Tradimaq

What Tradimaq does

Tradimaq is a Brazilian industrial-services company founded in 1988, headquartered in Contagem, Minas Gerais, specializing in material handling equipment distribution, rental, and managed logistics operations. It operates as the exclusive authorized distributor for Yale forklifts in Minas Gerais, Goiás, Espírito Santo, Rio de Janeiro, and Distrito Federal (since 2002) and for Genie aerial platforms nationwide (since 2004), selling and renting forklifts, scissor/articulated/telescopic platforms, pallet trucks, and a broader range of heavy equipment (excavators, wheel loaders, cranes, trucks). Service delivery spans six branches across Minas Gerais, Goiás, São Paulo, Rio de Janeiro, Espírito Santo, and Pará, supported by a 2,000+ collaborator workforce including 230+ qualified mechanics trained under manufacturer programs.

The company's product portfolio is organized around three layers: (1) core equipment sales and short-/long-term rentals of Yale and Genie units; (2) aftermarket services including preventive and corrective maintenance, parts sales (20,200+ SKU inventory with 180-day warranty), and 24/7 mobile workshops; and (3) managed services in internal logistics and mining operations, expanded via the 2021 acquisition of Grupo Semil to cover railway superstructure, industrial cleaning, warehouse management, and full mine operations. The proprietary technical layer consists of a 360-degree technical analysis methodology, fleet monitoring technology, preventive maintenance programs, and mobile workshop deployment—operationally mature but not described as differentiated AI/ML.

Revenue is generated through a mix of one-time equipment sales, recurring equipment rental subscriptions, professional services (maintenance and repairs), and managed-services contracts for logistics and mining operations. Pricing is quote-based and contract-tailored; contracts range from single rentals to multi-year managed-services agreements. The customer base spans manufacturing and industrial, mining, steel, events, and logistics/ e-commerce, served via direct field sales, dedicated account managers for enterprise clients, and content marketing through articles on logistics, safety, and equipment selection. Tradimaq holds ISO 9001 (since 2000) and ISO 45001 (2024) certifications and converted to a Sociedade Anônima (S.A.) in 2022 while remaining privately held.

Name

Tradimaq

Legal name

TRADIMAQ

Website

https://tradimaq.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Tradimaq is a Brazilian industrial-services company founded in 1988, offering exclusive-distributor sales and rental of Yale forklifts and Genie aerial platforms, plus technical services, parts, and managed internal-logistics and mining operations across six Brazilian states.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Material Handling Equipment Manufacturing (33392), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Material handling equipment
• Forklift distribution
• Aerial platform rental
• Mining logistics services
• Heavy equipment sales

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and certified used forklifts (Yale), aerial platforms (Genie), and heavy equipment including excavators, wheel loaders, cranes, and trucks.
2. Equipment Rental: Rental services for forklifts, aerial platforms, and heavy equipment with flexible contract terms for short and long-term needs.
3. Technical Services: Preventive and corrective maintenance services, equipment repairs, and reform services with 180-day extended warranty.
4. Parts Sales: Sale of genuine and original replacement parts for Yale and Genie equipment, with strategic inventory across main commercial states.
5. Internal Logistics Services: Comprehensive logistics operations including fleet management, specialized labor, inventory control, and operational optimization for mining and industrial clients.
6. Mining Operations: Complete mining internal movement services including equipment rental, infrastructure services, railway superstructure, industrial cleaning, warehouse management, and complete mine operation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tradimaq is the exclusive authorized distributor of Yale forklifts and Genie aerial platforms in Brazil, providing sales and rental of material handling equipment alongside manufacturer-certified technical assistance, genuine parts, and internal logistics services. The company delivers comprehensive solutions for industrial, mining, steel, logistics, and events operations across six Brazilian states, supported by a 4,000+ equipment fleet and 230+ qualified mechanics. Its portfolio spans forklift sales (Yale VX, MX, UX series, MPC15), aerial work platform sales and rental (scissor, articulated, telescopic), used equipment, parts, and managed mining operations including infrastructure, railway superstructure, and complete mine movement services.

Product overview

Tradimaq is a Brazilian heavy equipment company operating since 1988, offering a comprehensive portfolio centered around material handling and logistics solutions. The core offering consists of equipment sales and rental (forklifts and aerial work platforms) through authorized distributor partnerships with Yale (forklifts since 2002) and Genie (aerial platforms since 2004). The company provides complementary services including technical assistance with manufacturer-certified mechanics, genuine parts sales, internal logistics, and specialized mining operations. The product portfolio spans multiple equipment categories: Yale forklift series (VX, MX, UX, MPC15) and Genie aerial platform types (scissor, articulated, telescopic), available for sale, rental, or as used/seminovo equipment. Services are delivered through a network of branches across Minas Gerais, Goiás, São Paulo, Rio de Janeiro, Espírito Santo, and Pará.

Differentiator

Problem solved

Functional benefit

Products and services

• Yale Forklift Sales (Venda de Empilhadeiras Yale) Sales of Yale-brand forklifts (VX, MX, UX, MPC15 series) as exclusive authorized distributor covering five Brazilian states.
• Genie Aerial Platform Sales (Venda de Plataformas Genie) Sales of Genie aerial work platforms—scissor lifts, articulated lifts, and telescopic lifts—with nationwide exclusive distribution.
• Equipment Rental (Locação de Equipamentos) Rental services offering forklifts and heavy equipment for short and long-term contracts with maintenance support included.
• Aerial Platform Rental (Locação de Plataformas) Rental of Genie aerial work platforms (scissor, articulated, telescopic models) for various operational needs including construction, events, and maintenance.
• Technical Assistance (Assistência Técnica) Preventive and corrective maintenance, equipment repairs, and reform services for Yale, Genie, and other equipment, performed by manufacturer-certified mechanics with a 180-day extended warranty on parts and labor.
• Internal Logistics Services (Logística Interna) Comprehensive material handling solutions for industrial clients, including fleet management, specialized labor provision, inventory control, and operational optimization within client facilities.
• Mining Internal Movement (Movimentação em Mineração) Complete internal movement services for the mining industry, including equipment rental, infrastructure services, railway superstructure, industrial cleaning, warehouse management, and full mine operation management.
• Used Equipment Sales (Venda de Seminovos) Sales of certified pre-owned material handling and heavy equipment, including forklifts, excavators, wheel loaders, trucks, and cranes from leading brands.
• Genuine Parts Sales (Venda de Peças) Sales of genuine and original replacement parts and accessories for Yale and Genie equipment, with strategic inventory across main commercial states and a 180-day warranty.

Quantifiable outcome

• 180-day extended warranty on parts (double market standard)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo SemilcoreStrategic or Co-development Partner · 1 January 2021Strategic acquisition completed in 2021, expanding Tradimaq's presence in the base industry and extractive sector market. The acquisition added expertise, value, and experience to the company's service offerings.
• Genie (Terex Corporation)coreChannel Partner/ Reseller/ Distributor · 1 January 2004Exclusive authorized distributor of Genie aerial platforms nationwide since 2004. Tradimaq offers complete portfolio of Genie products including scissor, articulated, and telescopic platforms for sales and rental, with authorized service center status (CAS).
• Yale (Hyster Yale Group)coreChannel Partner/ Reseller/ Distributor · 1 January 2002Exclusive authorized distributor of Yale forklifts in Minas Gerais, Goiás, Espírito Santo, Rio de Janeiro, and Distrito Federal since 2002. The partnership provides sales, rental, parts, and technical services for Yale forklift products.
• Instituto Casa do CaminhominorStrategic or Co-development PartnerSocial partnership supporting the 'Adote um Leito' initiative in the hospital region of Belo Horizonte, providing dignity and support to patients from across the country.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Orguel: Brazilian heavy equipment rental company serving construction, mining, and industrial clients. Orguel overlaps with Tradimaq's broader equipment rental portfolio and competes for similar enterprise customers.
• Locar: Brazilian equipment rental company specializing in aerial platforms, forklifts, and generators. Locar competes with Tradimaq in both Genie-style platform rentals and material handling equipment across multiple Brazilian states.
• Mills (Mills Estruturas e Serviços): Brazil's largest aerial platform and formwork rental company, listed on B3. Mills is the closest direct peer to Tradimaq in aerial platform rental and serves the same mining, industrial, and construction end markets across Brazil.

Broad incumbents

• KION Group: European intralogistics OEM owning the Linde, STILL, and Baoli forklift brands. KION competes with Yale in Brazil via its brand portfolio and dealer network, providing an alternative for Tradimaq's industrial customers.
• Toyota Material Handling: Global forklift manufacturer with significant Brazilian market share. Toyota competes in the same material handling equipment category that anchors Tradimaq's business and operates its own dealer/service network.
• Hyster-Yale Group: Parent company of the Yale brand that Tradimaq exclusively distributes in five Brazilian states. As the global forklift OEM, Hyster-Yale operates at a broader portfolio level and could compete via direct channels if exclusivity were curtailed.
• Terex Corporation: Parent company of Genie, whose aerial platforms Tradimaq exclusively distributes nationwide in Brazil. Terex is a diversified global equipment manufacturer and represents a key OEM partner with the option to bypass distributors.
• Jungheinrich: German forklift and intralogistics manufacturer with growing presence in Latin America. Jungheinrich offers competing material handling equipment plus a direct service network that overlaps with Tradimaq's rental and service model.

Emerging players

• United Rentals: Global equipment rental leader (NYSE: URI) with limited but growing Latin American footprint. United Rentals' scale and digital capabilities could pressure regional rental economics if it expands deeper into Brazil.
• Sunbelt Rentals: North America's largest equipment rental company (NYSE: SBLT) with expanding international operations. Sunbelt is increasingly active in Latin America and represents a long-term competitive threat in industrial and aerial platform rentals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfk6tzPxJEoqEhXRTeiF8aw
• Facebookfacebook.com/tradimaq
• LinkedInbr.linkedin.com/company/tradimaq
• Instagraminstagram.com/tradimaq
• Xx.com/Tradimaq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradimaq