Bookme
- Company typePrivate
- Founded2010
- HeadquartersQueenstown, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Bookme firmographics
Firmographics- Name
- Bookme
- Legal name
- Bookme Limited
- Website
- https://bookme.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bookme industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Bookme is headquartered
LocationHeadquarters
- HQ city
- Queenstown
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Bookme business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Commission on Bookings: Bookme earns revenue through commission on completed sales. Operators pay a percentage commission on bookings made through the platform. There are no set-up fees for operators to list their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Operator Commission Model |
| Unit Pricing | One time/ perpetual license | Gift Vouchers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Bookme product offering
Product offeringCore offering
Bookme operates an online marketplace that aggregates discounted activities, attractions, restaurants, accommodation, campervans, and rental cars across New Zealand, Australia, and Fiji. Individual travelers browse and book experiences directly on the platform, while tourism operators independently manage their listings, pricing, availability, and capacity through the Bookme Operator Portal. The company monetizes bookings through a commission on completed sales.
Product overview
Bookme is an online travel marketplace and booking platform offering deals and discounts on attractions, tours, activities, restaurants, accommodation, campervans, and rental cars across New Zealand, Australia, and Fiji. The core Bookme Platform serves as the marketplace where users browse and book experiences. Supporting products include Bookme Vouchers (gift certificates for activities), the Bookme Operator Portal (enabling operators to list and manage their products), and My Bookme (customer account management for tracking bookings and favorites).
Differentiator
Problem solved
Functional benefit
Products and services
- Bookme Platform Online booking platform for tours, activities, attractions, restaurants, accommodation, campervans, and rental cars across New Zealand, Australia, and Fiji, used by individual travelers to find discounted experiences.
- Bookme Vouchers Digital gift vouchers available in amounts from NZD $10 to NZD $1,000, redeemable for any New Zealand Bookme activity, aimed at consumers looking to gift experiences.
- Bookme Operator Portal Self-service portal for tour and activity operators to list products, manage availability, set pricing, and handle bookings on Bookme, with commission paid only on completed sales.
- My Bookme User account feature allowing customers to manage bookings, save favorite deals to lists, and receive personalized recommendations on Bookme.
Quantifiable outcome
- Save up to 60% on activities through exclusive deals
Companies that use Bookme
Customer profileSegments2 records
Ideal customer profiles2 records
Bookme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Bookme partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Air New Zealand (Airpoints Program)minorBookme integrates with Air New Zealand's Airpoints program. Customers can earn Airpoints Dollars on activity bookings made through Air New Zealand powered by Bookme. Airpoints are added to accounts at the end of each month after the activity is completed, with claims processed within 6 weeks.
- DPS Payment ExpresscoreBookme processes all payments via DPS Payment Express, Australasia's high-security payment gateway. Bookme accepts credit card payments via Visa and Mastercard, as well as account-to-account payments from ASB, BNZ, KiwiBank, and Westpac banks.
- VodafoneminorBookme Vouchers issued with Vodafone Travel SIMs have different expiry terms (60 days instead of 12 months). This partnership provides alternative distribution for gift vouchers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bookme competitors and assessment
Company assessmentEmerging players
- Headout: Headout is an online marketplace for tours, attractions, and city experiences, with similar last-minute and discounted-deal positioning to Bookme. It operates a comparable operator-partner model and targets international travellers.
- KKday: KKday is an Asia-based online travel experience marketplace offering tours, activities, and transport bookings. It targets similar in-destination traveller demand and competes for ANZ supply listed on its platform.
- Pelago (Singapore Airlines): Pelago is an activities and experiences booking platform incubated by Singapore Airlines, competing with Bookme's activity-booking model. Its airline-loyalty backing parallels Bookme's Air New Zealand Airpoints integration.
Direct peers
- Viator: Viator (TripAdvisor-owned) is the largest global online marketplace for tours, activities, and attractions. It competes with Bookme on the same booking-mediated activity category with a similar commission-based supplier model, though at much larger scale and global reach.
- Airbnb Experiences: Airbnb Experiences allows hosts to offer tours and activities alongside stays, competing with Bookme in the activity-booking category for travellers. It overlaps in the same traveller use case (book things-to-do in destination) but bundles under Airbnb's broader accommodation-led brand.
- GetYourGuide: GetYourGuide is a global activity and experience booking marketplace competing head-to-head with Bookme. It uses a similar online-platform, commission-based operator model and serves travelers booking tours and attractions at destinations including ANZ.
- Klook: Klook is an Asia-Pacific activity and travel-services booking platform. It competes directly with Bookme in Australia and broader APAC, targeting similar in-destination traveller booking behaviour for tours, attractions, and transport.
Others
- Tourism New Zealand (consumer marketplace initiatives): New Zealand's official tourism marketing body drives demand for NZ activities via its consumer channels. Bookme's discount-led activity marketplace operates alongside this national destination-marketing ecosystem, partly enabling it.
Regional players
- Trekksoft / Bokun (Orlando/galaxy parent): Bokun (formerly Trekksoft) provides online booking and distribution software to activity operators and OTAs globally. It competes with Bookme's Operator Portal on software/commerce tooling for the same activity-operator customers.
Broad incumbents
- Booking.com (Attractions & Experiences): Booking.com is a global accommodations-led OTA with an attractions and experiences layer. It competes with Bookme's activities and attractions categories as part of a wider travel portfolio with a far larger user base and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bookme social profiles
Digital presenceBookme compliance and trust
Trust signalCompliance1 record
Bookme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookme leadership team
Management profileNumber of profiles
Profiles1 record
Bookme subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bookme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookme
What does Bookme do?
Bookme operates an online marketplace that aggregates discounted activities, attractions, restaurants, accommodation, campervans, and rental cars across New Zealand, Australia, and Fiji. Individual travelers browse and book experiences directly on the platform, while tourism operators independently manage their listings, pricing, availability, and capacity through the Bookme Operator Portal. The company monetizes bookings through a commission on completed sales.
Is Bookme a public or private company?
Bookme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bookme founded?
Bookme was founded in 2010. It employs 11 to 50 people.
Where is Bookme based?
Bookme is headquartered in Queenstown, New Zealand, in the Oceania region.
How does Bookme make money?
One revenue line is on record: commission on Bookings.
Who are Bookme's main competitors?
Emerging players on record are Headout, KKday and Pelago (Singapore Airlines). Direct peers are Viator, Airbnb Experiences, GetYourGuide and Klook. Tourism New Zealand (consumer marketplace initiatives) is listed as an others. Trekksoft / Bokun (Orlando/galaxy parent) is listed as a regional player. Booking.com (Attractions & Experiences) is listed as a broad incumbent.
Does Bookme have an API?
No public API is recorded for Bookme.
What industry is Bookme in?
Bookme's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 56152 and its SIC code is 7900.