Cambridge Senior Living

What Cambridge Senior Living does

Cambridge Senior Living is a privately held, for-profit senior care operator founded in 2018 and headquartered in Eau Claire, Wisconsin, that runs three Community Based Residential Facilities (CBRF) across Western Wisconsin — in Rice Lake (flagship, up to 68 residents), Hudson (opened March 2021, up to 70 residents), and Eau Claire (opened 2022) — collectively serving 200+ residents. The company delivers a continuum-of-care model spanning Independent Living, Skilled Assisted Living (SAL), Skilled Senescence Care, and End-of-Life Care, with the stated differentiator being SNF-level clinical capabilities (24/7 nursing access, on-site NP visits, wound care, IV therapy) delivered in a CBRF setting, plus an aging-in-place design that lets residents transition through care levels without relocating.

The core "product" is the physical facility plus integrated clinical and hospitality services — including Executive Chef dining under a Farm-to-Fork program, an on-site salon/spa, life enrichment programming, and an It's Never Too Late (iN2L) resident engagement technology — rather than a software platform. Revenue is generated via individualized monthly subscription rates set through a free personal assessment that maps resident acuity to pricing; no standard rate card is published. Go-to-market is direct-to-consumer via the cambridge.care website, social media (Facebook, Instagram), and in-person facility tours, with a Retreat/Respite Stays offering that functions as a trial-acquisition channel. The company is sub-brand affiliated with "CSL Skilled Healthcare Solutions" and holds Wisconsin CBRF licensure.

Name

Cambridge Senior Living

Legal name

Cambridge Senior Living

Website

https://cambridge.care

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Cambridge Senior Living operates three Community Based Residential Facilities in Western Wisconsin (Rice Lake, Hudson, Eau Claire), delivering a continuum of senior care from Independent Living through Skilled Senescence and End-of-Life Care to 200+ residents with on-site clinical staffing.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

Keywords

• Assisted living services
• Senior residential care
• Independent living facilities
• Skilled nursing care
• Respite care stays

Headquarters

HQ city

Rice Lake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Senior Living Care Services: Monthly fee-based senior living care services including Independent Living, Assisted Living, and Skilled Senescence Care. Rates are determined through personal assessment and vary based on individual care needs. Includes room and board, meals, housekeeping, laundry, activities, and 24-hour staff support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cambridge Senior Living operates three licensed Community Based Residential Facilities (CBRF) in Western Wisconsin providing a continuum of senior care: Independent Living, Skilled Assisted Living (SAL), Skilled Senescence Care, End-of-Life Care, and short-term Retreat/Respite stays. Monthly recurring fees cover room, board, three-course chef-prepared meals, housekeeping, activities, 24-hour staff, and clinical services delivered through its 'CSL Skilled Healthcare Solutions' program with on-site nursing and NP visits.

Product overview

Cambridge Senior Living is a Community Based Residential Facility (CBRF) providing senior care services across three Wisconsin locations (Hudson, Rice Lake, and Eau Claire). The company offers a continuum of care including Independent Living, Skilled Assisted Living (SAL), and Skilled Senescence Care, allowing residents to age in place. Retreat/Respite Stays provide temporary accommodations for trial visits or recovery. Each facility features amenities including Executive Chef Services, Clinical Care Services, Life Enhancement Programs, and Salon & Spa Services. Room types include Magnolia Companion Suite, Hickory Suite, and Maple Studio Room. The Hudson facility opened in 2021 and the Eau Claire facility opened in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Retreat / Respite Stays Short-term temporary stays at Cambridge Senior Living facilities for seniors who want to trial assisted living before committing to long-term residency, or for those recovering from a medical procedure and needing temporary assisted-living-level support.
• Independent Living Housing option for seniors who wish to retain independence while eliminating the burden of housework and yard maintenance, with access to social activities, dining, and on-site support.
• Skilled Assisted Living (SAL) Enhanced assisted living for seniors needing assistance with daily tasks and wellness care, featuring 24/7 nurse access, weekly therapy, chef-prepared meals, individual care management, and the CSL Skilled Healthcare Solutions clinical program.
• Skilled Senescence Care Individualized, heightened level of support for residents requiring stabilization of environment, routine, and medications to assist with diagnoses, diseases, and their progression, with a private medical room for on-site assessments.
• Executive Chef Services (Farm-to-Fork Dining) Restaurant-style dining with three-course meals prepared daily by an executive chef using fresh, locally-sourced seasonal ingredients from partner farms, plus all-day dining menu options.
• Clinical Care Services 24/7 nursing staff access, on-site diagnostic services, wound care, and coordination with specialists including podiatry, audiology, optometry, and psychiatric services delivered via the CSL Skilled Healthcare Solutions program.
• Life Enhancement Programs Activity programs including clubs, community outings, game nights, spiritual events, live music, crafts, and celebrations to keep residents socially engaged.
• Salon & Spa Services On-site Serenity Salon & Spa offering haircuts, manicures, pedicures, and access to the Grand Bath with whirlpool spa tub.
• Magnolia Companion Suite Large suite with kitchenette area, private bathroom, two spacious closets, and ample living space with multiple layout options.
• Hickory Suite Suite with kitchenette area and spacious closet offering comfortable accommodations for residents.
• Maple Studio Room Studio room with multiple layout options providing private accommodations for residents.

Quantifiable outcome

• Cost savings compared to Skilled Nursing Facilities for those not receiving skilled services

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Local Farmers (Farm-to-Fork Partners)minorOthersCambridge partners with local farmers for the freshest ingredients in their Farm-to-Fork cuisine program. Executive Chef meals are designed and prepared daily with the freshest seasonal ingredients sourced from local farms.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities offering independent living, assisted living, memory care, and continuing care. Comparable as a broad competitor in assisted living/CCRC, but at vastly greater scale and national footprint versus Cambridge's three Wisconsin facilities.
• Sunrise Senior Living: National senior living operator with a strong assisted living and memory care portfolio across the US, including CCRC-like continuum communities. Comparable offering profile (premium amenities, clinical care, dining programs) but at national scale with greater brand recognition.
• Atria Senior Living: Large multi-state operator of independent living, assisted living, and memory care communities with emphasis on hospitality-grade amenities and programming. Directly comparable amenity and service positioning, though Atria operates at significantly greater scale.

Direct peers

• New Perspective Senior Living: Mid-size Midwest-focused operator of independent living, assisted living, and memory care communities with a continuum-of-care model similar to Cambridge. Operates in nearby Midwest states with comparable size, regional focus, and aging-in-place positioning.
• Vista Senior Living: Regional senior living operator with assisted living, memory care, and independent living communities across the Midwest. Closely comparable business model and scale profile, including hospitality-driven amenities and continuum-of-care service mix.
• Enlivant: Multi-state assisted living and memory care operator with ~200+ communities serving seniors requiring personal care support. Comparable size tier and care-level mix, including aging-in-place programming and CBRF-equivalent service offerings.
• Senior Lifestyle: Mid-size operator of independent living, assisted living, and memory care communities across multiple US states with a hospitality-focused amenity approach. Comparable scale, service continuum, and family-targeted GTM.
• Five Star Senior Living: Senior living operator offering independent living, assisted living, and memory care with emphasis on lifestyle programming and clinical services. Comparable continuum-of-care model and amenity-driven positioning, with greater geographic spread.
• Sonata Senior Living: Regional operator of assisted living and memory care communities with a hospitality-driven amenity model including chef-prepared dining and life enrichment programming. Comparable in scale and positioning to Cambridge's Wisconsin campuses.
• Heritage Senior Living: Midwest-focused senior living operator providing assisted living and memory care in smaller-scale communities across Wisconsin, Illinois, and neighboring states. Comparable regional footprint, size tier, and CBRF-equivalent assisted living service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CambridgeSeniorLiving
• LinkedInlinkedin.com/company/cambridge-senior-living
• Instagraminstagram.com/cambridgeseniorliving

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambridge Senior Living