Trackster INC

What Trackster INC does

Trackster Inc. is a Boulder, Colorado-based consumer fitness software company founded in 2017 that operates a free, product-led GPS running and training platform. Its core product combines a daily training log (distance, time, media, shoes, location) with automatic workout syncing from the six mainstream GPS hardware ecosystems (Garmin, Apple Watch, COROS, Suunto, Polar, Wahoo), Spotify/Apple Music integration during runs, social sharing of maps and stats, and analytics such as personal records, heatmaps, and streak tracking. The platform serves two primary user types: individual athletes and amateur or professional online coaches who use Trackster to schedule, deliver training plans, and receive payments from their clients.

The product surface has been extended into Turbo, a free adaptive running plan built around content and videos from Olympic-level professional runners including Lee Troop (3x Olympic Marathoner) and Desiree Linden (Boston Marathon Champion, Brooks Pro), and Jackpot, a weekly global competition with rotating cash prize splits. Beyond consumer functionality, Trackster offers a coaching business toolkit that includes athlete management, scheduling, file/video uploads, and team tools directed at high school and college programs. Customer reach is reported at over 35,000 users with 1.5 million cumulative training posts and a 4.5 average app store rating, all served by a 1-10 person team.

The business model is freemium on the athlete side with no disclosed subscription tiers; the only stated monetization lever is processing payments from athletes to coaches, marketed explicitly at 0% fees. The company is privately held, headquartered in the United States, and bootstrapped with no external funding rounds disclosed. Distribution is self-serve via direct app download, Google Play, and the Apple App Store, with marketing centered on organic social channels and pro-athlete ambassadors rather than paid acquisition.

Name

Trackster INC

Legal name

Trackster Inc.

Website

https://trackster.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Trackster Inc. is a Boulder-based fitness software company offering a free GPS training platform for individual runners and online coaches, with auto-sync across Garmin, Apple Watch, COROS, Suunto, Polar, and Wahoo devices, plus adaptive running plans and weekly competitions.

Ownership category

akta.pro rank

Product category

Fitness tracking software

NAICS

Spectator Sports (71121)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• GPS run tracking
• Fitness training platform
• Coaching business tools
• Adaptive running plans
• Training log software

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Coach Payment Processing: Trackster processes payments for coaches with 0% fees. The platform appears to monetize through payment processing, enabling coaches to receive payments directly to their bank accounts. This creates a two-sided marketplace where athletes pay coaches, and Trackster facilitates the transaction.
2. Freemium Platform (Core): Core platform is free for athletes - includes training logs, GPS recording, insights, team tools, and social features. Revenue is not generated directly from athletes but through the coach marketplace ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trackster offers a free, all-in-one fitness training platform for runners, coaches, and teams that combines GPS workout recording, multi-device synchronization with major GPS watches, training plan management, performance insights, and social sharing. The platform supports adaptive running plans via Turbo (with pro-runner content) and weekly cash-prize competitions through Jackpot, while enabling coaches to run their online coaching business with payment-processing integration.

Product overview

Trackster INC offers a unified fitness training platform built around its core Trackster Platform, which combines training logging, coaching management, and team coordination. The platform integrates with major GPS devices for automatic workout sync and offers social features for sharing. Premium features include Turbo (adaptive running plans with pro runner content) and Jackpot (weekly global competitions). The architecture is a single unified platform with embedded feature modules rather than separate standalone products — athletes use the core training log and insights tools, while coaches access team management and plan-building capabilities, with Turbo and Jackpot available as enhanced engagement features within the same ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• TURBO: Free adaptive running plan with tips, workouts, and videos from pro runners that adapts weekly based on user progress and goals.
• Jackpot

Products and services

• Trackster Platform All-in-one training platform for athletes, coaches, and teams that combines GPS workout recording, multi-device synchronization, training logs, insights and analytics, team management, and social sharing with map/stat overlays. Free for athletes, with 0% payment processing for coaches.
• Turbo Free adaptive running plan that includes tips, workouts, and videos from professional runners, adapting weekly to user progress and goals, and syncing workouts with GPS devices.
• Jackpot Weekly global competition where Trackster users compete for cash prizes, with each week featuring a different performance bonus and a different split of the prize pool.

Quantifiable outcome

• 35,000+ active users on the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• GarmincoreTechnology or IntegrationDevice integration partnership allowing Trackster users to automatically sync their Garmin GPS workout data directly to their Trackster training logs.
• Apple WatchcoreTechnology or IntegrationDevice integration partnership enabling Apple Watch users to sync their workout data with Trackster platform for training tracking.
• COROScoreTechnology or IntegrationGPS device integration allowing COROS watch users to automatically sync workouts to Trackster upon completion of training.
• PolarcoreTechnology or IntegrationDevice integration partnership enabling Polar GPS watch users to automatically sync training data to Trackster.
• SuuntocoreTechnology or IntegrationGPS device integration allowing Suunto watch users to automatically sync workouts to Trackster training platform.
• WahoocoreTechnology or IntegrationDevice integration partnership for Wahoo GPS devices and fitness trackers to sync workout data with Trackster.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Final Surge: Final Surge is an endurance coaching platform where coaches manage athletes, build training plans, and process payments. It is the most direct competitor to Trackster's coaching marketplace and 0% fee positioning.
• Runkeeper: Runkeeper is a consumer GPS running app with training plans, audio coaching, and a social feed. It is a direct competitor to Trackster for the same individual runner use case, with a similarly freemium model.
• Strava: Strava is the dominant consumer GPS run/ride tracking platform with social feed, segments, and a paid subscription tier. It is the most direct competitor to Trackster, serving the same individual runners and cyclists with overlapping social and training-log functionality.
• TrainingPeaks: TrainingPeaks is the dominant endurance coaching platform, used by serious runners and triathletes as well as their coaches for structured training plans. It directly competes with Trackster's coaching marketplace and training-plan features, though at a premium price tier.

Emerging players

• TrainAsONE: TrainAsONE offers AI-driven adaptive running plans that adjust weekly based on user performance — directly overlapping with Trackster's Turbo feature. It is a niche, emerging alternative for runners seeking algorithm-driven training.
• COROS App: The COROS app is the first-party training platform for the COROS GPS watch brand. As a newer entrant competing with Garmin in the wearable space, it mirrors a vertical-integration play Trackster must integrate with rather than compete against directly.
• Wahoo SYSTM (Wahoo Fitness): Wahoo SYSTM is Wahoo's indoor cycling and run-training platform with structured workouts and video content. It competes for endurance athletes' training time and represents both a partner (Trackster syncs Wahoo devices) and indirect competitor.

Broad incumbents

• Garmin Connect: Garmin Connect is the first-party training platform for the world's largest GPS running watch brand. While Trackster integrates with Garmin devices, Garmin's own ecosystem competes head-to-head on training logs, insights, and challenges for Garmin watch owners.
• MapMyRun (Under Armour): MapMyRun is a long-standing GPS run-tracking app owned by Under Armour. It serves the same consumer running market with similar training log, audio coach, and route mapping functionality as Trackster.
• Nike Run Club: Nike Run Club is a free branded running app with guided runs, training plans, and a large social community. It targets the same mainstream runner demographic as Trackster with the marketing power of a major athletic brand behind it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Trackster_us
• YouTubeyoutube.com/c/trackster
• Instagraminstagram.com/trackster_us
• TikToktiktok.com/@trackster_us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackster INC