethnicraft Outdoor: Outdoor furniture line featuring sustainable and innovative designs for outdoor spaces.
Products and services
- Ethnicraft (indoor wood furniture) Core flagship line of Ethnicraft-branded modern wood furniture for indoor residential and commercial interiors, sold to consumers and trade buyers through the company's retail, e-commerce, and trade/wholesale channels.
- Ethnicraft Outdoor Sustainable outdoor furniture line from Ethnicraft designed for patios, gardens, and outdoor hospitality spaces, complementing the indoor collection for consumers and trade/hospitality buyers.
Companies that use Ethnicraft
Customer profileIdeal customer profiles2 records
Ethnicraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ethnicraft competitors and assessment
Company assessmentDirect peers
- Mitchell Gold + Bob Williams: U.S. design-led upholstery and wood furniture brand offering sustainable, classic-modern residential pieces. Comparable to Ethnicraft on design aesthetic and direct showroom/retail distribution.
- Ferm Living: Danish design brand producing sustainable wood, textiles, and lighting for residential spaces. Closely comparable to Ethnicraft on aesthetics (Scandinavian-European minimalism), sustainable wood sourcing, mid-premium price band, and multi-category indoor assortment with some outdoor pieces.
- HAY: Danish modern furniture and accessories brand with strong global distribution through design retailers. Directly comparable to Ethnicraft as a design-forward European wood-based furniture maker competing for the same residential and contract (hospitality/office) customers.
- Muuto: Scandinavian design furniture brand owned by MillerKnoll, offering wood-based residential and office furniture. Highly comparable on materials, design language, and distribution channels to Ethnicraft.
- Article: Online-direct modern furniture retailer specializing in solid-wood mid-century-inspired pieces. Comparable business model (DTC, sustainable wood focus, mid-premium positioning) competing for similar North American and European consumers.
Broad incumbents
- West Elm: Williams-Sonoma owned design-forward furniture retailer carrying solid-wood residential furniture with a strong sustainability subline. Competes for the same modern-design consumer as Ethnicraft through broader catalog and larger U.S. retail footprint.
- Crate & Barrel: Large North American multi-category home furnishings retailer with a strong wood furniture assortment (including CB2 and Crate & Kids sub-brands). Comparable as a broader incumbent in the modern residential furniture retail category.
- Restoration Hardware (RH): Premium home furnishings brand with showrooms, galleries, and a significant outdoor living collection. Comparable as a higher-premium peer operating in residential indoor and outdoor furniture with global brand positioning.
- IKEA: Global mass-market home furnishings retailer expanding into higher-design and sustainability-focused sublines. Sets the volume and price benchmark against which all wood-furniture peers (including Ethnicraft) compete.
- Knoll: Iconic modern design furniture manufacturer (part of MillerKnoll) serving residential and contract markets. Comparable as a long-established design furniture brand with global contract and residential distribution.
Market position
Customer concentration
Ethnicraft social profiles
Digital presenceEthnicraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethnicraft leadership team
Management profileNumber of profiles
Profiles2 records
Ethnicraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethnicraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethnicraft
What does Ethnicraft do?
Ethnicraft is a Belgium-based furniture retailer and manufacturer (founded 1995, headquartered in Boom) that designs and sells its own branded wood furniture for indoor living and outdoor environments. The portfolio centers on the core Ethnicraft collection of modern, sustainably sourced wood furniture, complemented by the Ethnicraft Outdoor line of sustainable outdoor furniture.
When was Ethnicraft founded?
Ethnicraft was founded in 1995. It employs 101 to 250 people.
Where is Ethnicraft based?
Ethnicraft is headquartered in Boom, Belgium, in the Europe region.
Who are Ethnicraft's main competitors?
Direct peers on record are Mitchell Gold + Bob Williams, Ferm Living, HAY, Muuto and Article. Broad incumbents are West Elm, Crate & Barrel, Restoration Hardware (RH), IKEA and Knoll.
Does Ethnicraft have an API?
No public API is recorded for Ethnicraft.
What industry is Ethnicraft in?
Ethnicraft's product category is Home Furniture. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRAIAAAG, Accent & Occasional Furniture Retail (Accent Chairs, Ottomans, Nesting Tables, Room Dividers). Its NAICS code is 337122 and its SIC code is 2511.