Hawk
Hawk is an omnichannel advertising DSP platform and wholly-owned Azerion brand enabling agencies and advertisers to plan, activate, and optimize programmatic campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through a unified creative-and-media workflow.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hawk does
Hawk is an omnichannel advertising technology platform that operates as a wholly-owned brand of Azerion, a European digital advertising group. The company's core product is Hawk DSP, a Demand-Side Platform that enables advertisers and agencies to plan, activate, and optimize programmatic campaigns across all major digital screens, including DOOH, desktop, mobile, tablet, TV, and In-Gaming, through display, video, and audio formats. The platform is complemented by Hawk Studio (creative asset management), Tailor-Made Activations (custom campaign solutions), and Research & Insights (audience analytics and campaign measurement), all positioned within a unified workflow. Co-founded by Renaud Biet (CEO) and Hakim Metmer, Hawk is headquartered in Paris and operates globally.
The company's business model combines recurring subscription revenue from platform access with transaction-based revenue from media buying and campaign activation. GTM is hybrid: an enterprise sales motion targeting agencies and advertisers through 'Request a demo' engagement and quote-based annual contracts, alongside a self-serve DSP manager portal serving mid-market users. Customer evidence is anchored by enterprise logos including Carrefour (Retail) and Orange (Telecommunications), with explicit targeting of advertising agencies, brands/advertisers, and, more recently, creative agencies. Marketing is executed through content (blog, newsletter), professional social (LinkedIn), and industry events.
In May 2026, Hawk and Azerion launched the AdMove.ai AI agent platform, with full merger of AdMove.ai technology into Hawk DSP planned for Q2 2026. This integration adds autonomous and generative AI capabilities for the creative lifecycle across social, display, video, static, and DOOH formats, positioning Hawk to extend from media activation into AI-driven creative production. The platform is localized across English, French, and German markets, supporting European expansion.
Hawk firmographics
Firmographics- Name
- Hawk
- Legal name
- Hawk
- Website
- https://tabmo.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hawk is an omnichannel advertising DSP platform and wholly-owned Azerion brand enabling agencies and advertisers to plan, activate, and optimize programmatic campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through a unified creative-and-media workflow.
- Ownership category
- akta.pro rank
Hawk industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Hawk is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Hawk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- DSP Platform Access: Demand-side platform providing programmatic advertising capabilities for buying media across multiple channels. The platform enables advertisers to manage campaigns and purchase advertising inventory.
- Media Buying/Activation: Revenue generated from activating campaigns across various digital screens (DOOH, desktop, mobile, tablet, TV, In-Gaming) with display, video, and audio formats.
- AI Creative Services: AI-powered creative automation services for agencies through AdMove.ai integration, enabling automated creative lifecycle management across multiple channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on campaign scope and requirements |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Hawk product offering
Product offeringCore offering
Hawk operates an omnichannel advertising Demand-Side Platform (DSP) that enables agencies and advertisers to plan, activate, and optimize digital ad campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through display, video, and audio formats. The platform combines media planning, Hawk Studio for creative asset management, Tailor-Made Activations for custom campaigns, and Research & Insights for audience analytics within a unified workflow environment. The AdMove.ai AI agent platform, planned for full integration into Hawk DSP in Q2 2026, adds automated creative lifecycle management across social, display, video, static, and DOOH channels.
Product overview
Hawk is an omnichannel advertising technology platform consisting of Hawk DSP as the core product (a Demand-Side Platform for programmatic media buying), complemented by the Omnichannel Buying Platform for multi-screen campaign activation, Tailor-Made Activations for custom campaign solutions, Hawk Studio for creative asset management, and Research & Insights for analytics. The platform supports activation across DOOH, desktop, mobile, tablet, TV and In-Gaming through display, video and audio formats. Hawk recently integrated AdMove.ai, an AI agent platform that automates the creative lifecycle across multiple channels, with full merger into Hawk DSP planned for Q2 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Hawk DSP: Demand-Side Platform for building, managing, and launching creative assets and buying media
- Hawk Studio
- Hawk Research & Insights
Products and services
- Hawk DSP
- Hawk Studio
- Omnichannel Buying Platform
- Tailor-Made Activations
- Research & Insights
- AdMove.ai AI Agent Platform
Quantifiable outcome
- Automated creative lifecycle across multiple channels from unified workflow
Companies that use Hawk
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hawk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Hawk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AzerioncoreAzerion is Hawk's parent company and strategic partner. The companies co-launched the AdMove.ai AI agent platform on May 12, 2026, designed for creative agencies managing multi-brand campaigns. As part of the integration plan, AdMove.ai technology will be fully merged into Hawk DSP in Q2 2026, enabling advertisers to build, manage, and launch creative assets within Hawk's platform environment.
- AdMove.aicoreAdMove.ai is an AI agent platform dedicated to creative agencies, launched in partnership with Azerion and Hawk. The technology automates the entire creative lifecycle across multiple channels including social, display, video, static, and DOOH from a unified workflow. Full technology integration into Hawk DSP is planned for Q2 2026.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hawk competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The leading independent omnichannel DSP, competing head-to-head with Hawk for agency and advertiser programmatic spend across display, video, CTV, DOOH, and audio. The Trade Desk is the primary comparable for Hawk's core DSP offering and GTM motion.
- MediaMath: Independent DSP offering programmatic media buying across channels. Direct competitor to Hawk for agency and brand spend, with comparable enterprise GTM and omnichannel activation capabilities.
- Adform: European-headquartered independent ad-tech stack with a DSP, DMP, and creative tools. Most comparable to Hawk given similar European roots, omnichannel positioning, and overlap in serving agencies and brands across DOOH, display, and video.
- Yahoo Ad Tech (formerly Verizon Media): Operates a DSP and SSP stack with omnichannel capabilities across connected TV, video, and display. Overlaps with Hawk's audience targeting, omnichannel activation, and supply-side integrations.
- Smart AdServer: Independent ad-tech platform combining a DSP, ad server, and creative tools. Direct competitor in the European omnichannel ad-tech segment, comparable in scale and customer profile to Hawk.
- Criteo: European-headquartered programmatic ad-tech company focused on retargeting, audience targeting, and omnichannel media activation. Comparable to Hawk in geographic roots and DSP-style activation, with a heavier retail/ecommerce skew.
- Amobee: Omnichannel programmatic advertising platform serving agencies and advertisers across CTV, display, video, and DOOH. Direct competitor in the enterprise DSP category with comparable cross-screen activation capabilities.
Broad incumbents
- Google Display & Video 360 (DV360): Google's enterprise DSP bundled within Google Ads and Campaign Manager 360. Competes with Hawk for omnichannel campaign budgets with the advantage of Google's first-party data, supply-side integrations, and bundled pricing.
- Amazon DSP: Amazon's demand-side platform extending across Amazon-owned properties and the open web. Competes with Hawk in programmatic display and video, leveraging Amazon shopper data for audience targeting and exclusive supply.
- Adobe Advertising Cloud: Adobe's enterprise DSP within the Adobe Experience Cloud. Competes with Hawk for enterprise advertiser spend, differentiated by tight integration with Adobe's creative and analytics stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hawk social profiles
Digital presenceHawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawk leadership team
Management profileNumber of profiles
Profiles2 records
Hawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawk
What does Hawk do?
Hawk operates an omnichannel advertising Demand-Side Platform (DSP) that enables agencies and advertisers to plan, activate, and optimize digital ad campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through display, video, and audio formats. The platform combines media planning, Hawk Studio for creative asset management, Tailor-Made Activations for custom campaigns, and Research & Insights for audience analytics within a unified workflow environment. The AdMove.ai AI agent platform, planned for full integration into Hawk DSP in Q2 2026, adds automated creative lifecycle management across social, display, video, static, and DOOH channels.
Is Hawk a public or private company?
Hawk is a private company. It is classified as corporate owned and is currently operating.
When was Hawk founded?
Hawk was founded in 2013. It employs 101 to 250 people.
Where is Hawk based?
Hawk is headquartered in Paris, France, in the Europe region.
How does Hawk make money?
Three revenue lines are on record. DSP Platform Access are the primary driver. The others are media Buying/Activation and AI Creative Services.
Who are Hawk's main competitors?
Direct peers on record are The Trade Desk, MediaMath, Adform, Yahoo Ad Tech (formerly Verizon Media), Smart AdServer, Criteo and Amobee. Broad incumbents are Google Display & Video 360 (DV360), Amazon DSP and Adobe Advertising Cloud.
Does Hawk have an API?
No public API is recorded for Hawk.
What industry is Hawk in?
Hawk's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541830 and its SIC code is 7310.