Australian Medical Association
- Company typePrivate
- Founded1962
- HeadquartersAustralian Capital Territory, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Australian Medical Association firmographics
Firmographics- Name
- Australian Medical Association
- Legal name
- Australian Medical Association Limited
- Website
- https://ama.com.au
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Australian Medical Association is headquartered
LocationHeadquarters
- HQ city
- Australian Capital Territory
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Australian Medical Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: The AMA generates primary revenue through membership fees from doctors and medical students across Australia. All Ordinary Members of Australian Medical Association Limited must also be members of a State or Territory AMA.
- Publications and Subscriptions: Revenue generated through the Medical Journal of Australia (MJA) published by subsidiary AMPCo, along with other medical publications and the Medical Directory of Australia.
- Conference and Events: Revenue from the annual National Conference (AMA26, AMA25), professional events, seminars, and accredited courses. Conference registration fees range from $735 for doctors-in-training to $2,127 for non-members.
- Advertising and Sponsorship: Advertising opportunities through member communications including medicSA (quarterly publication), The Pulse eDM, event sponsorship, and corporate partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | AMA National Conference 2025 pricing by membership category |
| Transaction based/ take rate | Pay-as-you-go | Women in Leadership Program pricing |
| Freemium | Monthly | Medical Student Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Australian Medical Association product offering
Product offeringCore offering
The AMA is the peak national professional membership body for doctors and medical students in Australia, providing advocacy to government and regulators, member services, professional development, medical publications, and industry events. It operates through a federal structure supported by state and territory branches that deliver localised representation and member engagement.
Product overview
The Australian Medical Association operates as a membership-based professional organization offering a suite of services, publications, and resources for medical professionals. The core offering includes membership benefits and advocacy services, complemented by member resources including the AMA Fees List (online fee guidance tool), doctorportal Learning (CPD tracking platform), and Doctor's Health support service. The organization publishes multiple periodicals including medicSA (quarterly magazine for SA members) and Canberra Doctor (ACT-focused publication). Career development resources include the AMA Intern Guide (state-specific versions), Pathways in Medicine career tool, and Hospital Health Check reports. The AMA also organizes the annual National Conference (NATCON) and runs professional development programs such as the Women in Leadership Program. The Medical Journal of Australia, published through subsidiary AMPCo, serves as the organization's peer-reviewed academic journal. The Modernise Medicare campaign represents the AMA's major current advocacy initiative for healthcare reform.
Differentiator
Problem solved
Functional benefit
Brands
- Medical Journal of Australia (MJA): Australia's leading peer-reviewed general medical journal published by subsidiary AMPCo.
- AMPCo (Australasian Medical Publishing Company)
Products and services
- AMA Membership Tiered annual membership for Australian doctors and medical students providing access to advocacy, publications, CPD, and member services across federal and state/territory branches.
- AMA Medical Publications
- AMA National Conference
- AMA CPD Education Program
- AMA Advocacy and Policy Representation
Quantifiable outcome
- Vision for Australia's Health 2024-2027 guiding national health policy
- +1 more outcomes
Companies that use Australian Medical Association
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Australian Medical Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Australian Medical Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AMPCo (Australasian Medical Publishing Company)coreKey subsidiary that publishes the Medical Journal of Australia (MJA) and the Medical Directory of Australia. AMPCo collects, stores, and uses member information for compilation and publication of these resources, distribution of medical journals, direct marketing of information, goods and services to persons on the AMPCo database, and for statistical and industry analysis.
- State and Territory AMAscoreAMA operates at federal level and within each state and territory including ACT, NSW, NT, QLD, SA, TAS, VIC, and WA. All Ordinary Members of Australian Medical Association Limited must also be members of a State or Territory AMA. Personal information is shared between entities to provide services to members.
- AMSA (Australian Medical Students' Association)coreAMSA is the peak representative body for Australian medical students - a vibrant student-run organisation representing, informing and connecting all of Australia's medical students. AMA and AMSA work together representing interests of medical students nationally. AMA encourages medical students to join both organisations.
- AHPRA (Australian Health Practitioner Regulation Agency)minorKey contact point for International Medical Graduates seeking employment in Australia. Provides information and pathways relevant to obtaining certification of medical degrees and medical registration requirements for practicing medicine in Australia.
- AMC (Australian Medical Council)minorFirst contact point for International Medical Graduates seeking certification of their medical degree for practice in Australia. Works with AHPRA on pathways for overseas-trained doctors.
- Monash UniversityminorPartner in AMA Women in Leadership Program - facilitated by Monash University. Program designed to inspire, empower, and support AMA women members to reach their full career potential as part of the Advancing Women in Healthcare Leadership national initiative.
- GPExminorHealthcare education organization presenting the 'Beating Burnout' program for GPs and allied health providers in regional South Australia. Program includes complimentary workshops on wellbeing, resilience, and avoiding burnout.
- Doctors For NutritionminorIndependent health-promotion charity led by medical and dietetic professionals. AMA SA promotes their Nutrition & Lifestyle Medicine Symposium - Australasia's only lifestyle medicine symposium with focus on whole food plant-based nutrition.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Australian Medical Association competitors and assessment
Company assessmentDirect peers
- American Medical Association: The US national professional association for physicians with an identical peak-body advocacy and membership business model. Operates JAMA publishing, federal advocacy, and member services, providing the closest global benchmark for AMA Australia's scale and monetization.
- British Medical Association: The UK national professional body and trade union for doctors. The closest structural peer in a comparable single-payer healthcare system, offering insight into membership economics, advocacy influence, and conference/event revenue in a market with similar regulatory dynamics.
- Canadian Medical Association: The national professional association representing physicians in Canada, operating CMAJ publishing, federal advocacy, and member benefits in a universal-healthcare market. A near-direct analogue for benchmarking AMA Australia's strategy and revenue mix.
- Royal Australian College of General Practitioners: Australia's peak body for GPs with membership effectively tied to vocational registration. Competes directly with AMA for GP member dues and advocacy voice on primary care policy, making it the most relevant domestic peer for member-revenue and influence benchmarking.
- Royal Australasian College of Physicians: The Australasian specialty college for physicians, responsible for specialist training, standards, and advocacy. Operates a similar membership, training, and advocacy model that competes for the same specialist member segment AMA targets domestically.
- Royal Australasian College of Surgeons: The Australasian specialty college for surgeons, responsible for surgical training, standards, and advocacy. A relevant domestic peer that competes for surgical specialist members and illustrates alternative professional-body economics in the same market.
- Medical Protection Society: An international medico-legal defence organization providing protection and advice to doctors. Competes with AMA in the professional-services-and-protection value bundle, particularly for international medical graduates and members seeking clinical risk support.
- Royal College of Physicians of London: A UK specialty college for physicians with a long-standing membership, training, and standards model. Comparable to RACP but operating in a different regulatory context, providing international perspective on how professional bodies monetize specialty membership.
Regional players
- New Zealand Medical Association: The national professional association for doctors in New Zealand with a near-identical membership and advocacy model. Operating in a different national market, it provides a close regional benchmark for member economics across Trans-Tasman professional-body practice.
Broad incumbents
- World Medical Association: The international peak body for national medical associations, of which AMA Australia is a constituent member. Sets global ethical standards and provides a broader institutional benchmark for how national medical associations coordinate and monetize influence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Australian Medical Association social profiles
Digital presenceAustralian Medical Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Medical Association leadership team
Management profileNumber of profiles
Profiles1 record
Australian Medical Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Australian Medical Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Medical Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Medical Association
What does Australian Medical Association do?
The AMA is the peak national professional membership body for doctors and medical students in Australia, providing advocacy to government and regulators, member services, professional development, medical publications, and industry events. It operates through a federal structure supported by state and territory branches that deliver localised representation and member engagement.
Is Australian Medical Association a public or private company?
Australian Medical Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Australian Medical Association founded?
Australian Medical Association was founded in 1962. It employs 101 to 250 people.
Where is Australian Medical Association based?
Australian Medical Association is headquartered in Australian Capital Territory, Australia, in the Oceania region.
How does Australian Medical Association make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are publications and Subscriptions, conference and Events and advertising and Sponsorship.
Who are Australian Medical Association's main competitors?
Direct peers on record are American Medical Association, British Medical Association, Canadian Medical Association, Royal Australian College of General Practitioners, Royal Australasian College of Physicians, Royal Australasian College of Surgeons, Medical Protection Society and Royal College of Physicians of London. New Zealand Medical Association is listed as a regional player. World Medical Association is listed as a broad incumbent.
Does Australian Medical Association have an API?
No public API is recorded for Australian Medical Association.