Synapse Health and Fitness

What Synapse Health and Fitness does

Synapse Health and Fitness is a Calgary-based holistic wellness facility founded in March 2018 by Chad Halford and Ian Murphy. The company operates a 4,000 sq ft facility at 12445 Lake Fraser Drive SE offering a multidisciplinary suite of integrated health services centered on a proprietary Movement Assessment process. Services span movement therapy, registered massage therapy, athletic therapy, fascial stretch therapy, group training, nutritional consulting, Chinese medicine, and online coaching delivered via the Trainerize platform, serving individuals with chronic pain, post-injury rehabilitation needs, athletes, and corporate wellness clients.

The business operates on a distinctive pay-as-you-go model with no memberships, contracts, or minimum spends. Core revenue streams are predominantly session-based (one-time per service), with two recurring-revenue layers: monthly online coaching subscriptions and corporate wellness partnerships offering employer preferred rates on massage, athletic therapy, and personal training. Pricing varies by service modality, with free entry points including movement assessments, group class trials, and online coaching consultations designed to drive conversion. Distribution is primarily in-person at the Calgary facility with a self-serve remote coaching layer.

The company has no external institutional investment, no parent or subsidiary structure, and is privately founder-owned. It has grown from 2 founding personal trainers to 15 multidisciplinary professionals, expanded its facility footprint by 100%, and added complementary modalities over the 2021-2023 period. Marketing is community-led via charitable events (Biking for Beitzel for Alberta Cancer Foundation), testimonials, organic social media, and word-of-mouth rather than paid acquisition. Recognition includes the 2024 Calgary Herald Readers' Choice Gold Award for Best Fitness Centre/Gym and the 2022 Impact Magazine Business Resilience Award.

Name

Synapse Health and Fitness

Legal name

Synapse Health & Fitness

Website

https://synapsefitness.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Synapse Health and Fitness is a Calgary-based holistic wellness facility offering multidisciplinary movement therapy, massage, athletic therapy, nutrition, and Chinese medicine on a pay-as-you-go model, serving individuals with chronic pain, injury rehabilitation needs, athletes, and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Health and Wellness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Movement therapy services
• Registered massage therapy
• Athletic therapy rehabilitation
• Personal training programs
• Corporate wellness programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Movement Therapy/Personal Training: One-on-one movement therapy and personal training sessions with certified professionals focusing on improving movement patterns, reducing pain, and increasing performance.
2. Massage Therapy: Registered massage therapy services using multiple modalities including clinical cupping, kinesiology taping, instrument-assisted soft tissue mobilization, active release, fascial stretch therapy, and myofascial release.
3. Athletic Therapy: Athletic therapy services for musculoskeletal injury prevention, assessment, treatment, and rehabilitation including manual therapy, therapeutic modalities, and customized rehabilitation exercises.
4. Group Training: Small group training classes with limited class sizes for personalized attention including TRX, Kinstretch, and Athlete Camp sessions.
5. Nutritional Consulting: Holistic nutrition consulting with biweekly virtual check-ins, personalized habit-building strategies, and ongoing support for health goals.
6. Chinese Medicine: Chinese medicine practitioner services including acupuncture, herbal medicine, nutritional therapy, and mind-body medicine.
7. Online Coaching: Premium online coaching with monthly subscription including movement assessment, customized training program, weekly check-ins, monthly Zoom calls, nutrition habit goals, and app-based tracking via Trainerize.
8. Corporate Wellness: Corporate wellness partnerships offering preferred rates on massage therapy (10% discount), athletic therapy (15% discount), and personal training/movement therapy (15% discount) for employee wellness programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Synapse Health and Fitness operates a multidisciplinary wellness facility providing movement assessment, movement therapy, registered massage therapy, athletic therapy, fascial stretch therapy, group fitness classes, nutritional consulting, and Chinese medicine services. The integrated offering targets individuals with chronic pain, injuries, or movement limitations as well as athletes seeking performance improvement, supplemented by online coaching subscriptions and corporate wellness partnerships. All services are delivered on a pay-as-you-go basis without memberships or contracts.

Product overview

Synapse Health and Fitness is a holistic wellness facility offering a comprehensive suite of integrated health services centered around movement-based therapy. The core offering includes Movement Assessment (the foundational diagnostic service that has made them famous) paired with Movement Therapy, supplemented by therapeutic services (Massage Therapy, Athletic Therapy, Fascial Stretch Therapy, Chinese Medicine), fitness programming (Group Training), and nutrition consulting. Online Coaching extends services remotely via Trainerize. The facility operates on a no-membership, no-contract, pay-as-you-go model across 4,000 sq ft in Calgary, serving everyone from post-surgical rehab patients to competitive athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Movement Assessment

Quantifiable outcome

• Multiple clients report being pain-free and achieving better function than they have had in 20+ years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 403 Local Eatery & BarminorGTM or Marketing Partner · 1 January 2026Venue partner for the annual Synapse Rock Concert fundraiser. Hosted the 2026 event featuring Jenerator band on February 28, 2026 for the Biking for Beitzel cancer research fundraiser.
• Trail AppliancesminorGTM or Marketing Partner · 1 January 2026Silver sponsor for the Biking for Beitzel 2026 fundraiser supporting the Alberta Cancer Foundation.
• Pedalhead Ski WorksminorGTM or Marketing Partner · 1 January 2026Bronze sponsor for the Biking for Beitzel 2026 fundraiser. A local bike and ski shop that William Beitzel worked at before his passing.
• Baby ToothminorGTM or Marketing Partner · 1 January 2026Bronze sponsor for the Biking for Beitzel 2026 fundraiser supporting the Alberta Cancer Foundation.
• The Travel LadyminorGTM or Marketing Partner · 1 January 2026Bronze sponsor for the Biking for Beitzel 2026 fundraiser supporting the Alberta Cancer Foundation.
• Alberta Cancer FoundationcoreStrategic or Co-development Partner · 1 January 2026Charitable beneficiary of the annual Biking for Beitzel fundraiser. In 2026, Team Synapse is riding 100km to raise funds for cancer research. The foundation is currently funding sarcoma research at the University of Calgary.
• Tour Alberta for CancercoreGTM or Marketing Partner · 1 January 2026Official fundraising platform for the Biking for Beitzel event. Riders must raise minimum $2,500 to participate. Donation page at support.touralbertaforcancer.ca/team/760710

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Equinox (or Equinox Pilates): Premium fitness brand with integrated recovery, movement, and personal training services. Comparable to Synapse's premium positioning for movement-based services, though Equinox operates traditional membership model at significantly higher price points.
• Midtown Athletic Club: Premium multi-service health and fitness club with personal training, group fitness, and wellness services. Comparable to Synapse's holistic wellness positioning but operates at much larger scale with traditional membership model.
• GoodLife Fitness: Canada's largest fitness chain with hundreds of locations offering personal training and group classes. Competes with Synapse on group training and personal training, but operates on a membership-based model and lacks the integrated therapy/medicine offering.
• Massage Addict: Canada's largest registered massage therapy chain with 100+ clinics. Directly comparable to Synapse's massage therapy service line but operates at much larger scale, with a membership/subscription model that contrasts with Synapse's pay-as-you-go approach.

Regional players

• LifeMark Health (Calgary): Multi-disciplinary rehabilitation and wellness provider with physiotherapy, massage therapy, and kinesiology services across Alberta. Comparable to Synapse's therapy and rehabilitation offerings, with broader insurance coverage and physician referral networks.
• YYC Cycle: Calgary-based boutique fitness studio. Overlaps with Synapse on the group training/fitness side but lacks the therapy, massage, and Chinese medicine offerings that distinguish Synapse.
• Fix Physio: Calgary-based physiotherapy clinic offering manual therapy, IMS, and rehabilitation services. Comparable to Synapse's athletic therapy and movement therapy for injury rehab, though Fix Physio operates under the licensed physiotherapist model rather than Synapse's multidisciplinary approach.

Others

• Trackster Performance: Calgary-based athletic therapy and performance clinic. Closely comparable to Synapse's athletic therapy and movement therapy offerings, including manual therapy and rehabilitation for athletes, competing in the same geographic market.

Direct peers

• Myodetox: Modern manual therapy and movement clinic chain with massage therapy, corrective exercise, and recovery services. Directly comparable to Synapse's massage therapy, athletic therapy, and movement therapy offerings, with a similar premium positioning and integrated wellness approach.
• StretchLab: Assisted stretching franchise with a membership-based model focused on fascia and mobility work. Directly comparable to Synapse's Fascial Stretch Therapy offering and movement-based approach to mobility, though StretchLab is a franchise at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/synapsecalgary
• Instagraminstagram.com/synapsehealth
• LinkedInlinkedin.com/company/synapse-health-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synapse Health and Fitness