FKQ Advertising

What FKQ Advertising does

FKQ Advertising + Marketing is a privately held, full-service advertising agency headquartered at 15351 Roosevelt Blvd., Clearwater, Florida, operating continuously since its founding in 1959. The agency delivers integrated creative and production services across TV/Video, Print, Out-of-Home, Digital, Social Media, Branding, Public Relations, and website/app development for a client base that ranges from local Tampa Bay small businesses to well-known national and international brands. Its documented enterprise roster includes Hertz, Dollar/Thrifty, McDonald's, Melitta Group, Tampa General Hospital, Visit Tampa Bay, the Valspar Championship (PGA TOUR, media relations partner since 2014), Pinellas Suncoast Transit Authority, Badcock Home Furniture, and Transitions Lenses, alongside a long tail of regional and nonprofit clients.

The firm's revenue model is professional services-based, generating fees through project-based engagements and ongoing client retainers under a direct, relationship-driven go-to-market motion targeting enterprise, mid-market, and SMB segments. There is no public pricing, no disclosed revenue, no parent company, and no institutional capital on record; ownership appears concentrated among private stakeholders with Lisa Faller serving as CEO ("Head Cheerleader"). FKQ holds a Women's Business Enterprise (WBENC) certification, which it uses as both a credibility signal and a procurement channel into corporate supplier diversity programs, and is an E-Verify participating employer.

FKQ competes as a legacy independent agency rather than a scaled holding-company network. With 51–100 employees, a single Clearwater office, no disclosed AI capabilities, no API or platform product, and no recent funding or M&A activity, the firm's operating posture is best characterized as stable incumbency — sustaining long-tenured client relationships and geographic concentration in the Southeast US, with opportunistic international campaign execution rather than active expansion. The principal strategic question for investors is whether this stable legacy book is sufficient to offset mounting competitive pressure from digitally native, AI-enabled, and PE-consolidated agency competitors.

Name

FKQ Advertising

Legal name

FKQ Advertising + Marketing

Website

https://fkq.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

FKQ Advertising + Marketing is a privately held, 65-year-old full-service advertising agency based in Clearwater, Florida, delivering creative, media, branding, PR, and digital services to enterprise clients such as Hertz and McDonald's alongside Tampa Bay regional and SMB customers.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising agency services
• Brand campaign development
• Media planning buying
• Creative production services
• Digital marketing strategy

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing creative services, media planning, campaign development, and marketing strategy to business clients across various industries. Revenue is generated through professional services fees, project-based work, and ongoing client retainers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FKQ Advertising + Marketing is a full-service advertising agency that develops and executes creative campaigns across TV/Video, Print, Out-of-Home, Digital, Social Media, Branding, Public Relations, and website/app design. It sells project-based and retainer-based creative, media planning/buying, brand development, and integrated marketing strategy services to local, national, and international business clients.

Product overview

FKQ Advertising + Marketing is a full-service advertising agency with over six decades of experience (65 years). The agency offers a unified portfolio of services spanning multiple channels including TV/Video, Print, Out of Home, Digital, Social Media, Branding, and PR. The agency serves a diverse client base from local businesses to well-known national and international companies including Hertz, Visit Tampa Bay, Tampa General Hospital, Melitta, McDonald's, and various other brands. The company is headquartered in Clearwater, FL and is recognized as a Women's Business Enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising and Marketing

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• 22squared: Independent, full-service advertising agency based in Atlanta, GA — comparable in size and structure to FKQ, serving a mix of regional and national brands with creative, media, and digital capabilities.
• Tombras: Independent full-service agency headquartered in Knoxville, TN — closely comparable Southeast-based independent offering creative, media, PR, and digital across enterprise and consumer accounts.
• Marcus Thomas LLC: Independent, family-owned full-service ad agency in Cleveland, OH of comparable scale to FKQ, with multi-disciplinary capabilities spanning creative, media, digital, PR, and brand strategy.
• Baldwin&: Independent full-service creative agency based in Raleigh, NC — a Southeast US peer of FKQ, serving regional and national brands with integrated brand, digital, and media services.
• Luckie & Company: Independent, Southeast-based (Birmingham, AL) full-service advertising and marketing agency — comparable regional competitor offering creative, media, PR, and analytics to enterprise and consumer clients.
• GSD&M: Iconic independent full-service agency based in Austin, TX — a direct peer in independent full-service model, with a broader portfolio of national brands but similar multi-channel offering to FKQ.
• RPA: Independent, full-service advertising agency in Los Angeles — comparable in independent ownership structure and full-service creative/media model to FKQ, though at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fkq_advertising
• Facebookfacebook.com/fkqadvertising
• LinkedInlinkedin.com/company/fkq-advertising

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FKQ Advertising