Hodges Marine Electronics

What Hodges Marine Electronics does

Hodges Marine Electronics is a privately held marine electronics e-commerce retailer operating under the legal entity Hodges Retail LLC. Founded in 2005 and headquartered at 455 Douglas Road E in Oldsmar, Florida (Tampa Bay area), the company sells electrical components, navigation electronics, and boat accessories through its own online storefront at hodgesmarine.com, complemented by phone, fax, and mail ordering. The business carries new and refurbished products across a catalog of more than 200 manufacturers and 100+ brands, with top brand relationships including Garmin, Furuno, Humminbird, Lowrance, Minn Kota, Raymarine, Simrad, Standard Horizon, Bennett, Cannon, Jabsco, and Xantrex. Product categories span fish finders, GPS chartplotters, marine radar, autopilots, VHF/AIS radios, trolling motors, downriggers, trim tabs, electrical components, lighting, safety equipment, pumps and plumbing, compasses, and marine entertainment systems.

The business operates a direct-to-consumer model with free ground shipping to the lower 48 US states, same-day shipping on in-stock items, signature-required delivery for orders over $1,000, and a Bargain Bin clearance channel offering up to 30% off. It monetizes primarily through hardware sales with per-transaction pricing that varies widely by product (e.g., Minn Kota motors from $92 to $5,749, Garmin GPSMAP combos from $1,999 to $4,610, Lowrance Ghost trolling motors around $2,267.76). Customer financing is offered through Bread Pay (loans made by Comenity Capital Bank / Bread Financial), and order fraud is mitigated by Signifyd. The company is CCR registered and operates a dedicated [email protected] channel for government and large-corporate procurement, with international shipping also offered subject to brand and hazmat restrictions.

Hodges Marine is bootstrapped with no disclosed institutional funding, M&A activity, parent company, or management team public record beyond a 1–10 employee headcount range. Marketing is conducted via Facebook, YouTube, an email newsletter, and a content footprint comprising a knowledge base and blog. There is no evidence of proprietary technology, in-house brands, or AI/ML capabilities; the business is a distribution-and-service layer over third-party marine electronics brands, with brand reputation and multi-channel ordering as its principal operational assets after 20 years of continuous operation.

Name

Hodges Marine Electronics

Legal name

Hodges Retail LLC

Website

https://hodgesmarine.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Hodges Marine Electronics is a privately held, Florida-based e-commerce retailer founded in 2005 that sells marine electronics and boat accessories from 100+ brands to recreational boaters, government buyers, and corporate customers across the United States.

Ownership category

akta.pro rank

Product category

Marine Electronics Retail

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industries

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Marine electronics retail
• Boat navigation equipment
• Fish finder sales
• Marine GPS chartplotters
• Trolling motors

Headquarters

HQ city

Oldsmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct retail sales of marine electronics products including fish finders, GPS chartplotters, marine radars, trolling motors, marine radios, and related accessories. Both new and refurbished products available. Company also offers a Bargain Bin clearance section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hodges Marine Electronics is an e-commerce retailer that sells marine electronics and boat accessories from over 200 major manufacturers, including Garmin, Furuno, Humminbird, Lowrance, Raymarine, Simrad, Standard Horizon, and Minn Kota. The product catalog spans fish finders, GPS chartplotters, marine radars, autopilots, trolling motors, marine radios, safety equipment, electrical components, lighting, and entertainment systems. The company offers both new and refurbished products, operates a Bargain Bin clearance section, and supports recreational boaters, government agencies, and corporate/commercial buyers with dedicated bulk-order processing.

Product overview

Hodges Marine Electronics operates as a marine electronics e-commerce retailer established in 2005, offering a comprehensive catalog of marine electronics and boat accessories from over 200 major manufacturers. The product portfolio spans multiple categories including fish finding technology (fish finders, GPS chartplotters, transducers), navigation systems (marine radar, autopilots, compasses), communication equipment (VHF radios, AIS systems, satellite phones), trolling motors and propulsion accessories, safety equipment, electrical components, lighting, entertainment systems, and general boat accessories. Key branded product lines include Furuno, Garmin, Humminbird, Lowrance, Raymarine, Simrad, Standard Horizon, Minn Kota, Cannon, Bennett, Jabsco, and Xantrex. The company does not manufacture its own products but serves as a distributor offering both new and refurbished equipment with over 20 years of combined experience in the marine products industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Fish Finders Sonar-based devices for detecting fish and underwater structures, including transducers, portable units, and ice fishing sounders. Sold to recreational boaters and anglers for fish-finding applications.
• GPS Chartplotters Navigation devices combining GPS positioning with cartography for route planning and waypoint marking. Includes fixed GPS chartplotters, handheld GPS units, and GPS fish finder combos for recreational and commercial vessel operators.
• Marine Radar Radome and open-array antenna systems for collision avoidance and navigation in low visibility. Includes radar displays, packages, and accessories for recreational and commercial marine vessels.
• Autopilots Automated steering systems for maintaining heading and navigation courses, including autopilot accessories. Targeted at vessel operators seeking hands-free course management.
• Cameras and Imaging Thermal imaging cameras and underwater cameras for navigation, surveillance, and situational awareness. Includes accessories and parts for marine imaging applications.
• Trolling Motors Electric propulsion motors for precise boat positioning and quiet operation during fishing. Includes Minn Kota Riptide, Powerdrive, Terrova, Fortrex series, and Lowrance Ghost trolling motors.
• Trim Tabs Hydrofoil systems for adjusting boat hull attitude and improving ride quality, including Bennett hydraulic and electric trim tab systems, actuator assemblies, and AutoTrim Pro controllers.
• Electrical Components Batteries, chargers, inverters, circuit breakers, wiring, cables, plugs, adapters, and electrical panels for boat power systems. Includes Xantrex Freedom series inverter/chargers and other power conversion equipment.
• Lighting Underwater lights, navigational lights, spotlights, and courtesy lights for maritime visibility and safety applications.
• Downriggers Deep-water fishing equipment for controlling lure depth during trolling, including Cannon Optimum series, Magnum series, and Uni-Troll models with rod holders and accessories.
• Marine Stereos and Entertainment Audio systems, marine TVs, satellite receivers, and marine speakers for onboard entertainment on recreational vessels.
• Safety Equipment EPIRBs, PLBs, life vests, VHF radios, survival gear, and security systems for maritime safety and emergency response.
• Pumps and Plumbing Bilge pumps, water heaters, toilets, watermakers, and blowers for marine sanitation and fluid management, including Jabsco marine pumps, electric and manual marine toilets, and freshwater pumps.
• Compasses Marine compasses and heading sensors for navigation orientation aboard vessels.
• Marine Radios and Communication Devices VHF, SSB, AIS, and satellite communication devices for maritime voice and data transmission, including fixed-mount and handheld VHF radios, floating submersible radios, and GPS-enabled radios from Standard Horizon and other manufacturers.
• Bargain Bin Clearance Clearance and refurbished marine electronics products offered at discounted prices, providing cost-sensitive buyers with access to reduced-price items across multiple categories.
• Government and Bulk Order Procurement Dedicated bulk-order processing service for government organizations (CCR registered) and corporate/commercial buyers, supporting large-scale procurement of marine electronics for fleet and agency use.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Signifyd, InccoreTechnology or IntegrationThird-party fraud screening service used to verify credit card orders and protect against fraudulent activity.
• GarmincoreChannel Partner/ Reseller/ DistributorPremium brand partner. Extensive product catalog including over 1,100 Garmin products including fish finders, GPS chartplotters, marine radios, and accessories.
• FurunocoreChannel Partner/ Reseller/ DistributorTop brand partner. Japanese manufacturer specializing in marine electronics and navigational equipment. Over 350 Furuno products available.
• HumminbirdcoreChannel Partner/ Reseller/ DistributorTop brand partner. Fish finder specialist with 220+ products. Known for touch-enabled screens and built-in GPS.
• LowrancecoreChannel Partner/ Reseller/ DistributorTop brand partner. 60+ years of marine electronics experience. 230+ products including fish finders and GPS systems.
• Minn KotacoreChannel Partner/ Reseller/ DistributorTop brand partner. Specializing in trolling motors and battery chargers. 260+ products including Riptide, Powerdrive, Terrova series.
• RaymarinecoreChannel Partner/ Reseller/ DistributorTop brand partner. 520+ products including radar, chartplotters, fish finders, and marine radios for recreational and commercial use.
• SimradcoreChannel Partner/ Reseller/ DistributorTop brand partner. Norwegian manufacturer of marine electronics. 210+ products including navigation systems, radar, and sonar.
• Standard HorizoncoreChannel Partner/ Reseller/ DistributorTop brand partner. 50+ years manufacturing marine communication equipment. 100+ VHF radios and repair parts.

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Large outdoor recreation retailer (which also owns Cabela's) carrying marine electronics, trolling motors, fishfinders and marine accessories. Competes with Hodges on price, assortment, and omnichannel reach but across a much broader outdoor portfolio.
• West Marine: Largest U.S. specialty marine retailer with both stores and a large e-commerce catalog covering electronics, parts, and accessories. Sells overlapping categories with Hodges but at much greater scale and with a broader, generalist assortment.
• Amazon: Mass-market marketplace selling the same marine electronics brands (Garmin, Humminbird, Lowrance, Raymarine, Minn Kota). Competes with Hodges on price transparency, Prime shipping, and customer reviews rather than on specialist expertise.

Others

• Garmin (Direct): Manufacturer and increasingly D2C seller of marine electronics that Hodges resells. Not a direct competitor in the same business model but a structural threat if Garmin expands direct sales, restricts authorized channels, or competes on price.

Regional players

• Boat Owners Warehouse: Regional U.S. marine retailer (Florida-focused, like Hodges) with both stores and online presence selling marine electronics, parts, and accessories to recreational boaters. Comparable assortment with stronger regional physical footprint.

Direct peers

• Jamestown Distributors: Marine supply retailer with strong e-commerce presence, carrying marine electronics, hardware, and boatbuilding supplies from many of the same OEMs as Hodges. Comparable niche-specialist, multi-brand catalog model.
• Fisheries Supply: Marine supply retailer focused on commercial and recreational marine electronics, navigation, and fishing equipment. Competes directly with Hodges in fishfinding, navigation, and communications categories across the U.S. market.
• Defender Marine: Long-standing marine electronics and accessories retailer, headquartered on the U.S. East Coast, carrying many of the same tier-1 brands (Garmin, Raymarine, Simrad, Furuno, Standard Horizon) and serving both consumers and government/commercial buyers — the closest direct competitor to Hodges.
• Wholesale Marine: Online-first marine retailer stocking electronics, anchors, dock hardware, and accessories from tier-1 brands. Closely comparable pricing-focused e-commerce motion to Hodges.
• Marine Parts Source: Online retailer of marine parts, accessories, and electronics, including many of the same OEM brands as Hodges. Direct competitor in the long-tail marine electronics and replacement-parts segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmMPgZKWEVS507KaAEKohMQ
• Facebookfacebook.com/hodgesmarinefl
• LinkedInlinkedin.com/company/hodges-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hodges Marine Electronics