Hawk

Programmatic Advertising Platformtabmo.io

Hawk is an omnichannel advertising DSP platform and wholly-owned Azerion brand enabling agencies and advertisers to plan, activate, and optimize programmatic campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through a unified creative-and-media workflow.

Company typePrivate
Founded2013
HeadquartersParis, France
Headcount101–250
GTM typeB2B
OfferingSoftware

What Hawk does

Hawk is an omnichannel advertising technology platform that operates as a wholly-owned brand of Azerion, a European digital advertising group. The company's core product is Hawk DSP, a Demand-Side Platform that enables advertisers and agencies to plan, activate, and optimize programmatic campaigns across all major digital screens, including DOOH, desktop, mobile, tablet, TV, and In-Gaming, through display, video, and audio formats. The platform is complemented by Hawk Studio (creative asset management), Tailor-Made Activations (custom campaign solutions), and Research & Insights (audience analytics and campaign measurement), all positioned within a unified workflow. Co-founded by Renaud Biet (CEO) and Hakim Metmer, Hawk is headquartered in Paris and operates globally.

The company's business model combines recurring subscription revenue from platform access with transaction-based revenue from media buying and campaign activation. GTM is hybrid: an enterprise sales motion targeting agencies and advertisers through 'Request a demo' engagement and quote-based annual contracts, alongside a self-serve DSP manager portal serving mid-market users. Customer evidence is anchored by enterprise logos including Carrefour (Retail) and Orange (Telecommunications), with explicit targeting of advertising agencies, brands/advertisers, and, more recently, creative agencies. Marketing is executed through content (blog, newsletter), professional social (LinkedIn), and industry events.

In May 2026, Hawk and Azerion launched the AdMove.ai AI agent platform, with full merger of AdMove.ai technology into Hawk DSP planned for Q2 2026. This integration adds autonomous and generative AI capabilities for the creative lifecycle across social, display, video, static, and DOOH formats, positioning Hawk to extend from media activation into AI-driven creative production. The platform is localized across English, French, and German markets, supporting European expansion.

Hawk firmographics

Firmographics

Name: Hawk
Legal name: Hawk
Website: https://tabmo.io
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 101–250 employees
Short description: Hawk is an omnichannel advertising DSP platform and wholly-owned Azerion brand enabling agencies and advertisers to plan, activate, and optimize programmatic campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through a unified creative-and-media workflow.
Ownership category
akta.pro rank

Hawk industry classification

Industry

Product category: Programmatic Advertising Platform
NAICS: Media Buying Agencies (541830)
SIC: Services-Advertising (7310)
akta.pro primary industry: Programmatic Display & Retargeting (DSP) (MPAAACAE)
akta.pro secondary industry: AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

Programmatic advertising
Demand-side platform
Omnichannel ad buying
Digital media planning
Campaign activation software

Where Hawk is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Markets served

Hawk business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

DSP Platform Access: Demand-side platform providing programmatic advertising capabilities for buying media across multiple channels. The platform enables advertisers to manage campaigns and purchase advertising inventory.
Media Buying/Activation: Revenue generated from activating campaigns across various digital screens (DOOH, desktop, mobile, tablet, TV, In-Gaming) with display, video, and audio formats.
AI Creative Services: AI-powered creative automation services for agencies through AdMove.ai integration, enabling automated creative lifecycle management across multiple channels.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom enterprise pricing based on campaign scope and requirements

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Hawk product offering

Product offering

Core offering

Hawk operates an omnichannel advertising Demand-Side Platform (DSP) that enables agencies and advertisers to plan, activate, and optimize digital ad campaigns across DOOH, desktop, mobile, tablet, TV, and In-Gaming through display, video, and audio formats. The platform combines media planning, Hawk Studio for creative asset management, Tailor-Made Activations for custom campaigns, and Research & Insights for audience analytics within a unified workflow environment. The AdMove.ai AI agent platform, planned for full integration into Hawk DSP in Q2 2026, adds automated creative lifecycle management across social, display, video, static, and DOOH channels.

Product overview

Hawk is an omnichannel advertising technology platform consisting of Hawk DSP as the core product (a Demand-Side Platform for programmatic media buying), complemented by the Omnichannel Buying Platform for multi-screen campaign activation, Tailor-Made Activations for custom campaign solutions, Hawk Studio for creative asset management, and Research & Insights for analytics. The platform supports activation across DOOH, desktop, mobile, tablet, TV and In-Gaming through display, video and audio formats. Hawk recently integrated AdMove.ai, an AI agent platform that automates the creative lifecycle across multiple channels, with full merger into Hawk DSP planned for Q2 2026.

Differentiator

Problem solved

Functional benefit

Brands

Hawk DSP: Demand-Side Platform for building, managing, and launching creative assets and buying media
Hawk Studio
Hawk Research & Insights

Products and services

Hawk DSP
Hawk Studio
Omnichannel Buying Platform
Tailor-Made Activations
Research & Insights
AdMove.ai AI Agent Platform

Quantifiable outcome

Automated creative lifecycle across multiple channels from unified workflow

Companies that use Hawk

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Hawk technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Hawk partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

AzerioncoreStrategic or Co-development Partner · 12 May 2026Azerion is Hawk's parent company and strategic partner. The companies co-launched the AdMove.ai AI agent platform on May 12, 2026, designed for creative agencies managing multi-brand campaigns. As part of the integration plan, AdMove.ai technology will be fully merged into Hawk DSP in Q2 2026, enabling advertisers to build, manage, and launch creative assets within Hawk's platform environment.
AdMove.aicoreTechnology or IntegrationAdMove.ai is an AI agent platform dedicated to creative agencies, launched in partnership with Azerion and Hawk. The technology automates the entire creative lifecycle across multiple channels including social, display, video, static, and DOOH from a unified workflow. Full technology integration into Hawk DSP is planned for Q2 2026.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Hawk competitors and assessment

Company assessment

Direct peers

The Trade Desk: The leading independent omnichannel DSP, competing head-to-head with Hawk for agency and advertiser programmatic spend across display, video, CTV, DOOH, and audio. The Trade Desk is the primary comparable for Hawk's core DSP offering and GTM motion.
MediaMath: Independent DSP offering programmatic media buying across channels. Direct competitor to Hawk for agency and brand spend, with comparable enterprise GTM and omnichannel activation capabilities.
Adform: European-headquartered independent ad-tech stack with a DSP, DMP, and creative tools. Most comparable to Hawk given similar European roots, omnichannel positioning, and overlap in serving agencies and brands across DOOH, display, and video.
Yahoo Ad Tech (formerly Verizon Media): Operates a DSP and SSP stack with omnichannel capabilities across connected TV, video, and display. Overlaps with Hawk's audience targeting, omnichannel activation, and supply-side integrations.
Smart AdServer: Independent ad-tech platform combining a DSP, ad server, and creative tools. Direct competitor in the European omnichannel ad-tech segment, comparable in scale and customer profile to Hawk.
Criteo: European-headquartered programmatic ad-tech company focused on retargeting, audience targeting, and omnichannel media activation. Comparable to Hawk in geographic roots and DSP-style activation, with a heavier retail/ecommerce skew.
Amobee: Omnichannel programmatic advertising platform serving agencies and advertisers across CTV, display, video, and DOOH. Direct competitor in the enterprise DSP category with comparable cross-screen activation capabilities.

Broad incumbents

Google Display & Video 360 (DV360): Google's enterprise DSP bundled within Google Ads and Campaign Manager 360. Competes with Hawk for omnichannel campaign budgets with the advantage of Google's first-party data, supply-side integrations, and bundled pricing.
Amazon DSP: Amazon's demand-side platform extending across Amazon-owned properties and the open web. Competes with Hawk in programmatic display and video, leveraging Amazon shopper data for audience targeting and exclusive supply.
Adobe Advertising Cloud: Adobe's enterprise DSP within the Adobe Experience Cloud. Competes with Hawk for enterprise advertiser spend, differentiated by tight integration with Adobe's creative and analytics stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Hawk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hawk leadership team

Management profile

Number of profiles

Profiles2 records

Hawk funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hawk M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawk

What does Hawk do?

Is Hawk a public or private company?

Hawk is a private company. It is classified as corporate owned and is currently operating.

When was Hawk founded?

Hawk was founded in 2013. It employs 101 to 250 people.

Where is Hawk based?

Hawk is headquartered in Paris, France, in the Europe region.

How does Hawk make money?

Three revenue lines are on record. DSP Platform Access are the primary driver. The others are media Buying/Activation and AI Creative Services.

Who are Hawk's main competitors?

Direct peers on record are The Trade Desk, MediaMath, Adform, Yahoo Ad Tech (formerly Verizon Media), Smart AdServer, Criteo and Amobee. Broad incumbents are Google Display & Video 360 (DV360), Amazon DSP and Adobe Advertising Cloud.

Does Hawk have an API?

No public API is recorded for Hawk.

What industry is Hawk in?

Hawk's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541830 and its SIC code is 7310.