Erickson-Larsen

What Erickson-Larsen does

Erickson-Larsen, Inc. (E&L) was a Maple Grove, Minnesota-based managing general agency founded in 1980 and operating under the trade name "Erickson-Larsen and Bjornson/Sentinel." The firm built its reputation in the MGA channel and offered Excel Premium Finance, a payment processing service that enabled customers to make payments on their insurance-related accounts. Its core business sat at the intersection of insurance distribution and premium financing — collecting premiums from insureds on behalf of carriers and providing installment-based payment mechanics.

The company was a small, privately held operator with 51–100 employees and no publicly disclosed revenue, funding history, or customer count. Its commercial footprint appears to have been domestic U.S., with no evidence of international operations or multi-jurisdictional licensing activity in the source material. The technology stack is not described beyond a standard website and an external payment portal (epaypolicy.com), suggesting a conventional, low-tech operating model rather than a platform or SaaS business.

On August 1, 2025, Erickson-Larsen was acquired by Johnson & Johnson (the insurance entity, jjins.com), becoming a division of Johnson & Johnson Insurance. Following the transaction, the company deactivated its independent website and redirected customers to the parent's portal, effectively ending standalone operations. Limited first-party information is available about prior ownership, financial history, or management team, constraining deeper analysis of the pre-acquisition business.

Name

Erickson-Larsen

Legal name

Erickson-Larsen

Website

https://ericksonlarseninc.com

Company type

Private

Founded year

1980

Operating status

Acquired

Headcount range

51–100 employees

Short description

Erickson-Larsen was a Maple Grove, Minnesota-based managing general agency offering premium finance payment services (Excel Premium Finance) for insurance accounts. Acquired by Johnson & Johnson Insurance on August 1, 2025.

Ownership category

akta.pro rank

Product category

Premium Finance Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Premium finance services
• Insurance payment processing
• Managing general agency
• Insurance account payments
• Insurance financial services

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Erickson-Larsen operated as an insurance and premium finance company offering Excel Premium Finance payment processing services that enabled customers to make payments on their insurance-related accounts. The company functioned under the trade name Erickson-Larsen and Bjornson/Sentinel and was acquired by Johnson & Johnson on August 1, 2025, after which operations were integrated into Johnson & Johnson Insurance.

Product overview

Erickson-Larsen was an insurance and premium finance company that offered Excel Premium Finance payment services. The company operated as Erickson-Larsen and Bjornson/Sentinel before being acquired by Johnson & Johnson on August 1, 2025. Following the acquisition, the website is no longer active and operations have been integrated into Johnson & Johnson Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Excel Premium Finance Premium finance payment processing service that allows customers to make payments on their insurance-related accounts through an online payment portal.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Johnson & JohnsonOthers · 1 August 2025Erickson-Larsen was acquired by Johnson & Johnson on August 1, 2025. The acquisition was announced via press release, and Erickson-Larsen became a division of Johnson & Johnson (Johnson & Johnson Insurance). The company's website was no longer active following the acquisition.

Recent moves2 records

Expansion highlights1 record

Direct peers

• Burns & Wilcox: Specialty wholesale insurance broker and MGA offering program administration across personal and commercial lines, with comparable MGA and brokerage capabilities to Erickson-Larsen.
• CRC Group: Wholesale insurance broker and MGA serving retail agents with specialty placement and binding authority, directly comparable to Erickson-Larsen's MGA activities.
• RPS (Risk Placement Services): One of the largest US wholesale brokers and MGAs, providing program administration, specialty underwriting, and brokerage across E&S and admitted lines — directly comparable to Erickson-Larsen's MGA model.
• Brown & Riding: Wholesale insurance brokerage and MGA offering specialty placement and program services for retail agents — a structural peer to Erickson-Larsen's MGA operation.
• Amwins: National wholesale distributor and MGA with extensive specialty program administration and binding authority capabilities — a closely analogous MGA/wholesale peer.

Regional players

• ISG (Insurmark/Sentinel): Mid-market MGA and program administrator operating in adjacent specialty lines, comparable in scale and operating model to Erickson-Larsen's regional MGA footprint.

Broad incumbents

• Ryan Specialty Group: Specialty insurance organization combining wholesale brokerage, MGA, and delegated authority services at significantly greater scale than Erickson-Larsen, with overlapping program-administration capabilities.
• Johnson & Johnson Insurance: Acquirer and parent — a broader insurance organization into which Erickson-Larsen has been integrated as a division following the August 2025 transaction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ericksonlarseninc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erickson-Larsen