Simply Straws
Simply Straws is a women-owned, Certified B Corp e-commerce company that designs, handcrafts in California, and sells reusable borosilicate glass and stainless steel drinking straws directly to health-conscious and eco-minded consumers via its Shopify storefront, with proprietary ClinkGuard™ and patented Liquid Lock™ accessory technology.
- Company typePrivate
- Founded2012
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simply Straws does
Simply Straws is a privately held, women-owned direct-to-consumer e-commerce company that designs, manufactures, and sells reusable drinking straws and adjacent plastic-free accessories. Founded in 2012 by a dental hygienist and headquartered in Costa Mesa, California with a mailing address in Georgia, the company sells exclusively through its Shopify-powered website (simplystraws.com) — no physical retail, wholesale, or marketplace channels are operated. The product portfolio centers on four core glass straw lines (Cocktail 7mm, Classic 9mm, Wide 12mm, and Tumbler 10mm), all made from BPA-free borosilicate glass with wall thicknesses up to 2mm — claimed to be the thickest in the category — and backed by a lifetime guarantee. Two proprietary features anchor the technical differentiation: the ClinkGuard™ silicone boot for use in Stanley, YETI, and Owala tumblers, and the patented Liquid Lock™ silicone grommet for the Mason Jar Lid line. Stainless steel (18/8 food-grade) straws, utensil kits, cleaning brushes, and linen storage bags round out the catalog.
Revenue is generated entirely through one-time direct online purchases at prices ranging from $1.99 (cleaning brush) to $25.99 (cocktail set), with volume discounts available via party packs. There is no subscription model, and the company monetizes an affiliate/partners program for referral-driven sales. Pricing averages roughly $5–$26 per set, with the bulk of revenue skewed toward Classic and Tumbler glass straw sets. The company identifies five consumer segments — health-conscious buyers, eco/sustainability-minded consumers, tumbler/bottle users, entertaining/bar enthusiasts, and families — all reaching the brand through horizontal paid/organic social channels (Facebook, Instagram, TikTok, Pinterest, YouTube), an educational blog ("The Happy Hour"), email, and earned media placements in BuzzFeed, National Geographic, and Whole Foods.
The business operates with 11–50 employees, is bootstrapped with no disclosed institutional funding, manufactures its glass products in California, and holds a Certified B Corp status, a Women-Owned Business certification, and a 1% for the Planet membership. The operating model is a vertically integrated small-batch DTC brand with proprietary accessory IP, distributed globally through its own storefront.
Simply Straws firmographics
Firmographics- Name
- Simply Straws
- Legal name
- Simply Straws LLC
- Website
- https://simplystraws.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Straws is a women-owned, Certified B Corp e-commerce company that designs, handcrafts in California, and sells reusable borosilicate glass and stainless steel drinking straws directly to health-conscious and eco-minded consumers via its Shopify storefront, with proprietary ClinkGuard™ and patented Liquid Lock™ accessory technology.
- Ownership category
- akta.pro rank
Simply Straws industry classification
Industry- Product category
- Reusable Drinking Straws
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
- akta.pro secondary industry
- Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Where Simply Straws is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Simply Straws business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Direct Product Sales: Simply Straws generates revenue through direct-to-consumer sales of reusable glass and stainless steel straws and accessories via their e-commerce storefront. Products are sold as one-time purchases with no subscription model. The company also offers an affiliate/partners program for marketing partnerships.
- Accessories and Add-ons: Sales of complementary products including cleaning brushes, bamboo utensil kits, straw lids, and linen drawstring bags to increase average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Glass Straw Sets |
| Unit Pricing | Pay-as-you-go | Cocktail Glass Straw Sets |
| Unit Pricing | Pay-as-you-go | Wide Glass Straw Sets |
| Unit Pricing | Pay-as-you-go | Tumbler Glass Straw Sets |
| Unit Pricing | Pay-as-you-go | Stainless Steel Straws |
| Unit Pricing | Pay-as-you-go | Stainless Steel Mason Jar Lids |
| Unit Pricing | Pay-as-you-go | Cleaning Brushes |
| Unit Pricing | Pay-as-you-go | Bamboo Utensil Kits |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Simply Straws product offering
Product offeringCore offering
Simply Straws designs, hand-manufactures, and sells reusable drinking straws made from BPA-free borosilicate glass and 18/8 food-grade stainless steel, offered in multiple diameters (cocktail 7mm, classic 9mm, tumbler 10mm, wide 12mm) and lengths. The product line is complemented by accessories including stainless steel mason jar straw lids with a patented silicone grommet, cleaning brushes, bamboo utensil kits, and linen drawstring bags, all backed by a lifetime guarantee and sold direct-to-consumer via Shopify.
Product overview
Simply Straws is a women-owned company (Certified B Corp) founded in 2012 that specializes in reusable glass straws, stainless steel straws, and eco-friendly kitchen accessories. The product portfolio centers on four core glass straw lines: Cocktail Straw Sets (7mm, for cocktails and spirits), Classic Straw Sets (9mm, the everyday essential), Wide Straw Sets (12mm, for smoothies and thick drinks), and Tumbler Straw Sets (10mm with ClinkGuard™ for Stanley/YETI/Owala tumblers). These are complemented by 18/8 stainless steel straws and mason jar straw lids for durability-focused use cases. Accessories include the Simply Clean Straw Brush for cleaning, a Bamboo Utensil + Classic Straw Kit for plastic-free on-the-go dining, and Linen Drawstring Bags for storage. All glass straws are backed by a Lifetime Guarantee and made from BPA-free, non-toxic borosilicate glass with varying wall thicknesses (1.5mm-2mm) depending on the product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Cocktail Straw Sets
Quantifiable outcome
- Eliminates 30,000+ disposable straws from landfills per user over a lifetime
- +1 more outcomes
Companies that use Simply Straws
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Simply Straws technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simply Straws partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1% for the PlanetcoreSimply Straws is a proud member of 1% for the Planet, committing to donate 1% of all sales to environmental nonprofits doing the hard work of environmental protection and restoration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Simply Straws competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Straws social profiles
Digital presenceSimply Straws compliance and trust
Trust signalCompliance3 records
Simply Straws financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Straws leadership team
Management profileNumber of profiles
Profiles1 record
Simply Straws funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Straws M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Straws
What does Simply Straws do?
Simply Straws designs, hand-manufactures, and sells reusable drinking straws made from BPA-free borosilicate glass and 18/8 food-grade stainless steel, offered in multiple diameters (cocktail 7mm, classic 9mm, tumbler 10mm, wide 12mm) and lengths. The product line is complemented by accessories including stainless steel mason jar straw lids with a patented silicone grommet, cleaning brushes, bamboo utensil kits, and linen drawstring bags, all backed by a lifetime guarantee and sold direct-to-consumer via Shopify.
Is Simply Straws a public or private company?
Simply Straws is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Straws founded?
Simply Straws was founded in 2012. It employs 11 to 50 people.
Where is Simply Straws based?
Simply Straws is headquartered in Costa Mesa, United States, in the North America region.
How does Simply Straws make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are accessories and Add-ons.
Does Simply Straws have an API?
No public API is recorded for Simply Straws.
What industry is Simply Straws in?
Simply Straws's product category is Reusable Drinking Straws. Its primary akta.pro industry code is IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water), with a secondary code of CRAJAGAL, Party & Entertaining Disposable Supplies. Its NAICS code is 327212 and its SIC code is 3220.