MRA Advisory Group
MRA Advisory Group is an independent SEC-registered RIA coordinating financial planning, investment management, tax, estate, and business services for individuals, families, and business owners across three U.S. offices under a fiduciary standard.
- Company typePrivate
- Founded2017
- HeadquartersParsippany, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MRA Advisory Group does
MRA Advisory Group, LLC is an independent, SEC-registered Registered Investment Advisor headquartered in Parsippany, New Jersey, with additional offices in Sarasota, Florida and Paducah, Kentucky. The advisory team has worked together since 2012 and has operated independently under the MRA brand since 2017. The firm is majority owned by Marco Lima and operates under a fiduciary standard with no proprietary product conflicts.
MRA's core offering is a wrap fee portfolio management program with two subscription tiers (Core and Plus), complemented by a subscription-based financial planning service that starts at $69 per month. The standard account minimum is $50,000 with a reduced $5,000 minimum for Biblically Responsible Investing (BRI) portfolios. The firm coordinates financial planning, investment management, taxes, insurance, estate planning, and business services through affiliated entities including MRA Tax Services, LLC (in-house tax preparation and planning), MRA Capital Partners, LP (an affiliated investment fund), and MRA Business Transitions, LLC (business brokerage). Onboarding uses secure digital account opening and transfers with major U.S. custodians.
Revenue is generated primarily through AUM-based advisory fees (0.40% to 2.00% per year), monthly subscription fees for planning, insurance commissions (representatives are licensed independent insurance agents), and tax preparation fees via MRA Tax Services. The firm targets individuals, families, retirees, and business owners — specifically mid-market to high-net-worth clients with portfolios of at least $50,000 — and is distributed through personal advisor relationships, three regional offices, and content marketing across blog, social media, and email channels.
MRA Advisory Group firmographics
Firmographics- Name
- MRA Advisory Group
- Legal name
- MRA Advisory Group, LLC
- Website
- https://mraadvisory.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MRA Advisory Group is an independent SEC-registered RIA coordinating financial planning, investment management, tax, estate, and business services for individuals, families, and business owners across three U.S. offices under a fiduciary standard.
- Ownership category
- akta.pro rank
Where MRA Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MRA Advisory Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advisory Fees (AUM-based): Advisory fees charged as a percentage of managed assets under administration. Fees generally range from 0.40% to 2.00% per year, based on the value of managed assets and complexity of client situation. Typically charged monthly in arrears.
- Financial Planning Subscription: Monthly subscription-based financial planning service accessible through an app-based platform, offering two service tiers: Core and Plus.
- Insurance Commissions: Representatives licensed as independent insurance agents earn commission-based compensation for selling insurance products (life, disability, long-term care, and property and casualty). Commissions are paid by insurance carriers, separate from advisory fees.
- Tax Preparation Services: CPA and tax preparation services offered through affiliate MRA Tax Services, LLC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $69/Mo Planning Starts - Comprehensive planning with a clear starting point |
| Subscription | Monthly | Advisory Fees 0.40% to 2.00% per year |
| Other | Pay-as-you-go | $50,000 account minimum (standard) / $5,000 for BRI |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MRA Advisory Group product offering
Product offeringCore offering
MRA Advisory Group is an independent Registered Investment Advisor that delivers integrated financial planning and investment management services to individuals, families, and business owners. The core offering centers on a wrap fee portfolio management program with two subscription tiers (Core and Plus), paired with coordinated financial planning, tax preparation through affiliated MRA Tax Services, LLC, estate planning, retirement planning (RetirementBuilder), and business services including succession planning, 401(k) management, and group health insurance.
Product overview
MRA Advisory Group is an independent Registered Investment Advisory (RIA) firm offering a unified advisory platform that coordinates financial planning, investment management, tax services, estate planning, and business planning. The core offering is a wrap fee portfolio management program with two subscription tiers (Core and Plus), supported by integrated advisory services including RetirementBuilder for retirement planning, WealthBuilder and BRI (Biblically Responsible Investing) portfolios for investment management, personal and business tax services through affiliated MRA Tax Services, LLC, and specialized services for business owners including succession planning, small business 401k management, and group health insurance. Additional advisory tools include investor risk profile assessments and second opinion reviews of existing financial plans. The firm operates with a fiduciary standard and integrates all services into a comprehensive financial roadmap approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning service that coordinates goals, cash flow, taxes, and risk into one integrated strategy for individuals and families. Includes a dedicated fiduciary advisor, goal planning and tracking, budgeting support, investment guidance, insurance planning, estate planning guidance, and tax strategy.
- Portfolio Management (Wrap Fee Program) Investment advisory service offering portfolio management via a wrap fee program with two subscription-based tiers (Core and Plus). Accounts are monitored monthly with discretionary management authority. Designed for individuals, families, and high-net-worth clients with investment portfolios of at least $50,000.
- WealthBuilder Portfolios Risk-managed investment portfolios designed around real-life goals, time horizons, and risk tolerance rather than market headlines. Delivered within the firm's wrap fee program.
- BRI Portfolios (Biblically Responsible Investing) Investment portfolios aligned with faith-based values for clients who want investments that meet Biblically Responsible Investing criteria. Minimum account size of $5,000.
- RetirementBuilder Retirement planning service that connects retirement savings to investment risk, tax decisions, and timing of client goals, integrated with the firm's broader financial planning offering.
- Personal Taxes Tax preparation, planning, and proactive tax strategy for individuals, integrated with broader financial planning. Provided in-house through affiliated MRA Tax Services, LLC.
- Business Taxes Tax preparation services for business owners including individual, partnership, and corporate income taxes, state and local sales taxes, payroll taxes, and bookkeeping. Provided through affiliated MRA Tax Services, LLC.
- Estate Planning Estate planning guidance and coordination for families, including revocable living trusts, durable power of attorney, advance healthcare directives, beneficiary designations and audits, trust structures, and inheritance tax strategies.
- Group Health Insurance Group health insurance coordination service for employers and business owners, integrated with the firm's broader employee benefits and business services offering.
- Family Business Succession Planning Strategic planning service for business owners covering ownership transfer, leadership transition, and tax-efficient wealth transfer to the next generation.
- Small Business 401(k) Management Fiduciary management of company 401(k) plans for small businesses, including plan design, SECURE Act 2.0 compliance, investment selection, and participant education.
- Second Opinion Service Independent review service for existing financial plans, investments, retirement strategies, or business succession plans to identify gaps and optimization opportunities. Offered as a complimentary initial conversation.
Companies that use MRA Advisory Group
Customer profileSegments3 records
Ideal customer profiles2 records
MRA Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MRA Advisory Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- Major U.S. CustodianssupportingMRA uses secure digital processes for account opening and transfers, working with major U.S. custodians to transfer most accounts onto its platform for investment management.
- MRA Tax Services, LLCcoreAffiliated firm providing in-house tax preparation, tax planning, and bookkeeping services. Entity is co-owned by MRA Advisory Group's majority owner Marco Lima.
- MRA Capital Partners, LPcoreMRA Capital Partners, LLC (owned by MRA Advisory Group's owners) acts as General Partner to MRA Capital Partners, LP. MRA may refer clients to invest in this fund. Individuals employed by MRA manage the Fund's investments.
- MRA Business Transitions, LLCsupportingCompany focused on brokerage of businesses on behalf of clients. Owned by MRA's Management person Marco Lima. May receive compensation from sale of businesses on behalf of clients.
- Independent Professional Service ProviderssupportingMRA provides referrals to independent professional service providers for services not offered in-house. Listing of a professional is not an endorsement; retention decisions must be made by the client based on their circumstances and provider qualifications.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MRA Advisory Group competitors and assessment
Company assessmentDirect peers
- Wealthsimple: Wealthsimple is a digital wealth management and financial planning platform offering subscription-style advisory services to mass-affluent clients, comparable to MRA's app-based planning tiers and minimum-driven onboarding.
- Facet Wealth: Facet Wealth is a tech-enabled subscription financial planning and investment advisory firm serving mass-affluent and mid-market clients, closely mirroring MRA's $69/mo planning tier and digital onboarding model.
- Carson Group: Carson Group is an RIA platform that bundles financial planning, investments, tax, and business services for advisors and their clients, comparable to MRA's integrated planning and affiliated-service model.
- Edelman Financial Engines: Edelman Financial Engines is an independent RIA offering comprehensive financial planning, investment management, and integrated advice to individuals and business owners, directly comparable to MRA's integrated fiduciary offering.
- Buckingham Strategic Wealth: Buckingham Strategic Wealth is an independent, fee-only RIA providing integrated financial planning and investment management to individuals and families, closely aligned with MRA's fiduciary, planning-led model.
- Sanctuary Wealth: Sanctuary Wealth partners with independent advisors to deliver comprehensive planning and investment services to HNW clients, sharing MRA's positioning as an independent RIA with an integrated offering.
- Mariner Wealth Advisors: Mariner Wealth Advisors is an independent national RIA providing comprehensive financial planning, tax, estate, and business advisory services, comparable to MRA's integrated planning and multi-affiliate model.
Broad incumbents
- Creative Planning: Creative Planning is a large national independent RIA providing unified wealth, tax, estate, and business planning services to HNW clients, overlapping with MRA's integrated service stack at meaningfully greater scale.
- Fisher Investments: Fisher Investments is a large independent RIA managing discretionary portfolios for HNW individuals, broadly comparable to MRA's wrap-fee, discretionary investment management service but at materially greater scale.
- Personal Capital (Empower): Personal Capital, now part of Empower, is a hybrid digital and advisor-led wealth management firm combining planning tools with human advisors, overlapping with MRA's blended digital-plus-advisor delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MRA Advisory Group social profiles
Digital presenceMRA Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MRA Advisory Group leadership team
Management profileNumber of profiles
Profiles1 record
MRA Advisory Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
MRA Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MRA Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MRA Advisory Group
What does MRA Advisory Group do?
MRA Advisory Group is an independent Registered Investment Advisor that delivers integrated financial planning and investment management services to individuals, families, and business owners. The core offering centers on a wrap fee portfolio management program with two subscription tiers (Core and Plus), paired with coordinated financial planning, tax preparation through affiliated MRA Tax Services, LLC, estate planning, retirement planning (RetirementBuilder), and business services including succession planning, 401(k) management, and group health insurance.
Is MRA Advisory Group a public or private company?
MRA Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MRA Advisory Group founded?
MRA Advisory Group was founded in 2017. It employs 11 to 50 people.
Where is MRA Advisory Group based?
MRA Advisory Group is headquartered in Parsippany, United States, in the North America region.
How does MRA Advisory Group make money?
Four revenue lines are on record. Advisory Fees (AUM-based) is the primary driver. The others are financial Planning Subscription, insurance Commissions and tax Preparation Services.
Who are MRA Advisory Group's main competitors?
Direct peers on record are Wealthsimple, Facet Wealth, Carson Group, Edelman Financial Engines, Buckingham Strategic Wealth, Sanctuary Wealth and Mariner Wealth Advisors. Broad incumbents are Creative Planning, Fisher Investments and Personal Capital (Empower).
Does MRA Advisory Group have an API?
No public API is recorded for MRA Advisory Group.