Livv Housing Group

What Livv Housing Group does

Livv Housing Group is a charitable registered society (under the Cooperative and Community Benefit Societies Act 2014) operating as a social housing provider in the United Kingdom. The organisation owns and manages approximately 13,000 homes across the Liverpool City Region and the North West, primarily concentrated in Knowsley. Its core product set comprises general needs social rent housing, Shared Ownership homes (10–75% share purchases with income cap of £80,000), and supported housing including Extra Care (55+) and Inspired Living (60+) schemes. Housing allocation is delivered through the Property Pool Plus platform and mutual exchanges via HomeSwapper, while Shared Ownership sales are handled by a dedicated in-house sales team. The group operates a three-subsidiary structure: Livv Maintenance Limited (in-house property repairs, planned works, gas/electrical compliance), Livv Homes Limited (development and sales), and Livv Investment Limited (investment activities).

The business is funded primarily through recurring social rent and service charge income from its 13,000-home portfolio, with supplementary Shared Ownership rental income, staircasing transactions, contents insurance referral partnerships, and grant funding from Homes England for new development. Procurement spend reached £85.5m (incl. VAT) in FY 2024-2025, and headcount stood at 536 employees as of 31 March 2025. The technology stack is centred on a social housing management platform with the LivvOnline customer portal for self-service, supported by Microsoft 365 Copilot for internal productivity and the Livvi digital assistant chatbot for 24/7 customer service. The Better Off Calculator, licensed from Policy In Practice, is a customer-facing benefit eligibility tool. Direct-to-tenant distribution is augmented by community investment programmes (the Livv in Your Community grant scheme awarded £71,750 to 14 VCFSE organisations in 2025), an apprenticeship pipeline (250+ young people over 15 years), and partnerships with Knowsley Council, Merseyside Police, and sector bodies such as the Merseyside Antisocial Behaviour Partnership.

In June 2026, Livv received a C1 consumer grading (the highest possible) from the Regulator of Social Housing alongside G2 governance and V2 financial viability gradings; the latter two followed a proactive self-referral on covenant reporting controls, with a stated improvement programme in place. The organisation is led by Chief Executive Sharon Marsh and is headquartered in Prescot, Merseyside.

Name

Livv Housing Group

Legal name

Livv Housing Group

Website

https://livvhousinggroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Livv Housing Group is a UK charitable registered society providing approximately 13,000 social rent, Shared Ownership, and supported housing homes across the Liverpool City Region and the North West, with 536 employees and in-house maintenance and community investment services.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Lessors of Residential Buildings and Dwellings (531110), Assisted Living Facilities for the Elderly (623312), Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513), Real Estate (6500)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Social housing provider
• Affordable rental homes
• Shared ownership housing
• Supported living services
• Community housing association

Headquarters

HQ city

Prescot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rent: Rental income from approximately 13,000 homes across Liverpool City Region and the North West. Rent payments managed through direct debit setup on monthly or weekly basis.
2. Shared Ownership: Partial home ownership model where customers purchase shares (10-75%) and pay reduced rent on the remaining share. Additional income from staircasing (buying more shares) and resale transactions.
3. Contents Insurance Referrals: Referral partnerships with insurance providers (Aviva, Lloyds Bank, RSA Insurance) for tenant contents insurance needs.
4. Procurement Spending: Organisation spent £85.5m including VAT in financial year 2024-2025 through procurement for property contractors, corporate goods/services, marketing, and office supplies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Livv Housing Group is a social housing provider that owns and manages approximately 13,000 homes across Liverpool City Region and the North West of England. Its core offering consists of social rent properties allocated via Property Pool Plus, Shared Ownership homes (10-75% share purchase with subsidised rent on remaining share), and Supported Housing schemes including Extra Care (55+) and Inspired Living (60+) apartments. Revenue is generated through recurring rental payments, Shared Ownership staircasing transactions, and the in-house Livv Maintenance subsidiary that delivers repairs and facilities management services.

Product overview

Livv Housing Group is a social housing provider operating as a charitable registered society under the Cooperative and Community Benefit Societies Act 2014. The company manages approximately 13,000 homes across Liverpool City Region and the North West, primarily in Knowsley. Its core housing offerings include social rent properties, Shared Ownership homes, and Supported Housing (extra care and Inspired Living for older residents). The product portfolio is complemented by Livv Maintenance (in-house repairs and facilities management), the Livvi digital assistant for customer service, the Better Off Calculator for financial eligibility assessment, Advisory Services for benefit and wellbeing support, and the Livv in Your Community grants programme. The company also offers a Future Skills training programme for customers and provides extensive home safety and compliance services including fire risk assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Livvi: Digital customer service assistant and chatbot to help customers with tenancy matters, booking repairs, managing rent accounts, and connecting to support services.

Products and services

• Social Housing Homes for Rent Approximately 13,000 social rent homes allocated to eligible tenants through the Property Pool Plus regional housing allocation scheme, providing affordable rental housing for general needs, families, individuals, and vulnerable populations across Knowsley and Merseyside. Tenants pay monthly or weekly rent via direct debit with support from a dedicated Income Team for arrears management.
• Shared Ownership Homes Part-buy, part-rent homeownership product where customers purchase a 10-75% share of a newbuild property and pay reduced rent on the remaining share, with eligibility for households earning under £80,000/year. Customers can staircase to higher ownership over time, with resale transactions also managed by Livv Homes sales team operating Monday-Friday 9am-5pm.
• Supported Housing (Extra Care and Inspired Living) Housing schemes for older and vulnerable residents including Extra Care for adults 55+ with care needs offering fully accessible apartments with on-site care providers, 24/7 emergency assistance, and regular events, and Inspired Living for over 60s providing independent living with dedicated Independent Living Advisor support and 24-hour emergency alarm systems.
• Livv Maintenance (Property Repairs and Facilities Management) Wholly-owned subsidiary Livv Maintenance Limited delivering in-house property repairs, planned improvements, gas servicing, electrical testing, and facilities management services across the portfolio, reducing dependence on third-party contractors.
• Better Off Calculator Free benefit eligibility assessment tool that reviews household income and circumstances against all available government schemes (Universal Credit, Housing Benefit, etc.) to identify unclaimed financial support entitlements, powered by Policy In Practice and available to all customers.
• Future Skills Programme Free short industry-specific training courses for customers in construction, warehousing and logistics, health and social care, and maritime, including travel passes, expense vouchers, guaranteed progression interviews, and 1:1 support to help residents secure employment.
• Livv in Your Community Grants Programme Community investment grant scheme awarding funding to local voluntary, community, faith, and social enterprise (VCFSE) organisations to deliver initiatives tackling social isolation, digital exclusion, and financial hardship across Knowsley. The scheme is now in its third year.
• Advisory Services Team Dedicated advisory service providing benefit maximisation support, bill switching through Pocket Power partnership, affordable food access schemes, health and wellbeing support, safeguarding referrals, and employment and skills assistance for tenants facing financial hardship.

Quantifiable outcome

• 13,000 homes across Liverpool City Region and North West
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Merseyside Antisocial Behaviour PartnershipcoreStrategic or Co-development Partner · 15 April 2026Pan-Merseyside partnership uniting 20+ organisations (housing associations, councils, charities) to tackle antisocial behaviour. Includes regular data sharing, increased transparency, and stronger accountability. Partners include Livv, Merseyside Police, and Onward Homes.
• Cash for KidsminorStrategic or Co-development Partner · 22 December 2025Charity partnership for Mission Christmas appeal. Colleagues, subcontractors and neighbours donated hundreds of toys to help children and families during festive season. CEO and Director visited Liverpool warehouse for donation delivery.
• Built Group LtdcoreStrategic or Co-development Partner · 19 November 2025Liverpool-based contractor for housing development projects. Delivered Mossborough Drive development (£2.6m, 20 apartments) in Kirkby - second partnership project together. Fourth development in Knowsley. Supported 10 apprentices during construction.
• Homes EnglandcoreStrategic or Co-development Partner · 19 November 2025Government's housing and regeneration agency providing grant funding support for affordable housing development. Collaborated on Mossborough Drive social rent development in Knowsley.
• Pocket PowercoreStrategic or Co-development PartnerPartnership for helping people switch to cheaper energy deals and apply for discounts, funding, and grants for household bills. Supports Customer Hardship Project with fuel, food, and essential item vouchers.
• Citizens AdviceminorStrategic or Co-development PartnerReferral partner for energy cost advice, securing energy grants, switching suppliers. Customers can contact Citizens Advice Knowsley at 0808 278 7839.
• Knowsley's Multi-Agency Safeguarding Hub (MASH)coreStrategic or Co-development PartnerMulti-agency partnership for reporting and investigating safeguarding concerns including modern slavery. Members authorised to make referrals to National Referral Mechanism (NRM).
• Northwest Housing Safeguarding GroupminorStrategic or Co-development PartnerCollaboration with other social housing providers to share best practice on safeguarding matters.
• Policy In PracticecoreTechnology or IntegrationProvider of Better Off Calculator tool used by Livv to help customers identify unclaimed benefits and financial support. Tool reviews household income and circumstances against all available government schemes.
• Property Pool PluscoreChannel Partner/ Reseller/ DistributorRegional housing allocation scheme covering Liverpool City Region. Livv advertises rental and supported housing homes through this platform. Customers register and bid on available properties.
• HomeSwapperminorChannel Partner/ Reseller/ DistributorUK's largest direct home swap service with 500,000+ social housing tenants. Livv covers membership fees for its tenants to enable mutual exchanges.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Guinness Partnership: National housing association with a significant share of supported, extra care, and older-person housing. Directly comparable to Livv's extra care and Inspired Living schemes (60+) at a national scale.
• Home Group: Large UK-wide housing association with social rent, supported housing, and maintenance services. Comparable regulatory exposure to RSH and similar product breadth, but operating nationally rather than regionally concentrated.
• Peabody: One of the UK's largest housing associations operating social rent, shared ownership, and supported housing nationally. Much broader scale and geography than Livv, but with the same charitable-society governance model and product mix.
• Sovereign Housing Association: Nationally significant UK housing association developing and managing social rent, shared ownership and supported housing. Useful benchmark for regulatory ratings and development delivery models applicable to Livv.

Others

• Policy In Practice: Vendor of the Better Off Calculator that Livv embeds into its customer service offering. Not a peer in housing operations, but a direct technology partner whose tools shape Livv's welfare-support proposition.

Direct peers

• Plus Dane Housing: Cheshire-based housing association with a significant Merseyside presence, providing social rent, shared ownership and supported housing. Directly comparable regional peer with similar resident profile and local authority funding partnerships.
• Halton Housing: Merseyside-adjacent housing association providing social rent and supported housing services to a similar resident base. Comparable in scale, governance structure (charitable registered society), and service-led model.
• Riverside Housing Association: One of the largest housing associations in the North West / Liverpool City Region, operating tens of thousands of social rent and shared ownership homes. Closest comparable in geography, scale band, and product mix to Livv, with overlapping local authority partnerships.
• Onward Homes: Large North West housing association explicitly named as Livv's partner in the Merseyside ASB Partnership. Comparable size, geographic overlap, and joint local authority relationships make it the closest operational peer.

Regional players

• Chorley Council (Direct Services / Local Authority Housing): Example of a North West local authority still directly delivering social housing via its council housing stock — useful regional comparator to Livv's Knowsley-council origins as a stock-transfer landlord.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LivvHousing
• Instagraminstagram.com/livvhousinggroup
• Xx.com/LivvHousing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livv Housing Group