Woodstock Power Company

What Woodstock Power Company does

Woodstock Power Company is a privately held, Philadelphia-based B2B dealer and servicer of used, surplus, and refurbished commercial and industrial power generators, founded in 2012 and operating nationwide in the United States. The company's core offering is resale of pre-owned diesel generators (2.9 kW to 2000 kW) and natural gas generators (25 kW to 2500 kW) sourced from major OEMs including Caterpillar, Cummins, Generac, Kohler, MTU, Hipower, Waukesha, Olympian, Magnum, John Deere, Onan, Katolight, and Detroit Diesel. Supporting the equipment business, Woodstock Power operates a comprehensive services platform spanning preventive maintenance, 24/7 emergency repair, load bank testing (in-house and on-site in PA, NJ, MD), automatic transfer switch (ATS) service, fuel system service, commissioning, EPA Tier 4 emission retrofits via diesel oxidation catalyst installation, control panel installation, battery testing, site planning, professional installation coordination, and full decommissioning and removal.

The business runs a diversified revenue model combining one-time equipment resale, long- and short-term rentals, financing and leasing arrangements, recurring maintenance contracts, asset recovery (buying used units at 100% upfront payment), and decommissioning services. Distribution combines a direct field-sales motion (phone, email, online quote forms) with a self-serve e-commerce browsing experience on woodstockpower.com and a network of certified installer and decommissioning partners that extends the company's reach without proportional internal headcount expansion. Inventory is positioned across multiple US holding centers, enabling most orders to ship within three days, with advertised customer savings of up to 70% (and as much as 75%) versus new-equipment pricing. Customer segments span industrial facilities (power plants, water treatment, manufacturing), critical-infrastructure operators (hospitals, data centers, telecom), construction and contractors, and commercial businesses — a deliberately broad vertical mix sold through a sales-led, relationship-driven GTM.

Name

Woodstock Power Company

Legal name

Woodstock Power Company

Website

https://woodstockpower.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodstock Power Company is a privately held Philadelphia-based B2B dealer and servicer of used, surplus, and refurbished commercial and industrial power generators (35 kW to 2500 kW), serving industrial facilities, hospitals, data centers, construction sites, and commercial businesses nationwide across the United States.

Ownership category

akta.pro rank

Product category

Used Industrial Power Generation Equipment

NAICS

Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Electric Power Generation, Transmission and Distribution (2211)

SIC

Motors & Generators (3621), Misc Industrial & Commercial Machinery & Equipment (3590), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

Keywords

• Used industrial generators
• Commercial generator sales
• Generator maintenance services
• Emergency power systems
• Power equipment leasing

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Used Generator Sales: Primary revenue stream from buying and selling used and surplus commercial and industrial generators. Customers can save up to 70% off original prices. generators range from 35kW to 2500kW.
2. Generator Rental: Long- and short-term rental program for industrial generators and power equipment. Includes diesel and natural gas generators, power accessories (switchgear, UPS, breakers, transformers), and HVAC equipment.
3. Generator Financing and Leasing: Flexible financing options allowing companies to pay over time, and leasing options for fixed periods with return flexibility.
4. Maintenance and Service: Preventive maintenance, emergency repairs, load bank testing, battery testing, control panel services, fuel system services, and commissioning support for generators.
5. Generator Asset Recovery: Buying used generators from customers who no longer need them. Pays 100% upfront for generators ranging from 25kW to 2500kW.
6. Decommissioning and Removal Services: Full turnkey decommissioning and removal of commercial generators, including site surveys, assessments, planning, and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodstock Power Company buys, sells, rents, leases, and services used and surplus commercial and industrial diesel and natural gas power generators, ranging from 35kW to 2500kW, from manufacturers including Caterpillar, Cummins, Generac, Kohler, MTU, and others. The company delivers turnkey solutions spanning equipment delivery, installation, preventive maintenance, emergency repair, load bank testing, ATS service, fuel system service, emission upgrades, decommissioning, and asset recovery. Operations are conducted nationwide from a Philadelphia, PA headquarters and a network of domestic holding locations.

Product overview

Woodstock Power Company operates as a used industrial and commercial generator marketplace and service provider, offering a diverse portfolio of power generation equipment and related services. The core offering consists of used diesel generators (2.9 kW to 2000 kW), natural gas generators (25 kW to 2500 kW), electric generators, emergency power systems, portable generators, and stationary generators from major manufacturers including Caterpillar, Cummins, Generac, Kohler, MTU, Hipower, Olympian, Magnum, Waukesha, and others. Supporting the equipment sales, the company provides an extensive suite of services including preventive maintenance programs, load bank testing (both in-house and on-site), emergency generator repair (24/7), automatic transfer switch (ATS) service, industrial generator fuel system services, commissioning support, decommissioning and removal, generator asset recovery, EPA Tier 4 emission upgrades using diesel oxidation catalysts, financing and leasing options, professional installation, generator rentals, site planning, battery testing/replacement, and control panel installation. Additional product lines include cooling power equipment (HVAC), NOARK electrical equipment, generator accessories, ATS inventory, and breakers. The company is headquartered in Philadelphia, PA and operates nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Diesel Generators Used diesel generators ranging from 2.9 kW to 2000 kW for commercial and industrial applications, sourced from manufacturers including Caterpillar, Cummins, Generac, Kohler, and MTU.
• Used Natural Gas Generators Used natural gas generators ranging from 25 kW to 2500 kW, including open-skid, weather-enclosed, and trailer-mounted configurations from Caterpillar, Cummins, Kohler, Waukesha, and GE.
• Used Electric Generators Portable electric generators for remote jobsites, construction operations, and backup power for small businesses.
• Emergency Power Systems Used commercial emergency and standby power systems in various capacities, tested and confirmed in full working condition, available at up to 70% off new retail pricing.
• Portable Generators Portable generator units in various sizes and configurations for temporary or mobile power needs.
• Stationary Generators Fixed industrial generators for permanent installation at facilities requiring continuous backup power.
• Generator Rental Long- and short-term industrial generator rentals including diesel and natural gas units, with options for power accessories, switchgear, UPS, breakers, transformers, and HVAC equipment. Rent-to-own incentives available.
• Generator Financing and Leasing Flexible financing and leasing options allowing companies to acquire commercial generators with monthly payments, with return flexibility at lease end.
• Preventive Maintenance Programs Ongoing generator maintenance including oil changes, filter replacements, battery testing, belt/hoses inspection, electrical diagnostics, cooling system checks, and detailed service reporting.
• Load Bank Testing Services Resistive and reactive load testing, step-load testing up to 100% rated capacity, voltage/frequency monitoring, wet stacking remediation, and NFPA 110 compliant documentation.
• Emergency Generator Repair 24/7 emergency response for no-start diagnostics, engine/alternator/control failures, fuel system issues, cooling system faults, battery failures, and paralleling/synchronization problems.
• Automatic Transfer Switch (ATS) Service Mechanical and electrical inspections, contact condition assessments, control logic verification, exercise testing under load, infrared scanning, cleaning, lubrication, and replacement/upgrades.
• Industrial Generator Fuel System Services Diesel fuel testing and analysis, fuel polishing and filtration, tank inspections, water and microbial contamination removal, and natural gas pressure verification.
• Commissioning and New Generator Support Pre-start inspections, startup support, load testing and performance verification, ATS integration testing, and owner training with documentation.
• Generator Decommissioning and Removal Complete generator decommissioning and removal including site inspection, planning, disconnecting, hazardous waste disposal, and logistics coordination.
• Generator Asset Recovery Asset recovery services to help customers sell used generators and maximize ROI, with free valuations and 100% upfront payment for equipment ranging from 35kW to 2500kW.
• Generator Emission Upgrades EPA Tier 4 compliance upgrades including diesel oxidation catalyst (DOC) installation to reduce carbon monoxide by up to 99%, hydrocarbons by up to 90%, and diesel particulate matter by up to 95%.
• Generator Installation Professional generator installation including site assessment, placement advice, wiring requirements, and coordination with certified electricians.
• Battery Testing and Replacement Battery testing, replacement services, and maintenance including conventional vs. maintenance-free battery guidance and charging recommendations.
• Control Panel Installation Control panel installation and upgrades offering remote monitoring, automatic starting, emergency shutdown, efficiency monitoring, voltage monitoring, alarms, and run time tracking.
• On-Site Generator Load Bank Testing Portable load bank testing services starting from 50 kW, conducted on-site at customer facilities in PA, NJ, and MD regions.
• On-Site Generator Refurbishing and Maintenance On-site generator refurbishing services including engine refurbishing, enclosure repairs, and fuel tank cleaning/restoration.

Quantifiable outcome

• Up to 70% cost savings on generators compared to new equipment prices
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Power Equipment Installation PartnerscoreImplementation/ SI/ Consulting PartnerWoodstock Power partners with certified electricians, installation contractors, and power generation experts around the country to provide generator installation, site planning, power consumption planning, and related services to customers nationwide.
• Decommissioning and Site Preparation PartnerssupportingImplementation/ SI/ Consulting PartnerPartnership with vendors, contractors, and suppliers for generator decommissioning, site preparation, facility gutting, and hazardous materials disposal across the country.
• Generator Manufacturers (Caterpillar, Cummins, Generac, Kohler, etc.)coreChannel Partner/ Reseller/ DistributorWoodstock Power sources and sells used generators from major manufacturers including Caterpillar, Cummins, Generac, Kohler, Hipower, John Deere, Olympian, Onan, Waukesha, Magnum, MTU, Katolight, and Detroit Diesel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Generator Source: Independent dealer of new and used commercial/industrial generators from Caterpillar, Cummins, Kohler, Generac and others. Most directly comparable to WPC's buying/selling/leasing model across a similar kW range.
• Used Industrial Generators (IndustrialGenerators.com): Online dealer specializing in used and surplus industrial diesel and natural gas generators, with remanufacturing and shipping services comparable to WPC's core offering.
• Surplus Record: Long-running marketplace for used and surplus industrial machinery, including power generation equipment, where dealers and end users transact—overlaps with WPC's nationwide used-equipment brokerage model.

Broad incumbents

• Caterpillar Used Equipment (Cat Used): Caterpillar's own certified used generator program, offering factory-inspected Cat units with OEM-backed warranties—competes head-on with WPC's stocking of used Cat machines across industrial buyers.
• Cummins Power Generation Used Equipment: OEM (Cummins) operates certified pre-owned and remanufactured generator programs; competes for the same used Cummins/Kohler industrial buyers that WPC serves, with stronger brand but less pricing flexibility.
• Aggreko: Global temporary power and temperature-control specialist with large industrial rental fleets and turnkey installation—overlaps with WPC's rental, installation, and HVAC equipment offerings at the upper end of the industrial market.
• United Rentals: Largest equipment rental company in North America with a deep power-generation rental fleet; competes with WPC's short-term generator rentals and power accessories serving construction and industrial customers.
• Sunbelt Rentals: Major industrial and commercial equipment rental provider with a dedicated power-generation division—competes on rentals, switchgear, transformers, and HVAC at scales WPC cannot match.
• Generac Industrial Power: OEM manufacturer of industrial and commercial generators that WPC resells used; also competes via dealer network and aftermarket service for installed units in critical-facility segments.

Regional players

• Absolute Energy Solutions / Power Plus: Commercial-industrial generator sales, rental, service and maintenance provider serving U.S. construction and facility markets—directly comparable turnkey service model in adjacent regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WoodstockPower1
• Facebookfacebook.com/WoodstockPowerCompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodstock Power Company