Adnova
Adnova provides an AI-driven creative workflow platform for advertising agencies, DTC brands, and performance marketing teams running Meta, TikTok, and AppLovin campaigns, bundling creative analytics, a 75M-ad inspiration library, competitor intelligence, and bulk ad launching into tiered SaaS subscriptions with self-serve and enterprise sales motions.
- Company typePrivate
- Founded2023
- HeadquartersTiruchirappalli, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adnova does
Adnova (legal entity: adnova creative Technologies private limited) is an AI-powered creative workflow platform built for advertising agencies, direct-to-consumer brands, and in-house performance marketing teams running campaigns on Meta, TikTok, and AppLovin. Founded in 2023 and headquartered in Tiruchirappalli, India, the company packages seven integrated products — Creative Analytics 2.0, Inspirations (a 75M-ad searchable library), Detective (competitor intelligence), Creative Hub (asset management), Scenes (AI tagging and video splitting), Bulk Ad Launcher, and Ad Templates — into tiered subscriptions designed to replace an assembled stack of point tools such as Motion, Foreplay, Air, Frame.io, Recharm, Creative OS, Admanage, Kitchn, Adscook, and MagicBrief. The platform is delivered as a web application with self-serve signup, 7-day free trial, and Calendly-based enterprise demos, and integrates with Google Drive, Dropbox, Canva, and Figma to meet users inside existing creative workflows.
The technology stack combines AI features (AI tagging, AI inspiration search, AI comment and review analysis, AI-generated creative reports across 14 dimensions) operating across text, image, and video modalities, with native Meta, TikTok, and AppLovin ad-platform integrations that support bulk launching of 100+ ads in a single click while preserving Post IDs and social proof. Compliance posture is documented as GDPR and CCPA compliant. Adnova reports being trusted by 5,000+ brands and agencies globally per its homepage claim, with named reference customers spanning agencies (UpCounting, M bindmedia, AJFGROWTH), an enterprise brand (Mindbodygreen), and a DTC SMB (Tailored Athlete).
Commercially, Adnova runs a subscription SaaS model with Plus ($119/month or $95/month annual), Growth ($249/$199), Pro ($399/$319), and custom Enterprise tiers, plus standalone subscriptions for the Bulk Ad Launcher ($79/month) and Creative Hub ($39/month). The go-to-market combines product-led growth (free trial, self-serve signup) with inside sales for enterprise customers, supported by content marketing, SEO comparison pages against 13+ named competitors, and active presence on LinkedIn, X, YouTube, and Instagram. The company is privately held, founder-led, and reports no disclosed funding rounds, M&A activity, or external institutional investors in the source data, with a current team size of 1-10 employees.
Adnova firmographics
Firmographics- Name
- Adnova
- Legal name
- adnova creative Technologies private limited
- Website
- https://adnova.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adnova provides an AI-driven creative workflow platform for advertising agencies, DTC brands, and performance marketing teams running Meta, TikTok, and AppLovin campaigns, bundling creative analytics, a 75M-ad inspiration library, competitor intelligence, and bulk ad launching into tiered SaaS subscriptions with self-serve and enterprise sales motions.
- Ownership category
- akta.pro rank
Adnova industry classification
Industry- Product category
- Advertising Creative Workflow Software
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where Adnova is headquartered
LocationHeadquarters
- HQ city
- Tiruchirappalli
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Adnova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Integrated Plans: Adnova generates revenue primarily through subscription-based SaaS pricing tiers (Plus, Growth, Pro, Enterprise) that bundle creative analytics, research tools, ad launcher, creative hub, and ad templates. The platform offers both monthly and annual billing with 20% discount for annual commitments.
- Standalone Ad Launcher Subscription: Ad Launcher available as independent subscription starting at $79/month for first ad account, with flat $20/month per additional account. Includes 20GB storage and unlimited ad launches.
- Creative Hub Add-on: AI-powered Creative Hub available as standalone add-on at $39/month with 100GB storage for teams wanting asset management without full platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plus - Entry-level integrated platform for small teams |
| Subscription | Monthly | Growth - Mid-market tier for scaling teams |
| Subscription | Monthly | Pro - Advanced tier for large teams |
| Subscription | Multi-year contract | Enterprise - Custom tier with dedicated support |
| Subscription | Monthly | Standalone Ad Launcher - Individual tool subscription |
| Subscription | Monthly | Creative Hub Add-on - Standalone asset management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Adnova product offering
Product offeringCore offering
Adnova provides an AI-powered creative workflow platform that enables advertising agencies, DTC brands, and performance marketing teams to discover ad inspiration, run AI-driven creative analytics, monitor competitors, manage creative assets, and launch 100+ ads in a single click across Meta, TikTok, and AppLovin. The platform bundles a 75-million ad inspiration library, an AI competitor intelligence tool called Detective, Creative Analytics 2.0 with reports across 14 dimensions, a Creative Hub for asset management, AI-powered tagging via Scenes, and a Bulk Ad Launcher, sold as integrated SaaS subscriptions or standalone tool subscriptions.
Product overview
Adnova is an AI-powered creative workflow platform built for advertising teams, agencies, and DTC brands. The platform operates as an integrated suite combining creative research (Inspirations library of 75M ads, Detective competitor intelligence), creative analytics (Creative Analytics 2.0 with AI reports across 14 dimensions), and creative production management (Creative Hub for asset management, Scenes for AI tagging, Ad Templates for ready-made designs). The flagship Bulk Ad Launcher serves as the central workflow tool, enabling one-click launching of 100+ ads across Meta, TikTok, and AppLovin. Products are available as individual modules or bundled in tiered plans (Plus, Growth, Pro, Enterprise) with annual discount options. The platform replaces tools like Motion, Foreplay, Air, Frame.io, Recharm, Creative OS, Admanage, Kitchn.io, Adscook, and MagicBrief.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Launch 100+ ads in under 30 seconds vs hours with manual Meta Ads Manager creation
- +3 more outcomes
Companies that use Adnova
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Adnova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
Adnova partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Meta (Facebook)coreCore platform integration with Meta Ads API enabling bulk ad launching, creative management, and analytics across Meta advertising ecosystem including support for all ad formats (multi-placement, flexible, carousel, catalog, lead, partnership ads).
- TikTokcorePlatform integration with TikTok advertising allowing agencies and brands to manage TikTok ad campaigns alongside Meta campaigns in unified workflow.
- AppLovincoreIntegration with AppLovin advertising platform for multi-platform campaign management, with plans for future expansion to Snapchat and YouTube.
- Google DrivesupportingDirect integration enabling users to import creative assets from Google Drive for bulk ad launching workflow, eliminating manual downloads and re-uploads.
- DropboxsupportingIntegration with Dropbox for seamless asset import, allowing teams to use existing cloud storage workflows for creative asset management.
- CanvasupportingAd Templates compatible with Canva design platform providing plug-n-play workflow for designers creating Meta ad creatives.
- FigmasupportingAd Templates compatible with Figma design platform enabling designers to export and use Figma-created assets directly in ad campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Adnova competitors and assessment
Company assessmentDirect peers
- Madgicx: Madgicx is an AI-driven Meta ads optimization and creative management platform for DTC brands and agencies, directly comparable to Adnova's Creative Analytics and Bulk Ad Launcher offerings. Both target performance marketers managing Meta campaigns at scale.
- Motion (Motion App): Motion offers a curated ad creative library and analysis tools for performance marketers, overlapping directly with Adnova's 75M Inspirations library and Creative Analytics features. Adnova explicitly lists Motion as a tool its platform replaces, with cited Motion pricing of $1K–$10K/month.
- Admanage: Admanage specializes in bulk ad launching and ad account management for Meta, directly overlapping with Adnova's flagship Bulk Ad Launcher. Adnova explicitly cites Admanage as a tool it replaces at $1K/month or $300+/month.
- Foreplay: Foreplay provides ad creative swipe files, inspiration boards, and brief-building for agencies and DTC brands — a direct adjacency to Adnova's Inspirations and Creative Hub modules. Adnova lists Foreplay as a $1K–$10K/month tool it aims to consolidate.
- MagicBrief: MagicBrief is an ad inspiration and creative analytics platform for media buyers and agencies, directly comparable to Adnova's Inspirations, Detective, and Creative Analytics 2.0 modules. Both products target the same Meta/TikTok advertiser workflow and compete head-to-head on creative research and competitor monitoring.
- AdCreative.ai: AdCreative.ai is an AI-powered ad creative generation and scoring platform for performance marketers, comparable to Adnova's AI-driven Creative Analytics 2.0 and Ad Templates modules. Both serve DTC brands and agencies generating and testing ad creatives at scale.
- Pencil: Pencil is an AI ad creative generation and prediction platform for ecommerce brands and agencies, comparable to Adnova's AI-driven creative analytics and template modules. Both focus on helping advertisers test winning ad concepts faster.
- Atria: Atria provides ad creative analytics and reporting for performance marketing teams, with direct overlap to Adnova's Creative Analytics 2.0. Adnova's comparison content lists Atria as a named competitor in the creative analytics category.
Broad incumbents
- Celtra: Celtra is a creative automation and production platform for large brands and agencies across display, social, and video — a broader incumbent in the creative workflow space Adnova targets. It overlaps with Adnova's Creative Hub, Scenes, and Ad Templates capabilities, particularly for enterprise creative ops teams.
- Smartly.io: Smartly.io is a venture-backed, broader social advertising automation platform serving large agencies and enterprise brands across Meta, TikTok, Snap, and Pinterest. It competes with Adnova on bulk ad creation and creative workflows but at much larger enterprise scale and with significantly more funding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Adnova social profiles
Digital presenceAdnova compliance and trust
Trust signalCompliance2 records
Adnova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adnova leadership team
Management profileNumber of profiles
Profiles2 records
Adnova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adnova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adnova
What does Adnova do?
Adnova provides an AI-powered creative workflow platform that enables advertising agencies, DTC brands, and performance marketing teams to discover ad inspiration, run AI-driven creative analytics, monitor competitors, manage creative assets, and launch 100+ ads in a single click across Meta, TikTok, and AppLovin. The platform bundles a 75-million ad inspiration library, an AI competitor intelligence tool called Detective, Creative Analytics 2.0 with reports across 14 dimensions, a Creative Hub for asset management, AI-powered tagging via Scenes, and a Bulk Ad Launcher, sold as integrated SaaS subscriptions or standalone tool subscriptions.
Is Adnova a public or private company?
Adnova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adnova founded?
Adnova was founded in 2023. It employs 1 to 10 people.
Where is Adnova based?
Adnova is headquartered in Tiruchirappalli, India, in the Asia region.
How does Adnova make money?
Three revenue lines are on record. Subscription SaaS - Integrated Plans are the primary driver. The others are standalone Ad Launcher Subscription and creative Hub Add-on.
Who are Adnova's main competitors?
Direct peers on record are Madgicx, Motion (Motion App), Admanage, Foreplay, MagicBrief, AdCreative.ai, Pencil and Atria. Broad incumbents are Celtra and Smartly.io.
Does Adnova have an API?
No public API is recorded for Adnova.
What industry is Adnova in?
Adnova's product category is Advertising Creative Workflow Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.