What Lise Charmel does

Lise Charmel is a French luxury lingerie house founded in 1968 and headquartered in Lyon, France, operating as part of the Lise Charmel Group, which holds five distinct brands across differentiated apparel universes. The company manufactures and sells premium intimate apparel — lingerie (bras E to H cups, panties, bodysuits, accessories), swimwear (one-pieces, bikinis, E to G cups), loungewear (nighties, tops, pants, shorts, pyjamas, dresses), and resort coverups (pareos, kaftans, jumpsuits) — through couture-inspired collections such as VOYAGE SPLENDEUR, ELEGANCE ARTIST, L'HIVER EN FETE, LIBERTINE EN FLEURS, DANSE DES FLEURS, DESIR ET VOLUPTE, and ETE VOLUPTE, plus curated Iconic, Shades of White, Shades of Nude, and Evening Finery assortments.

Its go-to-market is primarily direct-to-consumer through the official lisecharmel.com e-commerce storefront — including a US-dedicated locale at /lc_us_en/ operated by Lise Charmel USA Corp. — supported by a store locator for retail partners, an email newsletter, Facebook and Instagram presence, and an affiliate/referral program. The pricing model is unit-based at premium price points, with items ranging from approximately $114 (basic briefs) to $526 (silk robes), positioning the brand in the French couture tier of the global intimate apparel market. The business has no disclosed AI, no proprietary technology platform, and operates as a privately held for-profit company with 101-250 employees; it monetizes through one-time unit sales rather than subscriptions or licensing, targeting affluent female consumers who value French design heritage, premium materials (silk, embroidery, guipure, lace), and extended cup sizing.

Name

Lise Charmel

Legal name

Lise Charmel USA Corp.

Website

https://lisecharmel.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Lise Charmel is a French luxury lingerie house founded in 1968 in Lyon, designing and selling premium bras, panties, swimwear, loungewear, and resort coverups through DTC e-commerce and a global retail partner network to affluent female consumers seeking couture-inspired intimate apparel.

Ownership category

akta.pro rank

Product category

Luxury Lingerie

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industry

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Luxury lingerie brand
• Designer swimwear
• Women's loungewear
• French intimate apparel
• Premium nightwear

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct-to-consumer sales via its e-commerce website, selling luxury lingerie, swimwear, loungewear, and accessories at premium price points ranging from $114 to $526 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lise Charmel designs, manufactures, and sells premium intimate apparel under multiple luxury product lines. The portfolio covers lingerie (bras, panties, bodysuits, accessories — including E to H cup sizing), swimwear (one-pieces, bikini tops, bikini bottoms with E to G cup options), loungewear (nighties, tops, pants, shorts, pyjamas, dresses), and coverups (pareos, kaftans, jumpsuits). Merchandise is sold globally through direct e-commerce and authorized retail partners, with signature collections such as VOYAGE SPLENDEUR, ELEGANCE ARTIST, L'HIVER EN FETE, LIBERTINE EN FLEURS, DANSE DES FLEURS, DESIR ET VOLUPTE, and ETE VOLUPTE at premium price points ($114–$526 per item).

Product overview

Lise Charmel is a luxury French lingerie brand offering a comprehensive fashion portfolio across four core product categories: Lingerie (bras, panties, bodysuits, accessories), Swimwear (one-pieces, bikini tops, bikini bottoms), Loungewear (nighties, tops, pants, shorts, pyjamas, dresses), and Coverups (pareo, tunics, kaftans, jumpsuits). The brand operates through multiple product lines including VOYAGE SPLENDEUR (loungewear/pyjamas in polyester prints), ELEGANCE ARTIST (luxury silk lingerie with embroidery), L'HIVER EN FETE (seasonal viscose voile collection), LIBERTINE EN FLEURS (flowery designs), DANSE DES FLEURS, DESIR ET VOLUPTE, and ETE VOLUPTE. Collections are organized into ICONIC COLLECTIONS (enduring signature styles), seasonal NEW collections, EVENING FINERY, SHADES OF WHITE, and SHADES OF NUDE. Products are sold through the official e-commerce store with free delivery from $400. The company also maintains a group presence with 5 brands across different universes.

Differentiator

Problem solved

Functional benefit

Products and services

• Lingerie Luxury lingerie including bras (push-up, T-shirt, demi-cups, full coverage, non-wire, strapless, convertible, E to H cups), panties (thongs, tangas, boyshorts, Italian briefs, high waist, shaping briefs), bodysuits, and accessories — for women seeking premium French-design intimate apparel with extended fit options.
• Swimwear Luxury swimwear including one-piece swimsuits (full coverage, wire-free, E to G cups), bikini tops (padded, triangles, bandeau, full cups, bralettes), and bikini bottoms (bikinis, swim panty, high-waist, hipster) — designed for women seeking premium fit-inclusive resort swimwear.
• Loungewear Luxury loungewear including nighties (babydolls), tops (negligees, tee-shirts, camisoles), pants, shorts, pyjamas (jackets), and dresses — for at-home comfort and style with French couture flair.
• Coverups Beach and resort coverup garments including pareos, tops/tunics/shirts, kaftans/ponchos, dresses (short, midi, maxi), and jumpsuits — designed to coordinate with the luxury swimwear line for resort and beach occasions.
• Accessories Lingerie accessories complementing the core apparel offerings for women seeking to complete their luxury intimate apparel wardrobe.
• VOYAGE SPLENDEUR Loungewear and pyjama collection featuring placed-print woven fabrics with peach-colored piping, made from polyester with polyamide/nylon blends. Includes jackets, shorts, pants, robes, caracos, and nighties.
• ELEGANCE ARTIST Luxury lingerie and loungewear collection featuring silk pieces with scalloped embroidery. Includes bras (demi cup, full cup, non-wire, glam triangle, padded contour, 3/4 cup, 3-parts full cup), panties (thong, fancy brief, high waist brief, boyshort, Italian brief, g-string), lingerie shorts, camisoles, robes, and sexy nighties.
• L'HIVER EN FETE Seasonal lingerie and loungewear collection in printed viscose voile. Includes demi cup bras, full cup bras, non-wire bras, glam triangles, padded contours, thongs, fancy briefs, boyshorts, sexy thongs, Italian briefs, high waist briefs, shorts, pants, robes, caracos, and nighties.
• LIBERTINE EN FLEURS Lingerie collection featuring flowery designs and romantic styling. Includes lingerie shorts made from embroidery and guipure fabrics.
• DANSE DES FLEURS Flowery-themed loungewear and lingerie collection featuring embroidered fabrics. Includes lingerie shorts.
• DESIR ET VOLUPTE Seduction and glamour-focused lingerie collection. Includes shorts with elegant styling.
• ETE VOLUPTE Summer-themed loungewear collection. Includes printed and embroidered shorts for warm weather.
• ICONIC COLLECTIONS Curated selection of the brand's most iconic and enduring lingerie and swimwear styles for repeat customers seeking signature pieces.
• EVENING FINERY Evening and special occasion lingerie pieces designed to invoke sensuality and glamour for night wear.
• SHADES OF WHITE Timeless white lingerie collection illuminated by distinctive details crafted to capture desire for light.
• SHADES OF NUDE Elegant lingerie collection in natural tones and precious materials for timeless sophistication.
• Nightwear Nighttime lingerie and sleepwear for evening and intimate wear.
• Ready-to-Wear Ready-to-wear garments for everyday and occasion wear complementing the intimate apparel portfolio.
• Bodysuits Bodysuit garments that coordinate with the lingerie and loungewear collections.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• La Perla: Italian-founded luxury lingerie and loungewear maison operating at comparable premium price points with a strong couture heritage and global DTC presence. Directly competes for the same affluent female consumer seeking designer intimate apparel.
• Agent Provocateur: British luxury lingerie brand positioned in the seduction and glamour segment of premium intimates, with couture-inspired design and premium pricing. Competes for the same aspirational luxury lingerie customer.
• Aubade: French luxury lingerie brand known for seduction-focused design and couture craftsmanship, sold at premium price points through department stores and own retail. Direct head-to-head competitor in the French luxury intimates category.
• Maison Lejaby: French heritage lingerie brand combining craftsmanship with contemporary design, sold at premium price points in department stores and online. Comparable French luxury positioning and similar product breadth.
• Chantelle: Heritage French lingerie brand with a similar multi-generational positioning, broad product portfolio (bras, panties, swim), and DTC plus wholesale distribution. Comparable in craftsmanship focus and target customer demographic.
• Simone Pérèle: Paris-based luxury lingerie maison with a heritage positioning similar to Lise Charmel, serving affluent customers with premium bras, panties, and coordinated collections. Competes directly across product range and price tier.

Broad incumbents

• Calvin Klein (intimates): Global apparel brand with a sizable intimates and loungewear line at accessible premium price points, leveraging the parent PVH's massive distribution and marketing scale. Adjacent competition for the same customer wallet at a different price tier.
• Victoria's Secret: Largest global intimates retailer with a much broader mass-premium positioning and significantly larger scale (thousands of employees, billions in revenue). Operates in the same product categories at lower average price points, representing a different tier of competition.

Emerging players

• Savage X Fenty: Digitally-native intimates brand blending luxury aesthetics with direct-to-consumer and membership models. Competes for a younger, digitally-engaged segment of the same premium intimates customer through a fundamentally different operating model.
• Eberjey: Premium loungewear and lingerie brand with a DTC-led, design-forward positioning at luxury-adjacent price points. Smaller scale than Lise Charmel but targets a similar customer with comparable premium intimate apparel and sleepwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lisecharmelgroup
• Instagraminstagram.com/lisecharmel_officiel
• Xx.com/lisecharmelgrp
• LinkedInlinkedin.com/company/lise-charmel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lise Charmel