Mey Handels GmbH

What Mey Handels GmbH does

Mey Handels GmbH is a German family-owned bodywear company headquartered in Albstadt (registered at the Commercial Register of Stuttgart, HRB 732775) and operating under the consumer brand "mey." Founded in 1928, the company designs, distributes and sells premium underwear, lingerie, bras, sleepwear, loungewear and swimwear for women and men, with a portfolio that also extends to sports- and business-adjacent bodywear through named innovation series (Spacer-BH, Simply Better Invisibles, Blazershirt, Prfrmnc+ Baselayer, Iconic Modal, Business Class, Dry Cotton Breeze, N8Tex). Product differentiators emphasize proprietary fabric and construction technology (Modal, Spacer, seamless) and certified sustainability lines, alongside big-size offerings. Sub-brands such as poetry (lingerie), soulwear and SUN I DAYS (women's loungewear), meystory (men's loungewear), mey ACTIVE and mey 10 out of 10 provide additional segmentation within the parent brand.

The commercial model is a hybrid DTC / wholesale / retail structure. Direct-to-consumer revenue is generated through the mey.com storefront, a mobile app with exclusive pre-launch access, video shopping, WhatsApp Club engagement and email/newsletter programs. Wholesale and partner revenue flows through the dedicated B2B portal at meyb2b.com and a network of authorized specialty retailers (mey Fachhändler), segmented separately for women's and men's collections. Owned retail stores in Germany complement the DTC channel and serve as free-return points for online orders. Distribution geography explicitly covers Germany, the Netherlands, Belgium, Luxembourg, Austria and Ireland, with localized shipping thresholds and country-specific payment methods (iDEAL, Amazon Pay). A wholly-owned distribution subsidiary, Mey Austria GmbH, supports the DACH footprint, and the entity sits within a broader Mey group that also includes operating arm Mey GmbH & Co. KG.

The company is led by three family Managing Directors — Matthias Mey, Markus Mey and Florian Mey — with no disclosed external private equity or venture capital ownership. Marketing is executed across Instagram, Facebook, YouTube, Pinterest, WhatsApp Club, email newsletter and the Awin affiliate network, supported by EU-based technology vendors for payments, consent, video, email and chat. No external funding rounds, M&A transactions, restructurings or regulatory actions are recorded in the available data.

Name

Mey Handels GmbH

Legal name

mey Handels GmbH

Website

https://mey.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Mey Handels GmbH is a German family-owned bodywear company designing premium underwear, lingerie, sleepwear, loungewear and swimwear for women and men, distributed via owned e-commerce, retail stores, specialty retailers and B2B wholesale across six European countries.

Ownership category

akta.pro rank

Product category

Underwear and Bodywear

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Shapewear & Body Contouring (CRAAAIAC)

Keywords

• Underwear and bodywear
• Women's lingerie
• Men's underwear
• Loungewear and nightwear
• Swimwear apparel

Headquarters

HQ city

Albstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through mey.com offering products for women and men including underwear, loungewear, sleepwear, and swimwear. Customers can create accounts, track orders, and access exclusive app-only offerings.
2. Retail Store Sales: Sales through owned retail stores (mey Stores) and authorized specialty retailers (mey Fachhändler) for both women's and men's collections.
3. B2B Wholesale: B2B portal (meyb2b.com) serving business customers and retailers with wholesale orders.
4. Gift Vouchers: Sale of gift vouchers available for purchase online or in German stores and outlets, redeemable within the legal limitation period of three years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mey Handels GmbH designs, manufactures, and sells premium underwear, bodywear, lingerie, loungewear, nightwear, and swimwear for women and men. The company sells its apparel collections direct-to-consumer through its own e-commerce platform (mey.com), mobile app, and owned retail stores, complemented by specialty retailer partners and a B2B wholesale portal. Its range is anchored by proprietary fabric innovations such as Spacer-BH, Modal, Blazershirt, Prfrmnc+, and N8Tex technologies.

Product overview

Mey Handels GmbH is a German underwear and bodywear company offering a comprehensive product portfolio for women and men. The core offering consists of bras, panties, lingerie, underwear, nightwear, loungewear, and swimwear. The company distinguishes itself through innovation series including Spacer-BHs (ultra-lightweight breathable bras), Simply Better Invisibles (seamless invisible underwear), Blazershirt (high-tech business attire), and Prfrmnc+ (outdoor sports base layers) for women, and Iconic Modal, Business Class, Dry Cotton Breeze (sweat protection), and N8Tex (regenerative sleepwear) for men. Mey operates a unified e-commerce platform with complementary services including a mobile app with exclusive early access shopping, Video Shopping feature, WhatsApp Club loyalty program, affiliate Partner Program via Awin, and a B2B portal for wholesale customers. The company also offers sub-brands like poetry (romantic lingerie), soulwear and SUN I DAYS (women's loungewear), meystory (men's loungewear), and premium lines like mey 10 out of 10 and Luxurious Lingerie.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Bras (BHs) Premium women's bras in multiple constructions (bralettes, bustiers, push-up, T-shirt, underwire, wire-free, padded, seamless, spacer, and Poetry styles), sold direct-to-consumer and through specialty retailers.
• Women's Slips & Panties Women's panties and slips spanning strings, bikini, hipster, midi, seamless, and basic constructions, sold direct and through Fachhändler.
• Women's Lingerie (Dessous) Women's sensual lace and detail-driven lingerie, including camisoles, bodies, and coordinated bra/panty sets such as the Poetry line.
• Women's Undershirts & Tops Women's undershirts, tops, coordinated underwear sets, cotton basics, functional wear, and seamless styles.
• Women's Nightwear Women's sleepwear including nightgowns, pyjamas, sleep shirts, sleep pants, classic, basic, and size-inclusive options.
• Women's Loungewear Women's home and loungewear including tops, t-shirts, pants, leggings, and themed collections such as soulwear, SUN I DAYS, lovestory, Sportive, Streetstyles, Premium, and Wool.
• Men's Shorts & Slips Men's underwear covering slips, shorts, boxers, long pants, functional, cotton, basic, and big-size options.
• Men's Undershirts & Underpants Men's undershirts, underpants, functional and big-size underwear sets, cotton ranges, mey ACTIVE sports line, and the mey 10 out of 10 premium series.
• Men's Nightwear Men's sleepwear including pyjamas, sleep shirts, sleep pants, big sizes, basic, modern, premium, and classic styles.
• Men's Loungewear Men's loungewear including tops, t-shirts, pants, the meystory collection, bestsellers, Homeoffice, and Streetstyles.
• Men's Swimwear Men's swim shorts combining fashionable styling with performance features.
• Spacer-BH Series (Women's Innovation) Women's ultra-lightweight, breathable spacer bras using proprietary Spacer-BH construction technology, including Joan, Luxurious, and Blusenwunder styles.
• Simply Better Invisibles Series (Women's Innovation) Women's invisible, seamless underwear designed to be completely undetectable under clothing.
• Blazershirt Series (Women's Innovation) Women's high-tech business blazer shirt combining performance materials with professional styling.
• Prfrmnc+ Baselayer Series (Women's Innovation) Women's base layer technology apparel designed for outdoor sports activities.
• Iconic Modal Series (Men's Innovation) Men's premium underwear and apparel made from iconic soft Modal fabric for exceptional comfort.
• Business Class Series (Men's Innovation) Men's high-tech business underwear series designed for professional wear with advanced fabric technology.
• mey Dry Cotton Breeze Series (Men's Innovation) Men's breathable sweat-protection fabric apparel designed for summer comfort.
• N8Tex Regenerative Sleepwear (Men's Innovation) Men's regenerative sleepwear technology designed to promote better rest and recovery.
• mey x LORIOT Capsule Collection Capsule collection of bodywear designed in collaboration with LORIOT.
• Spring/Summer 2026 Collection Seasonal Spring/Summer 2026 collection of women's and men's bodywear with new arrivals across core categories and innovation series.
• Nature Connectedness Collection (Women's) Women's collection featuring natural and organic-inspired designs.
• Luxurious Lingerie Collection (Women's) Women's luxurious lingerie collection featuring premium materials and designs.
• Leo-Print Collection (Women's) Women's collection featuring leopard print designs and patterns.
• Spread Love Collection (Women's) Women's collection featuring love-themed designs and patterns.
• SUN I DAYS by mey (Women's Loungewear) Seasonal women's loungewear collection designed for sunny weather and beach-inspired looks.
• meystory Collection (Men's) Men's loungewear collection featuring storytelling-inspired comfortable designs.
• Premium-Nachtwäsche (Men's) Premium men's nightwear collection offering luxury sleepwear options.
• Mix & Match: Relax Tuned (Men's) Men's coordinated mix-and-match loungewear sets under the Relax Tuned theme.
• Sustainable & Certified Product Lines Sustainability-focused apparel lines for women and men featuring certified sustainable materials.
• Big Size Apparel Lines Extended and big-size apparel offerings for both women's and men's categories, ensuring larger fit options.
• Mey B2B Wholesale Portal (meyb2b.com) B2B portal at meyb2b.com enabling wholesale business customers and specialty retailers to place orders for Mey women's and men's collections.
• Mey Gift Vouchers Gift vouchers available for purchase online or in German stores and outlets at any Euro denomination, redeemable within the legal limitation period of three years.
• mey Mobile App (iOS/Android) Mobile shopping application available on iOS and Android platforms, offering customers exclusive early access to new collections before official launch dates.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

One partnership is on record.

• AwinminorGTM or Marketing PartnerAwin serves as mey's affiliate marketing network partner, enabling third-party publishers and content creators to promote mey products. Affiliates receive minimum 4% commission on sales with 30-day tracking cookies. Contact: Lukas Hansen at [email protected]

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Triumph International: Global lingerie and underwear incumbent with extensive wholesale and D2C presence. Highly comparable premium-mass intimates positioning, women's-led assortment, and multi-channel distribution mirror mey's go-to-market model across Europe.
• sloggi: European underwear brand owned by Triumph with broad everyday and comfort underwear assortment. Comparable to mey on basic-to-premium underwear, men's and women's categories, and extensive pan-European D2C plus retail distribution.
• Wacoal: Japanese premium intimates and bodywear brand with global D2C and department-store distribution. Comparable to mey on premium bra and bodywear R&D focus, women's specialty positioning, and global specialty-store wholesale channels.

Direct peers

• Calida Group: Swiss premium underwear, lingerie and loungewear brand with strong D2C and own-retail operations across DACH and Europe. Operates in the same premium-intimates category as mey with comparable sustainable-certified product positioning and heritage brand equity.
• Hanro: Swiss premium underwear, sleepwear and loungewear brand with European D2C and boutique distribution. Directly comparable to mey on premium positioning, sustainable materials focus, and the women's-plus-men's intimes category breadth.
• Schiesser: German heritage underwear and bodywear brand with a long history and direct-to-consumer plus retail distribution. Comparable to mey on German-origin premium positioning, women's and men's underwear breadth, and multi-channel European footprint.
• Wolford: Austrian luxury hosiery, bodywear and lingerie brand with strong D2C and own-store network across Europe. Comparable to mey on premium intimates positioning, high-quality European manufacturing heritage, and women's-led product portfolio.
• Hunkemöller: European lingerie and loungewear retailer with ~750 stores and strong D2C operations. Direct peer to mey on women's intimates specialty retail, multi-channel model (own retail + e-commerce), and European footprint.
• Lise Charmel: French premium lingerie and corsetry brand distributed across specialty retailers and D2C. Comparable to mey on luxury lingerie segment, women-focused premium positioning, and European specialty-store distribution model.
• Anita Dr. Helbig / Anita since 1886: German premium lingerie and mastectomy bra specialist with strong European D2C and specialty retail presence. Comparable to mey on German premium-intimates heritage, size-inclusive (big size) product lines, and specialty retailer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/meybodywear
• Facebookfacebook.com/MeyBodywear
• Instagraminstagram.com/meybodywear
• Pinterestpinterest.de/mey_bodywear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mey Handels GmbH