Champion Care

What Champion Care does

Champion Care, LLC is a private skilled nursing and assisted living operator founded in 2017 and headquartered in Rockville Centre, New York. The company operates 35+ facilities under 'The Bay Health and Rehabilitation Centers' sub-brand across Wisconsin, Tennessee, Alabama, and New Jersey, serving hundreds of residents with a care portfolio that spans short-term post-acute rehabilitation, long-term skilled nursing, memory care, ventilator care, assisted living, and respite stays. Services are delivered via interdisciplinary clinical teams including registered nurses, therapists, dietitians, and social workers across physical, occupational, and speech therapy disciplines; specialized offerings include wound care, IV therapy, hospice, and bariatric services. The underlying technology stack is conventional healthcare operations tooling, with no disclosed proprietary platform — competitive distinction rests on operational execution and employer branding rather than technology.

The business model is reimbursement-driven. Champion Care generates revenue primarily through Medicare and Medicaid (which cover skilled nursing and post-acute rehabilitation), supplemented by private/self-pay residents and insurance/HMO contracts. Pricing is quote-based and not publicly disclosed; billing cadence follows the episodic and per-diem structures typical of the SNF industry. Customer acquisition is direct-to-consumer — patients and families contact facilities directly — but hospital discharge planners, physicians, and Medicare/Medicaid authorization processes are the dominant referral channels. Customer segmentation is use-case-based, with five primary segments: short-term rehabilitation patients, long-term care residents, memory care patients (dementia/Alzheimer's), respite care families, and assisted living residents.

Governance is controlled by Managing Partners Izzy Weinberg and Mark Ruvel, supported by a leadership team including COO Michelle Scherwinski, CMO Laura Goldston, and SVPs of Operations and Clinical Operations. The company is privately held with no disclosed parent, external investors, or funding rounds. Growth has been primarily acquisition-driven: Champion Care purchased St. Ann Rest Home in December 2020, Manahawkin Nursing and Rehab in September 2021, Belmont Health and Rehab in January 2022, and a four-facility cluster (Memphis, Dyersburg, Muskego, Beloit) in June 2022. Operational credentials include Great Place To Work certification (94% employee satisfaction, 2024-2025) and multiple AHCA/NCAL Bronze National Quality Awards across facilities in 2021 and 2022.

Name

Champion Care

Legal name

Champion Care, LLC

Website

https://championhcare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Champion Care, founded in 2017 and headquartered in Rockville Centre, NY, operates 35+ skilled nursing and assisted living facilities under 'The Bay' brand across Wisconsin, Tennessee, Alabama, and New Jersey, serving hundreds of residents with post-acute rehabilitation, long-term care, memory care, and assisted living services funded primarily by Medicare and Medicaid.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

Keywords

• Skilled nursing care
• Rehabilitation therapy services
• Long-term care
• Memory care services
• Assisted living care

Headquarters

HQ city

Rockville Centre

HQ country

United States

HQ region

North America

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Skilled Nursing and Rehabilitation Services: Champion Care generates revenue through skilled nursing care, rehabilitation therapy, long-term care, memory care, and respite services. Payment sources include Medicare, Medicaid, private/self-pay, and insurance/HMO providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Champion Care operates a multi-state network of skilled nursing, rehabilitation, and assisted living facilities under the "The Bay" brand. It provides 24-hour skilled nursing care, physical/occupational/speech therapy, specialized memory care, ventilator care, respite care, and assisted living services to post-acute and long-term residents. Revenue is earned through per-diem service fees billed to Medicare, Medicaid, private/self-pay, and insurance/HMO payors.

Product overview

Champion Care is a healthcare services provider offering a comprehensive portfolio of care services through its network of skilled nursing facilities operating under the 'The Bay' brand. The company was founded in 2017 and provides skilled nursing services, rehabilitation therapies (physical, occupational, and speech), memory care, ventilator care, respite care, and assisted living services. The core offerings include 24-hour skilled nursing care with specialized programs for Alzheimer's/dementia, post-acute rehabilitation, and long-term care. The company's facilities span multiple states including Wisconsin, Tennessee, Alabama, New Jersey, and New York, with over 35 facility locations serving hundreds of residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Services 24-hour skilled nursing care providing comprehensive clinical services including physician care, dietary services, social services, discharge planning, housekeeping, cardio-pulmonary and tracheostomy care, Parkinson's care, wound management, IV therapy, hospice care, and bariatric care for post-acute and long-term residents.
• Physical, Occupational, and Speech Therapy Innovative clinical pathways including physical, occupational, and speech-language pathology therapy programs with exercise to restore motion, strength, and independence; joint and soft tissue mobilization; pain management; orthotic/prosthetic training; communication, swallowing, and cognitive evaluations; and individualized patient education.
• Alzheimer's and Dementia (Memory) Care Specialized services for individuals with dementia-related disorders including Alzheimer's disease, featuring secured units, specially trained staff, wander guard security, therapeutic recreation programs, and family counseling.
• Ventilator Care Services Comprehensive respiratory care including consulting pulmonologists, CPAP/BIPAP therapy, trach weaning programs, respiratory evaluations, and pulse oximetry monitoring delivered by an interdisciplinary clinical team.
• Respite Care Program Short-term stays for individuals normally cared for at home, providing 24-hour skilled nursing care, medication management, recreation programs, therapy services, and nutritional management to give family caregivers relief.
• Assisted Living Services A residential living environment for seniors requiring assistance with activities of daily living including bathing, dressing, medications, and personal hygiene, with staff encouraging independent living and community participation.
• The Bay Health and Rehabilitation Centers Champion Care's network of skilled nursing and rehabilitation facilities operating under the "The Bay" brand, including facilities such as The Bay at Eastview, The Bay at Suring, The Bay at Waters Edge, The Bay at Madison, The Bay at Burlington, Bayview Assisted Living, and over 35 other locations across Wisconsin, Tennessee, Alabama, and New Jersey.

Quantifiable outcome

• 94% of employees said it's a great place to work - 37 points higher than the average U.S. company
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Genesis HealthCare: One of the largest U.S. skilled nursing providers operating SNFs and assisted/senior living across multiple states, including markets overlapping with Champion's footprint. Comparable in scale, payor mix, and service breadth.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across 30+ states. Comparable in resident demographics and assisted living/memory care service mix, though with a heavier IL weighting than Champion.
• The Ensign Group: Public operator of skilled nursing, assisted living, and post-acute care facilities across 14+ states with a similar acquisition-driven growth model and a strong operator culture. Closely comparable in service mix (SNF, ALF, memory care, rehab) and multi-state rollout strategy.
• National HealthCare Corporation: Public SNF and assisted living operator with a long-standing footprint in the Southeast and Mid-Atlantic, providing skilled nursing, rehabilitation, home health, and hospice — directly overlapping Champion's core service set and several geographic markets.
• ProMedica (HCR ManorCare / ManorCare Health Services): Operates skilled nursing and rehabilitation centers across the U.S., serving post-acute and long-term care residents with Medicare/Medicaid payor mix similar to Champion Care.

Others

• American Healthcare REIT: Healthcare REIT with a major portfolio of skilled nursing, assisted living, and medical office properties. Not a direct operator peer, but a key capital partner / landlord counterpart for any multi-facility SNF operator like Champion Care.

Regional players

• Sonida Senior Living: Operates senior living communities (independent, assisted living, memory care) concentrated in the central and southern U.S. — directly comparable to Champion's assisted living and memory care service lines, though without the skilled nursing scale.

Broad incumbents

• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals and a major home health and hospice provider. Comparable to Champion in post-acute rehabilitation therapy services and Medicare payor exposure, though facility-based IRFs differ from SNFs.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, independent living, memory care, and skilled nursing on a much broader national scale. Overlaps with Champion's assisted living and memory care offerings and shares elderly resident demographics.

Emerging players

• The Pennant Group: Spun off from Ensign Group, Pennant operates home health, hospice, and senior living services across the western U.S. Comparable to Champion in operator-led decentralized culture and elder-care services, though concentrated in home-based rather than facility-based care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCm8jGkw2wgFrno3QsUjcRWA
• Facebookfacebook.com/championhcare
• LinkedInlinkedin.com/company/champion-care-llc
• Instagraminstagram.com/championhealthcare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Care