Fifo USA
Fifo USA is a Miami-based private manufacturer and wholesale distributor of mobile, wireless audio, and sports accessories, selling through a distributor network to 30,000+ retail locations across approximately 33 countries, with the MyMeFit brand and Flamingo Display merchandising fixtures as its core offerings.
- Company typePrivate
- Founded2005
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fifo USA does
Fifo USA is a privately held manufacturer and wholesale distributor of mobile, wireless audio, and sports accessories, headquartered in Miami, Florida. The company's product portfolio is anchored by two pillars: the MyMeFit consumer brand, which includes wireless headphones (H7 and H11 models) and a family of sport accessories such as the Sport Armband, On The Move Sport Belt, and UniBag; and the Flamingo Display line of retail merchandising fixtures, which has been offered for over 17 years and refreshed with the New Flamingo 17 Display. The company holds over 34 patents and trademarks and operates under a limited manufacturer lifetime warranty.
The business is structured as a B2B wholesale distributor, selling physical hardware to retailers via a network of offices and distributors across approximately 33 countries, reaching more than 30,000 retail locations globally. Revenue is generated through hardware sales at wholesale terms that are not publicly disclosed. Distribution scope spans North America, Latin America, Europe, the Caribbean, the Middle East, Asia, and Oceania. The company differentiates itself through merchandising services, including on-site merchandising visits to retailer partners, and offers a one-stop assortment of mobile and sport accessories bundled with point-of-sale display solutions. Operational scale signals include cumulative unit sales of over 100 million and a marketing headline of 1 billion units, supported by 11-50 employees and 20 years of operating history.
Fifo USA firmographics
Firmographics- Name
- Fifo USA
- Legal name
- FIFO USA
- Website
- https://fifousa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fifo USA is a Miami-based private manufacturer and wholesale distributor of mobile, wireless audio, and sports accessories, selling through a distributor network to 30,000+ retail locations across approximately 33 countries, with the MyMeFit brand and Flamingo Display merchandising fixtures as its core offerings.
- Ownership category
- akta.pro rank
Fifo USA industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Audio and Video Equipment Manufacturing (3343), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Household Audio & Video Equipment (3651), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Sporting & Athletic Goods, Nec (3949)
- akta.pro industry
- Wearables & Personal Electronics DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Consumer Electronics & Appliances DistributionSports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear)Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)
Keywords
Where Fifo USA is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fifo USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: FIFO USA generates revenue through the sale of physical mobile and electronic accessories, including wireless headphones, sport armbands, sport belts, and merchandising display solutions. The company sells directly through distributors and retailers worldwide.
Go-to-market motion1 record
Distribution channels1 record
Fifo USA product offering
Product offeringCore offering
Fifo USA manufactures and wholesale distributes mobile, audio, and sports accessories including wireless headphones (MyMeFit H7 and H11), sport belts, armbands, and universal bags. The company also produces merchandising display units such as the Flamingo Display and New Flamingo 17 Display for retail point-of-sale environments. Products are sold through a network of offices and distributors to retail partners worldwide.
Product overview
FIFO USA is a mobile and electronic accessories company offering a diversified portfolio of products under the MyMeFit sub-brand and merchandising display solutions. The MyMeFit product line includes wireless headphones (H7 and H11 models) and sport accessories (Sport Armband, On The Move Sport Belt, and UniBag). Additionally, the company provides Flamingo Display merchandising units for retail environments, including the original Flamingo Display and the New Flamingo 17 Display. These products are complemented by general Merchandising Options for retailers. The company operates on a B2B model, supplying accessories to retailers across 30+ countries with over 100 million units sold.
Differentiator
Problem solved
Functional benefit
Brands
- MyMeFit: Product line for wireless headphones and sport accessories including H7 Wireless Headphones, H11 Wireless Headphones, On The Move Sport Belt, UniBag, and Sport Armband.
Products and services
- MyMeFit H7 Wireless Headphones Wireless headphones under the MyMeFit brand, offering audio functionality for mobile device users.
- MyMeFit H11 Wireless Headphones Wireless headphones under the MyMeFit brand, providing audio functionality for mobile device users.
- MyMeFit On The Move Sport Belt Sport belt accessory designed for carrying mobile devices during physical activity.
- MyMeFit UniBag Universal bag for mobile devices and accessories.
- MyMeFit Sport Armband Armband accessory for securely carrying mobile phones during workouts and sports activities.
- Flamingo Display Merchandising display unit for retail environments, celebrating 17 years of the product line as of 2015.
- New Flamingo 17 Display Updated version of the Flamingo Display merchandising unit, marking the 17th anniversary of the original product.
- Merchandising Options Retail merchandising solutions and display options for point-of-sale placement.
Companies that use Fifo USA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Fifo USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fifo USA partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Fifo USA competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Anker (including Soundcore and Eufy sub-brands) is a direct peer — it manufactures and globally distributes consumer electronics accessories such as wireless headphones, chargers, and mobile peripherals through retail and distributor channels, with comparable product breadth and target retailers.
- Belkin International: Belkin is a direct peer in mobile and consumer electronics accessories (chargers, cables, audio), with global retail distribution and a manufacturer-plus-brand model that closely mirrors Fifo USA's go-to-market.
- Scosche Industries: Scosche is a direct peer focused on mobile and sport accessories (armbands, mounts, audio), selling through retail and distributor channels — overlapping directly with Fifo's MyMeFit sport accessory lineup.
- Aukey Technology: Aukey is a direct peer in consumer mobile and audio accessories (wireless headphones, chargers, power), distributed globally through retail and online channels with a comparable value-pricing positioning.
Broad incumbents
- JBL (Harman International / Samsung): JBL is a broad incumbent in consumer wireless audio, with massive retail distribution and brand recognition — a key competitor in the same headphone/SKU shelf space Fifo USA competes for.
- Beats by Dre (Apple): Beats is a broad incumbent in wireless headphones with deep retailer relationships and Apple-backed R&D and marketing — a structural competitor for any headphone SKU Fifo places in retail.
- Bose Corporation: Bose is a broad incumbent in consumer audio, commanding premium shelf space at global retail — relevant comparable for Fifo's headphone category competition.
- Sennheiser: Sennheiser is a broad incumbent in consumer and professional audio with global retail presence — a competitor for wireless headphone shelf space alongside Fifo.
Emerging players
- iOttie: iOttie is an emerging player focused on mobile device mounting and accessory solutions sold through retail — overlapping with Fifo's mobile accessory positioning but specializing in mounts.
- Mpow (now Tribit / Partizan): Tribit (successor to Mpow) is an emerging player in budget wireless headphones and audio accessories, distributed globally through online and retail channels — a comparable value-tier headphone competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fifo USA social profiles
Digital presenceFifo USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fifo USA leadership team
Management profileNumber of profiles
Fifo USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fifo USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fifo USA
What does Fifo USA do?
Fifo USA manufactures and wholesale distributes mobile, audio, and sports accessories including wireless headphones (MyMeFit H7 and H11), sport belts, armbands, and universal bags. The company also produces merchandising display units such as the Flamingo Display and New Flamingo 17 Display for retail point-of-sale environments. Products are sold through a network of offices and distributors to retail partners worldwide.
Is Fifo USA a public or private company?
Fifo USA is a private company. It is classified as unknown and is currently operating.
When was Fifo USA founded?
Fifo USA was founded in 2005. It employs 11 to 50 people.
Where is Fifo USA based?
Fifo USA is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Fifo USA make money?
One revenue line is on record: hardware Sales.
Who are Fifo USA's main competitors?
Direct peers on record are Anker Innovations, Belkin International, Scosche Industries and Aukey Technology. Broad incumbents are JBL (Harman International / Samsung), Beats by Dre (Apple), Bose Corporation and Sennheiser. Emerging players are iOttie and Mpow (now Tribit / Partizan).
Does Fifo USA have an API?
No public API is recorded for Fifo USA.
What industry is Fifo USA in?
Fifo USA's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRAOACAI, Wearables & Personal Electronics Distribution, with a secondary code of IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear). Its NAICS code is 3343 and its SIC code is 3651.