McNulty & Associates, Inc.

What McNulty & Associates, Inc. does

McNulty & Associates, Inc. is a privately-held, founder-led consulting firm founded in 2003 that specializes in Price-to-Win (PTW) analysis, Competitive Intelligence, and WRAP Rate Analysis for US Government contractors bidding on federal procurement opportunities. The firm is headquartered in Chebeague Island, Maine, operates with 1-10 employees, and is led by Founder and Lead Analyst Michael McNulty. Its customer base is concentrated in public sector firms competing for awards across the Army, Navy, Air Force, USMC, Intelligence Agencies, NASA, DHS, IRS, FAA, and VA, with engagements spanning Strategic and Tactical Systems, Communications and Security Systems, Test and Training Ranges, Big Data and Large IT Centers, Operations Centers, ERP, Cloud Computing, and Professional Services. The firm emphasizes 100% independent analysis, reportedly never asking clients about their rates, workload, cost estimates, or pricing strategy.

The firm's core offering is a top-down and bottom-up PTW methodology that combines parametric modeling with advanced pricing analytics to forecast competitor bid prices on government contracts. Its WRAP Rate Analysis service maintains a library of hundreds of competitor Fringe, Overhead, G&A, and Total WRAP rate analyses that are updated annually, with a 2013 methodology overhaul that reportedly cut the margin of error in half and custom analysis delivered within one week if not already in the library. The firm claims to have helped customers win billions of dollars in contract awards and notably treats this as a repeat-engagement business model, with clients hiring them again and again.

McNulty & Associates generates revenue through custom-quoted, project-based consulting engagements under multi-year contracts. Pricing is not publicly disclosed, with each PTW engagement priced separately based on opportunity-specific factors. Deliverables include fully functional pricing workbooks, reference architectures, parametric model files, PowerPoint presentations, and Excel spreadsheets. The firm distributes exclusively through direct enterprise sales, with no channel partners, resellers, or marketplace presence, and concentrates solely on the US federal government contracting market. There is no external funding, no M&A history, no partnerships, and no disclosed institutional ownership.

Name

McNulty & Associates, Inc.

Legal name

McNulty & Associates, Inc.

Website

https://mcnultyinc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

McNulty & Associates, Inc. is a privately-held, founder-led consulting firm that provides Price-to-Win analysis, Competitive Intelligence, and WRAP Rate Analysis to US Government contractors bidding on federal procurement opportunities.

Ownership category

akta.pro rank

Product category

Government Contract Pricing Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

akta.pro secondary industry

Supply Chain & Procurement Consulting (BPAHACAC)

Keywords

• Price to win consulting
• WRAP rate analysis
• Competitive intelligence services
• Government proposal pricing
• Parametric cost modeling

Headquarters

HQ city

Chebeague Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Price to Win Consulting Engagements: Custom-priced consulting engagements for government contract Price to Win analysis. Each engagement is priced separately based on factors specific to the opportunity. Engagements include analysis, reference architectures, parametric model files, PowerPoint files, and Excel files delivered to clients.
2. WRAP Rate Analysis Products: Annual or more recent WRAP rate analyses for competitors. Clients can order specific WRAP rates from their library of hundreds of analyses, or request custom WRAP analysis built within one week if not available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

McNulty & Associates delivers custom consulting engagements that determine the optimal bid price to win competitive U.S. government procurements. Services combine top-down customer-perspective and bottom-up engineering-based competitor price forecasting, supported by Competitive Intelligence assessments and a proprietary library of competitor WRAP (Fringe, Overhead, G&A) rate analyses. Deliverables include parametric model files, reference architectures, Excel and PowerPoint workbooks provided in full to the client.

Product overview

McNulty & Associates offers a unified consulting service portfolio centered on Price to Win (PTW) analysis for government contractors. The core offerings include Price to Win analysis services, a proprietary top-down and bottom-up analysis methodology, Competitive Intelligence assessments, WRAP Rate Analysis for competitor pricing, and Modeling & Analytics. These services are designed to work together—WRAP Rate Analysis feeds into the Price to Win process, Competitive Intelligence provides market and competitor data, and Modeling & Analytics supports the analytical work—all delivered with engineering-based rigor and transparency including full work product files.

Differentiator

Problem solved

Functional benefit

Products and services

• Price to Win (PTW) Consulting A custom consulting engagement that determines the bid price needed to win a competitive U.S. government procurement by modeling competitors' solutions, forecasting their bid prices, and assessing how they will score on non-price items. Delivered to government contractors pursuing price-driven federal awards.
• Competitive Intelligence Market research and competitive assessment services that evaluate competitors' past performance, technology, emerging capabilities, financial data, and WRAP rates for government contractors preparing bids for federal procurement opportunities.
• WRAP Rate Analysis Analysis service that estimates the Fringe, Overhead, G&A, and Total WRAP rates competitors will use to bid on government contracts, distinguishing Public vs. Private companies and Services vs. Development WRAP pools. Clients can order from a library of hundreds of annual analyses, with custom WRAP analysis delivered within one week when needed.
• Modeling & Analytics Advanced parametric modeling and pricing analytics services that support Price to Win engagements, delivered as custom-quoted projects with parametric model files, reference architectures, Excel, and PowerPoint files provided to clients.

Quantifiable outcome

• Billions of dollars in contract awards won by clients
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Lohfeld Consulting Group: Lohfeld Consulting Group provides capture management, proposal management, and pricing-to-win consulting to government contractors. Direct peer to McNulty in helping federal bidders shape winning proposals, with overlapping PTW and competitive intelligence offerings.
• Shipley Associates: Shipley Associates is a long-established capture and proposal management training and consulting firm serving government and commercial bidders. Highly comparable to McNulty in advising on win strategy, competitive positioning, and proposal pricing.
• Strategic Proposals: Strategic Proposals provides proposal and bid management consulting, including pricing strategy support for complex bids. Comparable to McNulty in working with government and enterprise contractors on competitive bid optimization.
• Marketways Unlimited: Marketways Unlimited delivers capture management and proposal consulting for federal contractors. Direct peer in offering strategy, competitive intelligence, and bid/pricing support for government opportunities.

Broad incumbents

• GovWin IQ (Deltek): GovWin IQ (Deltek) is a market intelligence platform that tracks federal contract opportunities and competitor pipelines. Broad incumbent providing data McNulty's analysts consume; serves the same government contractor customer base with overlapping competitive intelligence needs.
• Bloomberg Government: Bloomberg Government provides federal contract intelligence, budget tracking, and competitive analysis to government contractors. Large incumbent in McNulty's information space, though broader in scope than McNulty's bespoke PTW analytics.
• ICF International: ICF International is a large professional services firm with capture management and proposal support for federal clients. Comparable as a broader incumbent with overlapping pricing and capture advisory capabilities serving the same federal buyer set.

Emerging players

• Ovidamp / Capture2 Proposal Solutions: Capture2 Proposal Solutions offers capture planning and proposal management software plus consulting for government contractors. Emerging player intersecting with McNulty's capture/pricing advisory space via a more software-delivered model.
• Crayon: Crayon provides competitive intelligence software and services for B2B companies, including technology-driven competitor tracking. Adjacent to McNulty's competitive intelligence service with a more software-enabled, commercial-market delivery model.

Regional players

• Federal Publications Seminars: Federal Publications Seminars provides training and consulting on government contracting, including pricing and proposal topics. Comparable in addressing the same federal contractor education market but primarily training-led rather than bespoke PTW analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNulty & Associates, Inc.