What Sales Readiness Group does

Sales Readiness Group, operating commercially as SBI Growth Advisory, is a B2B go-to-market advisory firm that combines consulting services with an AI-powered analytics platform. The firm serves enterprise GTM leaders across eight named verticals (Business Services, Healthcare, Industrial/OEMs, Media, Private Equity, Software, Technology, and Transportation/Logistics), with publicly listed customers including Adobe, Siemens, Humana, Groupon, SurveyMonkey, Mindbody, AlixPartners, Wipfli, Covetrus, UserTesting, Axtria, and Caylent. The company operates a platform-plus-modules architecture anchored by SBI Wayforge™, a registered proprietary platform delivering predictive analytics, anomaly detection, and performance tracking across four specialized modules: Churn, Diligence, Segmentation, and Talent.

The revenue model blends professional services (advisory engagements across Sales, Marketing, Customer Success, Pricing, RevOps, and Enablement) with subscription software licensing through the Wayforge™ modules. Pricing is not publicly disclosed and follows a quote-based enterprise engagement model initiated through a "Growth Intelligence Brief" consultation request. The go-to-market is sales-led and consultative, supported by a multi-channel content engine (Growth Intelligence Quarterly research reports, SBI TV on YouTube, podcasts, role-based Perspectives for CEO/CFO/CMO/CRO/PE, webinars, RoGTM Calculator) and an authenticated client portal at pro.sbigrowth.com. Distribution is global in scope but delivered via direct enterprise sales with no self-service or marketplace presence.

The firm is private, founded in 2008, employs 11-50 people, and is headquartered in Mercer Island, Washington, with a Dallas-Fort Worth-area contact number (469-718-1747). Recent strategic activity includes the acquisition of Brevet (combining strategy and execution capabilities), the rollout of the Wayforge™ platform and modules, and ongoing hiring via Greenhouse across strategy, data/insights, talent, and operations functions. Leadership includes Ray Makela as CEO and Norman Behar as Founder & Managing Director.

Name

Sales Readiness Group

Legal name

SBI Growth Advisory

Website

https://salesreadinessgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Readiness Group (SBI Growth Advisory) is a B2B go-to-market advisory firm that combines consulting services with the AI-powered SBI Wayforge™ platform, serving enterprise GTM leaders across eight verticals including healthcare, software, technology, and private equity.

Ownership category

akta.pro rank

Product category

Sales Consulting and Growth Advisory Services

NAICS

Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Sales training
• GTM consulting
• Revenue operations
• Sales enablement
• Growth advisory

Headquarters

HQ city

Mercer Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory & Consulting Services: Strategy consulting across Sales, Marketing, Customer Success, and Pricing domains. Services include GTM Design & Structure, Revenue Growth Office, Enablement & Playbooks, Coaching & Training, and Performance Management.
2. SBI Wayforge™ Software Solutions: AI-powered software products including Wayforge™ Churn, Wayforge™ Diligence, Wayforge™ Segmentation, and Wayforge™ Talent. These platform solutions are licensed to enterprise customers.
3. Training & Talent Services: Coaching, training programs, and talent lifecycle management including hiring, performance coaching, and career development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sales Readiness Group (operating as SBI Growth Advisory) delivers AI-powered go-to-market (GTM) advisory services and the proprietary SBI Wayforge analytics platform for B2B companies. Offerings span strategy consulting (sales, marketing, customer success, pricing), data and insights services (AI-driven insights, GTM due diligence, performance analytics, RevOps/RevTech), talent and coaching services, and GTM operations consulting, combined with the SBI Wayforge software platform for predictive analytics, churn prediction, segmentation, and talent assessment.

Product overview

SBI Growth offers a platform-plus-modules architecture centered on SBI Wayforge™, an AI-driven GTM intelligence platform. The core Wayforge platform provides unified analytics, predictive insights, and performance tracking capabilities. Specialized modules—including Churn, Diligence, Segmentation, and Talent—extend the platform for specific use cases in customer retention, M&A due diligence, market segmentation, and talent management. Combined with consulting services in GTM strategy, RevTech, pricing, and sales training, the portfolio provides end-to-end support from strategy through execution.

Differentiator

Problem solved

Functional benefit

Brands

• SBI Wayforge™: AI-powered growth intelligence platform offering solutions for churn, due diligence, segmentation, and talent.
• SBI Wayforge™ Churn
• SBI Wayforge™ Diligence
• SBI Wayforge™ Segmentation
• SBI Wayforge™ Talent

Products and services

• SBI Wayforge AI-powered growth intelligence platform that integrates systems, activity patterns, and historical benchmarks to provide early visibility into demand shifts, customer behavior, and team performance for B2B GTM decision-making. Licensed/subscribed by enterprise customers.
• GTM Strategy Consulting Advisory services covering sales strategy, marketing strategy, customer success strategy, and pricing strategy to help B2B companies define segments, prioritize profit pools, shape offers, and align teams to a GTM motion that scales.
• GTM Data and Insights Services Analytics and insights services including AI-driven insights, GTM due diligence, performance analytics, and RevOps/RevTech advisory to deliver predictive analytics, risk identification, and technology-enabled revenue operations for B2B companies.
• GTM Talent and Coaching Services Talent lifecycle services including coaching and training, performance management, and talent lifecycle management to support hiring, development, and retention of GTM teams.
• GTM Operations Consulting Operational consulting services including GTM design and structure, Revenue Growth Office, and enablement and playbooks to operationalize GTM strategy and accelerate execution for enterprise B2B clients.

Quantifiable outcome

• Early visibility into demand shifts and risks before they impact quarterly results
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• BrevetcoreStrategic or Co-development PartnerBrevet has been acquired by SBI Growth Advisory, combining capabilities to strengthen the market's path from strategy to execution. The acquisition expands SBI's GTM advisory capabilities and integrated solution offerings.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winning by Design: B2B sales consulting and training firm specializing in sales process design, playbooks, and enablement. Highly comparable to SBI's Enablement & Playbooks and Coaching & Training service lines targeting enterprise GTM leaders.
• Salesloft: Sales engagement and revenue workflow platform with AI-driven prioritization and performance analytics. Comparable to SBI's Performance Analytics and RevOps/RevTech service lines from a technology-platform perspective.
• ZS Associates: Global consulting firm specializing in sales and marketing strategy with deep analytics and AI capabilities. Closely comparable to SBI's Strategy, Pricing, and AI-Driven Insights practices, especially in healthcare and technology verticals.
• The Bridge Group: Sales operations and inside sales consulting firm focused on B2B SaaS and technology companies. Closely comparable to SBI's RevOps/RevTech and Performance Analytics practices with similar mid-market to enterprise client profile.
• Mindtickle: Sales readiness and enablement platform combining training, coaching, and AI-driven performance analytics. Directly comparable to SBI Wayforge™ Talent and Coaching & Training offerings as a software-enabled sales-readiness competitor.
• Force Management: Sales methodology, training, and revenue operations consulting firm serving B2B enterprises. Directly comparable to SBI's GTM advisory, enablement, and coaching practices with a similar enterprise-led motion and customer base.
• Gong.io: Revenue intelligence platform using AI to analyze sales conversations, forecast, and surface risks. Comparable to SBI Wayforge's predictive analytics and AI-driven insights layer in the same enterprise sales-tech category.

Broad incumbents

• McKinsey & Company: Global management consulting firm with sales, marketing, and pricing practices serving Fortune 500. Overlaps with SBI's strategy consulting across Sales, Marketing, Customer Success, and Pricing, but at much broader scale and brand.
• Gartner: Large research and advisory firm covering sales, marketing, and customer experience with enterprise subscriptions and benchmarking. Broader incumbent competing with SBI's advisory and benchmarking offerings from a portfolio level rather than niche.

Others

• Korn Ferry:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SBITV
• LinkedInlinkedin.com/company/sales-readiness-group
• Xx.com/SalesReadiness
• Facebookfacebook.com/SalesReadinessGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Readiness Group