LAND-DATA
LAND-DATA GmbH is a German agricultural accounting software provider founded in 1966, serving tax advisors, Buchstellen, and farmers across Germany through its ADNOVA finance and ADNOVA+ platforms with AI-powered booking automation and German-hosted cloud infrastructure.
- Company typePrivate
- Founded1966
- HeadquartersVisselhövede, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LAND-DATA does
LAND-DATA GmbH is a privately held German software company, headquartered in Visselhövede and founded in 1966, that builds cloud-hosted accounting, tax, and practice-management software exclusively for the German agricultural sector. Its core products are ADNOVA finance (a tiered accounting suite covering agriculture, forestry, horticulture, viticulture, and commerce, certified for GoBD/GoB compliance) and ADNOVA+ (a digital farm-office platform with document management, OCR-based receipt capture, invoicing, cash book, and a mobile app). The technical stack combines rule-based German tax-compliance logic with applied AI: a KI-Buchungsautomatisierung layer uses autonomous agents and OCR to suggest, and increasingly create, booking entries, drawing on data aggregated through a proprietary Datendrehscheibe that ingests feeds from banks, agricultural traders, dairies, and the HI-Tier livestock database. Infrastructure is operated in-house via subsidiary IQDS GmbH from a certified German data center (relocated to Bremen in March 2024), underpinning both the company's data-sovereignty positioning and its compliance-grade hosting.
The business model is predominantly subscription-based, with annual billing via a quote-driven sales motion through dedicated account-management teams and a partner channel of agricultural accounting firms (Buchstellen) and tax advisors (Steuerberater). Revenue streams span software licenses, support and training services, managed data-center/IT services (IQDS), and training via the ASOB Akademie subsidiary. Customer segments are split between professional tax advisors and Buchstellen (who license per-seat and indirectly bring farmer clients onto ADNOVA+) and the farmers/agricultural entrepreneurs themselves (via ADNOVA+ and the Just Farming app), with secondary segments in associations/cooperatives and agricultural schools. The company operates a four-subsidiary group structure — IQDS (hosting), Just Farming (farmer apps), ASOB (education), and ADNOVA software und services (product development) — that collectively lock in switching costs and create a multi-layer go-to-market.
Geographically, LAND-DATA is Germany-only, with no disclosed international expansion, and the only named integrations are to German standards and partners (DATEV, ZUGFeRD/XRechnung, DiFin, HI-Tier, German banks). Founder/management ownership is signaled through Managing Director Volker Meisterjahn and Supervisory Board Chairman Joachim Rukwied; there is no disclosed private-equity or venture-capital backing. Operational momentum is visible through a sustained cadence of product launches into 2026 (HANNIBAL GDPdU import, automatic euBP email notifications, Just Farming email invoicing, KI counter-account creation), the 2024 AI scaling milestone of 7,000+ active farms, and a record-setting ASOB Steuerfachtagung 2026 — all consistent with a stable, cash-generative niche SaaS business rather than a venture-stage growth company.
LAND-DATA firmographics
Firmographics- Name
- LAND-DATA
- Legal name
- LAND-DATA GmbH
- Website
- https://landdata.de
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LAND-DATA GmbH is a German agricultural accounting software provider founded in 1966, serving tax advisors, Buchstellen, and farmers across Germany through its ADNOVA finance and ADNOVA+ platforms with AI-powered booking automation and German-hosted cloud infrastructure.
- Ownership category
- akta.pro rank
LAND-DATA industry classification
Industry- Product category
- Agricultural Accounting Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
Keywords
Where LAND-DATA is headquartered
LocationHeadquarters
- HQ city
- Visselhövede
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LAND-DATA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscriptions and Licenses: LAND-DATA generates revenue through the sale of software licenses and cloud-based subscriptions for its accounting products (ADNOVA finance, ADNOVA+). Customers pay for software that enables digital agricultural bookkeeping, document management, and accounting services.
- Support and Service Fees: The company provides paid support services including a hotline, remote maintenance, and consulting. Training and education services are offered through ASOB for professional development in agricultural tax accounting.
- Rechenzentrum und IT-Services: IQDS GmbH manages certified data center operations in Germany, providing secure data hosting and IT infrastructure services that support LAND-DATA's cloud-based offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom pricing based on customer requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LAND-DATA product offering
Product offeringCore offering
LAND-DATA develops and sells specialized cloud-based and AI-powered accounting software for the agricultural sector. Its core offerings include ADNOVA finance (professional bookkeeping for agriculture, forestry, horticulture, viticulture and commerce) and ADNOVA+ (digital farm office with document management, receipt scanning, invoicing and mobile app access). The company serves tax advisors, agricultural accounting firms and farmers through direct sales and a partner network, backed by its own certified German data center (IQDS).
Product overview
LAND-DATA offers a modular software ecosystem for agricultural and commercial accounting. The core products include ADNOVA finance (full accounting software available in Profiline and Masterline tiers) and ADNOVA+ (digital agricultural office platform). These integrate with Just Farming (farmer-facing app), the KI-Buchungsautomatisierung (AI booking automation), and Datendrehscheibe (automated data hub). Additional modules cover E-Rechnung, Dynamische Auswertungen, Kanzleicontrolling, and document management. The portfolio also includes specialized solutions for associations, IT infrastructure services, and professional education through ASOB.
Differentiator
Problem solved
Functional benefit
Brands
- ADNOVA+: Digital agricultural office software for document management, invoicing, and accounting
- ADNOVA finance
- Just Farming
- ADNOVA
Products and services
- ADNOVA finance Professional accounting software for agriculture, forestry, horticulture, viticulture and commerce, providing complete financial and fixed asset accounting with integrated data hub, booking assistant, AI-powered booking automation and GoBD-certified compliance reporting for tax advisors, accounting firms and farmers.
Quantifiable outcome
- More than 7,000 farms actively booked with LAND-DATA AI support as of June 2024
- +3 more outcomes
Companies that use LAND-DATA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
LAND-DATA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
LAND-DATA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DATEVcoreLAND-DATA has developed an export interface to DATEV that allows users to transfer income tax-relevant documents from ADNOVA programs directly to DATEV Meine Steuern, facilitating seamless data exchange between the two accounting systems.
- IQDS GmbHcoreSubsidiary of LAND-DATA group that manages the operation and administration of servers and data in the certified LAND-DATA Data Center, guaranteeing physical and digital security for sensitive customer data stored in Germany under German management.
- Just Farming GmbHcoreSubsidiary of LAND-DATA group providing smart apps and digital solutions for farmers, including e-invoice reception, writing, and archiving, digitized receipt management, and automated accounting, with documents automatically captured and processed for accounting offices.
- ADNOVA software und services GmbHcorePart of the LAND-DATA group that develops and shapes smart accounting and consulting solutions in close exchange with tax professionals, offering comprehensive software and services.
- ASOB GmbHcoreAcademy for Taxes, Organization and Consulting - a subsidiary of LAND-DATA group specializing in the training and professional development of employees and executives in taxation, with focus on agricultural and forestry tax law.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
LAND-DATA competitors and assessment
Company assessmentBroad incumbents
- DATEV: Germany's dominant tax- and accounting-software provider for Steuerberater and Buchstellen, with whom LAND-DATA maintains a mutual integration (export into DATEV Meine Steuern). They serve overlapping buyer personas but with a horizontal rather than agricultural-specialized product set.
- Haufe-Lexware: A leading German SMB accounting software suite serving small businesses and tax advisors with generalist Buchhaltung and Lohn tools. LAND-DATA and Lexware compete for the same 'best German accounting tool' shortlist when farmers and their Buchstellen evaluate software.
- Sage Group: A global accounting and ERP software provider with a substantial German SMB and Mittelstand presence. Competes with LAND-DATA in the broader accounting-software competitive set for German SMBs and tax-advisory firms.
Direct peers
- 365FarmNet: A digital farm management platform offering field, herd, and farm-office planning modules (originally a CLAAS-led initiative). Competes with LAND-DATA on farm-office/EU digital-bookkeeping functionality aimed at German and EU farmers and advisors.
Regional players
- BMD Systemhaus: A long-established Austrian provider of accounting, ERP, and payroll software with agricultural modules, operating primarily in Austria and parts of the DACH region. Directly comparable in offering an agricultural-aware accounting product stack in a neighboring German-speaking market.
Emerging players
- xFarm Technologies: A Swiss-Italian agtech platform providing farm management, field operations, and financial-management features targeted at European farms and their advisors. Overlaps with LAND-DATA on digitizing farm administrative and financial workflows.
- FarmERP: An ag-focused ERP platform with farm-finance and traceability modules serving agribusinesses. Provides a useful point of comparison for LAND-DATA's farm-ERP ambitions and benchmark for ag-vertical SaaS positioning outside Europe.
Others
- ELO Digital: A German enterprise document-management (DMS/ECM) vendor frequently paired with accounting workflows. Comparable to LAND-DATA's Belegbuch document-management and GoBD-archive capabilities at the document-handling layer of the ag accounting stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LAND-DATA social profiles
Digital presenceLAND-DATA compliance and trust
Trust signalCompliance4 records
LAND-DATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAND-DATA leadership team
Management profileNumber of profiles
Profiles3 records
LAND-DATA subsidiaries and ownership
Company hierarchySubsidiaries4 records
LAND-DATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAND-DATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAND-DATA
What does LAND-DATA do?
LAND-DATA develops and sells specialized cloud-based and AI-powered accounting software for the agricultural sector. Its core offerings include ADNOVA finance (professional bookkeeping for agriculture, forestry, horticulture, viticulture and commerce) and ADNOVA+ (digital farm office with document management, receipt scanning, invoicing and mobile app access). The company serves tax advisors, agricultural accounting firms and farmers through direct sales and a partner network, backed by its own certified German data center (IQDS).
Is LAND-DATA a public or private company?
LAND-DATA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LAND-DATA founded?
LAND-DATA was founded in 1966. It employs 1 to 10 people.
Where is LAND-DATA based?
LAND-DATA is headquartered in Visselhövede, Germany, in the Europe region.
How does LAND-DATA make money?
Three revenue lines are on record. Software Subscriptions and Licenses are the primary driver. The others are support and Service Fees and rechenzentrum und IT-Services.
Who are LAND-DATA's main competitors?
Broad incumbents on record are DATEV, Haufe-Lexware and Sage Group. 365FarmNet is listed as a direct peer. BMD Systemhaus is listed as a regional player. Emerging players are xFarm Technologies and FarmERP. ELO Digital is listed as an others.
Does LAND-DATA have an API?
No public API is recorded for LAND-DATA.
What industry is LAND-DATA in?
LAND-DATA's product category is Agricultural Accounting Software. Its primary akta.pro industry code is AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs. Its NAICS code is 51821 and its SIC code is 7371.