What BigRock - Institute of Magic Technologies does

BigRock S.r.l., trading as BigRock - Institute of Magic Technologies, is an Italian digital arts education institution founded in 2005 and operating as a subsidiary of H-FARM since 2017. The company is headquartered on H-FARM's 50+ hectare campus in Roncade (Treviso), Italy, sharing facilities (The Base classrooms, The Vault labs, Alajmo dining, sports amenities, Casa 39 and Silos dormitories) with the broader campus ecosystem. BigRock delivers project-based training in 3D animation, videogame development, concept art, product design, sound production, and AI-native creative production through five full-time in-person Master programs (10-month with the exception of a 6-month Sound Production track), six part-time online courses, and a residential summer program for ages 14-19. Its technical core is a Blender-based 3D production pipeline augmented by AI tools (Midjourney, Kling AI, Weavy, Suno, ElevenLabs, DaVinci Resolve, Topaz) integrated systematically across all programs, with the 2025-launched AI Creative Production Master marketed as the first professional Italian master in AI-native creative production.

Revenue is generated through tuition fees across three delivery formats: full-time Masters (with student financing of €12,500-€15,000 arranged via Intesa SanPaolo's 'Per Merito' program, deferred 12 months post-course plus a 12-month grace period), online part-time courses (21 weeks for Computer Grafica Online; 64-108 hours for the AI and Blender tracks; 72 hours for Blender Fundamentals and 3D Fashion Design), and residential summer courses (€3,500 early-bird, €3,800 full price, all-inclusive). Customer acquisition relies on Open Day events, free webinars, and direct inquiry via phone, WhatsApp, and email, with funnel management through Zoho CRM, Zoho Forms, and Woztell. The school has produced over 40 Master cohorts, with thesis videogames published on Steam and short films selected at 30+ international festivals including Giffoni, Cortoons Gandia, TAF Thessaloniki, and DUFF Dubrovnik. BigRock holds Apple Distinguished School, Autodesk Authorized Training Center, Unreal Engine Academic Partner, Wacom Experience School, The Rookies Certified School, and Wonder Dynamics Partner designations.

Name

BigRock - Institute of Magic Technologies

Legal name

BigRock S.r.l.

Website

https://bigrock.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BigRock is an Italian digital arts education institution delivering project-based training in 3D animation, game development, concept art, product design, and AI-native creative production via full-time Masters, online courses, and summer programs for students, career changers, and working professionals at H-FARM Campus.

Ownership category

akta.pro rank

Product category

Digital Arts Education

NAICS

Computer Training (61142), Fine Arts Schools (61161)

akta.pro primary industry

Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI)

akta.pro secondary industries

Gifted, Advanced & Acceleration Centers (Honors/AP/IB Enrichment) (EDANAHAL), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Digital arts education
• 3D animation training
• Game development courses
• AI creative production
• Concept art school

Headquarters

HQ city

Roncade

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Full-time Master Tuition: Full-time in-person Master programs (Computer Grafica 10 months, Sound Production 6 months, Videogames, Concept Art, Product Design) generate revenue through tuition fees paid by enrolled students. Financing options are available through Intesa SanPaolo, with repayment deferred one year after course completion.
2. Online Course Tuition: Part-time online courses (Computer Grafica Online 21 weeks, AI Visual Design 72 hours, AI UX Design 64 hours, Blender Fundamentals, 3D Fashion Design) generate revenue through per-course tuition fees.
3. Summer Course Fees: Residential summer courses for ages 14-19 (July 12-24, 2026) generate revenue at a full price of €3,800 or early-bird price of €3,500 (before April 30, 2026). Price includes accommodation, meals, hardware, software licenses, and AI credits.
4. Student Accommodation: On-campus housing at Casa 39 and Silos dormitories, managed by H-FARM Accommodation team, generates ancillary revenue for the broader H-FARM campus ecosystem. Services include weekly cleaning, WiFi, air conditioning, utilities, and a resident caretaker.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BigRock operates a private digital arts training institution that sells full-time in-person Master programs (Computer Grafica, Videogames, Concept Art, Product Design, Sound Production) and online part-time courses (Computer Grafica Online, AI Creative Production, AI Visual Design, AI User Experience Design, Blender Fundamentals, 3D Fashion Design), plus residential Summer Courses for teenagers aged 14-19. All programs integrate industry-standard tools including Blender, Unreal Engine, Unity, Midjourney, Kling AI, DaVinci Resolve, and ElevenLabs, delivered from the H-FARM Campus in Roncade, Italy.

Product overview

BigRock is a digital arts training institution offering a portfolio of full-time in-person Master programs (Computer Graphics, Videogames, Concept Art, Product Design, Sound Production) and online part-time courses (Computer Graphics Online, AI Creative Production, AI Visual Design, AI User Experience Design, Blender Fundamentals, 3D Fashion Design). The offering also includes residential Summer Courses for teenagers. Programs integrate AI tools including generative AI for images, video, and audio across multiple curricula. The institution operates from H-FARM Campus in Roncade, Italy, and was founded in 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Master in Computer Grafica (Computer Graphics) Full-time 38-week (10-month) in-person Master program training 3D artists for VFX, animation, and digital content production. Curriculum covers imaging, CG static, CG dynamic, video and content with majors in 3D Animation & VFX or 3D Product & Spatial Design. Start date October 5, 2026.
• Master in Videogames

Quantifiable outcome

• Students produce published thesis projects (short films, videogames) on Steam and film festival platforms
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• H-FARMcoreStrategic or Co-development Partner · 1 January 2017In 2017, BigRock entered H-FARM, consolidating its presence as a reference point in Italy for training in 3D, videogames, and concept art. H-FARM is a 50+ hectare campus housing schools, startups, and innovative businesses. BigRock operates as a school within the H-FARM Campus ecosystem, sharing facilities including The Base (classrooms), The Vault (labs), sports facilities, and dining venues managed by Alajmo Group.
• Mondo NovocoreStrategic or Co-development PartnerMondo Novo is an AI-first creative studio led by Carlo De Togni. Under De Togni's creative direction, Mondo Novo co-developed the AI Creative Production Master with BigRock, providing curriculum, industry expertise, and professional AI-native production workflows. This is the first professional Master in AI-native creative production in Italy.
• Carlo De Togni (Mondo Novo)coreStrategic or Co-development PartnerCarlo De Togni is an AI Filmmaker and Creative Technologist who has been experimenting with AI-native audiovisual production since 2022. He is founder of Mondo Novo and serves as Creative Partner of Runway and Kling AI. He directs the AI Creative Production Master at BigRock and provides 1:1 peer review sessions (3 tokens per student, 30 min each).
• AKQAmajorStrategic or Co-development PartnerThe Product Design Master culminates with a Final Project (thesis) conducted in collaboration with AKQA, where students apply the full Product Design workflow to create a digital product or advanced interface ready for market. AKQA is a global creative and experience design agency operating within the H-FARM Campus.
• MidjourneyTechnology or IntegrationMidjourney is provided as a platform within the AI Creative Production Master, with progressive top-up credits included in the course. Students learn to direct Midjourney for brand aesthetics, visual consistency, and creative production workflows.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gnomon - School of Visual Effects, Games + Animation: US-based vocational school specializing in 3D animation, VFX, and games. Closest product analog: project-based Master-style programs, portfolio outcome orientation, industry software pipeline (Maya, ZBrush, Unreal, Houdini), and published student thesis reels.
• Vancouver Film School: Canada-based private entertainment arts school offering one-year intensive programs in animation, VFX, game design, and film. Comparable as a seat-limited, intensive, project-based school with strong industry placement and portfolio outcomes.
• Full Sail University: US private accredited university offering accelerated degree programs in computer animation, game design, film, and graphic design. Comparable operating model: project-based, campus-based, industry-software curriculum targeting career-changers and creative-industry employment.
• NABA - Nuova Accademia di Belle Arti: Italian private academy in Milan offering BA/MA programs in design, fashion, graphic design, animation, and digital arts. Comparable as another Italy-based private fine arts and design school targeting a similar student demographic with project-based portfolio outcomes.
• IED - Istituto Europeo di Design: Italy-based design and creative arts school offering undergraduate, graduate, and continuing education in product design, fashion, visual arts, and digital media. Closest domestic direct peer given overlapping curricula (product design, UX/UI, digital arts) and the same Italian student market.
• CGMA - Computer Graphics Master Academy: Online creative education platform offering mentor-led courses in 3D, VFX, games, and concept art, taught by senior industry artists. Comparable as a direct competitor in the same advanced digital-arts curriculum niche, particularly relevant as BigRock expands its online AI courses.
• Think Tank Training Centre: Canada-based specialized VFX and animation school offering mentor-driven programs aligned with industry pipelines. Comparable as a small, project-based, mentor-led institution focused on portfolio outcomes in 3D/animation — closest analog to BigRock's boutique pedagogy.
• SAE Institute: Global chain of creative media colleges offering diplomas and degrees in audio, film, animation, and game development. Comparable as a multi-campus private education provider focused on creative media production with industry-aligned curriculum and project-based assessment.

Regional players

• Escape Studios (Pearson College London): UK-based creative technology school offering degrees and short courses in VFX, games, and animation with industry mentorship. Comparable as a regional peer in the European VFX/games education market, with similar mentor-led project-based delivery but anchored in the UK market.

Emerging players

• CGCookie: Online learning platform focused on Blender and 3D art training with a course marketplace and subscription model. Comparable as a direct competitor in the Blender-based online education segment, which overlaps with BigRock's Blender Fundamentals and Computer Grafica Online tracks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BigRockSchool
• Facebookfacebook.com/BigRockSchool
• LinkedInlinkedin.com/company/bigrock-red

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigRock - Institute of Magic Technologies