New Perspective Senior Living

What New Perspective Senior Living does

New Perspective Senior Living is a privately held for-profit senior living operator headquartered in Minnetonka, Minnesota, founded in 1998. The company operates 49 senior living communities across eight U.S. states — Minnesota, Wisconsin, Ohio, Pennsylvania, Indiana, Illinois, Missouri, and North Dakota — serving more than 8,000 families. Its portfolio spans a full continuum of care: Independent Living for active seniors, Assisted Living for residents needing support with activities of daily living, specialized Memory Care for residents with dementia or Alzheimer's disease, and Patio Homes at select locations.

The company's core offering is residential senior living with integrated clinical and lifestyle services. Underlying technology is not deeply proprietary but is operationally meaningful: Accushield provides portfolio-wide visitor management and credential verification, Safely You delivers fall detection and rapid response, and LifeLoop powers resident engagement and programming. Healthcare partners Curana Health (on-site primary care), Odom Health & Wellness, and FOX Rehabilitation (on-site physical and occupational therapy) bring clinical services directly to residents. Sub-brands including Woodland Terrace, Haven at Lakewood, and The Winds at Mattern Orchard have been retained from prior acquisitions.

Revenue is generated primarily through monthly rental fees (subscription-style recurring revenue) that bundle apartment rent, utilities, dining, housekeeping, activities, wellness, and transportation, with care services priced additively based on individual needs. Pricing is quote-based, starting at $2,135/month at the Arden Hills location, with Medicaid, Medicare, and long-term care insurance applicable in some states. Go-to-market is direct-to-consumer: families discover communities via the website, SEO, virtual 360° tours, and educational content, then engage via phone advisors (888-229-2298) and in-person tours. In April 2024 the company executed its first external capital raise — over $200 million from BMO, Fengate, and Boldt — to fund acquisitions of six additional communities and to pursue a broader $500 million acquisition and development pipeline.

Name

New Perspective Senior Living

Legal name

New Perspective Senior Living, LLC

Website

https://npseniorliving.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

New Perspective Senior Living is a private Midwest senior living operator founded in 1998, running 49 communities across 8 states offering independent living, assisted living, memory care, and patio homes to over 8,000 families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living communities
• Assisted living services
• Memory care facilities
• Independent living residences
• Senior care housing

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices48 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Rental Fees: Residents pay monthly rental fees that include apartment rent, basic utilities, dining, housekeeping, activities, wellness opportunities, and transportation for community outings. Care services (assisted living, memory care, therapy) are added on top based on individual needs. The model allows residents to age in place as needs change.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

New Perspective Senior Living operates 49 senior living communities across 8 U.S. Midwest states, providing a continuum of care that includes Independent Living, Assisted Living, Memory Care, and Patio Homes. Residents pay monthly fees covering apartment rent, utilities, dining, housekeeping, activities, wellness, and transportation, with additional care services added based on individual needs to support aging in place.

Product overview

New Perspective Senior Living operates a portfolio of senior living communities across 8 U.S. states, offering three core living-option products: Independent Living (maintenance-free lifestyle for active seniors), Assisted Living (support for daily tasks while preserving independence), and Memory Care (specialized secured environment for dementia/Alzheimer's residents). The portfolio also includes Patio Homes at select locations. These core products are supplemented by a suite of add-on services and modules including Culinary Services (chef-prepared dining), Health and Wellness (on-site OT/PT therapy via Odom Health & Wellness and FOX Rehabilitation), Safely You Fall Detection (real-time fall response), and pet-friendly residences. The company has expanded Accushield visitor management across all locations, and integrates LifeLoop for resident engagement and Curana Health for on-site healthcare. Communities are spread across Minnesota, Wisconsin, Ohio, Pennsylvania, Indiana, Illinois, Missouri, and North Dakota, with 49 total locations serving over 8,000 families.

Differentiator

Problem solved

Functional benefit

Brands

• Woodland Terrace: Senior living communities in Indiana (Carmel, Danville, New Palestine) offering assisted living services
• Haven at Lakewood
• The Winds at Mattern Orchard
• The Fields

Products and services

• Independent Living Maintenance-free residential living for active seniors who do not require assistance with activities of daily living, including amenities such as dining, housekeeping, transportation, social activities, and community engagement.
• Assisted Living Residential care providing daily support with medication management, personal care, and mobility for seniors who need help with activities of daily living while preserving independence and dignity.
• Memory Care Specialized secured residential care for residents with Alzheimer's disease or dementia, staffed with specially trained caregivers providing 24/7 access, individualized care routines, and cognitive support.
• Patio Homes Standalone villa or patio home-style independent living residences available at select communities (Danville, IN; New Palestine, IN; Lake Elmo, MN) with access to community services and care amenities.

Quantifiable outcome

• 8,000+ families have chosen New Perspective Senior Living for their loved ones
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AccushieldcoreTechnology or Integration · 24 February 2026Accushield has been implemented across all New Perspective Senior Living communities to support visitor management and credential verification. The system digitizes access control and collects real-time feedback, enhancing resident safety, operational efficiency, and community engagement.
• Safely YoucoreTechnology or IntegrationSafely You provides immediate fall detection and response technology that alerts the care team when a resident falls, enabling rapid response. Families gain peace of mind knowing their loved ones are protected by sophisticated fall detection infrastructure.
• Bethel UniversityminorStrategic or Co-development PartnerNew Perspective Arden Hills has an enriching partnership with Bethel University, located next door at the Anderson Center. Residents enjoy cultural events, concerts, and activities right next door to the community.
• Curana HealthcoreStrategic or Co-development PartnerCurana Health offers on-site healthcare services at New Perspective communities, bringing compassionate primary and preventive healthcare directly to residents' doors through regular at-home visits. This service is provided at no cost to residents, helping them stay on track with treatment plans while remaining comfortably at home.
• Odom Health & WellnesscoreStrategic or Co-development PartnerOdom Health & Wellness provides on-site physical therapy and occupational therapy services at New Perspective communities. They work with residents to understand their individual goals and create customized wellness and rehabilitation plans.
• FOX RehabilitationcoreStrategic or Co-development PartnerFOX Rehabilitation delivers on-site physical therapy and occupational therapy services at New Perspective communities, supporting residents' physical goals through personalized rehabilitation and wellness programs.
• LifeLoopcoreTechnology or IntegrationLifeLoop provides the community engagement platform for New Perspective residents, featuring engaging content and programs covering a wide range of subjects and interests to support whole-person well-being and social connection.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lifespace Communities: Lifespace Communities operates not-for-profit continuing care retirement communities (CCRCs) across the Midwest and South. Comparable to NPSL for its CCRC continuum model (IL, AL, skilled nursing) and Midwest density, though structured as a nonprofit.
• Eclipse Senior Living: Eclipse Senior Living manages and operates independent living, assisted living, and memory care communities, often in partnership with institutional investors. Comparable to NPSL for its Midwest presence, institutional capital partnership model, and continuum-of-care offering.

Direct peers

• Senior Lifestyle: Senior Lifestyle operates over 90 senior living communities across the U.S. with a continuum-of-care model similar to NPSL. Particularly comparable as a regional-to-national operator with strong presence in the Midwest and East Coast.
• Atria Senior Living: Atria operates more than 200 communities in the U.S. and Canada offering independent living, assisted living, and memory care with a similar lifestyle-led value proposition. Comparable to NPSL in continuum-of-care model and brand emphasis on culinary and engagement programs.
• Legend Senior Living: Legend Senior Living operates assisted living and memory care residences, primarily in the South and Midwest. Comparable to NPSL for its assisted living and memory care focus and its emphasis on personalized wellness programming.
• Sonida Senior Living (formerly Capital Senior Living): Sonida Senior Living operates assisted living and memory care communities across the U.S. Comparable to NPSL for its focus on assisted living and memory care in small-to-mid markets and recurring monthly fee economics.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with ~640 communities across independent living, assisted living, and memory care. It is the most directly comparable scaled operator to NPSL in product mix and recurring-revenue model, though it is significantly larger and national rather than Midwest-focused.
• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities, many of which are managed under contract for owners. Comparable to NPSL in its operating model across IL/AL/MC and recurring fee structure.
• Sunrise Senior Living: Sunrise Senior Living operates over 270 communities offering assisted living, memory care, and independent living with a strong clinical and dementia-care reputation. Comparable to NPSL across the assisted living and memory care product lines, with similar recurring-fee economics.
• Sinceri Senior Living (formerly Enlivant): Sinceri Senior Living operates assisted living and memory care communities nationwide with a focus on personalized care. Comparable to NPSL for its AL/MC product mix and recurring monthly care fees, though more national in footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@newperspectiveseniorliving
• Xx.com/lifeonpurpose
• Facebookfacebook.com/npseniorliving
• LinkedInlinkedin.com/company/1109387

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Perspective Senior Living